The Specialty Equipment Market Association (SEMA) Show priority space selection process concluded earlier this month, with nearly 2,000 exhibiting companies securing space for the upcoming event. The trade-only event will take place Oct. 30-Nov. 2 in Las Vegas.
“After the three-week space selection, we are more excited than ever for the upcoming SEMA show,” said Peter MacGillivray, SEMA vice president of events and communications, in a press release. “Exhibitors have great optimism for the show. They have made it clear that Las Vegas is the place they want to be in October and their plans are already well under way to showcase their newest innovations.”
The number of exhibitors in several segments has already surpassed the total number featured at last year’s show. Those sections include Hot Rod Alley, Racing & Performance, Restoration Marketplace and Wheels & Accessories.
Exhibitors will continue to sign up for the show up until the event takes place and new exhibitors will be added to the online floorplan as they are confirmed. Details about the 2012 SEMA Show, including information on how to attend and exhibit, are available at www.SEMAShow.com.
With about 200 days to go before the 2012 SEMA Show, exhibitors are poised to “make a strong presence” at the annual event taking place Tuesday-Friday, Oct. 30-Nov. 2 in Las Vegas, according to a press release.
While manufacturers continue to submit applications for booth space on a daily basis, more than 1,000 companies have already committed to exhibiting at the upcoming event. This number includes 175 companies that met with SEMA staff and show organizers during the recent Exhibitor Summit in Las Vegas.
“We’re encouraged by the optimism that we are seeing from exhibitors,” said Peter MacGillivray, SEMA vice president of events and communications. “In addition to securing space early, exhibitors are working closely with us to learn how they can increase the return on their investment. We’re committed to educating them about how they can increase their return on investment (ROI).”
During the Exhibitor Summit, exhibitors spent two and half days in Las Vegas to learn how to best set up a booth, save money on a variety of services, generate the most buzz about a new product .
“The Exhibitor Summit is one of the most effective tools we have to assist exhibitors,” said MacGillivray. “We offer a number of programs to help exhibitors promote their new products and connect with buyers. During the summit, we are able to meet with exhibitors face-to-face and demonstrate the value of programs such as the New Products Showcase.”
Those who were unable to attend the Exhibitor Summit are able to view video recordings of the sessions at no cost.
To learn more, or to secure space at the 2012 SEMA Show, visit www.semashow.com/buyabooth or contact SEMA’s show management at 702/450-7662, ext. 120, or SalesMgr@ConvExx.com. Companies that submit a booth application with a deposit before April 27will be included in the priority booth selection process.
Aftermarket supplier Cequent Consumer Products Inc. has launched the TransRACK from Reese Carry Power brand. According to a press release, the TransRACK Cargo Truck Rack is a “one size fits all” solution for the pickup truck owner who transports long items that may not fit in a truck bed.
Made of aircraft grade aluminum, TransRACK quickly installs without tools. Eight double lock clamps with stainless steel hardware holds the rack to the bed of the truck and Easy On cross-bar clamps make installing accessories fast and convenient. An 800-pound capacity and four movable load stops allows for carrying ladders, pipe, lumber or other long items.
Additionally, there are also accessories to compliment TransRACK using the same double lock clamp system, including:
• TransRACK Conduit Carrier – featuring stainless steel hardware, its unique double u-bolt system will match up to any truck rack. No drilling required.
• TransRACK Trimmer Rack – Mounts to either a pickup truck or utility trailer, it safely holds two trimmers or long handle tools.
• TransRACK Tool Rack – Mounts to either a pickup truck or utility trailer and can hold up to six straight handled tools.
The Reese Carry Power TransRack will be available at Cabelas July 2012 and will have an MSRP range of $350-$400 that will vary depending on the retailer. Retailers interested in the TransRACK contact Cequent Consumer Products at 800.234.6992 or at Cpemail@example.com.
In a market that has countered the negative economic news reports of the past few months by continuing to post strong sales numbers, the Specialty Equipment Market Association’s 2011 SEMA Show, billed as the nation’s premier automotive specialty products trade event, runs tomorrow through Friday (Nov. 1-4) at the Las Vegas Convention Center.
With more than 2,000 exhibitors signed up early on, the show is expected to post about a 14% increase in exhibitors and a 42% hike in buyer registrations. At the same time, SEMA reports, housing nights were running about 100% ahead of last year. Those, SEMA points out, are the kind of numbers that should spell a real rebound to the pre-recessionary days of 2008.
As part of the Automotive Aftermarket Industry Association (AAIW), the trade-only event annually attracts more than 100,000 representatives of the automotive, truck and SUV and RV markets. Last year’s SEMA Show drew more than 50,000 domestic and international buyers.
The displays this year are in 12 sections, and a “New Products Showcase” features thousands of newly introduced parts, tools and components. At the same time, SEMA provides attendees with educational seminars, product demonstrations, special events and networking opportunities. Exhibit hours are 9 a.m. to 5 p.m. Tuesday through Thursday and 9 a.m. to 4 p.m. on Friday.
Again this year, SEMA will present a “SEMA Award” for the “Hottest Vehicles of the Show,” based on the number of times exhibitors use specific vehicle types for their displays as the cars they think are most likely to generate new business.
SEMA also plans to oversee for the third year an Opinion Leaders Program through which active, influential automotive enthusiasts are called upon to help industry professionals identify future trends by attending the show and providing first-hand feedback on products and vehicles that debut.
The 2010 program included 459 enthusiasts selected through a comprehensive application process, all of whom were invited to attend the second day of the SEMA Show. This year, the program is expected to attract more than 800 enthusiast participants. In addition to completing a pre-Show survey, they’re tasked with using social media to share their feedback on product, vehicles and trends.
Meanwhile, a 2011 Automotive Accessory Market Study produced by Foresight Marketing Research and SEMA Market Research is being offered to attending SEMA members as a free download. For additional information, visit www.semashow.com.