Representatives from BowStern, a national marketing firm specializing in the RV industry, has announced the launch of their 2010 RV Industry Survey.
The online survey can be found at www.RVSurvey2010.com and is for RV enthusiasts of all types. Consisting of 25 short questions, the survey covers a broad range of topics designed to help industry leaders better understand this complex and ever-changing market, while improving the RV experience for the end users, according to a news release.
“We have traveled coast-to-coast speaking with RV owners and industry leaders representing every segment of the market in an effort to better understand this complex consumer,” said Tom Derzypolski, BowStern principal. “With ever-tightening budgets, it is our responsibility to get the most bang out of every marketing buck. When it comes to producing effective marketing campaigns, we don’t guess – we study, do surveys and hold focus groups to appreciate the needs of the consumer. There simply is no room for guessing in this economic environment.”
While the survey is only 25 questions long and takes just under five minutes to take, it covers a broad range of topics from average distance traveled in a year and how RVers plan trips to various preferences for resorts and parks that people use. As a consumer incentive, every 25th person taking the survey will win one of many prizes. In addition, the user-group with the most entries will be eligible to win a free rally at one of several parks across the nation.
“Continual monitoring of RV trends and user psychographics is critical for the industry,” said Jeff Beyer, CEO, Big Rig Media. “As one of the national leading web design firms for the RV resort and outdoor hospitality industry, this kind of survey provides information which allows us to create dynamic websites and interactive solutions directly catering to RVers. In-depth understanding of consumer behavior is key to meeting this need – and ultimately creating a clean, seamless platform.”