The once-common sight of a meandering, RV-driving summer tourist is becoming more of a rarity in Alaska, according to a new survey of visitors.
Fairbanks Daily News-Miner reported that the survey, dubbed the Alaska Visitor Statistics Program, is commissioned by the Alaska Department of Commerce every five years. The 2011 survey was released last week.
Border crossings at the Top of the World Highway, the Alaska Highway and the Haines Highway slipped a combined 26% from 2006 to 2011, according to the comprehensive study. The only border crossing to challenge the trend was the Klondike Highway between Skagway and Whitehorse, which saw a 17% bump in traffic.
Of an estimated 1.56 million out-of-state visitors, only 69,300 were highway and ferry visitors — a dip of 18% since 2006. Overall, the money they spent fell from $111 million to $71 million between 2006 and 2011, according to the study.
Heather Haugland, who is the project manager of the survey conducted by the McDowell Group, said the drop in road traffic disproportionately affects communities in the Interior, which rely more on highway visitors.
“Certainly, Fairbanks has been a victim of that (shift),” Haugland said.
Rising gas prices are part of the reason for the dip in road travelers, tourism officials say, but time also appears to be an issue. Even among retirees, fewer people have a month to spend on a leisurely drive to Alaska and back.
“Americans have a time deficit, even retirees,” said Deb Hickok, executive director of the Fairbanks Convention and Visitors Bureau. “The reality is, the consumer is changing.”
Scott Reisland, the owner of Denali Grizzly Bear Resort, said he’s seen the effects of those changes on his business, and that it stretches back much longer than 2006.
RV traffic has plummeted so much in the past decade that he closed down a 98-space park near Denali National Park at the end of last summer. Only a second RV park he owns, with just 24 spaces, will reopen.
“There’s a lack of long-term time to go on a vacation in Alaska,” he said. “It’s a long-haul destination, and people are staying closer to home.”
What does Hickok make of the bigger picture? It’s hard to say, she admits.
Since the number of visitors peaked in 2006, the industry has gone through unprecedented times. The global recession saw Alaska visitor numbers plummet in 2009, and those numbers have only gradually recovered.
Since visitors to Alaska peaked at about 1.7 million in both 2007 and 2008, they’ve slipped down to about 1.56 million in 2011. Those declines have stopped for the first time since the recession, however, with a 1.6% increase last summer from 2010.
Hickok said she’s eager to see what an upcoming report on winter tourism reveals. Although the four-month summer visitor season brings about 70% of visitors to the state, there are indications that Alaska is making big gains as a winter destination.
“For winter, we’ve seen steady growth even through this recession — that’s our sense of it,” Hickok said.