Tracie Fisher, Certified Park Operator (CPO), has been named executive director of the Michigan Association of RV Parks & Campgrounds (ARVC Michigan).
The owner and creator of Tate Fisher Marketing and Campground Manager Today, Fisher will return to her home state of Michigan from Flagstaff, Ariz., to head up the organization which represents more than 180 member campgrounds around the state, according to a news release.
“Tracie’s ideas, contacts, strong leadership and knowledge of our industry make her the ideal person for this job,” says Tim Wilcox, ARVC Michigan vice president. “She, along with our board of directors, will be steering the ARVC Michigan ship into new directions in the coming months and years.”
A lifelong camper, Fisher began working in the industry in 2004 when she was hired as the office manager for Mackinaw Mill Creek Camping in Mackinaw City, Mich., a position she held for three years. She also served two years as secretary for ARVC Michigan and during that time attended the National School of RV Park and Campground Management to earn her CPO designation. She also has an associates degree in accounting from North Central Michigan College and is currently working toward a bachelor’s degree in humanities from Northern Arizona University.
“My professional years in the camping industry have taught me about the unseen sweat equity invested by owners in running their RV parks and campgrounds,” Fisher said. “Admittedly, I have a ‘soft spot’ for park owners and the challenges they face. I look forward to working with them on an individual level and also strengthening our overall camping industry here in Michigan.”
In 2007, Fisher formed Tate Fisher Marketing – a consulting firm which provides website development, search engine optimization and social media management services for park owners and organizations – including ARVC Michigan and a handful of its members.
Although her address over the past three years hasn’t been inside Michigan, she has maintained a relationship with ARVC Michigan by developing and maintaining the organization’s .org member website; assisting with administrative operations of the association’s social media channels; and attending annual conventions to lead sessions, gather video footage and offer tips to member campgrounds about website and social media opportunities.
In 2009, Fisher began teaching website and social media related classes at the National School of RV Park and Campground Management. In 2010, she was appointed to the advisory board of the first-ever Virtual Outdoor Hospitality Expo, assisting exhibitors in setting up their booths and administering booths for ARVC Michigan and the National School of RV Parks and Campground Management.
“I am thrilled to have been selected as ARVC Michigan’s new executive director,” she said. “These are challenging times but I look forward to implementing a new plan, moving ARVC Michigan forward and creating real value for its members. I believe communication is key to getting things done and I will be maintaining a Facebook page for that purpose — to talk with members — on a regular basis.”
ARVC represents more than 180 member campgrounds with more than 30,000 sites available throughout the state. The mission of ARVC Michigan is to lead in the development of the RV park and campground industry through education, communication and representation.