Stag-Parkway has expanded its market coverage into Canada by opening warehouse operations in Brampton, Ontario. According to a news release, the warehouse location will give STAG the ability to provide next day service to southern Ontario and Western Quebec. The Canadian warehouse will initially stock more than 7,000 items and can accommodate the same inventory profile as the largest STAG facility in the U.S.
“The move to Canada was a logical one for us,” states Martin Street, president and CEO of Atlanta-based STAG. “We have been servicing RV dealers in Canada for several years from our northern warehouse locations in the U.S. While we have been competitive doing so, we see an even bigger opportunity in Canada by being physically located there. We look forward to working with Canadian RV dealers and see this launch as a way to reinforce our commitment to serving them in the future.”
To support the sales effort in Canada, STAG has hired two salespeople. “Servicing the market effectively means having feet on the street,” commented Craig Mellor, senior vice president of sales. “We knew going in that we would need professional sales people from Canada spearheading our sales effort. We feel very fortunate to have found Christian Fauteux and Gordon Edgar to fill that role. They both have sales tenure in other markets which complements our approach to bringing a broader perspective of retailing to our customers.”
Fauteux and Edgar have completed their initial round of product and industry training with an extensive in-the-field program conducted by STAG’s U.S. sales team. According to Mellor, “Their experiences in Canada and working with retailers throughout the region will provide valuable insight and direction to ensure we treat the Canadian market and its dealers as unique with unique needs.”
Other plans for Canada include the introduction of a Canadian version of the BIG Book in 2013 as well as making available a variety of marketing and merchandising programs to Canadian dealers. “We want to be a full-service distributor in Canada,” says John Spaulding, senior vice president of marketing. “That includes making available our Complete Merchandising program, our direct mail and custom imprint programs as well as our B2B and B2C offerings. All of which will be rolled out over the next 12-18 months.”
Canadian dealers interested in learning more about STAG can call (800) 765-7824.
Year-over-year Canadian motorhome sales declined 22.2% in January, according to the latest report from Statistical Surveys Inc. (SSI), pulled down by a 55.6% drop in Class C registrations.
SSI noted that data for the provinces of British Columbia and Ontario were incomplete.
Thor Industries Inc. was the Canadian motorhome sales leader for the month, capturing a 21.4% market share, followed by Fleetwood RV Inc. (17.9%) and Winnebago Industries Inc. (16.1%).
January Class A registrations edged down 2.2% from the year prior. Thor was No. 1 in Canadian Class A sales for the month with a 27.3% market share, ahead of Fleetwood (22.7%) and Winnebago (13.6%).
In the Class C segment, Forest River and Winnebago were tied for the No. 1 spot with a 25% market share while Forest River Inc. held a 16.7% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).