Camping World is ’14 Top Winnebago Dealer

May 14, 2014 by · Leave a Comment 

  Camping World Inc. recently accepted 39 awards at the Winnebago Industries Inc. Dealer Days event in Las Vegas.

According to a press release, Camping World was also presented with the Top Winnebago Retailer Award for 2014 in the U.S., and maintained its position as the largest Winnebago retailer with over $210 million in sales last year. Currently, Camping World accounts for over 26% of all Winnebago Industries new motorized unit sales.

Camping World was also acknowledged for receiving 21 Circle of Excellence awards, three Partners in Excellence Awards for top market share in their respective regions and 15 Top Rank Sales Awards.

“We are honored to be named Winnebago Industries Top Retailer in 2014 and to have recently received the many top achievement awards from Winnebago,” said Marcus Lemonis, chairman and CEO of Camping World. “To know that Camping World RV dealers continue to make an impact on Winnebago’s business growth is phenomenal and we are looking forward to ongoing success with this partnership throughout the year.”

“To be recognized by Winnebago in multiple categories is outstanding,” said Roger Nuttall, president of Camping World RV Sales. “We are devoted to providing the highest levels of customer satisfaction in every aspect of our business, and truly value our partnership with Winnebago Industries.” 

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Camping World Extending Deal With NASCAR

May 5, 2014 by · Leave a Comment 

  Camping World Inc. has extended its title sponsorship of NASCAR’s truck series through 2022.

Sports Business Daily reported that the recreational vehicle retailer, which became title sponsor of the series in 2009, signed a seven-year extension that will begin in 2016. The deal is valued at more than $5 million a year in rights fees and media commitments.

Camping World CEO Marcus Lemonis, who stars in the CNBC show “The Profit,” credited the Camping World Truck Series sponsorship with helping his company increase its revenue from $1.5 billion annually in 2009 to $3 billion annually today. He also said it helped in adding 27 new retail locations and reducing the age of Camping World customers from a 47- to 65-year-old demographic to a 35- to 65-year-old demographic.

“The return on investment I have gotten out of this entitlement has honestly shocked me,” Lemonis said. “When I did the first deal, I was told by NASCAR Chairman Brian France over dinner that I would be pleased with the return on investment. … But I’ve been stunned by my ability to expand the brand and open stores.”

For the full story click here.

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Camping World’s McMahon’s RV Buyout Stalls?

April 24, 2014 by · Leave a Comment 

  Camping World Inc. President and CEO Marcus Lemonis says the deal that his 90-store Chicago-based RV rolling stock chain has been trying to put together to acquire troubled Southern California dealer McMahon’s RV — once one of the state’s leading RV retailers – is being jeopardized because of escalating costs that have surfaced since Camping World agreed in principle to buy the store.

“We signed a letter of intent about 10 days ago on a McMahon’s transaction and, unfortunately, we’ve put about $5 million dollars in cash on the table to help satisfy the liabilities that exist there – everything you can think of, including out of trust, trade payoffs, sales tax, employee wages, customer deposits, customer warranties, and we thought that was going to be sufficient,” Lemonis told

“But two things are happening. One, we’ve been asked to put more money on the table and, No. 2, the hole that we thought existed is significantly larger than we originally thought. I mean, millions larger,” said Lemonis with regard to the Westminster, Calif.-based retailer. “And, you know, my primary goal is that the employees and customers get taken care of. And we’re trying to figure out a way to do it and it’s not looking good because the hole – the amount of money it will take to really clean everything up – is so big. It’s north of $8.5 million.

“That just doesn’t work for us,” added Lemonis, who continues to work with the landlords and manufacturers to close the transaction. “You know, you’re buying into something that’s already in really bad shape.”

As previously reported, GE Commercial Distribution Finance (GECDF) filed suit in early April against McMahon’s seeking a restraining order, claiming the retailer has an “out-of-trust” balance of just over $3.56 million. The alleged “default” stems from the closure of its outlet in Mesa, Ariz., and the subsequent distribution and sale of inventory at other McMahon’s RV sites.

Lemonis said he figured the $5 million would cover the employees and customers in the planned acquisition, which would have involved leasing McMahon’s real estate as part of a “strategic” move for Camping World.

But he says Camping World, which is working on “six other acquisitions in other markets as well as building seven stores right now,” was unaware of the hidden costs it is now confronting with regard to the SoCal dealership — one of the larger RV rolling stock stores to have survived the recession.

Now, he added, it looks like $8.5 million would have to be spent before Camping World would consider putting “a lick of inventory on the ground.”

Making matters worse, he noted, is the fact that the situation is snowballing.

“As I sit here today, my primary concern is employees who have not been paid and the customers, a lot of whom are calling just all hosed up,” said Lemonis. “I mean, they’ve given deposit money. Their trades aren’t paid off. We have employees going to our stores looking for paychecks and, you know, we don’t own the business. We just signed a letter of intent to try to fill this hole, but the hole is so big I don’t know if it’s possible.”

A court date in the lawsuit, filed in the Central California U.S. District Court, is set for May 7 to determine “why the court should not grant GECDF a preliminary injunction” prohibiting McMahon’s from  “further disposing of GECDF’s collateral.”

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Camping World Moves to Acquire McMahon’s RV

April 15, 2014 by · Leave a Comment 

        Camping World Inc. President and CEO Marcus Lemonis confirmed with that the company has signed a letter of intent to acquire California-based McMahon’s RV.

As previously reported, GE Commercial Distribution Finance (GECDF) filed suit in early April seeking a restraining order, claiming the high-profile retailer has an “out-of-trust” balance of just over $3.56 million. The alleged “default” stems from the closure of its outlet in Mesa, Ariz., and the subsequent distribution and sale of inventory at other McMahon’s RV sites.

Lemonis noted, “This is the toughest RV transaction that I’ve ever seen and I’ve been doing this for 11 years. Employees and customers are caught in the cross fire.”

Lemonis emphasized that the deal hinges on approval from GECDF, McMahon’s “floorplan lender and landlord.” He added, “If this goes through it should go a long way to filling the hole for both customers and employees.”

McMahon’s RV is a longtime dealer in Southern California, and represents one of a few RV retailers in the area that survived the effects of the recession. Lemonis acknowledged that owner Brent McMahon had built a strong business model.

“Brent is a great marketer and he built a nice business,” he said, “but this transaction is something that needed to happen for everyone’s sake.”

Lemonis was unable to pinpoint a timeline for the transaction, again stating that proceedings will pend on the go-ahead from GECDF.

A court date in the lawsuit, filed in the Central California U.S. District Court, is set for May 7 to determine “why the court should not grant GECDF a preliminary injunction” prohibiting McMahon’s from  “further disposing of GECDF’s collateral.”

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Camping World Opens Up New Outlet in Oregon

April 4, 2014 by · Leave a Comment 

                                                Camping World Inc. and its sister company, Good Sam Enterprises LLC, are officially opening a new store in Oregon.

The Register-Guard reported that Camping World of Eugene offers new and used motorhomes and towable RVs from some of the industry best-known brands.

On the accessory side, it offers products ranging from appliances to water filters from vendors such as Honda, Coleman, Champion and Weber, and a private line of products for the RV, outdoor and home markets.

The grand opening is scheduled to start at 10 a.m. today (April 4) and run through April 13, the company said. The store is open from 8 a.m. to 6 p.m. Monday through Friday, from 8 a.m. to 5 p.m. Saturday and from 10 a.m. to 5 p.m. Sunday. On April 17, the store will move to spring and summer hours, staying open an hour later Monday through Saturday.

For more information about Camping World of Eugene, go online to .


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Camping World Ranked as Nation’s No. 1 Dealer

March 26, 2014 by · Leave a Comment 

For the ninth consecutive year Camping World RV Sales was ranked as the nation’s No. 1 seller of towable and motorized RVs for 2013, per data compiled by Statistical Surveys Inc. According to a press release, Camping World dealerships amassed 47 individual dealer awards for being the top in class in their respective states.

“We are honored to be recognized by Statistical Surveys with this award again in 2013 and very proud of our 47 individual awards,” said Roger Nuttall, president of Camping World Retail Group. “Our staff is giving tremendous effort in offering the best customer service and RV selection that we can provide and we thank them for their efforts.”

Camping World RV Sales surpassed 46,000 total new and used RV sales in 2013 and experienced unprecedented sales increases, excellent market share growth, and retained strong positions of market leadership.

“We take pride in our excellent 2013 results and the completion of another great year for our team,” said Marcus Lemonis, chairman and CEO of Camping World and Good Sam. “In 2014, we will continue to target growing our market share through same store growth, additional acquisitions, and focus on improving our sales and service customer experience. We are excited about these opportunities and confident in our ability to continue growing our RV business in 2014.”

Statistical Surveys is a premier provider of market intelligence to the RV industry. Statistical Surveys’ awards are based solely on unit volume according to independent data gathered annually.

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Camping World Opens up Fresno, Calif., Outlet

March 17, 2014 by · Leave a Comment 

Camping World Inc., which bills itself as the world’s largest seller of RV supplies and accessories, has opened one of its latest stores in Fresno.

The Fresno Bee reported that the dealership, which sells new and used RVs and has a large showroom of RV parts and camping supplies, is located at a site that long ago was occupied by Venture Out, another RV dealership, and is lodged between two other RV stores.

The retail accessories store opened in late January, general manager Dave Grigorieff said, and sales of RVs began in early February after the business received its license from the state Department of Motor Vehicles.

It is Camping World’s 11th store in California (six of which sell RVs), and the chain has more than 100 stores nationwide.

For the full story click here.


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Camping World Honors Vets with Massive Flags

February 12, 2014 by · Leave a Comment 

American flag flies at Camping World store in Lubbock, Texas

Camping World Inc. and Good Sam Enterprises LLC  announced a new project to install massive American flags at various Camping World supercenters across the country to honor veterans.

According to a press release, the flags measure 30-feet-by-60-feet or 40-feet-by-80-feet, depending on zoning regulations, and the poles are 130 feet tall. In many cases these will be the largest flying American flags in the surrounding area.

“Our company places extreme pride and value on our country and its veterans. A large percentage of our employees and also customers are veterans, and we want to honor them, their dedication to our country and to our local communities,” said Marcus Lemonis, chairman and CEO of Camping World and Good Sam. “By making this proud statement, our goal is to bring local communities together in celebration of everything that has been accomplished by veterans for our country.”

Camping World welcomes veterans and the local community to attend the formal flag raising ceremonies at supercenters that install the American flags. Employees will also personalize the ceremonious procedure, including signing the gold ball topper on the flag pole.

Designated employees will be assigned to the work and maintenance associated with flying the flag, such as bringing flags in during severe weather and performing consistent examinations for rips and tears.

Camping World SuperCenters in Tucson, Ariz., New Braunfels, Texas, Jacksonville, Fla., Redding, Calif., and Lubbock, Texas, are among the first locations to display these massive American flags. Upcoming locations that are slated to raise these flags include Mesa, Ariz., Coburg, Ore., Ocala, Fla., Valencia, Calif., Meridian, Idaho and Lake Park, Ga., with many more to follow.

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Camping World Opts Out of ’14 National Rallies

January 13, 2014 by · 3 Comments 

Camping World Inc. and its Good Sam Enterprises LLC affiliate won’t be hosting any consumer rallies in 2014. Instead, according to a Friday (Jan. 11) posting on the company’s Facebook page, the Lincolnshire, Ill.-based mega-dealer and club owner will take a step back, reevaluate its location options and map plans for its next Camping World/Good Sam Rally – or rallies — in 2015.

The news comes as somewhat of a surprise to many in the industry, considering that CW/GS’s high profile 2013 rallies, which took place in October at the Atlanta Motor Speedway and in June at the New York State Fairgrounds, appeared to have been successful based on statements issued by CW/GS spokespeople.

The two rallies drew thousands of recreation vehicle consumers for social functions, seminars, vendor displays and big name entertainment like the Beach Boys, Vince Gill, Reba McEntire and Wayne Newton.

“The Good Sam Club has seen tremendous growth in the past few years, expanding to nearly 1.5 million members,” CW/GS told consumers on Facebook. “Attendance at our Camping World/Good Sam Rallies has soared as well, limiting the number of locations that can host such a large RV gathering. To evaluate our options and search for the right locations to meet the growing number of members’ needs, the Rally is taking a year off in 2014 to plan ahead. RVers can look forward to bigger things from the world’s greatest RV rally in 2015, so stay tuned.

“The Camping World/Good Sam Rally has been North America’s largest RV event since 2000,” the posting stated, “attracting seasoned RVers and novices alike to immerse themselves in the RV lifestyle – meeting fellow enthusiasts, listening to industry experts and shopping for great deals on RV’s and RV accessories. After a year’s planning, the 2015 event will be the best ever.

“For starters, we’re ramping up our daily seminar lineup with a full range of presentations covering all aspects of the RV experience. Look for more on-site activities and off-site tours, along with the kid-friendly youth program and more and better dining choices. Of course, we’ll also bring the best in big-name entertainment to the Rally stage each evening.”

Other than brand name club events planned by a few companies around the country, this leaves the Family Motor Coach Association (FMCA), a Cincinnati-based motorhome owners club, as the only organization sponsoring national-scale consumer rallies in 2014, with FMCA’s 89th Family Reunion & Motorhome Showcase planned for Mar. 17-20 at the Georgia National Fairgrounds & Agricenter in Perry, Ga., and the club’s 90th showcase slated for Aug. 13-16 at the Deschutes County Fair & Expo Center in Redmond, Ore.


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Camping World Secures Multiyear Credit Facility

November 5, 2013 by · Leave a Comment 

Camping World Inc. announced today (Nov. 4) that it has secured a new $525 million multiyear floorplan credit facility.

According to a press release, Bank of America, N.A., which serves as the administrative agent, led the transaction. JP Morgan, who has partnered with the company since 2003, acted as co-agent. The facility also includes seven of the nation’s premier lenders: US Bank, SunTrust, Key Bank, M & T Bank, Bank of the West, Ally Bank and CIT.

Marcus A. Lemonis, chairman and CEO, stated, “Our company’s explosive same store sales plus additional acquisitions and openings, coupled with another year of an unprecedented level of profitability, has earned us a multi-year facility. Our top line outlook for 2014 remains positive, our tight inventory controls and right sized SGA has us well positioned for another solid financial performance.”

Floorplan financing is a line of credit that allows dealers to borrow against their inventory, and then repay that debt as they sell their inventory or borrow against the line of credit again to add new inventory.

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