Aimed at helping families gear up for the camping season and spend quality time together in the outdoors, Jayco Inc. has announced its annual Blue Tag National Sales Event.
Jayco dealers throughout the U.S. and Canada are participating in the sale, promoting the event across three different media (tabloids, TV and radio), according to a news release.
The event marks the fourth consecutive year dealers have united in a large-scale promotional effort to boost sales, reduce 2011 inventory and promote Jayco’s industry-leading two-year warranty and high average resale value. The event will start on April 1 and run through May 31 at participating dealers.
Jayco increased promotional efforts this year by adding a new system which allowed dealers to customize direct mail tabloids, newspaper inserts, 30-second television commercials or 30-second radio spots. The dealers had the opportunity to play an even bigger role in helping deliver the Blue Tag message by taking advantage of email marketing campaigns, point-of-purchase materials and Internet banner ads.
“We’re gratified to have dealers who share in Jayco’s success, and who understand what makes this type of event a success,” said Sid Johnson, Jayco’s director of marketing. “With an increased arsenal of marketing tools, we think the timing is particularly appropriate for our dealers to make a huge impact across North America”.
Building on the successful formula of the past events, a customer sweepstakes was added to create event awareness and drive traffic during the sales event months. The sweepstakes features 25 giveaway prizes — five camping adventure packages and 20 Flip video cameras.
The adventure packages, valued at $2,000, includes a $500 gas card, a $500 grocery card, $700 in Yogi Bear’s Jellystone Park stays, a Flip video camera and a prize pack of goodies for on-the-road fun. Customers are directed to register online and then visit their local Jayco dealer to check their lucky number.
“As a family-owned company, we think we have an understanding of what drives our customers to our products,” Johnson said. “Making sure our RVs are affordable, liveable and well-built are just a few of the ways we can fulfill that commitment, and the sweepstakes this year offers us the chance to help make those family trips even more memorable.”
Aimed at helping families get ready for a summer of quality time spent together, Jayco Inc. announced its third annual Blue Tag National Sales Event. Nearly 200 Jayco dealers in the U.S. and Canada are participating in Jayco’s Blue Tag sale, promoting the event through locally placed television, radio and more than 2 million sales tabloids made available by Jayco, according to a news release.
The sale kicks off today (April 1) and runs through May 31.
Capitalizing on the successful formula of Jayco’s national promotions the past two years, this year’s Blue Tag clearance event will see a majority of Jayco’s dealers —including all of its largest dealers — hosting special sales and promotions throughout April and May.
“The RV industry has seen many changes over the past year,” said Sid Johnson, director of marketing for Jayco. “However, one thing that hasn’t changed is the desire of families to spend solid, quality time together. Camping allows families opportunities to do just that. Our dealers are stepping up in helping us with this promotion and customers are coming through their doors. We anticipate that pent-up demand will help bring outstanding success to this national sales event.”
The sale marks the third consecutive year that Jayco has united all dealers in the U.S. and Canada in one, large-scale promotional effort. The purpose of the sales event is to boost sales by helping dealers reduce inventory to make room for Jayco’s new 2010 products, as well as promote Jayco’s greatest selling attributes — its industry-leading two-year warranty, free Customer Roadside Assistance and the liveability of the Jayco product line.
Managed by Jayco’s Dealer Marketing Services, the Blue Tag Clearance Event provides dealers with customizable sales tabloids designed to promote the 2010 Jayco product line. Dealers have the option to mail the tabloids directly to customers, insert into local newspapers or distribute at their dealerships.
In addition to the free customizable tabloids provided to dealers, Jayco also has provided dealers with free “tag-able” TV and radio spots, point-of-purchase kits for showrooms, as well as online promotional campaigns on the company’s website, www.Jayco.com, and in social media channels.
“We want to help our dealers reach a wide audience in their market area and make it easy for potential Jayco owners to get the information they need to find the perfect Jayco model for their family,” said Johnson.