Dunkel Industries is set to showcase its $500,000 luxury 4×4 RV at the upcoming “Big Boys Toys,” the highly awaited lifestyle exhibition to be held from March 16 to 19 at the Abu Dhabi National Exhibition Center (ADNEC).
The custom-built truck features military grade 4×4 system, wood, leather and fiberglass interior, with a bender big enough to house a full size car and room on the top for dirt bikes, according to a news release.
With exceptional off-road capabilities, the luxury truck features a 6-speed automatic transmission with a power plant rated at 300 hp over 800 pounds feet of torque, 5.29 axle ratio with a 12k capacity front axle and 12k front suspension capacity. Its interior is fitted with custom cabinets in both birch and cherry finishes, which provide maximum storage space that stay closed while navigating a rough terrain, as well as other luxurious features such as upholstery ceiling with LED house lights and trim, 17-inch flat screen, DVD, CD, IPOD, AM/FM Stereo, navigation and back-up camera monitor, 12V power supply, 110 outlets, custom trim and custom carpet. In addition to the luxury RV’s interior and exterior, Dunkel Industries will also highlight the wide range of optional equipment for the truck among visitors at the show.
“The Dunkel Industries luxury 4×4 RV is designed to provide luxury home away from home – a vehicle that has unlimited versatility,” said Peter Dunkel, Dunkel Industries CEO. “We have identified the potential in bringing our luxury 4×4 RV to the Middle East, seeing the local market’s strong interest in specialty vehicles that are unique and offer the best specifications and amenities. Our participation at the upcoming ‘Big Boys Toys’ is in line with our aims to tap into the Middle East market, and we are confident that our presence will earn us considerable exposure among our target customers who are based in the region.”
Around 100 exhibitors across 46 exclusive categories are set to participate at the “Big Boys Toys,” thereby strengthening the event’s promise of bringing together the “best-of-the-best” products and services appealing to the high net worth male consumer. An affluent target audience of over 60,000 visitors is expected to experience exciting activities, shows and live exhibits at the event, which covers an expanded exhibition area to accommodate 10 dedicated zones: Drive, Ride, Off Road, Marine, Aviation, Digital, Lifestyle, Wellness, Fashion and Adventure.
“The strong interest of the region in specialty cars is evident with the number of unique vehicles we see in the roads of the emirates everyday. This opens a major opportunity for manufacturers of custom-built vehicles to gain a strong following from the market comprised of many high net worth customers. The presence of Dunkel Industries at the upcoming ‘Big Boys Toys’ event will afford an excellent opportunity for automotive enthusiasts and prospective car buyers to see this unique luxury 4×4 RV,” concluded Biju Jayaraaj, CEO, Artaaj.