Good Sam Showcased on Celebrity Apprentice

April 30, 2012 by · Comments Off on Good Sam Showcased on Celebrity Apprentice 

Good Sam CEO Marcus Lemonis (right) meets with some of the celebrity contestants.

Editor’s Note: Good Sam got plenty of air time Sunday night (April 29) on national TV as NBC’s popular “Celebrity Apprentice” contestants performed a task centered around the RVing icon. A summary of the show, courtesy of NBC, follows:

Star Donald Trump introduced Marcus Lemonis, chairman and CEO for Good Sam Enterprises, the RV owner organization. Lemonis described the task: the celebrities must write a 90-second jingle for Good Sam and then perform it for a live audience.

The celebrities will be judged on the following criteria: 1) the actual jingle, 2) brand messaging and 3) the performance itself.

Trump points out that Forte has a great singer in Clay Aiken, and Unanimous has Aubrey O’Day. Arsenio Hall takes over as project manager (PM) for Unanimous. He knows Aubrey will try “stealing his thunder” but he doesn’t care. Dayana Mendoza steps up as PM for Forte. Trump is surprised, having expected Clay to take it. But Dayana says it’s her turn. Trump offers $20,000 to the winning PM, and Lemonis adds to that $25,000 from Good Sam and 100 percent of the proceeds from the Good Sam mascot.

It’s performance time. As the teams are getting ready, Clay overhears Aubrey singing her jingle and listens through the curtain. Aubrey tells Dayana that she likes their jingle better. Then their ’50s themed performance goes off. While the performance goes well, Dayana is upset still that Lisa and Clay weren’t “professional” enough to include her on the task. But Clay thinks that both he and Lisa did a great job with the performance, since it’s what they do well. Lemonis was pleased with the energy of the performance, but thought that they played it safe with the material, and he was disappointed that when Dayana came out at the end of the performance, she wasn’t dressed in the Good Sam colors. Overall though, he thought they did a good job.

Unanimous does their performance. Teresa Giudice and Arsenio do their bit of being a couple stranded on the road. Arsenio thinks they did a great job and that Teresa “killed it,” while Aubrey thinks they were awful and comments on how painful it is to work with people who just aren’t as used to performing. Then, when Teresa “calls” Good Sam, the jingle starts, ending with Arsenio’s rap and Aubrey jumping into Good Sam’s arms. Afterwards, Lemonis thinks they nailed it. He loved the energy; he thought they hit the brand messaging; he thinks it looks very well-rehearsed; he can’t get the jingle out of his head, and he liked how they used the mascot. He wasn’t however crazy about the cheerleader’s outfit.

Ultimately, Trump selects Unanimous as the winner and Dayana Mendoza, who has faced elimination on at least six prior occasions and endured the wrath of several of her fellow contestants throughout the series, is fired.

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Hunters Threatening to Boycott Camping World

March 19, 2012 by · 5 Comments 

The following is a blog from RVing Examiner’s Julian Gothard offering commentary on Camping World President and CEO Marcus Lemonis’ decision to pull sponsorship from reality show “Celebrity Apprentice” following published photos of host Donald Trump’s sons posing with African game they had shot. To read the entire story click here. has also received several comments since posting a related story on March 15. To view that article and review comments click here.

Hunters are threatening to boycott Camping World’s 75 nationwide locations after company Chairman and CEO Marcus Lemonis ruled out future sponsorship of NBC’s Celebrity Apprentice TV show. Lemonis who heads up the Good Sam Club (a season 12 sponsor of Celebrity Apprentice) as well as Camping World (a season 11 sponsor) was displeased by photos which pictured brothers Eric and Donald Trump Jr. – judges on the Donald Trump reality show – with their wild animal trophies on a big game hunting safari in Zimbabwe.

In a statement posted last week on the company Facebook page Camping World sought to clarify their position. “Camping World…believes in personal freedom. In this country, people are free to choose. This issue at hand is not about whether people should be able to hunt or not. Our company is neither for nor against hunting. We are for personal choice and having people enjoy the outdoors in whatever fashion they choose. However, if and when the hunting of endangered species occurs, whether in the United States or abroad, it is not acceptable to even the most avid of hunters. We remain strong in our conviction of preserving the outdoors, protecting our great country’s lands and the freedom to choose.”

Comments from the company’s Facebook followers seem almost evenly divided between those who support Camping World and those who believe in an individual’s right to hunt. The real bone of contention seems to be what constitutes an endangered species so the RVing Examiner turned to the International Union for Conservation of Nature (IUCN) Red List of Threatened Species for guidance.

The IUCN also notes that “some community-based conservation programs in which revenue from the sport hunting of elephants reverts directly to local communities have proved effective in increasing tolerance to elephants, and thus indirectly in reducing levels of human-elephant conflict.” This statement tends to support safari organizer Hunting Legends’ contention that they play a crucial role in supporting the local economy. Indeed, however distasteful big game hunting may at first appear to be to an outside observer the most prudent course of action would be to reserve judgement until one has been fully apprised of the facts.

While the Trump brothers may be guilty of a serious PR faux pas they don’t deserve to be vilified for their chosen pastime. Similarly, Marcus Lemonis as CEO of Good Sam and Camping World made a decision that he thought was in the best interests of both companies, as is his right. Of course, regardless of the rights and wrongs of the situation it’s likely that NBC’s “Celebrity Apprentice” will be the real winner.


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‘Celebrity Apprentice’ to Air Good Sam Segment

February 24, 2012 by · Comments Off on ‘Celebrity Apprentice’ to Air Good Sam Segment 

Good Sam Enterprises announced its selection in the fifth installment of NBC’s “The Celebrity Apprentice” featuring American business mogul Donald J. Trump.

The latest season of “The Celebrity Apprentice” debuted Feb. 19 and the episode featuring Good Sam will air April 29 on NBC at 9 p.m. Eastern and will include footage of CEO Marcus Lemonis.

Good Sam was chosen among several Fortune 500 companies to be featured as a task sponsor on the popular NBC reality series. The episode will highlight some of the benefits and services Good Sam provides to the community, according to a news release.

Trump commented, “Good Sam, one of the world’s largest lifestyle organizations, provides a wide and wonderful array of products and services, and we are very pleased to have them on our show. I think the episode is exciting and definitely a great fit for our audiences.”

On the reality show, the contestants vie for strategic position, with competitive payoffs coming in the form of sizable donations to their designated charities. The contestant chosen as Celebrity Apprentice receives a $250,000 bonus check to donate to his or her favorite philanthropy.

“We are pleased to partner with Mr. Trump with his pop culture phenomenon, ‘The Celebrity Apprentice,” remarked Lemonis. “Both Good Sam and ‘The Celebrity Apprentice’ have a similar focus on charitable works and Good Sam is focused on providing customer assistance in a multitude of channels. Look forward to seeing Good Sam reveal a new image to the audience.”


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