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SSI: Canadian Towable Sales Gain 4.2% in Sept.

November 18, 2011 by · Leave a Comment 

Year-over-year Canadian retail sales of towable RVs showed a 4.2% increase in September and a 1.9% rise for the first nine months of 2011, according to the latest report from Statistical Surveys Inc. (SSI).

A sector-by-sector breakdown indicates:

• Sales in the travel trailer sector were up 6.4% in September and 5.0% year-to-date.

• Fifth-wheel sales were flat for the month, up just 1.9%, and edged down 1.9% through September.

• Folding camping trailers registrations dropped 7.2% in September and 12.7% for the first nine months.

• Recreational park trailers sales declined 10% for the month and fell 16.8% year-to-date.

Thor Industries Inc. was the overall Canadian towables sales leader for the nine months with a 33.0% market share, followed by Forest River Inc. at 18.4% and Jayco Inc. was No. 3, holding a 16.2% share.

Thor also was the leader in travel trailer sales through September with a 31.8% market share while Forest River was No. 2 with a 17.9% share, edging out Jayco, which captured a 17.6% share.

Thor held a commanding lead in the Canadian fifth-wheel sector year-to-date, capturing a 47.3% market share, with Forest River posting a 17.3% share. Thor was also No. 1 in park model sales with a 33% share followed by Skyline Corp. at 21.9% and General Coach Canada at 17.9%.

Forest River led camping trailer sales for the nine months with a 28.6% market share while Jayco posted a 27.8% share and Forest River’s Coachmen division held a 16.5% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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