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Report: Hoosier Firms ‘Modestly Optimistic’

June 24, 2011 by · Leave a Comment 

The Indiana Business Council’s first ever Business Confidence Index registered a score of 65%, reflecting modest optimism regarding the Hoosier economy. The index is a measure of the overall confidence Indiana business leaders and employees have in their company’s opportunity for growth and success over the next six to 12 months, and will be updated on a regular basis.

The Business Confidence Index is determined by analyzing responses to a series of questions regarding key drivers of business success: customer engagement, employee morale and hiring and product demand.

“This report confirms the findings from our recent CEO Survey, with executives feeling fairly positive about their businesses, demand for their products, and customer perceptions,” said Gerry Dick, president of Grow INdiana Media Ventures LLC and host of Inside INdiana Business with Gerry Dick. “However, given some of the uncertainties with the economy, there is still some apprehension to increase hiring.”

The index shows perceptions of employee morale have remained static with only about half of the respondents feeling it is going to improve. More specifically, only 4% feel hiring is going to increase significantly in the next six months.

Created by Walker and Inside INdiana Business, the Indiana Business Council is an online panel monitoring the trends and attitudes regarding the Indiana business. New studies will launch every other month, featuring a short survey developed by Walker focusing on a specific, timely business topic. There are currently approximately 5,000 participants.

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