American Coach Adds Johnson RV to Network

American Coach, the luxury coach division of Fleetwood RV Inc., announced that it has added Johnson RV located in Sandy, Ore., to its dealer network. According to a press release, the location will also be an authorized American Coach service center.

“We are pleased to welcome Johnson RV to the American Coach family,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “They’ve carried a lineup of Fleetwood products for several years, and it’s been great to see the business flourish. They have a growing expertise in premium coaches, so it’s a natural fit for American Coach.”

“Adding American Coach to our selection of luxury motorcoaches will further help our customers achieve their lifestyle, travel goals and dreams,” says Brandon Johnson, president and CEO of Johnson RV. “American Coach is well known in the industry for its sophisticated design and innovative engineering. I’m confident adding this well-known brand to our lineup will have a positive impact on our business and the customers we serve.”

Johnson RV is a family owned business in the greater Portland area, recently recognized by the Portland Business Journal as a Top-100 fastest-growing private company. The company is a Better Business Bureau Accredited business and maintains an “A” rating.

For more information about Johnson RV, visit www.johnsonrv.com

American Coach Rolls Out New Site, iPad App

American Coach, the luxury coach division of Decatur, Ind.-based Fleetwood RV Inc., highlighted three new floorplans for the American Heritage, American Eagle and American Tradition models at the 50th Annual National RV Trade Show in Louisville, Ky., November 27 – 29.

According to a press release, American Coach also introduced its brand essence statement — “The trusted leader in quality-engineered luxury RVs” — and unveiled a new website that effectively communicates the American Coach message, including industry-leading support, a trusted brand and “a passion to produce the best products and innovation in design and engineering.” The refreshed website, www.americancoach.com, features a design that’s consistent with a luxury brand, larger product images, easy navigation, a “Build Your Own” application and improved owner center portal.

A series of brochures, one for each American Coach model, was also produced that not only highlights the company’s all-new floorplans, but the innovative design options available. Mindy Cox, an interior designer with 18 years in the industry, joined the American Coach team this year and will be a driving force in the company’s renewed focus on distinctive design.

“The American Coach brand is the epitome of luxury when it comes to motorhomes, and we’re focused on continuing to build them with meticulous attention to detail and the highest level of sophisticated design,” said Kyle McCrary, vice president, design, sales and marketing.

In addition, a new American Coach iPad application was introduced at the Louisville show that provides dealers with an effective, mobile sales tool they can use to show customers floor plans, décor options and the “Build Your Own” feature.

 

 

New American Coach Site Touts Brand Essence

American Coach, the luxury coach division of Fleetwood RV Inc., has launched a new website, www.AmericanCoach.com. According to a press release the site has been redesigned to “capture the brand essence of American Coach.”

The new site features a new look and feel to the American Coach luxury brand, larger product images, easy navigation and an improved owner center portal including downloadable brochures and direct links to the American Coach parts and service center, owners club and upcoming rallies and events.

“After months of brand and website development, American Coach has created a website that details the company’s brand essence of ‘Driving Your Passion,’” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “Our brand essence is based on the important principles of integrity, reputation and commitment.”

American Coach’s new website, which also includes a “Build Your Own” application for visitors, was developed by LaBov & Beyond in Fort Wayne, Ind., with programming completed by Pivot & Levy in Seattle, Wash.

For more information call 1-800-854-1344 or visit www.americancoach.com.

American Coach has Hired Interior Designer Cox

American Coach, the luxury coach division of Fleetwood RV Inc., announced the addition of interior designer Mindy Cox. According to a press release, Cox will join current interior designer Carolyn Light as the latest addition to the American Coach team.

Cox’s experience encompasses more than 18 years in luxury motorhome design. Most recently, she spent 10-plus years leading interior design efforts for Monaco Coach Corp. Fleetwood said her responsibilities include “bringing creative and luxurious design elements to American Coach that will be consistent with the brand and make it the luxury motorhome of choice for consumers.”

“With our renewed focus on innovative design at the core of our business, Mindy will bring a fresh new style to the American Coach product lineup,” said Kyle McCrary, vice president of American Coach. “She’s highly respected in the industry and we’re very fortunate to have her contributing her talents to the American Coach brand.”

For more information about American Coach and its line of luxury coaches, call 1-800-854-1344 or visit www.americancoach.com. Fleetwood RV is based in Decatur, Ind.

 

Rachael Ray Special Spotlights American Coach

A 2012 American Revolution motorhome from Fleetwood RV Inc.’s American Coach division was recently featured by renown celebrity cook and television personality Rachael Ray during their Million Pound Makeover episode, according to a press release.

When Oklahoma City was named one of the fattest places in America, mayor Nick Cornett responded by challenging citizens to lose 1 million pounds. The Rachael Ray Show sent its style contributor Kyan Douglas and its Million Pound Makeover motor coach to Oklahoma City to greet these participants and reward them for their inspiring weight loss with a trip to New York City for a head-to-toe makeover.

“We were pleased to participate with Go RVing and the Rachael Ray Show,” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “And we’d also like to offer our sincere congratulations to the participants in Oklahoma City on their incredible accomplishment. They are an inspiration.”

For more information about American Coach and its line of luxury coaches, call 1-800-854-1344 or visit www.americancoach.com.

 

Fleetwood’s American Coach Names McCrary VP

American Coach, the luxury coach division of Fleetwood RV Inc., today announced Kyle McCrary will join the company as vice president. McCrary will report directly to John Draheim, president and CEO for the Decatur, Ind.-based motorhome builder.

According to a press release, McCrary has more than 27 years of RV industry experience. He spent nearly 15 years at Bluebird and was later a sales manager for American Coach. Most recently, he was the director of luxury motorized product and product design at Newmar Corp.

“I am delighted to welcome Kyle back to the American Coach family,” Draheim said. “This is an exciting time for American Coach – Kyle’s extensive knowledge in the luxury coach market, combined with his well-respected reputation among both dealers and consumers will be an invaluable asset to American Coach. I am confident we will see great things from Kyle and his team for many years to come.”

“American Coach has some of the most recognized brands in the luxury motor home business and it’s an honor to be able to lead the brand,” McCrary said. “The dedication American Coach has shown to its customers sets the bar in the motor home market and I look forward to being a part of such a strong brand.”

The American Coach lineup includes the American Revolution, American Tradition, American Eagle and American Heritage Class A motorhome brands. For more information about American Coach, call 1-800-854-1344 or visit www.americancoach.com.

 

 

Transwest RV Taking on American Coach Lines

American Coach, the luxury coach division of Fleetwood RV Inc., today (Jan. 4) announced that it added Transwest RV, based in Frederick, Colo., to its dealer network.

According to a news release, Transwest RV serves Colorado and Wyoming and will be carrying American Revolution and American Eagle lines. The retailer will also be an authorized American Coach service center.

“We are excited to welcome Transwest to the American Coach family,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “From the showroom to the service bays, the entire team at Transwest is committed to serving their customers. This is just one of the many reasons that we’re proud to have Transwest carry the American Coach line.”

“We have seasoned, high-end customers that have been asking us to add a luxury brand to our product offering,” said Andrew Lyons, general manager of Transwest RV. “American Coach offers an attention to detail that our customers are looking for in a luxury motorhome. Add in the fact that they are just as passionate about taking care of our customers as we are, and American Coach is the perfect partner to help grow our luxury coach business.”

Located on I-25 just north of Denver, Transwest also sells and services light-, medium-, and heavy-duty trucks, specialty vehicles, horse trailers and over-the-road trailers. Transwest RV has earned an A+ rating from the Northern Colorado Better Business Bureau based on its superior customer satisfaction ratings.

American Coach products include a complimentary one-year membership to CoachNet. This service is available 24/7 and provides customers with emergency roadside assistance and other RV technical assistance.

For more information about American Coach and the entire 2012 product line, call 1-800-854-1344 or visit www.AmericanCoach.com.

 

American Coach Rolls Out ’12 Luxury Lines

American Coach, the luxury coach division of Fleetwood RV Inc., has introduced its 2012 American Heritage, American Eagle, American Tradition and American Revolution lines.

“We made significant improvements to the entire American Coach lineup for 2012 with some exciting new features, unique interior decors and stunning new exterior graphics” said John Draheim, President and CEO of Fleetwood RV.

Highlights include:

• The 2012 American Tradition is offered in two 42-foot full-wall-slide models and a 45-foot, quad-slide model, all equipped with a sleek, state-of-the–art cockpit with dual dash monitor design, six-way adjustable captain’s seats and low-profile dash. Interiors feature updated furniture styling available in new interior decors while exteriors offer two new colors. Other amenities include frameless flush-mount windows, LED ceiling lights with dimming capabilities, Villa furniture, quiet air conditioning system, polished porcelain tiled floors throughout and a Sony Blu-ray Home Theater.

• The new American Eagle features three full-wall slideout models with 30-inch deep sliderooms to create an expanded living area. Interiors feature luxurious accents with exquisite woodwork, three interior décor options, elegantly designed furnishings along with top-of-the-line Sony televisions, Blu-ray DVD and a Bose Home Theater System. Exteriors are available in two new exterior graphic packages. Updates to the Eagle also include Xite-G2 dash radio with navigation, side mounted Girard patio awning with wind retraction and frameless flush-mount windows.

• The 2012 American Heritage provides one of the industry’s largest floorplans, equipped with a 45-foot full-wall-slideout and 30-inch deep slide boxes. The new 45T floor plan boasts 450 square feet of interior living space that includes a luxury spa retreat shower and dual sinks. Also new for Heritage are three interior decors as well as three new exterior colors. Other features include Xite-G2 dash radio with truck and bus navigation routing, upgraded window valances, 46-inch mid-coach TV, LED ceiling lights with dimming capabilities and redesigned backsplashes.

• The 2012 American Revolution features the new Luxurious Graphite interior décor as well as the new Tempest exterior graphic package in new colors. Available in three 42-foot floorplans, the 42T offers a full-wall slide with rear walk-in closet; the 42W has a full-wall slide with spacious rear bath; and the 42Q is a quad-slide, side-aisle model with gourmet galley. New features for 2012 include frameless flush-mount windows, slide-out mounted Girard patio awning with wind retraction and Sony dash radio with navigation.

 

American Coach Rally Scheduled for LVM Resort

LVM Resort, a premier Class A motorcoach destination in Las Vegas, will be the location of the American Coach Western Rally Oct. 3-7.

According to a news release, LVM Resort provides rally attendees with luxury amenities, 50-amp full hook-up service and fully landscaped concrete sites. The site offers access to many local attractions such as world class shopping, dining, sports and entertainment on the “Strip.”

Rally guests will have the opportunity to participate in seminars related to the RV industry and will have access to several American Coach luxury motorhomes to tour or purchase. RV oil change services will be available as well as a members’ bazaar to buy or sell handcrafted items.

The registration fee for the rally includes four nights at the park, entertainment, three gourmet dinners, a full breakfast and a welcome party with hors d’oeuvres. Free time is also built into the schedule for guests to explore Las Vegas, or relax at the spa and fitness center as well as the resort-style swimming pools at LVM Resort.

“We are all very excited that the rally will be held at LVM Resort,” said Tom Poteet, marketing committee chairman, LVM Resort. “Not only will the event be very fun with a diverse amount of local attractions and rally events, but it gives our first-time guests an opportunity to experience all that LVM Resort has to offer.”

For more information about the American Coach Western Rally or for a registration form, please contact Mary Wilson at lannymary@aol.com or (714) 963-5816, Pete Smoot at psmoot@roadrunner.com or (310)-472-1527 or visit www.myamericancoach.com/rallies/Vegas2011/vegas2011.htm.

 

American Coach Cites 2010 Market Growth

American Coach, the luxury Class A diesel motorhome division of Fleetwood RV Inc., in calendar year 2010 saw a 17% increase in registrations in a diesel market that was down 9%. The growth in sales in a down market allowed the division to increase its market share 30% with a reduced product offering and smaller dealer network, according to a news release.

The division’s growth in market share was led by American Revolution, which was recently added to the American Coach offering, increasing its volume in 2010 by 48% year-over-year. In addition, American Heritage, the flagship brand of American Coach, increased its volume over 70% during the same timeframe. The success of American Heritage is a direct result of its full-wall-slide floorplan that creates an industry-leading 460 square feet of living space.

“The increase in Revolution sales came as a result of adding it to the American Coach family,” said Justin Humphreys, vice president of American Coach. “Our dealers and customers have embraced this change and we are excited about what the future will bring for this storied brand.

“For 20 years, American Coach has been passionate about providing personalized service to all of our dealers and customers, and to building motor homes that exceed their expectations,” added Humphreys. “Our market share growth in 2010 is a testament to our customers and dealers having confidence in what we are doing. We would like to thank them for their support, as well as congratulate our dealer network on a successful 2010.”

For more information about American Coach, call (800) 854-1344, visit www.americancoach.com or become a fan on Facebook.

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