Supplier Cequent Launches ‘TriMotive Americas’

September 4, 2014 by · Leave a Comment 

TriMotiveAmericas logoCequent Performance Products Inc. announced the establishment of TriMotive Americas, a dedicated global business focused exclusively on its original equipment manufacturing (OEM) and original equipment service operation (OES) customers. According to a press release, this newly formed group will closely align with TriMotive operations in Europe, South Africa, and Southeast Asia.

“TriMotive Americas will essentially be a company within our company, with dedicated operational resources and staffing exclusively focused on supporting our automotive OEM customers in the U.S., Canada, Mexico and South America while collaborating with TriMotive operations throughout the world,” said Tom Benson, president of Plymouth, Mich.-based Cequent. “This change will provide a common face and comprehensive presence to support automakers worldwide.”

Additionally, Cequent announced the appointment of Mike Sislo, vice president and general manager of TriMotive Americas, to lead the transition and build this new division.

“Mike comes to Cequent Performance Products with more than 20 years of heavy duty and automotive OEM experience,” adds Benson. “He is well qualified for the opportunity and will make an excellent addition to our team.”

The Cequent industrial/aftermarket group will also benefit from this move as it focuses on the opportunities available in today’s growing marketplace, while also gaining a better understanding of OEM developments as they unfold.


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Cequent Acquires Brazilian Aftermarket Supplier

November 21, 2013 by · Leave a Comment 

Cequent Performance Products (CPP) has expanded its presence in the Western Hemisphere through the acquisition of DHF Automotive Solutions, a leading Brazilian aftermarket supplier.

The company has manufactured and distributed automotive hitching and accessory products for more than 15 years.

“We have great expectations of this business, our second investment in Brazil. The Brazilian market and DHF fit well into our strategy for growth in the automotive segment,” said Paul Caruso, senior vice president of international and strategic development. “By adding this international resource, we are perfectly positioned to respond quickly to customer and market expectations.”

CPP’s first Brazilian acquisition, a company called Engetran, was purchased in 2012. Both DHF and Engetran are located in Itaquaquecetuba, Brazil, which is adjacent to São Paulo.


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Cequent, TriMas Help Out ‘Habitat for Humanity’

September 11, 2013 by · Leave a Comment 

Cequent employees work on a Habitat for Humanity home

Cequent Performance Products Inc. (CPP) partnered with Habitat for Humanity on Tuesday (Sept. 10) to create a safe and affordable home for an area family, according to a press release. CPP, a subsidiary of TriMas Corp., was part of a week-long blitz to refurbish the location.

“CPP came out and worked on the home for one day this week,” says Sara Piatt, human resources representative. “Other TriMas employees will volunteer at the home for the remainder of the week.”

The company had approximately 20 volunteers covering various home improvement tasks. Multiple teams worked to paint both the interior and exterior of the house. Others helped to construct walls and rebuild a breezeway. The day ended with assembly of kitchen cabinetry.

“We recently renovated our headquarters and donated a portion of our kitchen appliances to Habitat,” says Piatt. “It’s great to be able to come full circle and support the opportunity for homeownership for families in need.”

Per their mission statement, Habitat for Humanity provides decent, safe, and affordable places to live. Houses are built and repaired all over the world using volunteer labor and donations. To learn more visit

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Despite Ruling, Union’s Still Hopeful on Cequent

January 31, 2013 by · Leave a Comment 

Despite losing one battle Wednesday (Jan. 31), United Steelworkers Local 9550 still plans to fight the war as the union tries to save 450 jobs at the Cequent Performance Products plant in Goshen, Ind.

In fact, they won another battle in the ruling handed down by Judge Robert L. Miller Jr. Wednesday in U.S. District Court Northern District of Indiana. Miller ruled against the union’s attempt to be granted a preliminary injunction that would have prevented Cequent from moving equipment out of its Goshen plant in preparation for its move to Mexico.

“Obviously we are disappointed in that portion of the ruling of the court,” said Jim Robinson, United Steelworkers District 7 director.

However, Miller did affirm a previous ruling that the dispute over the company being able to outsource jobs while laying people off, is subject to arbitration.

“The court confirmed that grievance was arbitrable, and confirmed that the arbitrator had sufficient authority to remedy what the company is doing,” Robinson said.

“So to that extent we feel positive about the decision. What we’re saying is, you are sending work to Mexico and laying people off and that violates the contract.”

Cequent officials could not be reached for comment. The company is owned by Detroit, Mich.-based Trimas Corp., which announced the layoffs in late November.

No date has been set for the arbitration hearing, said Mike O’Brien, Sub District 4 director for much of northern Indiana.

The union has received dates from the arbitrator, O’Brien said, and is waiting for the company to respond.

To read the entire story click here.


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Cequent Introduces Reese Carbon Forged Line

November 9, 2012 by · Leave a Comment 

Cequent Consumer Products has launched its Reese Towpower Carbon Forged line of patented ball mount bars that increases towing capacity, according to a press release.

The ball mounts carry a 100,000-mile road tested stamp of approval and feature the patented Reese Towpower Interlock One Wrench Tightening System for quick and easy securing of the hitch ball. The new products will be available at retail in March 2013.

“Carbon Forged is the next innovation from Reese Towpower,” said Eric Yukich, marketing director. “With increased strength, built-in convenience and innovative design, our industry partners are excited and eager to offer these to consumers and enthusiasts in the coming year.”

Cequent Consumer Products, a designer, manufacturer and marketer of premium towing and trailer products, recently debuted Carbon Forged at the 2012 Automotive Aftermarket Product Expo (AAPEX) held at the Sand’s Expo in Las Vegas, Oct. 30-Nov. 1.

A website for Carbon forged was created at, which features product information, photos and video.

In addition, Cequent Consumer Products also launched at the show its Carbon Forged with a Quick Response Code program which uses DENSO Wave original ISO complaint QR Codes. The code assures maximum performance and optimum user scan ability.

Customers who scan the code will be taken to a mobile version of the Carbon Forged website to learn more about the products while they are shopping.

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Steelworkers Union Files Suit Against Cequent

November 8, 2012 by · Leave a Comment 

The United Steelworkers (USW) International representatives, on behalf of more than 350 Local 9550 members, today (Nov. 8) filed a lawsuit against Cequent Performance Products Inc. in federal court to enjoin the company from moving parts and equipment out of its Goshen, Ind., facility to a plant in Reynosa, Mexico.

The union reported in a press release that Cequent has continued to move parts and equipment out of the plant even though the parties are still bargaining over the decision to move the work out of the country. Cequent, a subsidiary of Bloomfield, Mich.-based TriMas Corp., builds hitch products under the brand names Bulldog, ROLA, Highland, The Pro’s Brand, Draw-Tite, Reese, Hidden Hitch, Fulton, Wesbar and Tekonsha.

Cequent representatives told the union on Oct. 18 it would make its decision as to whether or not it would move the production of trailer hitches to Mexico in order to secure lower wages. Amid a great deal of media attention following union-organized demonstrations outside the Cequent plant on U.S. 33 on the east side of Goshen, the parties have had two meetings. TriMas said it would reach a final decision by Nov. 19.

The USW said in the press release it has offered to continue to meet and bargain over the decision to move – an offer that was rejected by Cequent. The union has filed charges with the National Labor Relations Board for the company’s alleged failure to bargain in good faith.

“We hope that this will get Cequent’s attention and show them that the Steelworkers are serious about trying to keep the work in the United States, we are serious about protecting the rights of our members, and we are serious about Cequent playing by the same rules we are all subject to,” said USW Sub-4 Director Mike O’Brien.



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Cequent Looks at Closing Goshen, Ind., Facility

October 22, 2012 by · Leave a Comment 

TriMas Corp., parent company of Cequent Performance Products, has reached a preliminary recommendation to shut down its Goshen, Ind., plant, according to TriMas spokesperson Alan Upchurch.

“This is just a preliminary recommendation,” Upchurch said. “The final decision will be made sometime in mid- to late November.”

According to a report in the Goshen News, Upchurch said the Cequent facility in Goshen employs about 450 people. While some of those may be able to transfer to another plant, he was not sure how many or when.

“Every year, the company evaluates growth plans,” Upchurch said. “In the evaluation, they saw the need to make changes to make the business more competitive, which is why there is the preliminary recommendation.”

Employees of Cequent were informed of this recommendation last week, according to Upchurch.

Cequent is a leading designer, manufacturer and marketer of a broad range of accessories for light trucks, sport utility vehicles, recreational vehicles, passenger cars and trailers of all types. Products include cargo management and rack systems, towing and hitch systems and trailer and electrical brake systems. Brands include Bulldog, ROLA, Highland, The Pro’s Brand, Draw-Tite, Reese, Hidden Hitch, Fulton, Wesbar and Tekonsha.

According to TriMas’ website, the parent company had net sales of $1.084 billion in 2011, with 35% of those sales coming from Cequent North America, which includes the Goshen plant. The 2011 net sales were the highest figures for TriMas since 2008, according to the website.


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Reese ‘Goose Box’ Coupler Earns RVAA Award

August 24, 2012 by · Leave a Comment 

Reese Goose Box coupler

The Recreational Vehicle Aftermarket Association (RVAA) presented Cequent Performance Products Inc. with the 2012 Product of the Year Runner-up award for their new Reese Goose Box RV coupler.

The Reese Goose Box is a solution for fifth-wheel RV users who prefer to use gooseneck hitches. The airbag technology used in the Goose Box reduces the stress to the RV frame. The combination of the airbag, dual shocks and rubber bumpers provides multi-directional shock absorption for a smoother driving experience.

“The proper installation of a Goose Box is acceptable under most RV frame warranties,” said Gail Matheus, GM-NA Automotive Products, “whereas other gooseneck solutions can void the RV frame warranty.”

For more information on the Goose Box, visit

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Cequent Protects ‘Bulldog’ Intellectual Property

July 19, 2012 by · Leave a Comment 

TriMas Corp. today (July 19) announced that subsidiary Cequent Performance Products reached an agreement with Pacific Rim International LLC and Curt Manufacturing LLC that protects Cequent’s intellectual property rights for its Bulldog brand collar lock coupler design.

According to a news release, Cequent owns the patent that protects its Bulldog collar lock coupler, which is the leading design in the medium-weight industrial and livestock trailer markets. Cequent’s patented Bulldog coupler includes a proprietary hollow, circular cross-section that provides substantial weight savings and improved function in securing a “bumper pull” trailer to the hitch ball on a truck.

Cequent discovered that Pacific Rim and Curt sold couplers nearly identical to the patented technology in Cequent’s Bulldog couplers, and filed a patent infringement suit against them. In response, Pacific Rim and Curt agreed to settle the dispute with Cequent.

As part of the settlement, Pacific Rim agreed to pay Cequent an undisclosed sum and sell off its remaining, minimal inventory by Aug. 31. Pacific Rim and Curt further agreed to stop manufacturing or selling any further couplers having Cequent’s proprietary hollow, circular cross-section as of August 31.

The court agreed to retain jurisdiction over the terms of the settlement.




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Cequent Plant Avoids Major Injury for 1M Hours

June 21, 2012 by · Leave a Comment 

TriMas Corp. announced today (June 21) that its Cequent Performance Products electrical plant in Reynosa, Mexico, passed the one million-hour mark this month without without having an injury that resulted in a lost work day. According to a press release, the milestone occurred over a period of more than three years.

“This milestone is a reflection of the combined efforts of all employees at the Cequent Performance Products electrical plant in Reynosa, working together for a common goal – safety,” said Tom Benson, president of Cequent Performance Products. “We are all pleased with this achievement and are committed to providing an environment that promotes continuous improvement in all we do.”

Cequent is a leading designer, manufacturer and marketer of a broad range of accessories for light trucks, sport utility vehicles, recreational vehicles, passenger cars and trailers of all types. Products include cargo management and rack systems, towing and hitch systems, and trailer and electrical brake systems. Brands include Bulldog, ROLA, Highland, The Pro’s Brand, Draw-Tite, Reese, Hidden Hitch, Fulton, Wesbar, and Tekonsha.

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