Camping World has announced its “Cash for Campers” program will now expand to include Class C motorhomes and fifth-wheel trailers.
The Lincolnshire, Ill-based company’s “Cash for Campers” is aimed at current RV owners and mimics the auto industry’s recently expired “Cash for Clunkers” program. The program is focused on improving the quality of vehicles currently in circulation as well as stimulating the economy in heavy hit manufacturing states such as Iowa and Indiana.
“We were optimistic that RVers would respond positively to the program and the success has been overwhelming,” said Marcus Lemonis, Camping World chairman and CEO. “In a declining market, we’ve managed to outperform last year by more than 10% in new motorhome business. As a result, we’ve decided to expand the program into our Class C and fifth-wheell inventory from top manufacturers such as Keystone, Dutchmen, Jayco and Forest River.”
More details about the program can be found at www.CampingWorld.com/cashforcampers.
Founded in 1966, Camping World is America’s largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single point location in Bowling Green, Ky., to operating successful nationwide supercenters in 33 states.
Camping World has launched a “Cash for Campers” incentive, giving up to $7,500 cash allowance for motorized RVs when current RV owners purchase a new vehicle.
It is designed to mirror the the government program “Cash for Clunkers” currently supported by the automotive industry and Department of Transportation.
Camping World’s self-funded recycle and save initiative is focused on improving the quality of vehicles currently in circulation as well as stimulating the economy in heavy-hit manufacturing states such as Iowa and Indiana, according to a news release from the Lincolnshire, Ill.-based retailer. The “Cash for Campers“ program incentivizes RV consumers to transition into new and more fuel-efficient motorized RVs when they trade in an older, less fuel-efficient model.
Camping World has aligned itself with the three top selling motorhome manufacturers who are leading the charge toward improving environmental issues with efforts in such areas as chassis selection, fuel savings through design and long-term durability. These changes are evident in their current motorhome line-up such as the Winnebago View and Navion, Damon Avanti and Four Winds Serrano.
Marcus Lemonis, Camping World chairman & CEO, said, “As the market leader, Camping World currently retails over 18% of all new motorhomes sold in the U.S. We believe that an accelerated transition of the current installed base ultimately accomplishes several important goals: to remove less fuel efficient models from the roads, increase the demand for new and more efficient motorhomes which will ideally result in assisting the RV manufacturers in putting people back to work.”
Camping World also plans to permanently retire less fuel-efficient models ages 1984 and older through a salvage process. Lemonis further detailed, “If a consumer owns a less fuel-efficient and less technologically advanced motorhome and is interested in trading it in through the”Cash for Campers“ program, their unit is eligible for a cash allowance toward select new models at Camping World.”
The company expects to launch similar programs in the near future on recycling towable models as well as select RV accessories with more details to be released as plans get underway.
More details about the program can be found at CampingWorld.com/cashforcampers.