Carriage Resort Vehicles Inc. announced that its print advertisement “All of the R. None of the V.” was awarded a Gold Addy by the Advertising Federation of Fort Wayne, Ind.
Produced by Ferguson Advertising, the ad highlighted a growing trend toward luxury fifth-wheels that are ideal for long-term “resort” stays, according to a news release.
“These days, more and more people who enjoy the RV lifestyle are turning away from costly high-end motorhomes and toward the comfort and convenience of a luxury fifth-wheel,” said Ed Kinney, vice president of sales for Millersburg, Ind.-based Carriage. “This ad was very effective at getting to the point that Carriage Resort Vehicles are all about livability, craftsmanship and year-round comfort — with models to fit a wide range of budgets.”
Kinney noted that other RV manufacturers have responded to this trend by hurrying to get new models into production. “The difference is that Carriage has been the leader in luxury fifth-wheels for more than 40 years, and many of our components are designed and built in-house for superior quality control. Simply put, Carriage Resort Vehicles is the original.”