American Coach, the luxury coach division of Fleetwood RV Inc., today (Jan. 4) announced that it added Transwest RV, based in Frederick, Colo., to its dealer network.
According to a news release, Transwest RV serves Colorado and Wyoming and will be carrying American Revolution and American Eagle lines. The retailer will also be an authorized American Coach service center.
“We are excited to welcome Transwest to the American Coach family,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “From the showroom to the service bays, the entire team at Transwest is committed to serving their customers. This is just one of the many reasons that we’re proud to have Transwest carry the American Coach line.”
“We have seasoned, high-end customers that have been asking us to add a luxury brand to our product offering,” said Andrew Lyons, general manager of Transwest RV. “American Coach offers an attention to detail that our customers are looking for in a luxury motorhome. Add in the fact that they are just as passionate about taking care of our customers as we are, and American Coach is the perfect partner to help grow our luxury coach business.”
Located on I-25 just north of Denver, Transwest also sells and services light-, medium-, and heavy-duty trucks, specialty vehicles, horse trailers and over-the-road trailers. Transwest RV has earned an A+ rating from the Northern Colorado Better Business Bureau based on its superior customer satisfaction ratings.
American Coach products include a complimentary one-year membership to CoachNet. This service is available 24/7 and provides customers with emergency roadside assistance and other RV technical assistance.
For more information about American Coach and the entire 2012 product line, call 1-800-854-1344 or visit www.AmericanCoach.com.
American Coach, the luxury coach division of Fleetwood RV Inc., has introduced its 2012 American Heritage, American Eagle, American Tradition and American Revolution lines.
“We made significant improvements to the entire American Coach lineup for 2012 with some exciting new features, unique interior decors and stunning new exterior graphics” said John Draheim, President and CEO of Fleetwood RV.
• The 2012 American Tradition is offered in two 42-foot full-wall-slide models and a 45-foot, quad-slide model, all equipped with a sleek, state-of-the–art cockpit with dual dash monitor design, six-way adjustable captain’s seats and low-profile dash. Interiors feature updated furniture styling available in new interior decors while exteriors offer two new colors. Other amenities include frameless flush-mount windows, LED ceiling lights with dimming capabilities, Villa furniture, quiet air conditioning system, polished porcelain tiled floors throughout and a Sony Blu-ray Home Theater.
• The new American Eagle features three full-wall slideout models with 30-inch deep sliderooms to create an expanded living area. Interiors feature luxurious accents with exquisite woodwork, three interior décor options, elegantly designed furnishings along with top-of-the-line Sony televisions, Blu-ray DVD and a Bose Home Theater System. Exteriors are available in two new exterior graphic packages. Updates to the Eagle also include Xite-G2 dash radio with navigation, side mounted Girard patio awning with wind retraction and frameless flush-mount windows.
• The 2012 American Heritage provides one of the industry’s largest floorplans, equipped with a 45-foot full-wall-slideout and 30-inch deep slide boxes. The new 45T floor plan boasts 450 square feet of interior living space that includes a luxury spa retreat shower and dual sinks. Also new for Heritage are three interior decors as well as three new exterior colors. Other features include Xite-G2 dash radio with truck and bus navigation routing, upgraded window valances, 46-inch mid-coach TV, LED ceiling lights with dimming capabilities and redesigned backsplashes.
• The 2012 American Revolution features the new Luxurious Graphite interior décor as well as the new Tempest exterior graphic package in new colors. Available in three 42-foot floorplans, the 42T offers a full-wall slide with rear walk-in closet; the 42W has a full-wall slide with spacious rear bath; and the 42Q is a quad-slide, side-aisle model with gourmet galley. New features for 2012 include frameless flush-mount windows, slide-out mounted Girard patio awning with wind retraction and Sony dash radio with navigation.
LVM Resort, a premier Class A motorcoach destination in Las Vegas, will be the location of the American Coach Western Rally Oct. 3-7.
According to a news release, LVM Resort provides rally attendees with luxury amenities, 50-amp full hook-up service and fully landscaped concrete sites. The site offers access to many local attractions such as world class shopping, dining, sports and entertainment on the “Strip.”
Rally guests will have the opportunity to participate in seminars related to the RV industry and will have access to several American Coach luxury motorhomes to tour or purchase. RV oil change services will be available as well as a members’ bazaar to buy or sell handcrafted items.
The registration fee for the rally includes four nights at the park, entertainment, three gourmet dinners, a full breakfast and a welcome party with hors d’oeuvres. Free time is also built into the schedule for guests to explore Las Vegas, or relax at the spa and fitness center as well as the resort-style swimming pools at LVM Resort.
“We are all very excited that the rally will be held at LVM Resort,” said Tom Poteet, marketing committee chairman, LVM Resort. “Not only will the event be very fun with a diverse amount of local attractions and rally events, but it gives our first-time guests an opportunity to experience all that LVM Resort has to offer.”
For more information about the American Coach Western Rally or for a registration form, please contact Mary Wilson at email@example.com or (714) 963-5816, Pete Smoot at firstname.lastname@example.org or (310)-472-1527 or visit www.myamericancoach.com/rallies/Vegas2011/vegas2011.htm.
American Coach, the luxury Class A diesel motorhome division of Fleetwood RV Inc., in calendar year 2010 saw a 17% increase in registrations in a diesel market that was down 9%. The growth in sales in a down market allowed the division to increase its market share 30% with a reduced product offering and smaller dealer network, according to a news release.
The division’s growth in market share was led by American Revolution, which was recently added to the American Coach offering, increasing its volume in 2010 by 48% year-over-year. In addition, American Heritage, the flagship brand of American Coach, increased its volume over 70% during the same timeframe. The success of American Heritage is a direct result of its full-wall-slide floorplan that creates an industry-leading 460 square feet of living space.
“The increase in Revolution sales came as a result of adding it to the American Coach family,” said Justin Humphreys, vice president of American Coach. “Our dealers and customers have embraced this change and we are excited about what the future will bring for this storied brand.
“For 20 years, American Coach has been passionate about providing personalized service to all of our dealers and customers, and to building motor homes that exceed their expectations,” added Humphreys. “Our market share growth in 2010 is a testament to our customers and dealers having confidence in what we are doing. We would like to thank them for their support, as well as congratulate our dealer network on a successful 2010.”
For more information about American Coach, call (800) 854-1344, visit www.americancoach.com or become a fan on Facebook.
American Coach, a division of Fleetwood RV Inc., today (Feb. 14) announced the promotion of Justin Humphreys to vice president. Humphreys will continue to report directly to CEO John Draheim, according to a news release.
Humphreys began his career in the RV industry in 1998. Humphreys was national sales manager for American Coach prior to his promotion, where he helped increase the division’s market share 20%. Humphreys is also committed to the company’s “lean” culture, earning his Bronze certification earlier this year.
“The decision to name Justin vice president of American Coach has been long overdue,” said Draheim. “He has led this division, not just in its sales goals, but in every aspect of its growth, for several years. He is well-respected by our dealers and customers, and has a clear plan for the continued success of the division. These are just a few of the many reasons why I am confident that we will continue to see great things from Justin and his team for many years to come.”
“Our vision for American Coach is to continue to lead the industry in developing innovative luxury coaches backed with personalized customer service and to take both to the next level,” said Humphreys. “The American Coach division was founded 20 years ago with the customer in mind, and we want to continue to be good stewards of that customer-centric philosophy. This includes continuing our support of our clubs and supporting our owners at rallies with the best service in the motor home industry.
“We also know that in order to access our retail customers we need to take care of our dealer partners,” continued Humphreys. “This is why our mission statement is ‘the passionate pursuit of superior dealer performance.’ Our passion is to help our dealers achieve success through unparalleled sales and service support that ultimately keeps the customer our number one priority.”
For more information about American Coach and its line of motorhomes, call (800) 322-8216 or visit www.americancoach.com.
Editor’s Note: The following story was written by Frank Smith and appears in the January issue of Better RVing. It was distributed by lazydays.com.
Factory tours are a daily ritual at the Fleetwood’s RV/American Coach plant in Decatur, Ind. They begin in a modest waiting room when the baritone rasp of an unseen voice shakes the walls with a mighty, “Good morning, campers!” The voice’s owner pokes his head through a doorway that can hardly fit his enthusiasm. This is Tom Liechty, tour guide, sales representative and treasured attraction at Fleetwood RV and American Coach.
Liechty introduces himself and sets the tone for the day with a story of how he came to find his calling at Fleetwood more than two decades ago. To retell his tale here would be to rob those who will someday make the trip to Decatur of a splendid oratory experience, so instead I’ll hold onto the memory and let one of the great storytellers of the RV industry tell it to you when you visit. It’s worth it.
Act II of the tour — Liechty’s introductory court being Act I — finds us on the production line. The size and scope of the facility takes over. But like an RVer who knows the path through unchartered territory, Liechty leads the way with a smile that makes you feel like you’ve known him for years. He doesn’t know all of the 700 workers in Decatur, but he knows most of them to the point of being able to carry on running jokes that shift with and conform to each new station we visit.
“Lot of these folks have been here a long time,” says Liechty, to which I ask, “How long is a long time?” He’s quick to answer with “some have been here five years,” while catching friendly glances and nods from his family of workers as we move down the production line. “A lot have been here 15, 20 years, even 30.” A look overcomes Liechty as he trails off: part grateful, part nostalgic, all pride. I would later learn that more than 600 of Fleetwood’s workers have been with the company for more than 20 years.
Industrialization and heavy-duty manufacturing take on a new persona when you can see the eyes of the men and women who commit themselves to creating the vessels their customers will choose to achieve their RVing dream. There’s a sense of purpose on display as though each worker is marching to the same rhythm. There isn’t the slightest hint of apprehension as the workers move with the kind of efficient grace Henry Ford dreamed about. Even to my novice eye, it all makes sense. Yet it wasn’t until I learned that the former parent company, Fleetwood Enterprises, was forced to lay off more than 40 percent of the Decatur facility’s labor force at the height of the recession that I understood the meaning of the look in Liechty’s eye.
During the economic downturn, which saw public demand for RVs sink to all-time lows, Fleetwood Enterprises filed for Chapter 11 bankruptcy protection in March 2009. In July of that same year, American Industrial Partners (AIP), a private equity firm in New York, purchased the motorhome assets, including the Decatur manufacturing and service facilities, and formed Fleetwood RV Inc. Led by CEO, John Draheim, Fleetwood RV adopted a lean culture, which resulted in a process of continuous improvement aimed to eliminate waste and increase efficient productivity while resulting in a product of superior quality and desirability. The workers on the production line embraced the new practice, implementing almost 1,000 minor changes since May. But they also understood it would take more than efficiency to survive the largest economic recession since the Great Depression.
We realized that we’re not invincible,” says salesperson for American Coach Janeen Gerke. “We realized that everybody has to work harder so that we are that number one manufacturer that customers want to come back to.” Loyalty to their customers is a tenet upon which Fleetwood has stood since its brand was founded in 1950. Almost 60 years later, the fundamental desire to exceed customers’ expectations served as a rallying cry among workers during the company’s most desperate hour. Yet as times worsened and the light at the end of the recession’s tunnel dimmed, Fleetwood looked deeper within itself and found the inspiration that would carry it through the worst of times.
“We stayed together through everything that’s gone on over the last two years just by leaning on each other,” explains National Sales Manager Lenny Razo. “We treat this company as a family. Sometimes you may not get along. Sometimes you have to work hand in hand.” The family at Fleetwood worked hand in hand. They survived tough times and not only saved the company, but revived a small American town.
“Fleetwood and Decatur, Ind., have been connected for quite some time,” explains Razo, “and I think what really makes this town special is the workforce. These people wake up early every morning and have dedicated their lives to this company. Decatur has been energized by what Fleetwood does. Our people are passionate and that’s what has drawn the company to lay its roots and foundation here in Decatur.”
Back on the production line, I notice the look in Liechty’s eye as he waves to a small crew putting the finishing touches on a 2011 American Revolution. This time I understand what he’s feeling. The worst was over and better roads lay ahead for Fleetwood RV. His company, his family and his home have come a long way.
American Coach, the luxury coach division of Fleetwood RV Inc., unveiled key new innovations to its 2011 American Tradition, American Eagle and American Heritage luxury motorhomes during the 48th Annual National RV Trade Show in Louisville, Ky.
The 2011 American Heritage 45BT can now add to its impressive list of features, which already includes and industry-leading 460 square feet of interior living space, dual sinks in the master bathroom and a revamped rear wardrobe with twice as much hanging space, according to a news release. The 2011 American Heritage also takes visual entertainment to a new whole level with 46-inch Sony TVs in the bedroom and front overhead, as well as the recently added 40-inch Sony mid-ship TV and entertainment center. Every television in American Heritage features LED technology which creates an unparalleled picture quality and provides customers with additional wireless capabilities. In addition, the American Heritage on display in Louisville includes all-new LED lighting in the ceiling package to drastically reduce amp draw and provide lights that will last for year without the need of a new bulb.
The 2011 American Eagle added a fourth model to its offering – a triple-slide, full-wall slide floor plan (45T). Loaded with all the luxurious amenities that are synonymous with the American Eagle line, one of the stand-out features in this new floor plan is the full-sized, walk-in rear wardrobe. This impressive wardrobe features enormous hanging space, a shoe rack, dresser and porcelain tile flooring. Adding even more spaciousness to this new floor plan is the bedroom’s “mega master suite slide” that includes the bed and vanity and creates one of the largest rear bathrooms in the industry.
Not to be outdone, the 2011 American Tradition 45 Y – a 45-foot, quad-slide model with a “gourmet galley” – now features a brand-new L-sofa from Villa in the living room, that helps create a more residential feel and adds more flexibility for seating positions.
“For 20 years, American Coach has been passionate about building motor homes that exceed the expectations of our most discerning customers,” said Justin Humphreys, national sales manager for American Coach. “We are constantly re-evaluating ourselves and looking for the opportunity to improve upon our successes. It is this mindset and our commitment to the customer that has helped us enjoy a 30% increase in market share thru September 2010 and has made American Coach the sixth largest provider of diesel motor homes in the U.S. for the third quarter of this year. This is a trend we look forward to continuing as we debut our latest innovations in Louisville.”
American Coach is celebrating its 20th anniversary, which included the addition of American Revolution to the product line earlier this year.
For more information about American Coach, call (800) 854-1344 or visit www.americancoach.com.
American Coach, the luxury coach division of Fleetwood RV Inc., today (Sept. 30) announced that it added Southaven RV, located in Southaven, Miss., to its dealer network.
Southaven RV will be a full-line American Coach dealer carrying American Revolution, American Tradition, American Eagle and American Heritage, and will also be an authorized American Coach service center, according to a news release.
“Southaven RV is one of the mid-South’s premium RV dealers, and we are excited to welcome them to the American Coach family,” said Justin Humphreys, national sales manager for American Coach. “From the showroom floor to the service bays, everyone at Southaven RV is committed to taking care of their customers. This is one of the many reasons why we are proud to have Southaven RV carry the American Coach line, and we look forward to helping them take care of our customers for many years to come.”
“We have a lot of seasoned, high-end customers that have been looking for us to add a luxury brand to our product offering,” said Mark Hixson, owner of Southaven RV. “American Coach offers high-quality, luxury motorhomes backed by a strong warranty. Add in the fact that they are just as passionate about taking care of our customers as we are, and American Coach is the perfect manufacturer to help grow our luxury coach business.”
For more information about American Coach and the entire 2011 product line, call (80) 435-7345 or visit www.americancoach.com.
American Coach, the luxury coach division of Fleetwood RV Inc., today (Sept. 17) announced the launch of its 2011 American Tradition, American Eagle and American Heritage luxury motorhomes. The company also introduced the newest addition to the American Coach family: American Revolution.
“We are proud to announce the addition of American Revolution to our luxury line-up,” Justin Humphreys, national sales manager for American Coach, stated in a news release. “Its features and amenities align perfectly with what our dealers and customers have to come to expect from the American Coach line of luxury coaches.”
The 2011 American Revolution features three 42-foot floor plans: a full-wall slide model with rear walk-in closet (42T); a full-wall slide model with rear bath (42W); and a quad-slide, side-aisle model with gourmet galley. Standard amenities on American Revolution include Sony Blu-Ray Home Theater System, Villa furniture, powered front privacy blinds, full tile throughout, power generator slide, Aqua Hot heating system, residential refrigerator, and dual in-dash monitors.
“In addition to the introduction of American Revolution, there are a lot of exciting changes on our 2011 American Coach line-up; including the all-new Liberty chassis platform that features 30-percent more pass-through storage space,” said Chris Carter, product development manager for American Coach. “In addition, we have upgraded our interior décor selections and added high-quality Sony televisions, DVD players and sound systems as standard features. All of these changes are a direct result of dealer and customer feedback – an integral part of our product development process.”
The 2011 American Heritage features the industry’s largest floor plan, a 45-foot full-wall slide with 30-inch deep slide boxes (45B). This spacious floor plan provides customers with over 450 square feet of living space, and updated in 2011 to include 40-inch mid-ship TV, dual sinks in the rear bath and twice as much hanging space in the rear wardrobe. American Heritage is a handcrafted, made-to-order luxury coach with a long list of impressive features including exterior graphics that go through the windows for dazzling curb appeal, heated front driver/ passenger seats with built-in massage controls, dual-dash monitors and temperature controls, residential-style shower, powered basement slide trays, Onan 12.5 kw generator, quartz countertops, 46-inch Sony LED front TV and 46-inch Sony LED bedroom TV.
The 2011 American Eagle features three full-wall-slide models with 30-inch deep slide boxes for unmatched living space (42M, 42P, 45B). The 2011 American Eagle is loaded with features including roof mounted awnings, dual dash monitors, Villa® furniture, Mystera solid surface countertops, Sony Blu-Ray DVD, Sony LED TVs, Bose home theater system, optional powered window day/night shades, high-gloss polished porcelain tile throughout and Kohler faucets. In addition, the 2011 American Eagle now features a new Almond Mocha Glaze wood color, as well as redesigned cabinet door and slide-out trim for added luxury.
The 2011 American Tradition features two 42-foot full-wall-slide models (42M 42P), as well as a 45-foot, quad-slide model (45Y) with residential “gourmet galley”; all with 30” deep slide boxes. Feature highlights on the 2011 American Tradition include elegant slide out trim design, new Almond Mocha Glaze wood color, Villa furniture, dual dash monitors, quiet air conditioning system, porcelain tiled floors throughout, Avionics entry door, power driver window, and Sony Blu-Ray Home Theater.
Model year 2011 also marks the 20th anniversary for American Coach.
“Since 1991, American Coach has produced high-quality luxury coaches and provided industry-leading aftermarket service support to our customers in a marketplace that has seen its fair share of ups and downs,” said Humphreys. “Yet I can state proudly that our passion and commitment to our customers has remained unwavering, regardless of the economic climate. In return, our customers have gone out of their way to support us whether it is with loyalty to the American Coach brand or by providing scholarships to the children of our employees. Our customers are the reason for our success over the past 20 years; which is why we have so much to celebrate during this year.”
For more information about American Coach, call (800) 854-1344 or visit www.americancoach.com.
American Coach, the luxury coach division of Fleetwood RV Inc., today (Sept. 15) announced that Lazydays in Seffner, Fla,. is the Overall 2010 Model Year American Top Dealer in the nation.
In addition, the dealership is also No. 1 selling dealer of the 2010 American Heritage, American Eagle, American Tradition and American Allegiance brands. Top Dealer awards are given to the American Coach dealers who have sold the most units by brand in a 12-month period, according to a news release.
“It is no accident that Lazydays has been a top-selling American Coach dealer for the past 20 years,” said Justin Humphreys, national sales manager for American Coach. “Everyone on the Lazydays team goes above and beyond to really understand what their customers want in their luxury motorhomes. They then take that information back to our American Coach team where we all collaborate on the best way to turn those customers’ dreams into a reality. We are honored to have Lazydays as a business partner and congratulate them on their achievements over the past year.”
“We are proud to be the top-selling American Coach dealer. American Coach and Lazydays have always been passionate about taking great care of our customers,” said Dominic Calabro, general sales manager for Lazydays RV. “We look forward to this same great relationship as we continue to meet the needs of our customers well into the future.”