Lancaster, Calif.-based Lance Camper Manufacturing Corp. announced the winner of a Lance travel trailer awarded during last month’s California RV Show.
According to a press release, Phil Feeney, age 69 of Oceanside, Calif., was the grand prize winner of a Lance 1575 travel trailer.
“This is the second year that a Lance product has been the grand prize”, says Gary Conley, National sales manager for Lance. “The response is always excellent and we’re looking forward to participating again in 2012.”
The 1575 is the newest in the Lance travel trailer lineup. With a box length of just over 15 feet, it features a residential queen size bed, Lance’s “Super-Slideout” dinette and a dry bath. “The interior is open and feels even more spacious with all the large windows,” said Conley.
The 1575 sleeps four and has a dry weight of 2,480 pounds, allowing it to be towed by many of todays’ smaller SUVs. “A lot of folks have wanted to RV and a coach of this weight makes it easy for them with their existing vehicle”, adds Conley.
RV dealers reported encouraging sales numbers and strong consumer interest at the 59th California RV Show, held Oct. 14–23 at the Fairplex in Pomona.
According to a press release, attendance was down slightly from last year with 19,541 people attending the 10-day event, representing a 4% drop from the 20,262 last year. However, paid attendance increased by 10%, jumping from 16,530 people last year to 18,266 this year, even with the cost rising from $6 to $10.
“We made several enhancements to this year’s show to provide a better experience for attendees and a better sales environment for our manufacturer and dealer exhibitors,” said Tom Gaither, western show director for the Recreation Vehicle Industry Association (RVIA), which annually hosts the consumer event. “I think we were successful on both fronts. Attendees were enthusiastic and energized, and I’ve heard nothing but very positive things about the selling environment.”
Improvements to the show included a totally revised layout to improve show navigation; admission wristbands to provide access throughout the show; free RV parking; and an RV factory showcase where RV manufacturer representatives were on hand to demonstrate the features and benefits of all RV types.
“We could not be happier with the results from the show,” said Scott Degnan, vice president of sales for Riverside, Calif.-based MVP RV Inc. “We surpassed last year’s sales total in the first several days of the show. The new layout for the show was much better. Customers were better able to find their way around, and it really improved the flow of traffic.”
“The California RV Show was an overwhelming success for us,” said Mark Rosenbaum, sales director for Mike Thompson’s RV, which has locations throughout southern California. “Booth traffic was up and people were coming to buy. It was an amazing show.”
Mike Lankford of McMahon RV, an RV dealer with locations in California and Arizona added, “The retail activity was incredible. Smart consumers were out in full force. It was easily the best California Show in term of retail sales that I’ve seen in years.”
The California RV Show is the largest consumer show on the West Coast with exhibits spanning more than 450,000 square feet of exhibit space and more than 800 RVs on display. The 60th California RV Show is scheduled to take place at the Fairplex in Pomona, Calif. from Oct. 12–21.
RVIA helped kick off the 59th Annual California RV Show in Pomona with more than a dozen media interviews conducted via satellite with local network affiliates and national outlets from around the country. The satellite media tour featured RVIA spokesman and Go RVing blogger Brad Herzog, who recently completed his 12th RV media tour this summer.
RVIA produced the media tour to encourage consumers to visit RV shows this fall and winter and to promote key RV industry messages about affordability, quality family time and the array of options available to RV buyers.
In a dozen interviews, Herzog delivered these messages and put a friendly, accessible face on RVing for audiences around the country. Herzog appeared via satellite in an array of media markets, including Atlanta, Portland, Ore., Sacramento, Calif.,, Las Vegas, Baltimore, Md., and Harrisburg, Pa. National news distribution outlets NBC Newschannel and News Watch (which provides content to 200 Ion stations nationwide) also interviewed Herzog.
“There are smaller RVs for smaller families, and larger RVs for larger families,” Herzog told a Sacramento morning show. “The best way to sample all the options is to go to an RV show.”
Herzog said consumers could find a show near them by visiting GoRVing.com.
“The reason there are 8.9 million families that now own an RV is because it’s an affordable way to travel,” Herzog said. “There’s an RV for every budget and family, from a $6,000 folding camping trailer to a $600,000 luxury motorhome, and everything in between.”
Today’s Video #1 features an update on the California RV Show, now underway in Pomona, Calif.
More than 800 new recreational vehicles built by 40 manufacturers have filled Fairplex in Pomona, Calif., as part of the 59th annual California RV Show.
The show, which opened Friday (Oct. 14) and runs until Oct. 23, gives visitors a chance to see the latest recreational vehicles on the market, said Jeanne Sleeper, spokeswoman for the Pomona event.
“This is the largest RV show in the West and the only RV show put on by the RV manufacturers,” Tom Gaither, director of the Recreation Vehicle Industry Association (RVIA) Western Show, said in a statement.
“It is the one place where consumers can see all the new 2012 models from manufacturers across America and Canada,” Gaither said.
The show offers something for just about everyone, the San Bernardino County Sun reported.
Those thinking about purchasing a new vehicle can drive their RV to the show, have it appraised and then speak with dealers about acquiring a new one, said Sleeper.
Several credit unions and banks that offer RV loans have representatives available to talk and arrange financing for a new vehicle, she said.
“You could literally do the whole deal in one stop,” Sleeper said.
Sixteen local dealers have provided the RVs along with 150 vehicles that are available for test drives.
The tests include driving the vehicles on local streets, Sleeper said.
Those toying with the idea of purchasing a recreational vehicle can visit the show and see what type and size of RV would best meet their needs or attend workshops related to the ins and outs of maintaining them, she said.
Visitors will find RVs ranging in price from $10,000 for a small trailer to vehicles with large living spaces for $625,000, Sleeper said.
But there is also a great deal in between.
“The vast majority (of RVs) are things that are affordable,” Sleeper said.
Interest in recreational vehicles is on the rise after a drop that came at about the same time the economy went south, Sleeper said.
Some of the interest is linked to people finding they can use their RV for a long weekend trip to the beach or the mountains and for longer vacation trips to spots such as the Grand Canyon, she said.
Such family trips can be more economical using an RV and cutting out hotels and air travel, she said.
The 59th annual California RV Show is open daily from 10 a.m. to 6 p.m.
Admission is $10 for adults, which includes a wristband good for free admission for the remainder of this year’s show.
Children and teens under 17 are admitted for free if accompanied by an adult.
Parking for automobiles is $9 but those traveling in their RV can park for free.
Additional information on the event along with information on admission discounts, seminars and other show activities is available by going to www.carvshow.com.
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The Recreation Vehicle Industry Association’s (RVIA) 59th Annual California RV Show, taking place Oct. 14–23, kicks off today at the Fairplex in Pomona, Calif., with many new enhancements planned to provide a better show experience for attendees and an improved sales environment for exhibitors and RV dealers.
According to a news release, more than 20,000 consumers are expected to attend the event, which will feature 800 RVs and the latest RV-related products stretched across more than 450,000 square feet of exhibit space.
The California RV Show gets under way this evening with “Dealer Night,” a new trade-only event where RV manufacturer representatives will meet with RV dealers from western states to discuss and showcase brands that are available in their marketplace. On Friday, participants will receive a sneak preview of the California RV Show so they can see first-hand the RV brands they may want to carry on their lots.
RVIA also has several other plans in store to revamp and improve the popular 10-day event for the public. This includes:
Admission Discounts and Wristbands — RVIA will offer admission discounts from Oct. 17-20 to drive attendance during the week. Admission also includes a wristband that gives guests the ability to return to the show for all 10 days, providing everyone a “be-back” pass for the entire event.
Free RV Parking – Anyone driving an RV to the show can park free. This ensures that trade-ins are at the show for dealers to evaluate and complete the deal. Car parking is $9.
Easier Navigation – With a totally revised layout, it will be easier than ever for attendees to tour the show and see the RVs on display. RVIA will continue to run passenger trams throughout the show picking up visitors and delivering them to their destination. Small mobility scooters will be available at all four show entrances for those that need them.
RV Factory Showcase — 45 RV manufacturer representatives will be on hand to show attendees how RVs work and demonstrate the features and benefits of various units. Different product types will be showcased hourly from Oct. 16-22. Each day a different class of RV will be featured.
RV Club Promotion – RV Clubs will receive $4 off coupons for their members with Oct. 19 being designated as RV Club day. This will encourage dedicated RVers to attend and entice them to replace their older rig.
RV-Focused Entertainment – RV cooking demonstrations by the Ultimate Camp Cooking team of Mike Faverman and Pat Mac will give guests new hands-on recipes. “RV Handyman” Dave Solberg will have RV-related seminars, including a presentation on how to buy the right RV for your needs. Award-winning RV travel documentary producer John Holod will showcase films on popular RV travel destinations such as “The Alaska Highway and Baja.” All of the entertainment is focused on RVing to put guests in the mood to go RVing.
Dealer Scavenger Hunt — Guests will receive a Dealer Scavenger Hunt card requiring them to pass by every participating dealer at the show. Guests who have all 16 dealers punch their card will receive an RV travel book. This encourages attendees to circulate throughout the displays, and gives dealers an opportunity to meet guests.
The Show Program – This year’s program is designed to be a buyer’s guide. In addition to a show map, it also describes the different types of RVs for the novice and features articles about trips and destinations for the experienced RVer.
Clean Restrooms — This may sound basic, but nothing turns off a mother more than dirty restrooms. Show restrooms will be cleaned hourly throughout the event.
In addition to the many enhancements planned to make the California RV Show a better experience for attendees this year, the host Recreation Vehicle Industry Association (RVIA) is also revamping the show to create a better sales environment for exhibiting manufacturers and dealers.
“What makes RVers buy at the show is an intriguing question. And, although there is no guaranteed formula, there are things we can do to help the sales process,” said Tom Gaither, RVIA’s western RV show director. “Through personal experience, I’ve learned about some approaches that work to help encourage buying.”
At this year’s California RV Show, set for Oct. 14-22 at the Fairplex in Pomona, several key elements are being introduced to help manufacturers and dealers make sales. These include:
• Admission Wristband — This year’s $10 show admission will include a wrist band that gives guests the ability to return to the show for all ten days, providing everyone a “be-back” pass for the entire event.
• Free RV Parking – Anyone driving their RV to the show can park free. This way trade-ins are at the show for dealers to evaluate and complete the deal. (Car parking is $9)
• RV Factory Showcase — 45 RV manufacturer representatives will be on hand to demonstrate their brands, giving attendees an excellent way to comparison shop and narrow down their selection.
• RV Club Promotions – RV Clubs will receive $4 off coupons for their members with Wednesday, Oct. 19 being designated as RV Club day. This will encourage dedicated RVers to attend and entice them to replace their older rig.
• RV Type Entertainment – RV cooking demonstrations by the Ultimate Camp Cooking team of Mike Faverman and Pat Mac will give guests new hands-on recipes. RV Handyman Dave Solberg will have RV-related seminars, including a presentation on how to buy the right RV for your needs. Award-winning RV travel documentary producer John Holod will showcase films on popular RV travel destinations such as The Alaska Highway and Baja. All of the entertainment is focused on RVing to put guests in the mood to go Rving.
• Dealer Scavenger Hunt — Guests will receive a Dealer Scavenger Hunt card requiring them to pass by every participating dealer at the show. Guests who have all sixteen dealers punch their card will receive an RV travel book. This encourages attendees to circulate throughout the displays, and gives dealers an opportunity to meet guests.
• The Show Program – This year’s program is designed to be a buyer’s guide. In addition to a show map, it also describes the different types of RVs for the novice and features articles about trips and destinations for the experienced RVer.
• Mobility Scooters – The California RV Show is the largest RV show in the west with more than 800 RVs and other displays stretching over 450,000 square feet. The size of the show can make it difficult for some customers to see it all. This year, small mobility scooters will be available at all four show entrances.
In addition to the “Dealer Night” trade event kicking off the California RV Show in Pomona on Oct. 13, the Recreation Vehicle Industry Association (RVIA) also has other exciting plans in the works to revamp and enhance the popular 10-day event, now in its 59th year.
“RVIA’s National Show Committee and the show staff have put a considerable amount of thought into developing ways to improve the California RV Show,” Mike Hutya, vice president of meetings and shows, said in a press release. “We believe these enhancements will provide a better show experience for attendees and exhibitors.”
According to RVIA, the show has a new look with a totally revised layout that will “make it easier for attendees to tour the exhibits and find those exhibitors they particularly want to see.” A plus for walking challenged attendees, mobile scooters will be available for rent on site. For those who don’t need a mobile scooter, RVIA will continue to run the six passenger trams throughout the show picking up visitors and delivering them to their destination. It will be easier than ever for attendees to see the over 800 RV’s on display.
Other promotions and attractions being considered include:
• Trailer Life Directory Scavenger Hunt – Show attendees will be provided with a punch card and a map pinpointing the location of exhibiting RV dealers. Those who have their cards punched by all fifteen dealers will receive a free Trailer Life Directory.
• RV Demo Area – Factory representatives will be on hand to show attendees how RVs work and to demonstrate the features and benefits of various units. Different product types will be showcased hourly from Oct. 16 to Oct. 22. Each day a different class of RV will be featured. To date, 20 RV and chassis manufacturers representing all product types plan to have representatives on hand to answer questions and show their units to attendees.
• Admission Discounts – RVIA will offer admission discounts from Oct. 17 through Oct. 20 to drive attendance during the week. This year free RV parking is being offered so guests can drive their trade-ins to the show.
• Seminars and Entertainment – RVIA will offer seminars and entertainment offerings throughout the course of the show. This will include “Easy RV Maintenance” with the RV handyman David Solberg; “Ultimate Camp Cooking” with the comedy cooking team of Pat Mac and Mike Faverman; “RV Travel Adventurers” with John Holod; and an RV buying seminar.
The 59th California RV Show will take place Oct. 14 – 23 at the Fairplex in Pomona. For more information about the show, contact Tom Gaither, RVIA’s western RV show director at (951) 274-0696; cell – (951) 567-3608 or email – firstname.lastname@example.org. Or check out the show’s website at www.CaRVShow.com, or Facebook page, or Twitter – rvexpert.
Attendance was up and business was brisk at RVIA’s 58th Annual California RV Show, held Oct. 15-24 at the Fairplex in Pomona, Calif., the Recreation Vehicle Industry Association (RVIA) reported
Despite inclement weather during the opening weekend of the show and throughout the week, attendance climbed by 6%, with more than 20,000 people attending during the course of the 10-day event. Last year, the show drew just over 19,000 people.
“It was a very successful show,” said RVIA’s Western Region Show Director Marsha McInnis. “Although we had several rainy, overcast days, we saw attendance rise over last year. And, more importantly, attendees and exhibitors were enthusiastic. Our exhibiting companies reported a very positive mood among attendees and good sales conditions.”
“We were very pleased with our sales and the motivated buyers who came out in the rain to take advantage of show pricing,” said Mark Rosenbaum, sales director for Mike Thompson’s RV Superstores. “We had a great mix of first-time and veteran buyers, and our sales numbers jumped 27% over last year, which was a lot with the weather challenges. This is a good barometer for 2011.”
Mike Richardson of Richardson’s RV Centers added, “This year was very good for us compared to the last few years. We doubled our sales from last year.”
“Like the rest of the RV industry, the market in California is gradually gaining strength,” said RVIA President Richard Coon. “The California RV Show is reflective of that. This year’s show rebounded from last year with more attendees, more exhibitors and more display space sold. We’re looking forward to building on that next year.”
The California RV Show is the largest consumer show on the West Coast with exhibits this year spanning more than 460,000 square feet of exhibit space and 800 RVs on display.
The 59th California RV Show is scheduled to take place at the Fairplex from Oct. 14-23, 2011.
If anyone expected the 58th Annual California RV Show, which ended Sunday after a 10-day run at Pomona’s Fairplex, to signal the sudden recovery of the beleaguered Southern California economy, they were probably sorely disappointed.
On the other hand, according to word on the street, the rain-plagued Pomona Show was in fact a “decent” retail event – despite the incessant and unusual rains – that included a higher percentage of buyers-versus-lookers than most had anticipated and may indeed have reflected the more gradual turnaround of Southern California.
“We did very well closing day,” Marsha McGinnis, western show director for the sponsoring Recreation Vehicle Industry Association (RVIA), said following the show’s Sunday evening close. “The sun finally came out, and our attendance was up 5.6% over last year for the full 10 days, 20,262 versus 19,194 last year. People came dressed (for the weather) and ready to buy.”
“And our sales were great,” she said of the 460,000-square-foot show at which 800 RVs from 43 manufacturers were displayed. “People were qualifying and buying for the whole 10 days. The closing weekend, even though we had rain and cold, people were here, buying and qualifying. We had a wonderful show. Dealers were exceedingly happy.”
Indeed, McGinnis’s comments generally struck a chord with dealers with whom we spoke, including Mike Lankford, general sales manager for McMahon’s RV, whose Irvine, Calif.-based store was showing Coachmen, Monaco, Winnebago, Pleasure-Way, Heartland and Eclipse brands in a large combined display.
“From the perspective of being in the show since 1994, as far as the weather you’d have thought that we were up in the Northwest, with the rain and the mist, the cold and the dreariness,” said Lankford, whose dealership also operates stores in Colton and Palm Desert. “But the people who came out were credit-worthy, savvy buyers looking for a deal, looking for people to earn their business. So, it was good to see those shoppers out there. We had pretty lofty expectations of doing 300 rigs. We fell a little bit short. But we were in the 200’s, and it was a great springboard for us.”
“The business was pretty much spread between 50-some-odd trailers and close to 40 fifth-wheels,” noted Lankford. “While our toyhauler business was down, our Class C (motorhome) business was pretty decent – right around 40. We actually did a pretty good job with (camper) vans with Pleasure-Way, and we did about 40 Class A’s and right around 30 diesels. That was good. So, all in all, we’re pleased.”
Lankford says McMahon’s actually views Pomona as a “tuneup” for the company’s own “huge” single-store Dodger Stadium Show in mid-November at which the retailer will show 250 to 300 RVs, including some of the 133 units it recently repurchased from troubled,Tucson-based Beaudry RV.
“We actually look at this as a tuneup for our Dodger Show,” he added. “We’re going back to Dodger Stadium with a huge show Nov. 12th to the 21st, and we actually look at this as a springboard for the Dodger Show. Actually it will be much bigger now than we felt Pomona would have been. So, we’ll take our 200-plus retails and swing into Dodger here in a couple of weeks and really get after it.”