With increased visitor numbers, good sales figures and numerous new launches, Caravan Salon Düsseldorf 2013 demonstrated the European RV industry’s strength as 570 exhibitors from 22 countries displayed an array of product during the Aug. 30-Sept. 8 event. According to a press release, the trade show was centered at Germany’s Düsseldorf Exhibition Centre as well as several open outdoor areas.
“With 175,000 visitors, this year’s Caravan Salon has by far exceeded our expectations,” said Joachim Schäfer, managing director of Messe Düsseldorf, in a press release. “Despite the tense economic situation, visitors and RV enthusiasts from all over the world came here to meet their business partners and gather information on innovations. Additionally, it is particularly positive to note that despite the current market climate in Europe around 25,000 attendees from abroad traveled to Düsseldorf.”
Hermann Pfaff, vice president of the Caravanning Industry Association (Germany), noted, “We are pleasantly surprised by the high visitor numbers and their willingness to buy. The results have clearly exceeded our expectations and interest has risen yet again. The good results produced by the event and the positive mood among both customers and dealers are important for the industry as a whole.” He also noted that demand in the RV segment increased.
The positive outcome of Caravan Salon 2013 was also confirmed by the majority of the exhibitors who reported avid interest and satisfactory sales, making Caravan Salon a “must-go-to” event for the RV sector even in difficult times.
Holger Siebert, CEO of Eura Mobil GmbH, noted an increase in the number of Dutch visitors as well as new customers. “Due to the advertising campaign launched by the association and the activities of Messe Düsseldorf, significantly more visitors have come to Caravan Salon than expected,” he said. “We have concluded noticeably more sales deals than in the previous year. The exhibition in Düsseldorf was very successful and is sure to give the sector a boost over the next few months.”
Delighted with the throng of visitors at the Hobby stand, CEO Klaus Dieter Böcker, remarked, “We have achieved one of our best results at the trade fair ever with our mobile homes but also in the caravan segments.”
“We have achieved last year’s sales figures and have even clearly surpassed them in some segments. To us, Caravan Salon is definitely the No. 1 trade fair and is even more important this year since trade fair activities in other European countries have dropped significantly,” said Jörg Reithmeier, CEO of HYMER AG.
Exhibitors also agreed on the quality of the talks they had with the visitors. “Visitors were well informed and we succeeded in getting numerous new customers,” said Wolfgang Speck, CEO of Knaus Tabbert GmbH. “In terms of total sales we are currently at the previous year’s levels – which is a considerable achievement in view of the overall situation on the markets.”
In the tourism segment, exhibitors also praised the higher visitor numbers and quality. The hiking trade fair TourNatur was again held concurrently with Caravan Salon. A total of 275 exhibitors showcased the latest hikingequipment and products to 35,000 attendees.
The 2014 CARAVAN SALON will be held in Düsseldorf from Aug. 29 (trade visitor and media day) to Sept. 7.
The New South Wales (NSW) Caravan, Camping, RV and Holiday Expo in Sydney, Australia, has broken the record for the largest ever one-day visitor numbers. According to a press release, last Sunday received the largest crowd numbers recorded since the commencement of the show 43 years ago.
A phenomenal 17,474 visitors passed through the gates at Rosehill Racecourse in Sydney. The NSW Supershow now holds the title for the largest crowd numbers recorded on a single day at any state caravan and camping exhibition. Supershow staff anticipate that visitor numbers could reach as high as 85,000.
Over nine days from 30 April – 8 May, visitors will browse and buy from over 400 caravan, camping, RV, holiday destination and leisure exhibitors. Visitors can research, review, book and buy all in the one location.
Barry Baillie, CEO of the Caravan and Camping Industry Association of NSW attributes Sunday’s success to the continued strength of the caravan and camping industry “the caravan and camping industry has been the fastest growing domestic tourism sector in Australia for the past 12 years and Sunday’s results represent that 2011 is likely to maintain this trend”.
“This year is expected to be an excellent year for the caravan, camping and touring sector as more Australians are turning to value for money holidays, searching for that priceless holiday without the expensive price tag,” said Baillie.
Another first for the 2011 Caravan, Camping, RV and Holiday Supershow is the passport competition, which this year is the largest giveaway in Supershow history. On behalf of Outdoors and Beyond the first prize is valued at $82,000 and includes and twin-cab ute, camper trailer, kayaks and a huge range of camping gear.
The president of the Recreational Vehicle Manufacturers Association of Australia, Richard Raven, said the number of recreational vehicles built in Australia is expected to reach 24,000 in 2010, at least 5,000 more than any other year, the Brisbane Times reported. About 10% of these are motorized, with the rest made up of caravans and camper-trailers, Raven said.
A director of the Sydney RV Center, Jeremy Pearce, said the high demand is partly a result of buyers who delayed their purchase during the global financial crisis. ”In the last two months we’ve had a huge increase in the number of buyers and inquiries – sales are up 100% on the same month last year,” he said.
There is a waiting period of nearly six months for some popular motorhome models and Pearce expects demand to remain high as more Baby Boomers retire.
A spokesman for the Campervan and Motorhome Club of Australia, Gary Rebgetz, questioned whether local councils are ready to cash in on the boom. A report prepared by Balfour Consulting for the club found that some tourists actively avoid towns that do not supply suitable rest areas.
More than one in four motorhome tourists surveyed in Queensland had experienced trouble getting into rest areas and caravan parks because of over-crowding and lack of availability, according to the report.
The general manager of Albury City Council, Les Tomich, said many councils were not prepared for the expected surge in the number of motorhome tourists, and needed to install more basic sites where motorhome owners could dump waste and use power and water.
However, the chief executive of the Caravan, RV and Accommodation Industry of Australia, Ben Yates, warned that new rest areas would represent unfair competition if they did not comply with all of the regulations that apply to caravan parks.
- An estimated 330,000 recreational vehicles are registered.
- About 70,000 are on the road at any one time. About 10% are motorized.
- Motorhome tourists holiday for more than six months on average and spend more than $500 per week.
- Annual sales of recreational vehicles rose from about 5,000 in the mid 1990s to about 19,000 in 2007. In 2010 sales are expected to top 24,000.
- Australia has about 2,500 caravan parks, with more than 200,000 sites.
Meanwhile, in a somewhat related development, Paul Davy, managing director of EnergyTech PTY Ltd., an import firm that sells products in Australia, New Zealand and the South Pacific, told RVBUSINESS.com that his firm has been importing some product made by U.S. manufacturer Forest River Inc.
“FR has custom built these for us with the floorplan flipped over as we drive on the left here so entry door needs to be on the left side and everything else swapped around as all the Aussie campsites are setup ‘back to front,'” he said.
“Many changes were necessary to meet Australian design rules but the Forest River team really worked hard to come up with a suitable product for the Australasian Market,” he said.
A recent issue of Australian Caravan World magazine featured a review of Forest River’s Wolf Pup, one of the units modified for sale in Australia. To read the article titled “Less is More” about how Forest River accommodated the Australian RV market, click here.