One of the pioneers in providing real-time, online reservations for the campground industry, Leisure Interactive has been shaping the way campgrounds, RV parks and resorts process and manage their reservations since 2003. Originally founded as Friend Communications Inc., the company changed its name to Leisure Interactive three years ago following the redesign of its online reservations software into a cloud-based front desk management system called Hercules. The Orange, Calif.-based company has also diversified its business base to include public parks and marinas, the latest of which are the South Dakota state park system and the Santa Catalina Island Co., which provides both campground and marina reservations for the vacation resort located 15 miles off the coast of Los Angeles. Woodall’s Campground Management’s Jeff Crider recently caught up with Leisure Interactive President and CEO Gary Pace, who spoke with WCM from his corporate headquarters in Southern California. Following are highlights of their conversation:
WCM: How did your company evolve from its focus on online reservations to providing parks with a complete front desk management system?
Pace: Our vision was always to build integrated software that allowed businesses to service the full experience of the consumer. But the technology was not available at the beginning. So we really couldn’t build an efficient property management system that was totally cloud based because the technology wasn’t mature. When the technology finally evolved, we completely rewrote our entire system from scratch to take advantage of cloud architecture. Then we migrated all of our customer data for them so they would not have to experience the pain of setting up a new system.
WCM: In the early days, parks used to have to allocate however many sites they wanted to make available for reservation online. Now, with your Hercules system, park operators no longer have to allocate sites for online reservations.
Pace: Absolutely. Our system is integrated so whether a booking is coming from a remote portal, the website or the front desk, the site is immediately placed on hold for 20 minutes and you can’t sell it (through another channel). So if a guest is standing at the front desk and you’re trying to book a site and tell the consumer, “I’ve got this site available,” nobody online can take it out from under you. You don’t want to go through that whole process with a guest over the phone and then say, “Sorry. Someone online has just reserved that site.” So I guess you can say reservations are sold first come first serve through all channels based on whoever starts the process first.
WCM: Your marketing materials say that your system is “cloud-based.” What does that mean?
Pace: You hear a lot of people talking about “the cloud.” A cloud environment means a lot of different things to different people. For Leisure Interactive it means there is no software to install locally – we manage and maintain the servers, backups, software updates, PCI compliance and many other issues. The biggest differences in cloud-based solutions for the RV park and campground industry is the number of installations the supplier has to manage and whether the cloud is scalable for short bursts of high demand. The more software installations you support, the harder it is to keep all versions patched and secure. Hercules was designed to take advantage of the cloud, so it is not a reworked version of locally installed software running on a central server.
To read the entire Q&A click here.
Want to hear some good news?
On the heels of a year so completely immersed in negative news headlines, it’s time for some solid, bonafide positive news: The 2009 U.S. summer camping season seems to have exceeded expectations in many cases, especially for parks that aren’t located in remote locales. That’s the message from several articles in the upcoming issue of Woodall’s Campground Management, sister publication to RVBusiness and RVBUSINESS.COM.
“Reports that the economy still stinks are in direct conflict with what our members are telling us,” said Mark Anderson, chairman of the National Association of RV Parks and Campgrounds (ARVC) and a veteran New York State campground owner. “Of course there is legitimate concern, though many of our members are reporting average to good business.“
Leisure Systems Inc., franchisors for the Yogi Bear Jellystone Park Camp-Resorts, reports revenues up 5% for the season. In fact, several resorts that added waterparks to their facilities saw revenues soar more than 50% this year, reported Dean Crawford, LSI vice president. Some franchisees posted business gains of as much as 10 to 20%, while others reported flat business. On the other hand, Jellystone parks located in out-of-the-way locations tended to register more disappointing results.
Jim Rogers, chairman of Kampgrounds of America Inc., declares in an article in this same issue that the Montana-based park network is seeing a strong resurgence in all types of camping — tents, cabins and RVs – and that camper occupancy this year is on par with 2007, the best year in KOA’s 47-year history.”
All told, the great American outdoors has never looked better to U.S. travelers.
The statistics bear this out.
Nationally, campground reservations in the first six months of 2009 rose 8% over last year, according to the Wall Street Journal. The sale of fishing licenses nationwide is up 7% this year. Outdoor equipment store REI reported sales of family tents up by 20%.
The national park system, spurred by three “fee-free weekends,” is headed for a record-breaking year in 2009 if current travel trends hold up. Nearly 232 million people have already visited national park sites this year with recreational visits in ’09 up almost 5% vs. the first nine months of 2008, ABC News reports. If visitation stays strong through year’s end, in fact, the parks could see more than 288 million visitors for ’09, topping the previous records of more than 287 milllion in 1987 and 1999, the National Park Service (NPS) confirms.
Yellowstone National Park, in itself, had a record number of visitors in July, with over 900,000, up from about 800,000, in July 2008.
Camping in the Great Smoky Mountains National Park was up this summer for the first time in almost a decade. Smoky Mountain visitation so far this year was up 6.2% over last year at press time. The park’s strongest month of the summer was June, which registered a whopping 11% increase over June 2008, according to the Knoxville (Tenn.) News Sentinel.
Glacier National Park just finished its busiest summer in 15 years, tallying 1.47 million visitors through its entrance stations in June, July and August, according to the dailyinterlake.com — the highest summer visitor total since 1994, when 1.5 million visitors entered the park during the peak season.
What’s up with all this good news?
“Generally, in times of economic turmoil, national parks are seen as being a great value, and people really connect with the parks as a place to go,” says Jeffey G. Olson, a spokesman.
Meanwhile, WCM Contributor Bob Ashley, sampling private campground owners across the nation in his monthly “On Campgrounds” column, finds a consistent pattern. For instance, Ozark RV Park in Mountain View, Ark., owner Andy Rutledge tells Ashley that his 73-site park had the best summer season since he bought the park nine years ago.
Yellowstone Park KOA in West Yellowstone, Mont., experienced a good year, too, although people are being more frugal. ”Occupancy has been quite high this year,” said manager John Dutton. ”But store and auxiliary sales are not there. People are not going into the restaurants as much and not buying as many souvenirs. People are traveling, but they aren’t spending their dollars.”
Even with a challenged economy and bad weather early, Dan Adams, owner of Lake Bohoseen Campground in Bohoseen, Vt., was pleased with the results at his 140-site park. ”I think we did quite well,” said Adams, whose park also sells travel trailers and recreational park trailers. ”We were way down in May and June, but July and August turned around when the weather got better. We ended up about even with last year.”
Even in two Midwestern states hard hit by the recession, there were encouraging signs. Michigan park operators seem to have held their own in 2009, reported the Detroit News. Many destinations reported little change from last year, a small victory for resort operators who feared the state’s escalating unemployment rate – now at 15% – and fallout from the auto industry’s collapse would keep budget-conscious consumers away.
Ohio State Parks data from mid-July show camping has increased by over 15% from last year, and getaway rentals – ranging from platform tents to camper cabins – also are up by almost 5%.