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Lodge Builder Eying Resorts/Class A Owners

January 11, 2010 by · Leave a Comment 

Exterior of Discovery Home cottage

Exterior of Distinct Discovery Homes cottage

Distinct Discovery Homes Inc., Greenville, Mich., is marketing small, custom-built ”Country Cottages” to high-end resorts and individual motorhome owners.

These structures are bigger than park models and generally come with up to 1,000 square feet of space in one- or two-story floorplans.

“They are designed to become an adjunct to an RV lifestyle, much like a cabana or a casita might be,” said Michael Sokol, Distinct Discovery president. “Whenever the kids come to the resort, they have to get a hotel. We are trying to capture that trend.”

These wood-built cottages — in 12- and 16-foot widths and 20- to 36-foot lengths — are designed with cathedral ceilings, Ponderosa pine interiors, stone fireplaces, entertainment centers with flat-screen TVs, lap cedar siding and wraparound porches.

Notably, since they are homes built to meet local codes, they likely will appreciate in value, Sokol said. “These are built the same way a high-end home would be built,” he said. “There is appeal to both campgrounds and individuals.”

To reach this new market, Distinct Discovery displayed its Country Cottage at the 2009 Florida RV SuperShow in Tampa, Fla., and at last summer’s Family Motor Home Association’s (FMCA) international convention in Bowling Green, Ohio.

The cottages — that also have been built on owners’ property in Virginia, North Carolina and Tennessee — come in kits and are built on-site by Distinct Discovery crews. They retail in the $119,000 range, which includes assembly.

Discovery Home interior

Distinct Discovery Homes interior

The first park to install a Distinct Discovery Country Cottage was Valley River RV Resort, a 270-site Class A-only motorhome resort scheduled to open next summer in Murphy, N.C., where they are intended to be sold along with lots.

“The little homes are amenities,” said Dale Witting, president of Appalachian Land Co., developer of Valley River. “We probably will have a dozen of them up for owners before the summer is out.”

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