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Pending Dometic, Atwood Union Offers Good Fit

September 10, 2014 by · Leave a Comment 

Frank Marciano

Frank Marciano

Dometic Group’s Tuesday (Sept. 9) announcement of its pending acquisition of Elkhart, Ind.-based Atwood Mobile Products LLC represents a shift in the RV supply chain landscape, merging two of the industry’s most established and respected suppliers.

The deal, still subject to government regulatory review, would effectively complement Dometic’s product portfolio while providing Atwood with further opportunities to expand its sights globally and sharpen its focus on the RV aftermarket. 

“Atwood would certainly provide Dometic with a broader range of products, particularly with their proven market strength in gas-powered stoves, hot water heaters and furnaces, along with the Fan-Tastic Vent line and several complementary products,” Frank Marciano, president of Dometic Americas, told RVBUSINESS.com. “But it would also benefit other areas of our business, including service, support and training – areas where Atwood excels – while ultimately bringing a better value to the end users.”

If the transaction is approved, Dometic will be acquiring Atwood from South Lake, Texas-based Insight Equity, a private equity firm that purchased Atwood in 2007. Kip Ellis, vice president of sales and marketing for Atwood, said that his company had been testing the waters for several months before going into serious negotiations with Dometic.

“It was an arduous process, but we’re very excited about the opportunities presented by the acquisition, especially the global implications for Atwood,” Ellis said. “Dometic is very well established in Europe and Asia Pacific, regions where we are very light in terms of market presence. We are looking forward to creating a broader footprint for our products.”

Kip Ellis

Kip Ellis

Marciano and Ellis related that a key factor in putting the deal together was the common ground the companies share – business philosophies that emphasize intelligent, quality-focused product development backed by dedicated customer service.

“It came out in working with Atwood on this deal that the company has a lot of the same core values as Dometic,” Marciano said. “They are very progressive and innovative in terms of product and truly care about their customers and their reputation in the marketplace. It became apparent that it would be a very good fit for both companies.”

Ellis noted, “We complement each other well, both in terms of products and in the way that we do business. Our cultures line up nicely.”

Marciano indicated that once the sale was finalized, plans were to “initially have Atwood operate as a stand-alone division of Dometic.” He added, “With regards to what will happen over time, I just can’t comment on that. We will partner with Atwood’s management team and make the best decisions that will be positive for the industry and our stakeholders.”

In Tuesday’s announcement, Dometic reported that its global revenue, on a rolling 12 months, after the acquisition will amount to approximately $1.4 billion and the number of employees will increase to 7,200. Currently, Atwood has 775 workers with annual sales of $200 million.

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Dometic Secures Agreement to Acquire Atwood

September 9, 2014 by · Leave a Comment 

Screen Shot 2014-09-09 at 8.38.16 AMDometic Group, a global leader of leisure products for the recreational vehicle, marine, truck and automotive-based industries, today (Sept. 9) announced that it has signed an exclusive purchase agreement with Elkhart, Ind.-based Atwood Mobile Products LLC.

According to a press release, this acquisition will complement and further diversify Dometic’s existing product offerings and strengthen the company’s global footprint. Atwood is a global provider in designing, engineering and manufacturing appliances and hardware for the RV, on-/off-Highway and marine industries for over 50 years.

“The key rationale behind this important acquisition is that it will expand our product range offered to our North American and global customers,” said Roger Johansson, president and CEO of Dometic Group. “With Atwood as part of our group, we will be able to offer high quality water heaters, ventilation technology, windows and doors, innovative furnaces, and more – products which have not been included in our present North American offering.”

Atwood’s primary markets are North America and Australia. The company has 775 employees and annual sales of approximately $200 million.

          “Atwood has a strong set of offerings and a reputation for providing high quality products and accessories.” says Frank Marciano, president of Dometic Americas. “Combined, we will be able to offer our global customers a great complement to our current range, access to our global exceptional service teams and ultimately greater value.” 

Tim Stephens, CEO and president of Atwood Mobile Products, added, “With Dometic, we have found a partner that gives us more growth opportunities in the markets we serve. Together, we will be able to offer a full range of complementary appliances and equipment that will enhance our customers’ comfort when away from home.”

Dometic Group’s global revenue, on a rolling 12 months, after the acquisition will amount to approximately $1.4 billion and the number of employees will increase to 7,200. Terms of the potential acquisition were not disclosed. The acquisition is pending governmental regulatory review. 

For information about Dometic Group, visit http://www.dometicgroup.com. Like the company on Facebook at Dometic RV USA or on Twitter @DometicRVUSA. Read more about Atwood Mobile Products at http://www.atwoodmobile.com.

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Atwood’s Party Kicks Off Elkhart Open House

August 22, 2014 by · Leave a Comment 

    Atwood Mobile Products LLC announced its first open house will take place on Monday, Sept. 15, during the Elkhart RV Open House week.

Upon arriving at the open house, guests will be entered in a drawing for a chance to win a 4-day Caribbean cruise.  The evening begins at 4 p.m. with live music performed by Elwood Splinters Blues Band, hors d’oeuvres, and libations.

The festivities will take place at Atwood Mobile Products, 1120 N. Main St., Elkhart, Ind., from 4 to 7 p.m.  Atwood will feature a sampling of all its products on display in its show room on the second floor. RSVP at www.askforatwood.com/rsvp and be entered to win one of two iPad minis.

“This event offers a perfect opportunity to show our dealers, OEM customers and distribution partners how much we appreciate working with each and every one of them throughout the year.  Monday night is the kickoff and we are excited to open up our doors and set the tone for a great open house week,” said Fay Flournoy, marketing manager.

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Atwood Kicking Off ‘Water Heater Promotion’

June 4, 2014 by · Leave a Comment 

ODWH Web BannerAtwood Mobile Products LLC launched its “Hot On-Demand Promotion” where dealers can qualify for a $100 (U.S.) gift card for every on-demand water heater they purchase.

According to a press release, this is a limited time promotion directed at dealers in both the U.S. and Canada who purchase Atwood on-demand water heaters between June 1 and June 30.

The Atwood on-demand water heater has high output burners that regulate up to 50,000 Btu to handle a wide variety of ground water temperatures and provide a continuous flow of hot water.  A user simply turns on the hot water and mixes in cold water until the desired temperature is reached.

These units are designed to fit in the rough openings for most brands and sizes of RVs with two available door options and an adapter plate to fill in any gaps for a 10- 12- or 16-gallon replacement. The Atwood on-demand water heaters are energy efficient and provide up to a 50% savings in LP over traditional water heaters.

For more information please visit www.askforatwood.com/2014ondemandpromotion or e-mail sales@atwoodmobile.com.

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Atwood Mobile Debuts New Line of Power Jacks

March 18, 2014 by · Leave a Comment 

New Robofoot on Atwood power jack

Elkhart, Ind.-based Atwood Mobile Products LLC has announced its new line of power jacks, the Premier Performance Series.

According to a press release, the new models come in 3,000-pound and 4,000-pound tongue weight ratings and are available in either black or white. The Performance Series will replace the current Deluxe Series.

Atwood said the new jacks will “maintain the same high standards” of the Deluxe Series, while providing many additional features including a bubble level, brighter LED light, new aerodynamic outdoor grade cover, five-year limited warranty, full-color retail friendly box, and the Robofoot, a new self-retracting and extending 4,000-pound rated foot.

Trey Miller, director of aftermarket sales, commented, “We have been working diligently to develop this new line of jacks for some time now.  We were very cautious to ensure that it not only met, but exceed the high standards of the previous Deluxe Series, which has been a mainstay for many years.  We are also proud to say that it is still made in the U.S. at our chassis hardware plant in Elkhart.”

 

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Atwood Training Session Draws Over 100 Firms

March 11, 2014 by · Leave a Comment 

Elkhart, Ind.-based Atwood Mobile Products LLC has completed the first two sessions of its yearlong webinar series, S.W.A.T (Success with Atwood Training), which provides technical and product training to OEMs, distributors, dealerships and service centers throughout North America.

According to a press release, the first two classes, which covered technical training for the Atwood line of furnaces, were attended by over 100 companies, with a majority of them reporting having multiple people viewing at each location.

Trey Miller, director of sales – aftermarket, commented, “We are thrilled by the turnout for these first two sessions. The responses we have received following the classes have been very positive with a resounding message that this has been a much anticipated program that will assist all levels of the supply chain.”

The next class is scheduled for March 12 from 11 a.m. to 1 p.m. (EDT).  This session will cover water heater technical training and focus on in-depth troubleshooting and winterizing.  Classes are free and feedback is encouraged to continue to improve the learning experience.

For additional information on S.W.A.T. dates and times e-mail training@atwoodmobile.com your name, company, title, and any specific questions. You will then receive the schedule, information on how to access the webinar, and any materials you will need to print or download prior to the class to achieve the greatest benefit from participating.

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Atwood Refrigerators Earn MH Readers’ Choice

February 10, 2014 by · Leave a Comment 

Atwood helium refrigerators

Elkhart, Ind.-based Atwood Mobile Products LLC announced that its line of helium refrigerators has been awarded a 2013 Motorhome Readers’ Choice Award.

“We are very pleased to be presented with a 2013 Motorhome Readers’ Choice Award,” said Marketing Manager Fay Flournoy. “What makes this extra special is that it is voted on by the people who use these products day in and day out. This is another example that helps to illustrate that Atwood is a true player in the RV refrigeration market and we will be for many years to come.”

Conducted online at Motorhome.com, the Readers’ Choice Awards allowed thousands of readers to vote for their most-desirable RV-related products.

The Atwood line of helium refrigerators utilizes a helium-based cooling system engineered to minimize excessive heat while providing superior durability and performance. The refrigerators feature a truly modern design with LED cabinet lighting, blue tinted door shelves and a standard door ajar alarm. In addition, an integrated tilt sensor provides a visual cue for the consumer to ensure maximum performance of their refrigerator.

Atwood’s refrigerators are available in two popular sizes a 8 cub. ft. class and a 7 cub. ft. class (which fits in a 6 cub. ft. cutout) with left or right swing door, and an available fan for slideout installations.

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Atwood Helium Refrigerator Is ‘Readers’ Choice’

December 14, 2013 by · Leave a Comment 

Atwood helium refrigerator

Elkhart, Ind.-based Atwood Mobile Products announcef that its line of helium refrigerators has been awarded a 2013 Trailer Life Readers’ Choice Award.

“We are very pleased to be presented with a 2013 Trailer Life Readers’ Choice Award,” said Fay Flournoy, marketing manager for Atwood, in a press release. “What makes this extra special is that it is voted on by the people who use these products day in and day out. This is yet another example illustrating Atwood’s a trusted provider offering outstanding quality and value to the RV refrigeration market and will be for many years to come.”

Conducted online at TrailerLife.com, the Readers’ Choice Awards allowed thousands of readers to vote for their most-desirable RV-related products.

According to information on Trailerlife.com, “To tap into that vast body of knowledge, we launched the Trailer Life Readers’ Choice Awards to learn more about our readers and what they value, as well as finding out what vehicles, destinations and products make life on the road easier and more enjoyable.”

Atwood line of helium refrigerators utilizes a helium-based cooling system engineered to “minimize excessive heat while providing superior durability and performance,” the company said. Features include a modern design with LED cabinet lighting, blue tinted door shelves and a standard door ajar alarm.

An integrated tilt sensor provides a visual cue for the consumer to ensure maximum performance of the refrigerator. The Atwood helium refrigerators are available in two popular sizes – an 8 cu. ft. class and a 7 cu. ft. class (which fits in a 6 cu. ft. cutout) with left or right swing door, and an available fan for slideout installations.

 

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Atwood Announces New ‘SWAT’ Webinar Series

November 4, 2013 by · Leave a Comment 

Elkhart, Ind.-based supplier Atwood Mobile Products LLC has announced a bimonthly webinar series named S.W.A.T. (Success with Atwood Training) to provide technical and product training to OEMs, distributors, dealerships and service centers throughout North America.

According to a press release, the technical portion of the webinars will address installation, troubleshooting and sequence of operations for each of the various product lines Atwood supplies to the market. The product training portion will provide information to assist in the selling of the various items. The sessions will concentrate on features and benefits for the consumer, while providing tips to upsell the products.

“We are truly excited to establish a comprehensive training program that addresses sales, parts, warranty and service departments at all levels of the supply chain,” said Fay Flournoy, marketing associate for Atwood. “We envision the product training portion providing not only distributor sales and dealer parts and store personnel with valuable information to further promote and upsell Atwood products, but also OEM sales people who will gain valuable insight to promote the highly differentiated Atwood products the manufacturers have chosen to include in their units.”

Technical classes and product training will begin February, 2014, and will focus on Atwood furnaces. The specific details on dates and times will be provided in the near future. The webinars are limited to 100 participants and we will be enrolled on a first come, first serve basis. S.W.A.T. classes are free and feedback is encouraged to continue to improve the learning experience.

For additional information on S.W.A.T. class dates and times e-mail training@atwoodmobile.com. Include your name, company, title, and any specific questions you may have. You will then receive the schedule, information on how to access the webinar, and any materials you will need to print or download prior to the class to achieve the greatest benefit from participating.

 

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Atwood Adding New Elkhart Distribution Center

October 22, 2013 by · Leave a Comment 

Supplier Atwood Mobile Products LLC announced that it has opened a new distribution center in Elkhart, Ind. According to a press release, Atwood will host a 4 p.m grand opening today (Oct. 22) at the new facility, located at 2040 Toledo Rd.

Atwood’s new distribution center provides an additional 50% of square feet over the previous facility. The new warehouse location will also allow Atwood to better serve its local OEM customers with faster response times as well as increased inventory and product availability to all customers.

“We are excited about the new distribution center and our ability to meet the growing needs of our customers. The new warehouse location shows our commitment to customer service and providing the quick results and quality service that Atwood is already known for. We will continue to invest in logistics support to enhance our ability to serve our customers,” said Scott Ford, logistics manager.

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