“With RV owners looking for year-end deals, RV dealers are seeing big returns on direct mail and email marketing targeting their customers and 2000-2007 “Trade-Up Buyers” off their state RV owner lists,” states Jay Perrett of Outpost Communications, a St. Petersburg, Fla., firm specializing in direct mail marketing for RV dealers.
“We’ve had many success stories during 2011 and the latest is the recent Cash Give-Away Promotion at American RV Center in Evansville, Ind., that ran Sept. 23- Oct. 1,” said Perrett in a release on behalf of his company, which mailed 15,000 11-by-17 tri-fold flyers to American RV’s customer list and Indiana towable RV owners. In addition, Outpost ran a 2-time 30,000-email campaign to the closest 30,000 towable RV owners to American RV Center.
“We sold a bunch of units to customers and prospects that came in directly with our sale flyer. The traffic was fantastic and we were very pleased with the flyer and the results of the promotion.” said Keith Willis, American RV Center. “We had bratwurst, hot dogs, hamburgers and cold drinks both weekends. We sold a bunch of new and used RV’s from the specials we ran in the flyer and the email.”
The Cash Give-Away promotion was insured, according to Perrett. There were five winning numbers, including a $10,000 grand prize, a $5,000 prize and three $1,000 cash prizes. The cost of the insurance was 4%, or $720, giving 15,000 RV owners the opportunity to come in for a chance to win. “Our customers really enjoyed the promotion,” said Willis.
“On Saturday, Oct 1st, we had a huge Parts & Accessories Garage Sale,” he added. “We cleared out four service bays and sold select parts for pennies on the dollar. We had a ton of traffic and sales; great promotion.”
For more information or a sample of American RV’s Clearance Sale direct mail and email marketing campaign, contact Jay Perrett at Outpost at (800) 456-9222 or email firstname.lastname@example.org <mailto:email@example.com.
Top financing experts will explore the current RV retail lending environment during a special panel discussion at the RV Dealers International Convention/Expo on Wednesday, Oct. 6 in Las Vegas.
The four-day Con/Expo (Oct. 4-8) is sponsored by the National Recreation Vehicle Dealers Association (RVDA), RVDA of Canada and the RV Learning Center.
During “Retail Lending 2010-11,” the panelists will discuss lenders’ current and future attitudes toward making RV retail loans, the nature of various loan “buy boxes,” book value trends, and other important issues, according to a news release. A partial list of planned questions for the panelists is available at www.rvlearningcenter.com.
Panel participants include moderator John Fulmer of Leisure Consulting, Mark Beecher of Bank of the West, John Haymond of Medallion Bank, Lenny Sims of NADA Guides and George Steinsky of RBC Financial Group.
During this workshop, attendees will learn:
- Strategies to identify, establish and maintain relationships with retail lending partners.
- How and why the retail lending landscape is changing, and what’s in store for the future.
- How to better position RV dealerships to face today’s retail lending realities.
“Retail financing is a critical issue facing the RV industry right now,” said RVDA Convention/Expo Chairman Peter Albano of American RV Center in Olive Branch, Miss. “This panel will provide RV dealers with valuable information that will help them understand what it takes to get more deals funded moving forward.”
Registration is open for the Con/Expo. Companies interested in exhibitor information can contact RVDA at (703) 591-7130, ext 103 or send an e-mail to firstname.lastname@example.org.
Dealers registering by Sept. 3 can save up to 41% off the registration price. Visit www.rvda.org and www.rvlearningcenter.com to register and for regular convention updates. You can also find updates on Linkedin and Facebook.