With the current economic climate threatening the motorhome and caravan markets, the Caravan Salon Dusseldorf has reported increased visitor numbers and better-than-expected sales figures, suggesting a promising year ahead.
Motorhome News reported that 179,000 visited last week’s show in Germany, smashing the show’s expectations of around 160,000 visitors. The show has reported that visitors came from around the globe and that 62% came with specific intentions to buy.
This positivity is backed by exhibitors with many reporting increased show sales. Giovanni Marcon, chairman of the board at Knaus Tabbert (the manufacturer returning to the UK this year) said, “Sales volume overall has risen considerably with a clear improvement in favor of motorhomes.”
With the annual indoor show considered a barometer for the coming year, this positive response should be particularly encouraging to motorhome manufacturers and dealers.
The next Caravan Salon Dusseldorf will take place Aug. 25 to Sept. 2, 2012.
Caravan Salon Düsseldorf 2011, Europe’s No. 1 show for motorhomes and RV’s, will celebrate its 50th anniversary in Düsseldorf, Germany, running Aug. 27-Sept. 4.
According to a news release, the trade fair will again serve as a meeting point for the international RV and motorhome industry and provide an overview of the latest innovations and trends in this sector. In nine halls, Caravan Salon 2011 will present the world’s largest line-up for the “mobile vacation” sector.
Officials reported that demand from exhibitors is so high that the halls are completely booked. This year, over 550 exhibitors will showcase motorhomes and RVs from 120 international brands, basic vehicles, accessories and detachable parts as well as tents, park trailers and travel destinations.
Halls 9 – 12 as well as halls 4, 16 and 17 will feature all vehicles. In Hall 13, visitors will find the Technology for Order segment while Hall 15 will present the tourism and accessories segments together for the first time this year.
The spectrum of vehicles on display at Caravan Salon Düsseldorf 2011 will range from small, economical RVs to compact motorhomes to luxury motorhomes. Caravan Salon 2011 is traditionally the venue where companies introduce their innovations. This year visitors can once again look forward to many new product launches and a number of exhibitors have already announced special vehicle models and activities to celebrate the anniversary.
Enjoying particular and continued popularity are partially integrated motorhomes and van campers, such as compact vehicles weighing less than 3.5 tons. Moreover, convenience is a trend: in many new vehicles amenities such as mattresses and seats with massage functions, loudspeakers and satellite TV are considered standard.
The RV industry also continues its efforts to become even more eco-friendly. Modern components reduce the energy consumption of recreational vehicles and save emissions – even a hybrid drive for motor homes is currently being developed. Caravan Salon 2011 will therefore continue its Green Caravanning presentation which debuted in 2010. Equipped with the latest environment-technology components, the Green Motor Home will demonstrate how RV’s can become more eco-friendly.
The 50th anniversary will play a prominent role in the trade fair’s program. At the North entrance, a showcase of vintage vehicles will take visitors back to the beginning of Caravan Salon. This journey through time will be continued by a multi-media show at the Caravanning-Show-Center and the Caravanning Industry Association (CIVD) stand (where the first prize will be a high-quality caravan and car). On Aug. 27 and Sept. 3, visitors will be invited to celebrate the “birthday” of Caravan Salon from 6 p.m.-8 p.m. with a ’60’s-style social event, enjoying live music and catering at ’60’s prices.
From Sept. 2 – 4, TourNatur 2011, Trade Fair Hiking and Trekking, will be held parallel with Caravan Salon. In Hall 1, more than 5,000 hiking destinations will be presented while Hall 2 will feature the latest hiking and trekking gear.
Caravan Salon 2011 will be open daily from 10 a.m. to 6 p.m on Aug. 27-Sept. 4. For trade visitors and media representatives the trade fair will open on Aug. 26. Entrance passes will be available online at http://www.caravan-salon.de/ starting in July. Only one pass is necessary to visit both Caravan Salon 2011 and TourNatur 2011. Passes allow free use of all public transportation on all days of the events within the Rhine-Ruhr regional network (VRR) of Düsseldorf. New: eTickets ordered online can be printed at home and will be converted into badges at the turnstiles on show site.
For further information on visiting or exhibiting at Caravan Salon 2011 or TourNatur 2011, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com.
With higher attendance, new products and good sales figures, this year’s Caravan Salon Dusseldorf emphasized the recovery of the European RV sector and the growing interest in mobile home vacations.
A total of 580 exhibitors from 26 countries showcased the latest vehicles and accessories in Düsseldorf, Germany, according to a press release.
“With 170,200 visitors, Caravan Salon Dusseldorf 2010 was among the three best stagings in the trade fair‘s history and has far exceeded our expectations,” stated Joachim Schäfer, managing director of Messe Düsseldorf. “We are particularly delighted that more than half of the visitors came to Düsseldorf with concrete intentions to buy and a willingness to invest. Seventy percent of the prospective buyers said they wanted to spend more than Euro 25,000 ($31,000) on a new vehicle.”
The number of visitors from abroad also increased: 23,000 international visitors participated from as far away as Australia, New Zealand, the U.S., China and Mexico. On the Caravan Center, over 25,200 RV overnight stays were registered.
Klaus Förtsch, president of Caravanning Industrie Verband e.V (CIVD), was also very pleased with the event.
“Attendance substantially increased compared to last year and we noted that this also impacted sales figures. The innovations presented here were very well received,” he said.
According to an exhibitor survey, luxury-class RVs were very popular as were smaller RVs (due to their innovative and compact interior layouts) and small to medium motorhome models.
“Caravan Salon Dusseldorf 2010 raised hopes that the positive trend of the first six months will continue in the second half of the year,” added Förtsch. From January to June 2010, the German RV sector generated sales worth Euro 2.5 billion ($3.1 billion) — 11.3% more than over the same period last year.
The show exhibitors stated that their expectations had exceeded across the board with an excellent atmosphere prevailing throughout the event.
Giovanni Marcon, chairman of Knaus Tabbert GmbH, explained: “The flow of visitors was very good and interest very high – we did not expect this extent of interest. This was also reflected in the number of deals actually concluded. The trade fair was one of the most successful in the past few years.”
Hermann Pfaff, member of the board at Hymer AG, stated that his company reached all targets set before the event: “Attendance showed that interest in caravanning continues to be strong. In addition to the visitor interest we are also very satisfied with the turnover.”
Holger Siebert, general manager at Eura Mobil GmbH, added that customers were looking for more quality again and were less focused on bargains. According to Siebert, “There is a substantial number of visitors who come regularly every two or three years but failed to do so last year. In 2009, many customers postponed investing in a new vehicle due to budget reasons but they have come back this year to spend.”
Frank Mix, general manager of VARIO mobil Fahrzeugbau GmbH, noted that the interest in luxury-class vehicles was also high but that size and required furnishings varied widely. “In general, the mood was better than last year and we had many good talks. Interested visitors this year included many owners of major companies who are now ready to buy a vehicle again,” he said.
The trade fair also proved successful for accessories suppliers. Joachim Kinscher, executive vice president of the Dometic Group and member of the board of the suppliers organized within the CIVD, remarked, “It was unexpectedly positive and we can say that we had one of the best trade fairs of the few past years from the supplier point of view. Visitors took an avid interest in high-quality furnishing components. Furthermore, we got important signals here from vehicle manufacturers that we can expect a good production over the next few months. This again is better than expected.”
Vacation destinations were another big topic at the show. About 50% of the attendees were already planning their next summer vacation while the other half gathered information on destinations for trips in autumn and winter. Two-thirds of the visitors came with specific plans, explained Eike Schüürmann, general manager of LeadingCampings, “Visitors at our stand were looking for specific vacation and high-end camping sites information.”
As in the past, TourNatur, Hiking Trade Fair, was held concurrently with Caravan Salon. A total of 275 exhibitors showcased the latest hiking equipment and products to 41,300 attendees (compared to 33,500 visitors in 2009).
Next year, the show will celebrate its 50th anniversary when held from Aug. 26 (trade visitor and media day) to Sept. 4. (TourNatur will take place from Sept. 2 – 4).
For further information on visiting or exhibiting at Caravan Salon 2011 or TourNatur 2011, contact Messe Düsseldorf North America, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; fax: (312) 781-5188; e-mail: firstname.lastname@example.org; visit their website http://www.mdna.com; subscribe to their blog at http://blog.mdna.com; follow on twitter at http://twitter.com/mdnachicago.
To view a video related to 2010 Caravan Salon in Dusseldorf, Germany, click here.
Caravan Salon, the world’s largest RV show held annually at the Dusseldorf (Germany) Fairgrounds, kicked off today (Aug. 27) amid optimism throughout Europe’s RV industry that the continent is recovering from the global economic downturn. Some 160,000 people are expected to pass through Caravan Salon’s gates during the 10-day run that ends Sept. 5. ”The demand from exhibitors was so high that we were able to post moderate growth (in floor space) once again,” Joachim Schafer, managing director of Messe Dusseldorf (Dusseldorf Fairgrounds), said today during a press conference. Schafer reported that 120 of the approximately 135 European towable and motorhome brands are represented at 2010 Caravan Salon along with ”all notable” accessories suppliers and basic vehicle manufacturers. ”The exhibitors have come to Dusseldorf with a multitude of ideas,” he added. ”We will be able to experience several new vehicles, and I’d like to think that Caravan Salon will not only make the current trends visible, but also provide important (insight) for the entire industry.” As in the U.S., European manufacturers are increasing their focus on building ”green” products made of lightweight, environmentally friendly materials that provide higher fuel economy. ”Our industry is working toward responsible environmental stewardship and continuous ongoing optimization of its products with a view to achieving long-term environmental sustainability,” said Hans-Karl Sternberg, director general of the German RV association Caravaning Industrie Verband (CIVD).
In advance of the 2010 Caravan Salon Dusseldorf, the world’s largest display of RVs, 22 products have been chosen by a jury to receive “caravaning design awards.”
The show will be held Aug. 28-Sept 5. at the fairgounds in Dusseldorf, Germany.
A total of 47 Caravan Salon exhibitors submitted 90 products for the competition, according to a news release. A total of 22 products were chosen by a jury of five internationally renowned experts: four products received the “caravaning design award, best practice,” 17 products received the “caravaning design award” and one product was given an “honorable mention.”
In addition, the winner of the “caravaning design award best interior design” was chosen.
The spectrum of the winning products is broad and reflects the entire potential of the industry. The four “caravaning design award best practice” awards went to:
- The SpaceCamper Light caravan.
- The Opera tent caravan.
- The Honda EU 30i generator.
- The FROLI folding mobile bicycle stand.
The SpaceCamper Light also received the special award “caravaning design award best interior design.”
The news release went into detail about what the judges had to say about design. Excerpts follow.
The jury’s selection proves that excellent design is not a question of price. Low-cost products can also impress with clever detail solutions, high-quality materials and attention to detail.
“We look for quality down to the last detail. It is always a joy to find good quality, craftsmanship and functional aspects in a product that are well thought-out and intelligently implemented,” stated Kristiina Lassus, managing director of the Christiina Lassus Studio and one of the jurors. The limited space and the mobility of the object at hand present the designers with unique challenges, she said. Therefore intelligent, multi-functional solutions that make the most of the available space are especially important. Excellent design does not apply strictly to outer appearances – and can be extremely simple.
“The best design is always the one which most people would not consider design. The unique quality of a design is always the most obvious where design itself does not obtrude, but where it is apparent that a problem has been solved intelligently, creating something new in the process,” explained Peter Zec, initiator of the Red Dot Design award.
The jurors agree that design plays a much more important role in the RV/mobile home industry than it did 10 years ago.
“The topic of design has reached the industry – there is a noticeable trend toward better design,” said Zec.
Juror Adi Zimmer also noticed that the submitted products were on a somewhat higher level this year. Apparently the caravaning design award has played a crucial role. According to Juror Ingo Wagner, “The caravaning design award is important for the industry because it recognizes products and companies that deliver innovations. These innovations are pursued and contribute to the increase in attractiveness of the products – not only visual, but also conceptual attractiveness. It is important in the industry to have won a caravaning design award.”
According to design experts, there still remains a good deal of unrealized potential when it comes to design in the RV/mobile home industry. Engaging renowned designers who have never worked in this field yet but are experienced in interior design could lead to completely new approaches and fresh ideas.
The award ceremony will take place during the official opening of the show on Aug. 28. All winning products will be on display online at http://www.caravaning-award.com starting that day.
All winners at-a-glance:
Caravaning design award “best practice” and “caravaning design award best interior design:”
- SpaceCamper Light Caravan, RW – Fahrzeugbau GmbH SpaceCamper, Darmstadt, Germany.
Caravaning design award, best practice:
- Foldable Mobile Bicycle Stand, FROLI Kunststoffwerk GmbH & Co. KG, Schloss Holte-Stukenbrock, Germany.
- Honda EU 30i Generator, Honda Deutschland GmbH, Offenbach/Main, Germany.
- Opera Tent Caravan, YSIN b.v., Geldrop, Netherlands.
Caravaning design award, innovations for new mobility:
- Tuareg Outdoor Trailer, Aart Kok Adventure BV, Heemstede, Netherlands.
- Mammut Caravan Moving System, Alois Kober GmbH, Kötz, Germany.
- IUoU Charge Booster Mobile Technology, LB-45, Büttner-Elektronik GmbH, Neuenkirchen, Germany.
- Satellite Receiver Systerm Mobile Technology iQ2, Büttner-Elektronik GmbH, Neuenkirchen, Germany.
- Nugget Edition 25 Caravan, CVC-Camping Van Conversion GmbH, Rheda-Wiedenbrück, Germany.
- Sleepaway – Your Personal Travel Pillow, Fabotex S.r.l., Monselice (PD), Italy.
- Mobile WC Berger Deluxe, Fritz Berger GmbH, Neumarkt, Germany.
- ViscoMobil Mattress and ViscoMobil Mattress Topper, FROLI Kunststoffwerk GmbH & Co. KG, Schloss Holte-Stukenbrock, Germany.
- Holtkamper Kyte Tent Camper, Holtkamper Faltcaravans GmbH, Haren/Ems, Germany.
- HRZ Aqualizer Mini Wastewater Treatment Plant, HRZ Reisemobile GmbH, Öhringen, Germany.
- KETTERER CONTINENTAL Luxury Caravan, KETTERER SPEZIALFAHRZEUGE AG, Karlsruhe, Germany.
- Long Aluminium Threaded Tent Peg, Peggy Peg Innovative Systems Ltd., Neudrossenfeld, Germany.
- CASCADA Single-Handed Faucet, Reich GmbH, Eschenburg-Wissenbach, Germany.
- TLC Towbar Load Control Noseweight Gauge, Reich GmbH, Eschenburg-Wissenbach, Germany.
- Thetford Cassette Toilet, Thetford BV, Etten-Leur, Netherlands.
- Twincam 230 Reversing Camera, Vantecc GmbH, Gärtringen, Germany.
- DOME Awning, Westfield Outdoors GmbH, Wittlich, Germany.
Caravaning design award, honorable mention:
Brillant Caravan, Fendt-Caravan GmbH, Mertingen, Germany.
For further information on visiting or exhibiting at CARAVAN SALON 2010, contact Messe Düsseldorf North America, 150 N. Michigan Ave, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com; Visit the website http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago
A special feature at the upcoming Caravan Salon Dusseldorf 2010 in Dusseldorf, Germany, will be the “Green Caravanning” presentation of the Caravanning Industry Association (CIVD).
The show runs Aug. 28 to Sept. 5, with a trade day on Aug. 27.
This special show will provide information about environmentally friendly travel with motorhomes and RVs and present an overview of currently available eco-friendly caravanning products and components as well as green products that will be on the market in the near future, according to a news release.
A healthy environment is the natural basis for an RV vacation. “For this reason our industry is working toward sensible handling of resources and ongoing optimization of its products in regards to environmental sustainability,” stated Hans-Karl Sternberg, director general of the CIVD. This includes the continuous weight optimization of the vehicles and improvement of wind resistance values, as well as energy-efficient, low-emission engines. High-mileage diesel engines with common rail injection are standard in new RVs, while older engines achieve green qualities with the new particulate filters. Alternative engines will also be a topic: A new hybrid solution for RVs will be shown at the “Green Caravanning” presentation.
A highlight at the “Green Caravanning” presentation will be a specially modified RV. This 10-year old vehicle has been fitted with state-of-the-art accessories in order to protect the environment and reduce energy consumption. In addition to a diesel particulate filter, the vehicle received a rear seat heater with oxi-cat, a conventional methanol fuel cell and a newly developed LPG fuel cell. There is also a refrigerator and a cooker, both extremely energy-efficient yet powerful, energy-saving long-life LED lamps and a toilet with a ceramic inlay that uses very little water when flushed. The installation of tinted windows lowers the inside temperature by approximately 3 degrees centigrade on sunny days, saving air conditioning energy. In addition to the solar satellite system that will be on display, a prototype of an innovative solar awning has been installed on the show vehicle. A lightweight chassis contributes to weight optimization, as does a lightweight door that weighs a mere 12 kg. (26 pounds)
According to a study conducted by the Oko Institute in Freiburg,Germany, in 2007 on behalf of CIVD, travelling by RV or motorhome is a very environmentally friendly way to spend a vacation. Greenhouse gas emissions from RV trips were calculated and compared with other forms of travel such as car and airline travel with overnight hotel stays. The results showed that caravanning is one of the most environmentally friendly vacation possibilities. On average, RV trips generate approximately one third fewer greenhouse gas emissions than any other form of travel. Even taking into account that RV owners travel more per year than other travellers, they generate one sixth fewer travel-induced emissions than the others vacationers.
RV vacations on certified eco-camping campsites are also especially environmentally friendly. The Ecocamping Association is very dedicated to the cause of environmental protection and nature preservation, safety and quality management at campsites and consults and certifies campsite interested in implementing a quality management system. To date, 224 European campsites have been awarded the Ecocamping Environmental Management Certificate.
For further information on visiting or exhibiting at the show, contact Messe Düsseldorf North America, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: firstname.lastname@example.org; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago
CARAVAN SALON DÜSSELDORF, the No. 1 show for Motorhomes and Caravans, will return to the fairgrounds in Düsseldorf, Germany, from Aug. 28-Sept. 5.
In 10 halls, over 500 exhibitors will showcase motorhomes and RVs in all price categories, accessories and furnishing components as well as camping and campground equipment, tents/awnings and travel destinations, according to a news release. A total of 120 motorhome and RV brands will be represented. On Aug. 27, the event will be open to trade visitors and the media only.
CARAVAN SALON 2010 will provide a complete overview of everything the market has to offer – from successful layouts and RV classics to the latest models for the new season. Recreation vehicles of all types and sizes will be on display – from mini mobile homes to mobile luxury apartments.
The exhibits will be complemented by a multi-faceted ancillary program, including the “Oldie RV” exhibit and the “dream tours” presentation about RV travel in Madagascar, South America and the Gobi Desert. In addition, the German Caravanning Industry Association (CIVD) will inform about energy saving possibilities and environmental friendly fixtures for older RVs in the “Green Caravaning” seminar.
The fifth “caraving design award, ” innovations for new mobility,” will also be presented CARAVAN SALON 2010.
When last held in 2009, 161,200 visitors from 37 countries and 580 exhibitors from 25 nations took part in CARAVAN SALON.
As in the past, TourNatur, Hiking Trade Fair, will be held concurrently with CARAVAN SALON. From Sept. 3-5, about 275 exhibitors will showcase the latest equipment and products for hiking to 33,500 visitors.
For further information on visiting or exhibiting at CARAVAN SALON 2010 or TourNatur 2010, contact Messe Düsseldorf North America, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com or visit the website at www.mdna.com. Subscribe to our blog at http://blog.mdna.com; Follow the show on twitter at http://twitter.com/mdnachicago
For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: firstname.lastname@example.org; www.traveltradeint.com.
As hoped, the RV sector received a positive boost by CARAVAN SALON DÜSSELDORF, the world’s largest RV show, which concluded over the weekend.
The recent staging in Düsseldorf, Germany, closed with a record participation of 161,200 visitors from 37 countries and good sales figures, according to a news release. A total of 580 exhibitors from 25 nations showcased their extensive selections of RVs, as well as accessories and travel destinations. CARAVAN SALON 2009 fulfilled the RV industry’s expectations and demonstradted that after a difficult first half year business is getting better.
Wilhelm Niedergöker, managing director of the show’s organizer Messe Düsseldorf, commented, “161,200 visitors from 37 countries were registered at this year’s CARAVAN SALON (2008: 158,000) and clearly exceeded our expectations of 150,000 visitors. Furthermore, considering the current economic climate in Europe it is all the more positive to note that approximately 18,200 visitors came to Düsseldorf from abroad. CARAVAN SALON DÜSSELDORF is the sector’s foremost trade fair, traditionally accounting for roughly 10% of the industry’s annual turnover. This year CARAVAN SALON created a particularly important momentum – 49% of visitors came to CARAVAN SALON with intentions to buy.”
“The attendance and the number of deals closed, which both clearly surpassed our expectations, have rewarded the exhibitors’ commitment to CARAVAN SALON 2009,” said Klaus Förtsch, president of the the Caravanning Industry Association (CIVD). “These results prove that the efforts of leisure vehicle manufacturers to develop lighter, more economic and lower-cost RVs also paid off. CARAVAN SALON 2009 underlines the recovery trends in the RV sector felt since the beginning of the second half of 2009. This strengthens the sector’s confidence to return to growth in 2010.”
- “The trade fair proves that there is a lot of interest for RVs and mobile homes. This year we had more first-time visitors but also many visitors who already own one of our vehicles and came to see us about specific issues, knowing exactly what they wanted,” explained Holger Siebert, general manager of Eura Mobil GmbH.
- The trend toward higher-quality sales conversations at the stand with very well-informed visitors asking the right questions was also observed by Giovanni Marcon, chairman of the board at Knaus Tabbert GmbH, who also noted a shift from motorhomes to RV as well as toward van campers and lightweight vehicles: “Customers pay the same attention to weight now with RVs as they do with motorhomes. This is also in part due to the fact that the towing vehicles have less HP than they used to.”
- Hermann Pfaff, a member of the Hymer AG board, remarked: “This positive mood at the stands and among the dealers is really key because the dealers also carry it over to the post-show business. All in all the response has been very good and we are on the right track to achieving last year’s results and, hence, the target we have set ourselves.”
- Reinhard Löhner, general manager of Concorde Reisemobile GmbH, was also delighted with the good sales and the visitors from outside of Germany: “For years we have had many customers from Belgium and France here. Now we also register ever more buyers from the Netherlands.”
- After a tough year, the suppliers also view the future with new optimism: “We do not expect a V-shaped business cycle but there are no signs of another downturn either. Quite on the contrary – we have heard at lot of encouragement from our European customers and believe that things will pick up again, especially starting in January/February,” explained Joachim Kinscher, executive vice president of the Dometic Group and board member of the CIVD. “On top of this, roughly one third of the trade fair visitors are interested in refitting existing vehicles or upgrading them, which is of crucial importance to us. We have received plenty of qualified enquiries for this. The total package makes us cautiously optimistic so that we go home from Düsseldorf in a clearly better mood than when we came here.”
- Of particular interest were the first particle filters for refitting diesel engines, which were on display at this year’s CARAVAN SALON. “Visitors took great interest in the filter consulting provided by the CIVD. Mainly visitors who already own a vehicle wanted to know whether there was a refitting option, how expensive it is and which sticker the vehicle is given afterwards,” said Ralph Binder, press spokesman of the CIVD.
As in the past, TourNatur, Hiking Trade Fair, was held concurrently with CARAVAN SALON. A total of 275 exhibitors showcased the latest equipment and products for hiking to 33,500 visitors.
The next CARAVAN SALON DÜSSELDORF will take place from Aug. 27 (trade visitor and media day) to Sept. 5, 2010 (TourNatur will take place from Sept. 3 – 5, 2010).
For further information on visiting or exhibiting at CARAVAN SALON 2010 or TourNatur 2010, contact Messe Düsseldorf North America, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com; Visit www.mdna.com/; Subscribe to our blog at http://blog.mdna.com/; Follow us on twitter athttp://twitter.com/mdnachicago
In news that could be a sign of good things to come for the European market, attendance for the first five days of the nine-day Caravan Salon Dusseldorf 2009 in Dusseldorf, Germany, was up 6.2% over last year.
About 93,800 people — up from 88,300 — attended the show Saturday (Aug. 29) through Wednesday at the sprawling Messe Dusseldorf (Dusseldorf Fairgrounds). The show runs through Sunday.
”Up to now attendance is very good,” said Ralph Binder, public relations director for Caravaning Industrie Verband (CIVD), Frankfurt, Germany, the European counterpart to the Recreation Vehicle Industry Association (RVIA) in the U.S. ”We had a little bit of fear it would be worse than last year. If we are lucky, we will reach 160,000 through the weekend.”
Last year, 158,000 people from 38 counties attended Caravan Salon, which is billed as the world’s largest RV show.
Although the European RV industry is experiencing some of the same problems as the U.S. RV sector, all major European RV manufacturers are displaying product at Carvan Salon.
Some 580 companies from 25 countries — 150 that build towable and motorized “caravans” and “motor caravans” — are showing products and promoting services in 10 halls and a large outside courtyard encompassing 1.9 million square feet.
Through June, European RV sales during the first half of the year fell 42% to 32,796 units — 12,101 motorized RVs and 20,695 towables — compared to the same period in 2008, according to CIVD.
Editor’s Note: The following review appeared in the online edition of Gizmag and details one of the displays at the Caravan Salon Dusseldorf, the world’s largest RV show, now underway through Sunday in Dusseldorf, Germany.
Attention, all males! When you were young, did you ever dream about being given the keys to the toy shop? Well, for four very lucky men that dream was realized when they won a competition to help design the red-blooded man’s recreational vehicle. They chose to incorporate a bar, disco, outdoor theater, rooftop sundeck, two plasma screens, sound system, poker table and barbecue — and no needless devices in the kitchen.
The men were chosen from hundreds of hopefuls who entered the competition run by caravan and motorhome company Sunlight GmbH, who initialized the project, together with the trade magazine Reisemobil International, Europe’s best selling Sunday newspaper Bild am Sonntag, and Hasseröder brewery.
The winners were chosen by a jury and their prize was they got to be involved in the development of a vehicle designed to make men’s dreams come true.
The competition was held in response to a similar event three years ago, where Sunlight responded to a cry from women that the booming German motorhome industry lacked female input into its vehicle design. The resultant RV, which was designed-by-women-for-women, was a great success and is now in series production. It has a number of innovations, some of which have become almost ubiquitous in motorhomes in a very short time.
However, Newton’s Third Law tells us that for each action there is an equal and opposite reaction, hence the motorhome designed-for-men-by-men, which was unveiled at Caravan Salon Dusseldorf 2009. The “man cave on wheels” showcases the RV’s “boy toys” that includes the poker table and large-screen TVs, as well as a number of practical solutions.
For example, the laundry and sink are housed outside, and flexible box systems replace the classic ceiling storage units. Gone is the traditional kitchen full of unnecessary gadgets. Instead, the design team opted for easy-to-use appliances such as microwave, oven and barbecue.
A centerpiece of the RV is the living room complete with large bar and spirits dispenser, while a pull-out sitting room suite and a roof patio provide for outdoor comfort.
Work on the prototype started in February at the Sunlight Company. An Iveco Daily was chosen as the base of the man mobile because of its toughness, rear-wheel drive, twin rear wheels, long wheel base, huge load capacity and trucker optics.
In the man’s kitchen there’s a mandatory in-built café style coffee machine (great for the morning after), a fridge/freezer, other high end appliances and glass benchtops.
All your entertainment needs are catered for, from poker on the round table to the electronic dartboard and foosball table. Or how about a bit of dancing under the disco mirror ball to the high-powered music system or the built-in radio? That is, if you’re not engrossed in a movie or sport on one of the two plasma screens. Nothing on satellite TV? Then connect the Nintendo Wii for some more fun. After working up a sweat, sit back with a beer or a cocktail at the bar while relaxing on the special cowhide bar stools.
Speaking of cowhide, the cockpit also incorporates the same styling with the leather seats that match the stools and the lounge suite around the games/meals table.
Looking up, clear skylights open to let in the mountain air and also reveal the roof-top sundeck, with balcony viewing platform for bird-watching under the canopy.
To extract the most out of the great outdoors, why not take in a movie under the stars on the large projection screen attached to the rear of the RV? You’re only human, right?
No hint of pricing for this one or fuel economy but, hey, with all the luxuries and entertainment on board this RV, you might not even need to take it out of the garage to get away from it all.