Forest City, Iowa-based Winnebago Industries, Inc. announced Wednesday (Oct. 2) it has selected licensing agency Brandgenuity as its exclusive licensing agent of record. Brandgenuity will help the iconic outdoor adventure brand extend into new categories, including camping gear, apparel and outdoor furniture.
“In the RV industry, we have led the way in quality and innovation for more than 55 years,” said Chad Reece, director of marketing at Winnebago. “Now we will extend the Winnebago name and our values to a wider range of products that will help our owners and fans enjoy recreation and the freedom of life on the road even more.”
Winnebago conducted an agency search process which led to partnering with Brandgenuity.
“We are thrilled to be representing Winnebago — one of the great, iconic, ‘made in America’ brands,” said Jay Asher, founding partner at Brandgenuity. “The timing couldn’t be better, as Americans are now hitting the road and exploring this beautiful country with greater frequency.”
A leading independent brand licensing agency based in New York, Brandgenuity was voted “licensing agency of the year” by a leading industry publication. The company will work with Winnebago Industries to develop well-crafted and thoughtfully designed licensed products that hold true to the Winnebago name — and encourage people everywhere to embrace the freedom of life on the road.