Continuing on its drive to get more campers camping, Camp-California Marketing will showcase camping and RVing to over 160,000 attendees at this year’s California State Fair July 14-Aug. 1 at the Cal Expo fairgrounds in Sacramento. Joining it in this endeavor is new partner CrossRoads RV, a subsidiary of Thor Industries Inc.
The Grand Prize Giveaway for Camp-California RVing Rewards Scratcher program will be a CrossRoads RV 2011 Sling Shot RV. The drawing for the grand prize will culminate four days of a 2,500-square-foot camping display highlighting all the activities and destinations California offers campers, according to the current issue of Wednesday Morning Coffee Talk & Updates, an e-newsletter of the California Association of RV Parks and Campgrounds (CalARVC).
This partnership is an offshoot of the partnership between Thor and the National Association of RV Parks and Campgrounds (ARVC) providing ruggedized units to RV parks and campgrounds.
Camp-California Marketing’s CEO, Deb“I can’t tell you how excited we are to have a partnership with CrossRoads RV,” said Debbie Sipe, Camp-California Marketing CEO. “Not only does CrossRoads bring additional income options for our members, they understand the importance of promoting RV and camping options throughout California. Our members and the camping public will benefit from this partnership for years to come.”
Over the course of four days, 160,000 visitors will have the opportunity to explore what camping and RVing are all about. The CrossRoads RV Slingshot trailer, along with other RV models, will be on display along with traditional camping scenes. Sponsors and member RV parks will have the opportunity to showcase their destinations and business. Hands on activities such as geocaching, how to setup a tent,Coleman stove usage, classic outdoor games such as sack races and water balloon tosses will draw visitors into the display.
The grand prize concept is the culmination of our 2009 RVing REWARDS! Scratcher Program, validating the usage of Camp California’s guide, website, and e-newsletter. The prizes drive campers to participating parks to get their chance to win.