Bill Redmond, president of Canada-based RV Care Network Ltd., announced at the network’s meeting today that ownership opportunities will be extended to all associate dealers.
“RV Care was started in 2000 by a group of 18 dealers,” Redmond said in a press release. “Over the past 14 years we’ve built a strong national network consisting of 59 associate dealerships across Canada. We are now in a position to invite all of our associate dealers to become shareholders of the company.”
The share offering will be available from Jan. 1 to April 1, 2014, to all associate dealers of the network in good standing. “Our national network is at an important step in its ongoing development. As a leading brand in the Canadian RV industry we feel it’s important that all associate dealers have an opportunity to participate fully in the leadership and direction of our continued growth” explained Redmond.
RV Care Network is Canada’s largest network of independent RV dealerships committed to serving the traveling RV owner and working together with suppliers to provide products and services that enhance dealership operations. More information is available through the network’s website at www.rvcare.ca
The campaign by four Canadian RV dealers to contribute to flood relief in Southern Alberta has wrapped up. According to a press release, the dealers had collected $291,630 by July 27, setting aside $1,000 from the sale of every RV for a five-week period.
The four like-minded RV dealers – Fraserway RV Calgary, Fraserway RV Edmonton, Lacombe RV and Roadmaster RV in Leduc – set a goal to raise $300,000 in four weeks for flood relief, but held over the campaign for a fifth week in an effort to raise as much as possible.
“I would like to thank the employees of the four participating dealerships, plus our industry partners and customers for contributing to these five weeks of fundraising and making this a successful event,” said campaign spokesman James Epp. “I would also pray God’s blessing on the Canadian Red Cross, Samaritan’s Purse Canada, and their employees and volunteers, for wisdom and courage as they continue to help flood victims in South Alberta.”
The donation will be shared by Samaritan’s Purse Canada and Canadian Red Cross. The two charities have sustained a volunteer presence since the day after the June 20 flood. They continue to work in the affected communities by restoring damaged properties and assisting residents through the aftereffects of the trauma. Both organizations have videos on their websites of first hand results of their efforts.
The RV Care Network launched its second national sale of RV parts and supplies this past Friday (June 21) through 45 participating dealerships across Canada. According to a press release, the event continues until July 1 in celebration of Canada Day. The first weekend of the event coincided with St Jean Baptiste Day in Quebec and Discover Day in Newfoundland and Labrador which mark the start of summer in those provinces.
Similar to the event held in May, the sale features a short list of popular products offered at competitive retail prices. Each location adds in-store specials that reflect their local market trends and traditions. National and local advertising of the event help to bring new buyers to the RV Care locations and build awareness of the RV Care brand across the country.
“We don’t have any solid statistics yet, but early feedback and website activity both indicate we’re off to a great start,” said Earl Manning, vice president of RV Care.
The national promotion included a “Door Crasher Special” last Saturday morning which featured four roll packs of RV toilet tissue at below cost. Jeff Stewart, the parts manager at Christie’s RV in Sault Ste Marie, Ontario reported that the “door crasher” helped make it their busiest Saturday all year. Other parts managers have reported stronger than normal traffic as RVers across Canada prepare for their summer vacations.
These national promotions of RV parts and supplies are seen as an important feature and strong benefit of the Canadian dealer network. Working together with partner suppliers, RV Care programs provide strong value for the member dealers and all of their customers – whether they stay close to home or travel with their RV.
The RV Care Network is Canada’s largest network of top independent RV dealerships with locations in all provinces from coast to coast. Through an alliance formed earlier this year with the Priority RV Network in the U.S., RV Care customers can rely on the support of over 160 quality RV dealerships should they need help or simply parts and supplies while traveling in the RV they bought from an RV Care dealership.
For more information please visit www.rvcare.ca.
Along with a new website, Go RVing Canada has instituted many updates and added new features to the “Go RVing Canada Dealer Tie-In Program” for 2013.
According to a press release, one of the improvements is an electronic consumer lead distribution program that automatically e-mails Go RVing Canada consumer inquiries originating in dealers’ areas so they may pursue the lead.
Other enhancements include:
• Easy-to-update dealer information.
• Instant receipt of leads as they are generated by consumers at http://www.gorving.ca/.
• Automatic retrieval of passwords to archived leads.
In addition, the Go RVing Canada Marketing Advantage Program (MAP) includes use of: tie-in logo files; digital files for posters, banners, postcard mailers that can be customized and printed locally; a photo library of Canadian images and RV images; and video footage that can be used at shows and for recruiting staff.
Also new for 2103, according to Go RVing of Canada, are new marketing materials to support advertising campaigns, including new 2013 campaign posters that will be sent to all dealers in March, new videos for download and a 25-second radio ad available with five-second dealer tag.
Tie-in dealers will have an enhanced listing at the Go RVing Canada website at www.gorving.ca and a special logo designed for subscribers to the program will appear next to their name in all the listings. They will also benefit from a full communication and media kit with sample PR releases, crisis management fact sheets and talking points to use when conversing with media representatives.
Go RVing Canada said it will share monthly social media content calendars for updates based on GoRVing.ca initiatives. This will allow dealers to trend on specific and engaging topics in the online environment. The organization said it is also working on enhancements and value-added services to improve the experience for all tie-in dealers that include:
• Carrying out search engine optimization audits that will lead to a rise in rankings for Go RVing Canada dealers through the website.
• Reviewing proposal for the creating of informational videos or webinars based on topics suggested by dealer feedback, such as new trends in social media, marketing and mobile as a way to gather sales.
• Gathering metrics from dealers on the success of tie-in program in generating leads/sales.
• Delivering a targeted survey to tie-in dealers to gather information about what programs and investments should be developed in 2014.
All subscribers to the “Go RVing Canada Dealer Tie-In Program” receive a complimentary copy of the manual entitled “Leads Management 101: Building Your Business through Effective Lead Management” to assist in maximizing the benefit of the leads you receive. Subscribers also receive access to the image bank and research reports on the “Industry Only” area of the U.S. Go RVing website at www.gorving.com.