RV manufacturers planning to exhibit at the Recreation Vehicle Industry Association’s (RVIA) California RV Show, scheduled for Oct. 11-20 at the Fairplex in Pomona, need to have space applications in by May 17 to qualify for lower space rates.
According to a press release, those manufacturers reserving space by the deadline also have the opportunity to pick their size of space and choose three preferred locations.
Like last year, exhibitors can choose from two price points for space. RVIA offers the “red carpet” pricing ($3.90 per square foot) for those who want RVIA to set their display for them and have 20-amp electrical service included. The lower “Do It Yourself” pricing ($2.65 per square foot) is for those who have the equipment and man power to set their display. Electricity is an additional expense with this selection.
This year marks the 61st anniversary of the California RV Show, which is the longest running RV show in the U.S. The event is expected to draw 20,000 people over 10 days. Over 1,000 RVs from 45 different brands are expected to be on display with more than 100 available for customer test drives.
The 61st California RV Show will feature a number of elements and enhancements to inform, entertain and engage attendees, including:
• The RV Factory Showcase: Different RV product types will be showcased in this popular area with RV manufacturer representatives on hand to meet with attendees and present product demonstrations showing how RVs work.
• Model RV Campground: A selection of RVs will be showcased in a campground setting for guests to walk through as they enter the show.
• Youth Fishing Tanks: Kids can try their hand at fishing and receive helpful tips.
• RV handyman and author Dave Solberg will offer informative RVing seminars throughout the show.
For more show information visit the show’s new website at www.TheBestRVShow.com or contact RVIA’s Western Show Director, Tom Gaither at (818) 248-6600.
Increased attendance and encouraging sales reports marked the Recreation Vehicle Industry Association’s (RVIA) 60th California RV Show, held Oct. 12–21 at the Fairplex in Pomona.
Total attendance for the 10-day event was 20,756, a rise of better than 6% over last year, according to RVIA Western Show Director Tom Gaither. Those numbers were kick-started by a strong opening weekend that saw attendance up by nearly 15% over 2011.
“We started quickly with a strong opening weekend that saw attendance really jump on Friday and Saturday before falling back a little on Sunday due to the extreme heat that day,” said RVIA’s Western Show Director Tom Gaither. “Overall, I’m really pleased with the attendance, business activity and the optimistic attitude of exhibitors and attendees.”
In addition to the higher attendance, RV dealers at the show reported a more robust sales environment. “We were very pleased with the results at this year’s show,” said Mark Rosenbaum of Mike Thompson’s RV. “We sold 248 units and hit $21 million in sales, which is a 67% jump over last year. We’re in a great business, selling fun, family and vacation time, and that is one thing that you will never be able to take away from the American public no matter what’s going on in the world.”
“We had one of our best shows in several years,” added Beau Brixey, general manager of Camping World of Valencia. “The crowds coming through the aisles were exciting to see and sales were good. We were busy everyday with test drives and writing deals for some of everything – small trailers, fifth-wheels and motorhomes.”
“Sales were definitely up this year,” said Frankie Barouti, vice president of Giant RV, which has locations throughout southern California. “We were close to our 2011 totals midway through the show.”
Exhibitors were also impressed with a number of enhancements made to improve the show experience. This included a new show layout that featured a central entry point through a mock campground; an app for Apple and smartphone users; an RV test drive area; and the RV Factory showcase.
“We really liked the new floorplan design and the new entrance to the show, which really put attendees in an RV and camping mood” said Barouti. “The test drive area worked great for our customers too.”
The California RV Show is the largest consumer show on the West Coast with exhibits spanning 572,100 square feet and more than 925 RVs on display.
The 61st California RV Show is scheduled to take place at the Fairplex in Pomona from Oct. 11–20, 2013. For more information , visit www.TheBestRVShow.com.
The Recreation Vehicle Industry Association (RVIA) partnered with MadeMan.com to produce an online article and an accompanying satellite media tour from the California RV Show in Pomona, which delivered messages about the benefits of RVing to media markets nationwide.
RVIA and MadeMan’s managing editor Steve Mazzuchi collaborated on a photo-based feature that detailed the best RV type for 10 different vacation “styles.” RVIA member manufacturers provided photos and product information for the story.
In interviews with morning shows in mid-sized media markets, as well as national outlets, Mazzuchi used the online feature as a springboard to discuss various ways of RVing, including tailgating, romantic getaways, family travel, outdoor adventures, luxury travel, and more.
He appeared live in San Diego, Portland, Ore., and Birmingham, Ala. Mazzuchi was also interviewed by stations in Fort Myers, Fla.; Albuquerque, N.M.; Roanoke, Va.; Buffalo, N.Y.; Tampa, Fla.; Tucson, Ariz. to be aired a later date. National placements included Newswatch, Get Connected with Conn Jackson, The Daily Buzz, FoxNews.com, and the national radio program This Week in America.
The 60th California RV Show is off to a tremendous start with increased attendance and strong sales highlighting the first seven days of the show, which will run through Oct. 21 at the Fairplex in Pomona, Calif.
Attendance to date has eclipsed 12,302 people, a 6% increase over the same time period last year. Those numbers were kick-started by a strong opening weekend that saw attendance up by nearly 5% over 2011, according to a news release from show sponsor, the Recreation Vehicle Industry Association (RVIA).
“We had a very strong opening weekend with attendance really up on Friday and Saturday before falling back a little on Sunday due to the extreme heat,” said RVIA’s Western Show Director Tom Gaither. “We couldn’t be more pleased with how everything is going in terms of attendance, business activity and the optimistic attitude of exhibitors and attendees.”
In addition to the higher attendance, RV dealers at the show are also reporting a more robust sales environment. “Sales are definitely up this year,” said Frankie Barouti, vice president of Giant RV, which has locations throughout southern California. “We’re getting close to our total from last year and the final weekend is still to come.”
“It’s been a good show,” added Beau Brixey, general manager of Camping World of Valencia. “Traffic has been good and sales are about double what they’ve been in previous years. We’ve been busy everyday with test drives and writing deals for some of everything – small trailers, fifth wheels and motorhomes.”
The Recreation Vehicle Industry Association (RVIA) has developed a new app for Apple and Android devices to help enhance the consumer experience at the California RV Show, scheduled for Oct. 12–21 at the Fairplex in Pomona.
App users will be able to study the show map, find exhibitors and specific brands of RVs, research show seminar; and play a scavenger hunt photo game where users will be instructed to take specific show pictures by the smart phone device for the chance to win prizes.
“We are very excited about the app, which we believe is a first for any RV show,” said RVIA’s Western RV Show Director Tom Gaither. “Attendees can use the app to do research before coming to the show, and it will be helpful while they are touring the displays. It even allows them to take notes so they can recall what they saw long after they are home.”
Guests can download the phone app by searching “California RV Show” from their app provider or at www.TheBestRVShow.com. For any questions, contact Gaither or Show Coordinator Gloria Reeder at (818) 248-6600.
With space now available to companies interested in exhibiting at the Recreation Vehicle Industry Association’s (RVIA) 60th California RV Show, taking place Oct. 12-21 at the Fairplex in Pomona, Calif., RVIA has announced a number of enhancements to improve the show experience for exhibiting companies.
According to a press release enhancements include:
• New Pricing Structure – RVIA is now offering a tiered pricing structure for RV manufacturers to make it more cost effective for those companies opting to move in and arrange their units themselves. A new discounted rate of $2.50 per square foot rate does not include electricity or move-in assistance. The $3.90 per square foot rate includes 20-amp electrical service and assistance from an RVIA crew for move-in and vehicle arrangement.
• New Show Layout – A new floorplan will be unveiled this year that features one attendee entry point rather than four. A new mock campground and exhibitor tent will greet attendees upon entrance before they move onto the main show floor where more than 1,000 RVs will be on display across 500,000 square feet of exhibit space.
• Buy and Drive – Those attendees purchasing an RV at the show will be able to pick it up the very next day rather than needing to wait for a later delivery date.
• California RV Show App – In addition to the show website at www.carvshow.com, a new app for Apple and Android devices is being developed to provide a new level of show interactivity. Available through a QR code on the show brochure, the app will provide an interactive map, seminar reminders and a show scavenger hunt to win prizes.
• New Show Hours and Admission Pricing – Show hours will be extended by two hours on Fridays and Saturdays with the show open from 10 a.m. to 8 p.m. Show hours will continue to be 10 a.m. to 6 p.m. on Sunday – Thursday. The daily show admission will remain at $10. Attendees can purchase a wristband for $15 that provides for admission throughout the 10-day show. Also, military personnel will be admitted at no charge this year following a $4 discount in admission price last year.
In addition to these new show components, several popular elements introduced last year will be continued. This includes:
• The RV Factory Showcase – Different RV product types will be showcased in this popular area with RV manufacturer representatives on hand to give product demonstrations and show how RVs work.
• Free RV Parking – Anyone driving their RV to the show can park for free. This helps insure that trade-ins are on-site so dealers can complete the deal.
• Entertainment and seminars – The show will once again feature of number of entertainment options to keep attendees amused and informed.
For more information about the California RV Show, contact Western Show Director Tom Gaither at (818) 248-6600 or firstname.lastname@example.org.
Lancaster, Calif.-based Lance Camper Manufacturing Corp. announced the winner of a Lance travel trailer awarded during last month’s California RV Show.
According to a press release, Phil Feeney, age 69 of Oceanside, Calif., was the grand prize winner of a Lance 1575 travel trailer.
“This is the second year that a Lance product has been the grand prize”, says Gary Conley, National sales manager for Lance. “The response is always excellent and we’re looking forward to participating again in 2012.”
The 1575 is the newest in the Lance travel trailer lineup. With a box length of just over 15 feet, it features a residential queen size bed, Lance’s “Super-Slideout” dinette and a dry bath. “The interior is open and feels even more spacious with all the large windows,” said Conley.
The 1575 sleeps four and has a dry weight of 2,480 pounds, allowing it to be towed by many of todays’ smaller SUVs. “A lot of folks have wanted to RV and a coach of this weight makes it easy for them with their existing vehicle”, adds Conley.
RV dealers reported encouraging sales numbers and strong consumer interest at the 59th California RV Show, held Oct. 14–23 at the Fairplex in Pomona.
According to a press release, attendance was down slightly from last year with 19,541 people attending the 10-day event, representing a 4% drop from the 20,262 last year. However, paid attendance increased by 10%, jumping from 16,530 people last year to 18,266 this year, even with the cost rising from $6 to $10.
“We made several enhancements to this year’s show to provide a better experience for attendees and a better sales environment for our manufacturer and dealer exhibitors,” said Tom Gaither, western show director for the Recreation Vehicle Industry Association (RVIA), which annually hosts the consumer event. “I think we were successful on both fronts. Attendees were enthusiastic and energized, and I’ve heard nothing but very positive things about the selling environment.”
Improvements to the show included a totally revised layout to improve show navigation; admission wristbands to provide access throughout the show; free RV parking; and an RV factory showcase where RV manufacturer representatives were on hand to demonstrate the features and benefits of all RV types.
“We could not be happier with the results from the show,” said Scott Degnan, vice president of sales for Riverside, Calif.-based MVP RV Inc. “We surpassed last year’s sales total in the first several days of the show. The new layout for the show was much better. Customers were better able to find their way around, and it really improved the flow of traffic.”
“The California RV Show was an overwhelming success for us,” said Mark Rosenbaum, sales director for Mike Thompson’s RV, which has locations throughout southern California. “Booth traffic was up and people were coming to buy. It was an amazing show.”
Mike Lankford of McMahon RV, an RV dealer with locations in California and Arizona added, “The retail activity was incredible. Smart consumers were out in full force. It was easily the best California Show in term of retail sales that I’ve seen in years.”
The California RV Show is the largest consumer show on the West Coast with exhibits spanning more than 450,000 square feet of exhibit space and more than 800 RVs on display. The 60th California RV Show is scheduled to take place at the Fairplex in Pomona, Calif. from Oct. 12–21.
RVIA helped kick off the 59th Annual California RV Show in Pomona with more than a dozen media interviews conducted via satellite with local network affiliates and national outlets from around the country. The satellite media tour featured RVIA spokesman and Go RVing blogger Brad Herzog, who recently completed his 12th RV media tour this summer.
RVIA produced the media tour to encourage consumers to visit RV shows this fall and winter and to promote key RV industry messages about affordability, quality family time and the array of options available to RV buyers.
In a dozen interviews, Herzog delivered these messages and put a friendly, accessible face on RVing for audiences around the country. Herzog appeared via satellite in an array of media markets, including Atlanta, Portland, Ore., Sacramento, Calif.,, Las Vegas, Baltimore, Md., and Harrisburg, Pa. National news distribution outlets NBC Newschannel and News Watch (which provides content to 200 Ion stations nationwide) also interviewed Herzog.
“There are smaller RVs for smaller families, and larger RVs for larger families,” Herzog told a Sacramento morning show. “The best way to sample all the options is to go to an RV show.”
Herzog said consumers could find a show near them by visiting GoRVing.com.
“The reason there are 8.9 million families that now own an RV is because it’s an affordable way to travel,” Herzog said. “There’s an RV for every budget and family, from a $6,000 folding camping trailer to a $600,000 luxury motorhome, and everything in between.”
Today’s Video #1 features an update on the California RV Show, now underway in Pomona, Calif.