Keystone RV Co.’s fast-growing Bullet Ultra Lite Division announced the appointment of Nick Sweazy as product manager.
According to a press release, Sweazy previously served as the brand’s district sales manager for the northeast United States and eastern Canada.
A member of the sales and product team since shortly after the brand’s beginning in 2009, Sweazy is looking forward to leading the Bullet team. “Bullet is on a roll,” he said. “Thanks to our enthusiastic dealer network as well as the upgrades we continue to make to the product line, retail sales are up 23% year-to-date, according to the latest Statistical Surveys report. Business will only get better with the addition of the new floorplans and features we will introduce at Louisville.”
Keystone Bullet is available in a full-featured trim level and now offers full-depth slides in most floorplans. The Bullet Premier model features a vaulted ceiling, frameless windows and a gel-coat fiberglass front cap.
“With the availability of Bullet and Premier our dealers can offer the retail customer a choice of over 23 floorplans, many featuring island kitchens, larger slides and more storage,” added Sweazy. “Within the Bullet brand, our dealers can satisfy the needs of virtually every ultra-lite buyer.”
According to Keystone group general manager Brian Hyde, himself a former Bullet product manager, Bullet will continue to stay focused on what has made the brand successful while responding to the ever changing needs of the market.
“Nick and the team have put together a winning plan where we want to take the brand in the future while maintaining our core strengths,” he said. “Our dealers will get a taste of this next month at the Louisville Show.”
A graduate of Purdue University, Sweazy resides in Elkhart. He can be reached at (574) 535-2128 or e-mail firstname.lastname@example.org.
Keystone RV Co.’s Bullet ultralight travel trailers are now rolling off the production line at the Goshen, Ind.-based builder’s facility in Pendleton, Ore.
According to a press release, Bullet has seen strong market share growth in 2011, following its product launch in December of 2009. Keystone said that with a 48% market share gain, Bullet is one of the fastest growing laminated trailers of the top 40 brands and has climbed to No. 6 in retail sales of ultralight units, according to Statistical Surveys Inc. The Keystone Bullet also garnered its second consecutive DSI Award from the Recreation Vehicle Dealers Association (RVDA) this past October.
Ramping up West Coast production will enable Bullet to further increase sales, according to Bullet product manager Brian Hyde. “By opening up production in Pendleton, Bullet is ideally positioned to meet the needs of our western dealers and their customers,” he said.
In addition to the new manufacturing facility in Oregon, Bullet is adding key features to the line, including new exterior graphics, a slideroom system that creates additional living space and several new floorplans. “One of the big changes that excites Bullet dealers is the launch of a Bullet ultralight fifth-wheel for half-ton buyers,” says Hyde. “We will be introducing our second fifth-wheel floorplan at Louisville. This floorplan features a bunkhouse bedroom with an incredible amount of storage.”
Keystone’s Pendleton facility today consists of four production lines and support facilities, totaling 203,000 square feet under roof. In addition to Bullet, the facility also produces Keystone Springdale, Passport, Hideout, Cougar and Energy travel trailers and fifth-wheels.