American Coach Showing 2015 Updates in Perry

March 17, 2014 by · Leave a Comment 

American Coach is unveiling several exciting model year 2015 updates at the Family Motor Coach Association’s (FMCA) Motorhome Showcase that opened today (March 17) and runs through Thursday at the Georgia National Fairgrounds in Perry, Ga.

According to a press release, attendees will have an opportunity to see everything from new technologies to new interior décors, power options and features from the Decatur, Ind.-based luxury Class A diesel motorhome builder, a division of Fleetwood RV Inc.

Partnering with industry-leading technology manufacturers for the 2015 lineup, the company is showing an American Eagle 45A floorplan featuring the same A/V technologies that were launched at the Louisville Show, including the Sony 4K Ultra High Definition TV – a first in the RV industry – as well as a JBL custom audio package, digitally optimized for the American Eagle cockpit. In addition, the 2015 American Eagle is available with the most powerful engine available — the 600-hp Cummins ISX15.

The American Revolution, American Tradition and American Eagle is debuting new interior décors for 2015 in Perry, while the entire lineup offers all-new exterior graphics and color choices. Other features added to all American Coach models include flowing galley countertop upgrades that include spice shelves with a polished finish, and upgraded entry step-well materials that have a synthetic grass-cloth step-tread.

The 2015 American Revolution is now available with GoldHeat electric floor heat through the entire coach as well as power shades and blinds. A new designer backsplash with integrated LED accent lighting adds to the ambiance inside the 2015 American Tradition.

“American Coach continually incorporates new technologies, design features and décors throughout its entire model line to keep each product fresh and on the cutting-edge of the industry,” said John Lowry, COO at American Coach. “Our 2015 products are a reflection of that ongoing drive.”

For more information about American Coach, call 800-854-1344 or visit

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American Eagle Features High-Tech Electronics

December 4, 2013 by · Leave a Comment 

American Coach, a division of Allied Recreation Group, unveiled several new technologies in home entertainment at this week’s 51st Annual National RV Trade Show in Louisville, Ky., hosted by the Recreation Vehicle Industry Association (RVIA).

According to a press release, the electronics will be featured on the new American Eagle 45A floorplan, which includes opposing sofas for more comfortable entertaining. A bath and a half, large full-tile spa shower and full-length rear wardrobe add to the comfort and convenience of the American Eagle 45A, which has a base MSRP of $621,000.

American Coach said it is the first manufacturer to offer a Sony 4K Ultra High Definition TV. Sony 4K Ultra technology provides a resolution that is four times clearer than HD and is comparable to “combining the resolution of four HDTVs into one.” Owners will see a wider range of colors with Sony’s Triluminos Display, and TV programs will be upscaled to 4K quality.

A 55-inch version of the TV is installed in a quiet-lift cabinet with custom surround cabinetry for a premium look. Combined with a Sony 7.1 home theatre using Bose speakers, the 4K Ultra High Definition TV creates a movie theater-quality entertainment experience.

American Coach has also partnered with JBL by Harman to create a high-tech custom audio package for the cockpit of the American Eagle. The JBL system is engineered exclusively for the American Eagle, providing a custom-tailored and digitally optimized audio solution that delivers a superior listening experience, the company said.

“American Coach is known for its leading innovation, technology and distinction in the industry,” stated Kyle McCrary, senior vice president, product planning and design at American Coach. “Partnering with Sony and JBL was a natural fit for the American Coach brand. We remain committed to incorporating advanced technology and highly innovative designs into our products.”

For more information about American Coach, call 800-854-1344 or visit


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Fleetwood to Show 2014 Models at Open House

August 23, 2013 by · Leave a Comment 

Fleetwood RV Inc. and its luxury motorhome division American Coach will display more than 25 new 2014 models, including several exciting new floorplans at the upcoming Elkhart County RV Open House Sept. 17-19 in northern Indiana.

According to a press release, both brands will display models with entirely new interior and exterior décors for the 2014 model year. Fleetwood said new floorplans on display for the Excursion 33D, Southwind 34A and new Providence 42P are a “direct result of customer feedback and the company’s commitment to designing unique floorplans that offer customers more choices.”

“We’re always eager to showcase all our latest products, designs and floor plans,” said Kyle McCrary, senior vice president of product planning and design for Fleetwood RV and American Coach. “What you’ll see at this event is a culmination of our desire to create innovative designs that are well engineered, functional and beautifully designed inside and out.”

The display area will be open from 9 a.m. to 5 p.m. and located at the corner of County Road 6 and Frederic Drive in Elkhart. Visitors can enjoy a complimentary hot lunch served each day from 11:30 a.m. to 1:30 p.m. Fleetwood RV executives and sales team members will be on hand to answer questions and talk with visitors and dealers.

For more information about Fleetwood RV or the Elkhart Open House display, call (260) 728-2121.

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American Coach to Participate in National Rally

August 23, 2013 by · Leave a Comment 

American Coach, the luxury motorcoach division of Fleetwood RV Inc., today (Aug. 23) announced its participation in the American Coach Association’s national rally, “It’s Showtime in the Ozarks.” According to a press release, the owners club event will be held at America’s Best Campground in Branson, Mo., Aug. 26 to Sept. 1.

Showcased at the rally will be the latest floorplans and features from American Coach’s 2014 product lineup. Dealer representatives from Transwest RV in Belton, Mo., will be available to assist customers and answer any questions. Attendees will also have the opportunity to join roundtable discussions with suppliers and the American Coach management team, where owners can learn more about the features and functionality of their coach.

There will be a meet-and-greet session with Mindy Cox, American Coach interior designer, on Aug. 31 at 2 p.m. at the American Coach product display. The American Coach Rally Experience Team will also be on hand to provide complimentary service to American Coach owners attending the event. Many OEM suppliers like Freightliner Custom Chassis Corp. will also be on-site to address service needs or questions.

“Our dedicated service team looks forward to connecting with our customers in Branson and providing American Coach owners with the service and support they deserve,” said John Draheim, CEO and president of Decatur, Ind.-based Fleetwood RV. “It is also an exceptional opportunity for us to directly hear the voice of our customers, thank them for their loyalty and gather their meaningful feedback on our products.”

For more information about the Rally, including how to register or to download a schedule of events, visit

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American Coach Adds Johnson RV to Network

April 17, 2013 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., announced that it has added Johnson RV located in Sandy, Ore., to its dealer network. According to a press release, the location will also be an authorized American Coach service center.

“We are pleased to welcome Johnson RV to the American Coach family,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “They’ve carried a lineup of Fleetwood products for several years, and it’s been great to see the business flourish. They have a growing expertise in premium coaches, so it’s a natural fit for American Coach.”

“Adding American Coach to our selection of luxury motorcoaches will further help our customers achieve their lifestyle, travel goals and dreams,” says Brandon Johnson, president and CEO of Johnson RV. “American Coach is well known in the industry for its sophisticated design and innovative engineering. I’m confident adding this well-known brand to our lineup will have a positive impact on our business and the customers we serve.”

Johnson RV is a family owned business in the greater Portland area, recently recognized by the Portland Business Journal as a Top-100 fastest-growing private company. The company is a Better Business Bureau Accredited business and maintains an “A” rating.

For more information about Johnson RV, visit

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American Coach Rolls Out New Site, iPad App

November 30, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Decatur, Ind.-based Fleetwood RV Inc., highlighted three new floorplans for the American Heritage, American Eagle and American Tradition models at the 50th Annual National RV Trade Show in Louisville, Ky., November 27 – 29.

According to a press release, American Coach also introduced its brand essence statement — “The trusted leader in quality-engineered luxury RVs” — and unveiled a new website that effectively communicates the American Coach message, including industry-leading support, a trusted brand and “a passion to produce the best products and innovation in design and engineering.” The refreshed website,, features a design that’s consistent with a luxury brand, larger product images, easy navigation, a “Build Your Own” application and improved owner center portal.

A series of brochures, one for each American Coach model, was also produced that not only highlights the company’s all-new floorplans, but the innovative design options available. Mindy Cox, an interior designer with 18 years in the industry, joined the American Coach team this year and will be a driving force in the company’s renewed focus on distinctive design.

“The American Coach brand is the epitome of luxury when it comes to motorhomes, and we’re focused on continuing to build them with meticulous attention to detail and the highest level of sophisticated design,” said Kyle McCrary, vice president, design, sales and marketing.

In addition, a new American Coach iPad application was introduced at the Louisville show that provides dealers with an effective, mobile sales tool they can use to show customers floor plans, décor options and the “Build Your Own” feature.



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New American Coach Site Touts Brand Essence

September 11, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., has launched a new website, According to a press release the site has been redesigned to “capture the brand essence of American Coach.”

The new site features a new look and feel to the American Coach luxury brand, larger product images, easy navigation and an improved owner center portal including downloadable brochures and direct links to the American Coach parts and service center, owners club and upcoming rallies and events.

“After months of brand and website development, American Coach has created a website that details the company’s brand essence of ‘Driving Your Passion,’” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “Our brand essence is based on the important principles of integrity, reputation and commitment.”

American Coach’s new website, which also includes a “Build Your Own” application for visitors, was developed by LaBov & Beyond in Fort Wayne, Ind., with programming completed by Pivot & Levy in Seattle, Wash.

For more information call 1-800-854-1344 or visit

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American Coach has Hired Interior Designer Cox

April 18, 2012 by · 1 Comment 

Mindy Cox

American Coach, the luxury coach division of Fleetwood RV Inc., announced the addition of interior designer Mindy Cox. According to a press release, Cox will join current interior designer Carolyn Light as the latest addition to the American Coach team.

Cox’s experience encompasses more than 18 years in luxury motorhome design. Most recently, she spent 10-plus years leading interior design efforts for Monaco Coach Corp. Fleetwood said her responsibilities include “bringing creative and luxurious design elements to American Coach that will be consistent with the brand and make it the luxury motorhome of choice for consumers.”

“With our renewed focus on innovative design at the core of our business, Mindy will bring a fresh new style to the American Coach product lineup,” said Kyle McCrary, vice president of American Coach. “She’s highly respected in the industry and we’re very fortunate to have her contributing her talents to the American Coach brand.”

For more information about American Coach and its line of luxury coaches, call 1-800-854-1344 or visit Fleetwood RV is based in Decatur, Ind.


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Rachael Ray Special Spotlights American Coach

March 2, 2012 by · Leave a Comment 

Rachael Ray's American Revolution coach

A 2012 American Revolution motorhome from Fleetwood RV Inc.’s American Coach division was recently featured by renown celebrity cook and television personality Rachael Ray during their Million Pound Makeover episode, according to a press release.

When Oklahoma City was named one of the fattest places in America, mayor Nick Cornett responded by challenging citizens to lose 1 million pounds. The Rachael Ray Show sent its style contributor Kyan Douglas and its Million Pound Makeover motor coach to Oklahoma City to greet these participants and reward them for their inspiring weight loss with a trip to New York City for a head-to-toe makeover.

“We were pleased to participate with Go RVing and the Rachael Ray Show,” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “And we’d also like to offer our sincere congratulations to the participants in Oklahoma City on their incredible accomplishment. They are an inspiration.”

For more information about American Coach and its line of luxury coaches, call 1-800-854-1344 or visit


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Fleetwood’s American Coach Names McCrary VP

January 19, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., today announced Kyle McCrary will join the company as vice president. McCrary will report directly to John Draheim, president and CEO for the Decatur, Ind.-based motorhome builder.

According to a press release, McCrary has more than 27 years of RV industry experience. He spent nearly 15 years at Bluebird and was later a sales manager for American Coach. Most recently, he was the director of luxury motorized product and product design at Newmar Corp.

“I am delighted to welcome Kyle back to the American Coach family,” Draheim said. “This is an exciting time for American Coach – Kyle’s extensive knowledge in the luxury coach market, combined with his well-respected reputation among both dealers and consumers will be an invaluable asset to American Coach. I am confident we will see great things from Kyle and his team for many years to come.”

“American Coach has some of the most recognized brands in the luxury motor home business and it’s an honor to be able to lead the brand,” McCrary said. “The dedication American Coach has shown to its customers sets the bar in the motor home market and I look forward to being a part of such a strong brand.”

The American Coach lineup includes the American Revolution, American Tradition, American Eagle and American Heritage Class A motorhome brands. For more information about American Coach, call 1-800-854-1344 or visit



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Transwest RV Taking on American Coach Lines

January 4, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., today (Jan. 4) announced that it added Transwest RV, based in Frederick, Colo., to its dealer network.

According to a news release, Transwest RV serves Colorado and Wyoming and will be carrying American Revolution and American Eagle lines. The retailer will also be an authorized American Coach service center.

“We are excited to welcome Transwest to the American Coach family,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “From the showroom to the service bays, the entire team at Transwest is committed to serving their customers. This is just one of the many reasons that we’re proud to have Transwest carry the American Coach line.”

“We have seasoned, high-end customers that have been asking us to add a luxury brand to our product offering,” said Andrew Lyons, general manager of Transwest RV. “American Coach offers an attention to detail that our customers are looking for in a luxury motorhome. Add in the fact that they are just as passionate about taking care of our customers as we are, and American Coach is the perfect partner to help grow our luxury coach business.”

Located on I-25 just north of Denver, Transwest also sells and services light-, medium-, and heavy-duty trucks, specialty vehicles, horse trailers and over-the-road trailers. Transwest RV has earned an A+ rating from the Northern Colorado Better Business Bureau based on its superior customer satisfaction ratings.

American Coach products include a complimentary one-year membership to CoachNet. This service is available 24/7 and provides customers with emergency roadside assistance and other RV technical assistance.

For more information about American Coach and the entire 2012 product line, call 1-800-854-1344 or visit


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American Coach Rolls Out ’12 Luxury Lines

October 24, 2011 by · Leave a Comment 

American Coach Revolution

American Coach, the luxury coach division of Fleetwood RV Inc., has introduced its 2012 American Heritage, American Eagle, American Tradition and American Revolution lines.

“We made significant improvements to the entire American Coach lineup for 2012 with some exciting new features, unique interior decors and stunning new exterior graphics” said John Draheim, President and CEO of Fleetwood RV.

Highlights include:

• The 2012 American Tradition is offered in two 42-foot full-wall-slide models and a 45-foot, quad-slide model, all equipped with a sleek, state-of-the–art cockpit with dual dash monitor design, six-way adjustable captain’s seats and low-profile dash. Interiors feature updated furniture styling available in new interior decors while exteriors offer two new colors. Other amenities include frameless flush-mount windows, LED ceiling lights with dimming capabilities, Villa furniture, quiet air conditioning system, polished porcelain tiled floors throughout and a Sony Blu-ray Home Theater.

• The new American Eagle features three full-wall slideout models with 30-inch deep sliderooms to create an expanded living area. Interiors feature luxurious accents with exquisite woodwork, three interior décor options, elegantly designed furnishings along with top-of-the-line Sony televisions, Blu-ray DVD and a Bose Home Theater System. Exteriors are available in two new exterior graphic packages. Updates to the Eagle also include Xite-G2 dash radio with navigation, side mounted Girard patio awning with wind retraction and frameless flush-mount windows.

American Tradition interior

• The 2012 American Heritage provides one of the industry’s largest floorplans, equipped with a 45-foot full-wall-slideout and 30-inch deep slide boxes. The new 45T floor plan boasts 450 square feet of interior living space that includes a luxury spa retreat shower and dual sinks. Also new for Heritage are three interior decors as well as three new exterior colors. Other features include Xite-G2 dash radio with truck and bus navigation routing, upgraded window valances, 46-inch mid-coach TV, LED ceiling lights with dimming capabilities and redesigned backsplashes.

• The 2012 American Revolution features the new Luxurious Graphite interior décor as well as the new Tempest exterior graphic package in new colors. Available in three 42-foot floorplans, the 42T offers a full-wall slide with rear walk-in closet; the 42W has a full-wall slide with spacious rear bath; and the 42Q is a quad-slide, side-aisle model with gourmet galley. New features for 2012 include frameless flush-mount windows, slide-out mounted Girard patio awning with wind retraction and Sony dash radio with navigation.


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American Coach Rally Scheduled for LVM Resort

September 26, 2011 by · Leave a Comment 

LVM Resort, a premier Class A motorcoach destination in Las Vegas, will be the location of the American Coach Western Rally Oct. 3-7.

According to a news release, LVM Resort provides rally attendees with luxury amenities, 50-amp full hook-up service and fully landscaped concrete sites. The site offers access to many local attractions such as world class shopping, dining, sports and entertainment on the “Strip.”

Rally guests will have the opportunity to participate in seminars related to the RV industry and will have access to several American Coach luxury motorhomes to tour or purchase. RV oil change services will be available as well as a members’ bazaar to buy or sell handcrafted items.

The registration fee for the rally includes four nights at the park, entertainment, three gourmet dinners, a full breakfast and a welcome party with hors d’oeuvres. Free time is also built into the schedule for guests to explore Las Vegas, or relax at the spa and fitness center as well as the resort-style swimming pools at LVM Resort.

“We are all very excited that the rally will be held at LVM Resort,” said Tom Poteet, marketing committee chairman, LVM Resort. “Not only will the event be very fun with a diverse amount of local attractions and rally events, but it gives our first-time guests an opportunity to experience all that LVM Resort has to offer.”

For more information about the American Coach Western Rally or for a registration form, please contact Mary Wilson at or (714) 963-5816, Pete Smoot at or (310)-472-1527 or visit


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American Coach Cites 2010 Market Growth

March 9, 2011 by · Leave a Comment 

American Coach, the luxury Class A diesel motorhome division of Fleetwood RV Inc., in calendar year 2010 saw a 17% increase in registrations in a diesel market that was down 9%. The growth in sales in a down market allowed the division to increase its market share 30% with a reduced product offering and smaller dealer network, according to a news release.

The division’s growth in market share was led by American Revolution, which was recently added to the American Coach offering, increasing its volume in 2010 by 48% year-over-year. In addition, American Heritage, the flagship brand of American Coach, increased its volume over 70% during the same timeframe. The success of American Heritage is a direct result of its full-wall-slide floorplan that creates an industry-leading 460 square feet of living space.

“The increase in Revolution sales came as a result of adding it to the American Coach family,” said Justin Humphreys, vice president of American Coach. “Our dealers and customers have embraced this change and we are excited about what the future will bring for this storied brand.

“For 20 years, American Coach has been passionate about providing personalized service to all of our dealers and customers, and to building motor homes that exceed their expectations,” added Humphreys. “Our market share growth in 2010 is a testament to our customers and dealers having confidence in what we are doing. We would like to thank them for their support, as well as congratulate our dealer network on a successful 2010.”

For more information about American Coach, call (800) 854-1344, visit or become a fan on Facebook.

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Justin Humphreys New VP at American Coach

February 14, 2011 by · Leave a Comment 

Justin Humphreys

Justin Humphreys

American Coach, a division of Fleetwood RV Inc., today (Feb. 14) announced the promotion of Justin Humphreys to vice president. Humphreys will continue to report directly to CEO John Draheim, according to a news release.

Humphreys began his career in the RV industry in 1998. Humphreys was national sales manager for American Coach prior to his promotion, where he helped increase the division’s market share 20%. Humphreys is also committed to the company’s “lean” culture, earning his Bronze certification earlier this year.

“The decision to name Justin vice president of American Coach has been long overdue,” said Draheim. “He has led this division, not just in its sales goals, but in every aspect of its growth, for several years. He is well-respected by our dealers and customers, and has a clear plan for the continued success of the division. These are just a few of the many reasons why I am confident that we will continue to see great things from Justin and his team for many years to come.”

“Our vision for American Coach is to continue to lead the industry in developing innovative luxury coaches backed with personalized customer service and to take both to the next level,” said Humphreys. “The American Coach division was founded 20 years ago with the customer in mind, and we want to continue to be good stewards of that customer-centric philosophy. This includes continuing our support of our clubs and supporting our owners at rallies with the best service in the motor home industry.

“We also know that in order to access our retail customers we need to take care of our dealer partners,” continued Humphreys. “This is why our mission statement is ‘the passionate pursuit of superior dealer performance.’ Our passion is to help our dealers achieve success through unparalleled sales and service support that ultimately keeps the customer our number one priority.”

For more information about American Coach and its line of motorhomes, call (800) 322-8216 or visit

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