Elkhart, Ind.-based trade journal RVBusiness and RV supplier Blue Ox, Pender, Neb., are working together this spring to launch an industrywide survey that should ultimately help raise the bar in terms of industry intelligence-gathering, the two companies report.
The first “RVB’s All-Industry Survey” goes out today (Mar. 6) and can be accessed by clicking here. Industry people can also register their opinions and monitor ongoing percentage results by clicking on the new survey banner on the right side of the RVBUSINESS.com home page.
Blue Ox CEO Jay Hesse first challenged RVB’s staff to develop a survey format that might ultimately help industry leaders better understand the current thinking of the thousands of North Americans who work daily in the RV arena.
“Every segment of our industry is dependent on the other for success, and we all face changes to varying degrees,” says Hesse, whose company manufactures steering, towing, hitching and braking systems. “I feel that providing a forum where we can obtain opinions from all segments will help broaden our perspective of issues and help all of us – whether as a business owner or board member – to make the best decisions on behalf of our own entity and industry.”
“The end result, if things go the way we think they will, is that we may all benefit to an extent from an improved ability to manage change based on a wider consensus of industry views,” adds RVB Publisher Sherman “Sherm” Goldenberg, who, with partner Beverly Gardner, purchased RVB a year ago. “And that’s a good thing for everyone involved, especially in a post-recessionary era like ours.”
The survey is slated to run for the rest of 2012 and will feature new questions on a regular basis, with weekly reminders on the RVBUSINESS.com news feed, according to the sponsors, who will compile a summary report for RVB’s Louisville Show issue.
Anonymous essay responses will be accepted, although RVB and Blue Ox reserve the right to delete any entries that, in their view, cross the line of civility. Thus, answers will not be live streaming, but will be screened first by RVB’s staff. The essays also can be accessed through the survey banner.