Leisure Interactive LLC (LI), a leading outdoor recreation reservation and property management software as a service provider, announced it would not seek to extend its strategic alliance agreement with the California Association of RV Parks & Campgrounds (CalARVC) effective Aug. 1, 2013.
LI and CalARVC entered into the agreement in August, 2002, with the goal of delivering value for CalARVC members and helping to advance technology in the campground and RV Park sector, according to an LI news release. In addition to discounts and enhanced exposure for CalARVC members, LI provided the association with free reservation software and hosting for Camp-California.com.
In October 2007, LI announced significant strategic changes with the introduction of Hercules – a comprehensive suite of software to manage reservations and front office operations. This continued strategic focus has ultimately led to the decision to end the alliance. LI will continue to expand its outreach to commercial and public park operators and outfitters.
“We consider our alliance with CalARVC very successful and it has provided both organizations with a variety of benefits,” said Gary Pace, president and CEO of LI. “While we will not have a formal alliance or working relationship with our colleagues and friends at CalARVC, we are committed to continuing to provide CalARVC members with what we think is the best campground management software in the industry. Plus, we remain supportive and invested in many of the initiatives of CalARVC. This decision is purely about focusing our resources on the continued build-out of our software for individual operators and outdoor recreation systems.“
“Since inception of the agreement in August 2002, CalARVC and LI have enjoyed a mutually beneficial relationship,” according to Debbie Sipe, executive director of CalARVC. “We have learned a lot from each other over the years and LI and CalARVC remain committed to enhancing the camping lifestyle in California. It is likely we will find our organizations working side-by-side in the future.”
LI has offered to provide the same level of service for CalARVC on a month-to-month basis to help the association with a smooth transition to a new service provider. Benefits to members remain unchanged.
Camp-California.com now offers consumers the ability to post letter grades and detailed written reviews of campgrounds, RV parks and resorts.
“We think this is the right thing to do to make Camp-California.com an essential resource for consumers planning to visit privately owned and operated campgrounds in California,” said Debbie Sipe, executive director of the California Association of RV Parks and Campgrounds (CalARVC), which hosts the travel planning website.
“Now when consumers plan a camping trip, they can check Camp-California.com to see what others have said about campgrounds, RV parks and resorts that are of interest to them before they make their reservation. We think this information will prove to be invaluable to them.”
Camp-California.com had previously offered consumers the ability to assign letter grades to campgrounds in online reviews, with each park receiving an overall grade based on an average of all the reviews received. Now, consumers who visit Camp-California.com will see not only the overall grade for each park, but also a miniature report card for each individual consumer review submitted for the park during the past year.
“Consumers also have the ability to sort the reviews for each park, from newest to oldest as well as highest grades to lowest grades and vice versa,” Sipe said, adding that park operators also have the ability to offer their comments in response to consumer accolades and criticisms.
Sipe added that the online review process, and the resulting guest comments and grades are provided by Murrieta, Calif.-based GuestRated.com and not by the CalARVC. “The fact that we outsource the review function gives a much higher level of credibility to these ratings,” she said.
Camp-California.com provides detailed information and online booking capabilities for more than 350 California campgrounds. The website also offers special deals, such as a statewide RVing rewards program for campers who visit multiple parks throughout the year as well as information on upcoming festivals and other special events.