Cequent Angler Earns 2014 Bassmaster Honors

August 30, 2013 by · Leave a Comment 

Cequent Performance Products (CPP) announced that its elite bass angler, Brent Chapman, has qualified for the 2014 Bassmaster Classic Tournament.

Chapman finished his regular season in 19th place in the point-standing which qualifies him to compete at the prestigious Classic Tournament. The Bassmaster Classic will take place on Lake Guntersville in Birmingham, Ala. The official tournament dates are Feb. 21-23.

Chapman is sponsored through the Fulton F2 product line of marine winches, jacks and couplers.

“Being part of the Classic is important because it gives us considerable coverage for our Fulton line,” says Tom Benson, president of CPP. “We are happy Brent ended his season as well as he did.”

Click here <> to visit the Bassmaster website and track the Classic Tournament.

To read the entire release, go to <>

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Cequent Selling ToyLok Product Line to Lippert

August 14, 2013 by · Leave a Comment 

Cequent Performance Products signed an agreement to sell its ToyLok family of patented security products to Lippert Components Inc.

According to a press release, the ToyLok line of advanced security products feature a retractable cable system with a tamper-resistant design for securing outdoor valuables when not in use.

As of Aug. 1, orders should be placed by contacting Diana Szynal with Lippert at or (574) 538-9503. Orders received by Cequent will be transferred to Lippert upon final approval of the transaction.

Any questions may be directed to Cequent customer service team members or directly to Lippert.

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Cequent Offers Prizes at Outdoor Retailer Show

August 8, 2013 by · Leave a Comment 

Plymouth, Mich.-based Cequent Performance Products displayed several product lines while also holding daily giveaways during the recently completed Outdoor Retailer Show in Salt Lake City.

According to a press release, Cequent showed its ROLA and Pro Series lineup along with its HitchMatch program, a proprietary system designed to help consumers easily identify which cargo accessories will be the optimum match for their hitch.

The company’s daily drawing awarded the winner a free ROLA product, according to Kirk Wiggerman, Internet and specialty retail manager. “A highlight for the team was our first winner – an 11-year-old who already has a passion for outdoor adventuring,” Wiggerman said noting the winner and his parents selected the ROLA Dart Cargo Basket as their free product.

For more information on all of the products featured at Outdoor Retailer visit or


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TriMas 2Q Sales Grow 12%; Buys Towbar OEM

July 25, 2013 by · Leave a Comment 

TriMas Corp., parent to Cequent Performance Products, reported record revenue for its fiscal second quarter, ended March 31. In its earnings report, the Bloomfield Hills, Mich.-based firm also announced the acquisition of a towbar manufacturer located in Germany and Finland.

For the quarter, TriMas posted sales from continuing operations of $378 million, an increase of 11.7% from $338.4 million in the prior-year period. Net income from continuing operations was $27.8 million, or 66 cents per share, compared with $17.2 million, or 45 cents per share, a year ago.

The company’s Cequent America unit saw a 7% increase in sales compared with the year-ago period, resulting primarily from increased sales within the original equipment, aftermarket and retail channels, as well as the sales related to the July 2012 acquisition of Engetran in Brazil.

Highlights from the quarter included:

• Completed five bolt-on acquisitions to expand and globalize existing product offerings.

• Reduced interest expense by more than 45% as compared with second quarter 2012.

• Continued to invest in a flexible manufacturing footprint to optimize manufacturing costs long-term, add necessary capacity, enhance customer service and support future growth.

“In the midst of a challenging global economic environment, we continue to identify the bright spots and successfully execute on new product introductions, geographic expansion and market share initiatives, as well as leverage our recent bolt-on acquisitions,” said David Wathen, TriMas president and CEO. These initiatives have contributed to our year-over-year sales increases in five of our six segments during the second quarter. We also continued with footprint consolidation projects within our Cequent segments, moving toward more efficient and flexible manufacturing facilities.

Mark Zeffiro, executive vice president and CFO, added, “As we look to the second half of the year, we maintain a conservative macroeconomic outlook, while remaining confident in our ability to deliver our previous guidance for full year 2013.”

To view the entire report click here.


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Cequent Will Exhibit at Outdoor Retailer Show

July 24, 2013 by · Leave a Comment 

Cequent Performance Products will be exhibiting at the Outdoor Retailer Show beginning on July 31 in Salt Lake City, Utah.

According to a press release, the Cequent booth (BR707) will feature the ROLA Dart Cargo basket, a selection of bike carriers, rooftop cross bars and other cargo management products.

“This is our fourth year at Outdoor Retailer and we get a terrific reception each time we exhibit there,” says Gail Matheus, general manager of North American Automotive Products. “One of our mottos is ‘Life’s an Adventure.’ Through our ROLA and Pro Series brands, we provide outdoor adventurers with products that transport their gear safely and securely.”

Cequent will also feature its HitchMatch program, a proprietary system designed to help consumers easily identify which cargo accessories will be the optimum match for their hitch.

Each day of the show there will be a chance to win a free ROLA product. Attendees will be able to select from one of four items offered and will not need to be present at the drawing to win.

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Cequent’s Anderson is Visual Media Specialist

July 22, 2013 by · Leave a Comment 

Doug Anderson has joined the Cequent Performance Products (CPP) training team in the newly created position of visual media specialist. According to a press release, he will report directly to Tom Romero, the team’s leader and CPP’s director of sales and technical training.

In his new role, Anderson will be responsible for orchestrating the production, direction and organization of CPP product training videos, learning modules and web based educational content. He will also take the lead in the development of showroom display, merchandising and educational store sets.

Over the past three years, Anderson has been the company’s marketing and communications coordinator. His 28 years of experience with ad agencies and in-house marketing departments have made him “well suited for his new role,” the release stated.

Anderson is a graduate of Wayne State University with a bachelor’s in fine arts.  He is currently working toward a master’s in business administration.

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Cequent Retools Mich. Facility for Distribution

July 18, 2013 by · Leave a Comment 

Cequent facility in Tekonsha, Mich.

Cequent Performance Products (CPP) announced the transition of its Tekonsha, Mich., facility to a regional distribution center.

According to a press release, the location currently houses the company’s engineering and product development teams focused on automotive electrical and braking products.  The 75,000-square-foot facility will take the place of the Huntington, Ind., location and add more than 13 jobs to the area.

“Tekonsha is an ideal location to serve as our newest distribution center,” says Justin Schuhardt, director of global logistics.  “Combined with the opening of our Dallas, Texas, master distribution center, we are in a great position to serve customers throughout the Midwest region.”

Built in 2001, the Tekonsha facility will continue to be the center of development for automotive and braking research. It will join five other CPP North American distribution centers with its new warehousing capabilities.

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Cequent Opens Up ‘Master Distribution Center’

July 9, 2013 by · Leave a Comment 

Cequent's new distribution center in Dallas

Towing product supplier Cequent Performance Products (CPP), a division of TriMas Corp., recently expanded operations in Dallas.

According to a press release, a new state-of-the-art facility began shipping in May of this year and employs more than 40 people.

Cequent said that The 24/7 operation, with in-house customer service representatives, can provide service to either coast in the United States and to Canada in as few as two days. It will serve CPP as its principal warehouse for redistribution throughout the Western hemisphere.

“The new facility is designed to handle traffic to our customers in both North and South America,” says John Walsh, vice president of sales and marketing at Cequent. “We are excited to have its efficiency and strategic location as we continue to expand our products and customer base in the years to come.”

The facility has over 180,000 square feet and dock doors to accommodate up to 34 semi-trucks simultaneously. It also uses a radio frequency tracking system for accurate order selection.

The energy efficient building opened on May 20 when the first package shipped. Craig Stull, who has been with the company since October 1999, is the facility manager.

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Cequent To Shut Down Ind. Distribution Center

July 2, 2013 by · Leave a Comment 

Cequent Performance Products Inc., a division of Trimas Corp., has notified state officials that it plans to close its distribution center in Huntington, Ind., before the end of the year.

As reported by the Fort Wayne Journal-Gazette, the facility will cut jobs in stages, beginning with nine warehouse employees who will work until about Aug. 30, the filing said.

More workers will be permanently laid off near the end of September and the beginning of November, HR Director Bill Zoli said in the letter to Indiana officials.

The total number was not immediately available. But the company has been shrinking its Huntington presence for awhile, said Steve Kimmel, executive director of the Huntington County Chamber of Commerce.

Plymouth, Mich.-based Cequent manufactures and distributes towing and trailer accessories, including vehicle-specific trailer hitches, electric trailer brake controls, trailer breakaway systems, fifth-wheel hitches, electrical harnesses, trailer jacks and couplers.

The company’s 10 name brands include Bulldog, Draw-Tite, Hidden Hitch and Tow Ready.

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Carrigan Returns to Cequent as Sales Manager

June 20, 2013 by · Leave a Comment 

Sean Carrigan

Cequent Performance Products announced the hiring of Sean Carrigan as the Western Canadian district sales manager.

According to a press release, Carrigan is returning to Cequent to resume his role his former position. The company said that he brings several years of sales and account management expertise to the position.

In 2005, Carrigan won Cequent’s Salesman of the Year as he successfully sold products through wholesale distributors and throughout the installer channel of customers, while maximizing sales potential in all situations.

“He is well respected by his customer base and is very familiar with the Western Canadian market,” the release stated.


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