Recent data released by Statistical Surveys Inc. confirmed that the strong gains in Class A motorhome market share posted by Newmar Corp. through March 2009 continued through June, according to a news release.
Newmar, the Nappanee, Ind.-based manufacturer of Class A motorhomes and fifth-wheels, posted a 22.5% market share gain in Class A motorhome registrations during the first six months of 2009 when compared with the same time period in the 2008 calendar year. This was the largest gain in market share among the Top 10 Class A motorhome manufacturers.
“By purchasing Newmar motorhomes in stronger numbers during the first six months of this year, the RV buying public appears to be giving our products their stamp of approval,” stated John Sammut, Newmar’s vice president of sales and marketing.
The two Newmar products most responsible for these market share gains were the Ventana diesel pusher and Canyon Star gas motorhomes. The Ventana brand earned a market share increase of 92.9% during the first six months of 2009 as compared to June 2008 year to date. Newmar’s Canyon Star displayed a 54.5% increase in market share for that same period.
“The dramatic changes that we made to the interior designs and the innovative floorplans we created in all our products for the 2009 model year were instrumental in helping Newmar earn the market share gains we’ve seen so far this year,” said Pat Terveer, Newmar director of sales.