Today’s video comes courtesy of Bristol, Ind.-based Augusta RV offering an in-depth look at the builder’s high-end Luxe fifth-wheel. To view the video click here or scroll to the right side of the RVBUSINESS.com home page.
Bristol, Ind.–based towable manufacturer Augusta RV (ARV) reported a strong showing during last week’s Louisville Show that included a boat and fishing poles giveaway and an appearance by Mekayla Diehl, Miss Indiana USA 2014.
“We expected a strong showing in Louisville, and exceeded our expectations,” said said Josh Bowerman, district sales manager. “We handed out fishing poles to promote our boat giveaway and ran out of poles Wednesday (Dec. 4) afternoon because of better than anticipated traffic. We were thrilled to hand out fishing poles and have Miss Indiana signing autographs. With the marketing effort and the success of 2013 we had an incredible turnout and were able to sign new business and obtain more orders from existing dealers.”
The winner of the Polar Kraft Dakota fishing boat was Trailblazer RV located in Alberta Canada. “Trailblazer has been a great partner. They have seen strong retail growth in our Flex line in the past year and we are very pleased they won the boat,” said Bowerman.
With a solid Louisville Show and the upcoming release of its new high-end luxury fifth wheel Luxe, Augusta RV is anticipating a strong retail season. “These are exciting times at Augusta RV and we plan to keep our foot on the gas and continue to build the best products possible through passion, design, technology, and above all else – innovation,” Bowerman said.
Miss Indiana USA, Mekayla Diehl, will join Augusta RV at the Recreation Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show Dec. 3-5 in Louisville, Ky. According to a press release, Diehl will be signing autographs all three days of the show at Augusta RV’s display in Booth No. 5301, located in the West Wing of the Kentucky Exposition Center.
Diehl grew up in Bristol, Ind., where Augusta RV’s headquarters and manufacturing facility are located. She will represent Indiana at the 2014 Miss USA Pageant. The winner of the Miss USA competition represents the United States at the Miss Universe Pageant.
Diehl will also be helping to raffle off a Polar Kraft Dakota 1578 fishing boat, which Augusta RV will be giving away to a dealer. To be eligible to win the boat, participants must stop by Augusta RV’s display where they will be given a free fishing rod that includes a raffle ticket for a chance to win the boat.
“We are extremely excited to have Miss Indiana USA, Mekayla Diehl, join us at the Louisville Show and help raffle off the Polar Kraft fishing boat. This will help with our growth and add to the excitement of the show,” said Greg Pettine, national sales manager.
Augusta RV will be giving away a Polar Kraft Dakota 1578 fishing boat at the Recreation Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show Dec. 3-5 in Louisville, Ky., that will include a 25-hp motor and boat trailer.
To be eligible to win the boat, stop by Augusta RV’s display at Booth No. 5301, located in the West Wing of the Kentucky Expo Center. According to a press release, all participants will be given a free fishing rod that includes a raffle ticket for a chance to win the boat.
Augusta RV will have Miss Indiana USA, Mekayla Diehl, draw the winner of the boat on Dec. 4 at 4 p.m. Participants must be present to win. Miss Indiana USA will also be at Augusta RV’s booth Tuesday and Wednesday of the show signing autographs.
“Besides offering free fishing rods to all who come to our display, we are equally excited about the Miss Indiana USA boat raffle as an added incentive to visit our booth and review our Flex product line,” says Greg Pettine, national sales manager. “I’m confident the dealers will see the high level of quality in our product and our commitment and desire in establishing successful partnerships with our dealers. It should be a fun week and we hope the boat giveaway will add to the excitement of the Louisville Show.”
Augusta RV Co., Bristol, Ind., will unveil its new high-end Luxe fifth-wheel at the Annual Florida RV SuperShow in January, 2014, according to a press release.
The Luxe has been in development for a year and a half and Augusta introduced a prototype at September’s Elkhart County RV Open House that was well received by dealers. The prototype was developed to “test an idea, test a new styling direction, and explore advanced towable technologies,” the company said.
For the Luxe concept design, Augusta took the consumer’s wants and needs into consideration. “Our team researched and compiled data to find out what consumers desired in a luxurious towable,” said Josh Bowerman, national sales manager for the Luxe. “We explored high-end residential housing, condos and apartments for innovative ideas we could incorporate into the Luxe. Our team is combining a high-end residential look with cutting-edge technology to create a product at the forefront of the luxurious fifth-wheel market.”
Bowerman reported that the Luxe prototype was purchased by Iowa-based Fedders RV during the Open House. “This was extremely exciting for us,” he said. “We knew we had a product that was different and revolutionary for the luxurious fifth wheel market. From the success of the prototype we could have started mass producing the Luxe, but we wanted to take it a step further. We took both dealer and consumer suggestions from the Elkhart Open House and added new features and designs. We’re proud to announce, that in 2014 we will be offering a luxurious fifth-wheel that is more innovative and advanced than anything on the market.”
“We will introduce one floorplan in the initial stage (at the Florida RV SuperShow), but plan to have three to six different floorplans by the end of 2014. Here at Augusta RV we set out to achieve the impossible and to make innovative design and technology our signature. We have succeeded in doing so by designing the Luxe.”
Bristol, Ind.-based Augusta RV sponsored the 6th Annual Patriot Day Golf Outing held at the Brookwood Golf Course in Buchanan, Mich., on Sept. 2. According to a press release, the golf outings are held across the U.S. in conjunction with the Fold of Honor Foundation over the Labor Day weekend.
Augusta RV reported that the event raised $4.3 million dollars nationwide. All proceeds from the events go toward college costs for sons and daughters of service personnel who gave their lives while honoring and serving our great country.
“This event is personal to me,” said Augusta RV General Manager/Owner Brian Weaver, who served in the United States Air Force in both Saudi Arabia and Turkey. “There is no higher cause than supporting our troops and their families.”
National Sales Manager/Owner Leif Freehafer also served in the military with the United States Marine Corp. Both were honored to participate in the affair.
Augusta RV is also preparing to welcome the dealers from across the country at the 2013 Elkhart RV Open House, Sept. 17-19. The company’s exhibit will be located on the corner of Executive Parkway and Independence Drive, next to the RV/MH Hall of Fame.
During the Open House, Augusta TV will unveil its new AF34RS fifth-wheel and will be serving up hot Starbucks coffee and locally made, nationally known “Rise and Roll” doughnuts every morning. On Monday night, starting at 5 p.m., they will be serving grilled steaks, shrimp and fish prepared by local celebrity restaurant owner and chef Paul Cataldo, along with a full bar and live music.
Bristol, Ind.-based Augusta RV will reveal a new line of fifth-wheels and travel trailers at the 50th Annual National Trade Show, Nov. 27-29 in Louisville, Ky.
According to a press release, the new Flex line offers several innovative floorplans coupled with “fantastic eye appeal that will meet or exceed the demanding needs of today’s RV consumers.”
High-end features include high gloss gel-coat walls, solid wood cabinetry and an eye-catching graphics package at an affordable price.
The Louisville display, located in Space No. 1428, will have four half-ton towable travel trailers and a brand new fifth-wheel.