Wichita, Kan.-based Airxcel Inc. announced the appointment of industry veteran Piar Adams to the position of vice president of marketing, aftermarket, and international sales.
According to a press release, Adams will direct the marketing, aftermarket and international sales efforts of Coleman-Mach RV air conditioners, MAXXAIR RV ventilation solutions and Suburban RV heating, water heating and cooking appliances.
“Piar will be responsible for all Airxcel RV Group sales to aftermarket and international customers as well as the marketing of Airxcel RV brands to successfully grow global market share. In this position, he will also supervise the planning and development of Airxcel marketing and communications materials” said Greg Guinn, president of Airxcel – RV products division.
Art Klee, president of Airxcel – Suburban Division, added “Piar’s aftermarket experience including his position as past president of the Recreation Vehicle Aftermarket Association will allow us to expand our RV aftermarket presence and ultimately our aftermarket offering.”
The supplier reported in a press release that Kauffman will direct the sales of Coleman-Mach RV air conditioners, Maxxair RV ventilation solutions and Suburban RV heating, water heating and cooking appliances to its OEM customers.
Kauffman assumes responsibility for RV OEM Sales from Pierre Briglio who announced his intention to retire, effective Dec. 31.
“Pierre joined the company as a regional sales manager and worked his way into vice president of sales and marketing for the RV Group of Airxcel,” said Greg Guinn, president of Airxcel’s RV products division. “Under Pierre’s direction, our sales efforts have been successful in growing the Coleman-Mach, Suburban, and Maxxair brands to the position of market leaders. Pierre’s retirement provides the opportunity to divide his duties into three positions with focused responsibilities; RV OEM sales, marketing and aftermarket sales, and international sales.”
Kauffmann joined Airxcel in 2001 as an RV OEM sales representative. He has also managed sales and marketing for Suburban’s Applied Products line, and worked most recently as regional sales manager in the Elkhart, Ind., market.
“Trent’s OEM sales experience, dedication to serving the customer, and product knowledge make him the perfect candidate to lead the OEM sales organization,” said Art Klee, president of Airxcel’s Suburban Division. “We congratulate him on his promotion.”
The Airxcel Inc.’s RV Group announced that Steve Smith will join the company as a regional sales manager, responsible for representing the full line of Airxcel RV products to OEM customers in Elkhart, Ind.
According to a press release, Smith brings over 22 years of experience in the industry and has developed excellent business relationships with customers in the Elkhart market that will “immediately contribute to the success of the group.”
“I look forward to working with the Airxcel RV Group. It is a great opportunity to join a company that has strong values and great product heritage,” said Smith.
To better showcase its range of products and communicate with customers more effectively, MaxxAir recently updated its website. According to a press release, the new site, www.MaxxAir.com, features even better organization so users can find the right ventilation solution for their RV.
With clear, colorful photos, current and potential customers can more accurately view the company’s products. A “News” section keeps viewers informed on the company and its ventilation solutions, while a “Facebook Updates” section lets users explore and interact with the company through social media.
For manufacturers, the MaxxAir website features an OEM tab. The section highlights the company’s products and provides more specifications for builders.
To gain more knowledge on any product, users can download literature directly from the site.
Headquartered in Wichita, Kan., MaxxAir is a division of Airxcel Inc. offering an array of ventilation fans and vent covers for RVs and enclosed trailers. Its product line also includes rain-free covers that retrofit over many brands of ventilation fans.
Airxcel Inc. President and CEO Mel Adams announced that Jeff Rutherford has been named as COO for the Wichita, Kan.-based supplier, effective June 1. According to a news release, Rutherford will be responsible for the three operating divisions of Airxcel: RV Products, Wichita; Suburban, Dayton, Ohio; and Marvair, Cordele, Ga.
“Jeff brings to this new assignment over 25 years of OEM and aftermarket experience in the auto and RV industries,” Adams said. “Airxcel is fortunate to have Jeff join the Airxcel team in this senior management position.”
Prior to joining Airxcel, Rutherford had been president of Carefree of Colorado, a leading designer, manufacturer and marketer of RV awnings and shades.
“Airxcel and its management team have a great reputation in the industries served for high-quality product, leading brands and service,” Rutherford said. “I’m excited and honored to join the Airxcel team and look forward to contributing to the company’s future growth.”
Adams will remain as Airxcel CEO, developing company vision, strategy, direction and long-term goals. Rutherford will oversee company operations and performance.
Airxcel is a supplier of Coleman-Mach air conditioners, Suburban furnaces, water heaters and cooking appliances, and Marvair climate control HVAC equipment for the RV, telecommunications, school and marine industries.
As Airxcel Inc. continues to integrate MaxxAir Vent Corp. into its family, the transition has “proven to be a smooth one,” according to a press release, as the companies co-exhibited at this year’s National RV Trade Show in Louisville, Ky.
Fan cover manufacturer MaxxAir has now completed its move from Tampa, Fla., to Airxcel’s facility in Wichita, Kan., while its St. Louis aftermarket distribution center and Elkhart, Ind.-based OEM distribution center will remain open.
“It’s been a smooth transition for both companies so far,” said Pierre Briglio, Airxcel RV Group vice president of sales and marketing. “MaxxAir is a great addition to Airxcel and we’re looking forward to helping the business grow.”
MaxxAir is a leader in RV ventilation as the company’s louvered vent cover has sold more than 2 million units since its creation.
In addition to MaxxAir, Airxcel is also parent company to Coleman-Mach RV air conditioners and Suburban water heaters, furnaces and cooking appliances. The Marvair division of Airxcel offers a wide portfolio of air conditioners and heat pumps.
For more information visit www.maxxair.com.
The RV Products division of Airxcel Inc. has a surprise for the RVer who buys the company’s 5 millionth Coleman MACH air conditioner. The milestone 15,000 Btu A/C rolled off RV Products’ production line in Wichita, Kan., this afternoon (Oct. 10) and was followed by a small party.
Besides the unit’s special gold paint, the purchaser will receive a $500 gift certificate for accessories at the dealership where it was sold along with a Coleman camping package that includes a RoadTrip cooler, lanterns, coolers and other Coleman outdoor gear.
The inside of the shroud also will be signed by the 200 RV Products employees who had a hand in manufacturing it. The dealer who sells the unit, in turn, gets a $1,000 gift certificate to be used at the distributor of his choice.
Who will become the owner of the 5 millionth Coleman MACH is anybody’s guess, including the company’s.
”We are going to put in into an unmarked box and treat it as if was just regular inventory,” said Gregg Guinn, vice president of Airxcel and president of the company’s RV Products group. ”It eventually will be shipped to a distributor who will send it to a dealer who will sell it to a customer.”
There will be a note inside asking the buyer to call the company. ”And if they are interested, we will invite them to come to Wichita and get the VIP treatment and meet the people who built it and take them to dinner,” Guinn said.
Airxcel traces its roots was formed in 1991 when a group of employees, including Guinn and Airxcel President Mel Adams, purchased The Coleman Company’s air conditioning division.
About 30% of the Coleman MACH air conditioners are sold into the aftermarket. The balance are installed by OEMs.
”It was just fortunate that the 5 millionth Coleman MACH will be sold on the aftermarket,” Guinn said.
Wichita, Kan.-based supplier Airxcel Inc. today (Oct. 4) announced that it has completed the acquisition of Maxxair Vent Corp.
Founded in 1989 by Allen Thomas, Maxxair is a leading supplier of ventilation solutions to the RV aftermarket. The company’s flagship product, the Maxxair louvered vent cap cover, has sold over 2 million units since its introduction.
“Airxcel is delighted to have completed the acquisition of Maxxair,” said Mel Adams, Airxcel president and CEO. “We have known Allen Thomas for a number of years and are impressed by Maxxair’s track record of product innovation and commitment to exceptional customer service. We look forward to supporting the business as it continues to grow.”
Thomas noted, “I very much wanted to find a home for Maxxair where the new ownership is committed to the type of products and markets served by Maxxair and has the strength and ability to take Maxxair to new levels in sales and product development.”
Greg Guinn, vice president of Airxcel and president of the company’s RV Group added, “We are very pleased to add the nationally known Maxxair ventilation product line to the leading brands of Coleman-Mach RV air conditioners and Suburban water heaters, furnaces and cooking appliances. Allen has done and outstanding job of developing brand leadership in ventilation.
With the motto “Discover Your World,” visitors at Caravan Salon Düsseldorf 2012 will see an extensive international lineup of products and equipment for mobile vacation by 570 exhibitors from around the world: RVs, mobile homes and caravans, basic vehicles, accessories and furnishing components as well as awnings/tents and travel destinations. The event takes place August 25-Sept. 2 (trade visitor day on Aug. 24) at the fairgrounds in Düsseldorf, Germany.
Among this year’s exhibitors will be Wichita, Kan.-based supplier Airxcel Inc. President Mel Adams, in Europe earlier this week in preparation for the Düsseldorf Show, told RVBUSINESS.com that its RV Products division was introducing its new Coleman Mach 8 air conditioner, a new lightweight, low profile rooftop design that is being concurrently introduced to the U.S. marketplace this fall and winter.
“The new Mach 8 is the lowest air conditioner that’s been built in the sizes that we build it, as far as I know, in the world – in the U.S. for sure,” Adams said. “It’s got the same high 13,500-Btu output delivery as the air conditioner that we build in the U.S. It’s also available in an 8,000-Btu model in Europe. The profile of the air conditioner is very stylish and we believe meets the world demand for being a very well styled air conditioner.
“We also are debuting it for the international market in a heat pump variant with a completely new ground-up assembly that is designed to fit all of the international cutout opening sizes for air conditioner installation, which are slightly larger than the U.S. And, also, all of the international models will be accompanied by a remote control device. So, that’s what we’re here for.”
Airxcel has already introduced in the states 13,500- and 15,000-Btu units to all of the OEMs on a one-on-one basis, and will more formally introduce the Coleman Mach 8 to the entire market at this winter’s 50th Annual National RV Trade Show, Nov. 27-29 at the Kentucky Exposition Center in Louisville.
Dusseldorf, Adams added, is the place to be.
“Yes, Dusseldorf, Caravan Salon, is the largest RV show in the world as far as square footage as well as diversity of those interested in building or buying RV’s all around the world,” he said. “We utilize this show primarily because you will see customers from all over the world and from smaller countries that would not in all liklihood attend our U.S. shows, such as Louisville.”
Other companies doing U.S. business exhibiting in Dusseldorf include Airstream Inc., Fiamma Inc., Tecnoform S.p.A., Al-Ko Kober, Dometic Corp., Thetford Corp. and Navistar RV.
A total of 120 RV, caravan and mobile home brands will be represented and exhibit space demand was so high again this year that all halls are fully booked. Halls 9 to 12 as well as Hall 14, 16 and 17 will be reserved for vehicles ranging from small caravans and compact mobile homes for two people to family vehicles and luxury motorhomes. Hall 13 will be home to suppliers while Hall 15 will showcase both the tourism and accessories sections.
Reduced energy consumption, pioneering developments, lightweight design options and mobile homes with hybrid drive will be showcased with the return of the Green Caravanning presentation, which debuted in 2010. Equipped with the latest environment-technology components, the Green Motor Home will demonstrate how RVs can become more eco-friendly.
The exhibits will be complemented by a multi-faceted program, including the “caravanning design award: innovations for new mobility,” the vintage caravan exhibition and the “dream tours” presentation about RV travel in Namibia and South Africa, Latin America, the Baltic and East Prussia.
Many caravan enthusiasts will travel to Caravan Salon 2012 in their own vehicles and some 30,000 visitors will spend the night in their RVs or mobile homes at the Caravan Center. The large parking lot close to the fairgrounds offers more than 2,000 serviced and non-serviced slots.
From Aug. 31-Sept. 2, the hiking and trekking trade fair TourNatur 2012 will be held parallel with CARAVAN SALON. In Hall 1, more than 5,000 hiking destinations will be presented while Hall 2 will feature the latest hiking and trekking gear.
Recreational vehicle supplier Airxcel Inc. marked its 20-year anniversary with a May 27 luncheon at its headquarters in Wichita, Kan., according to a press release.
During the ceremony, Airxcel President Mel Adams and Greg Guinn, president of RV Products, thanked the Airxcel associates for their service and dedication to the company.
The RV group includes over 230 associates and has manufactured over 3 million Coleman-Mach air conditioners over the 20 years. The company noted that Coleman-Mach air conditioners have been produced in Wichita for the RV industry for over 40 years.
Suburban Manufacturing Co. in Dayton, Tenn., is also part of the Airxcel RV group. Suburban is the industry’s leading manufacturer and supplier of furnaces, water heaters and cooking appliances.