Heartland Recreational Vehicle LLC’s retro-styled MPG ultra-lightweight travel trailer will be showcased as part of a one-hour TV special on HGTV filmed during last September’s Pennsylvania RV and Camping Show in Hershey, Pa.
The eco-friendly MPG, sporting aluminum-and-fiberglass construction and an aerodynamic teardrop design, caught the eye of host HGTV Chi-Lan Lieu who toured the annual consumer event searching for the hottest trends in today’s RV market, according to a news release.
The special is set to air Jan. 1 at 4 p.m. EST on the popular cable channel.
“One of the things that stands out with the MPG is its true teardrop shape,” said Ryan Wiese, sales representative for the Elkhart, Ind.-based builder. “It gives the trailer a very unique look and offers a lot more headroom than the competition because the rear end is rounded versus slanting down. But what really struck a note with HGTV is that we are bringing a full-featured, competitively priced laminated trailer to market that can be towed by most crossover vehicles and mini-vans.”
With a dry weight under 3,000 pounds, the aluminum-and-fiberglass MPG is available in eight 19-foot floorplans, six featuring a single slideroom and two offering a hybrid design with tent extensions. Originally targeted to attract a younger, more active buyer, Wiese said the demographic had broadened since the brand’s debut at the 2009 Louisville Show.
“Experienced RVers are seeing the MPG as a getaway or everyday unit to complement their larger trailer,” he said. “They also recognize the brand’s overall craftsmanship and styling. The MPG really has opened up a new market for our dealer body because its appeal has proven to be across-the-board.”
Equipped with a one-piece, seamless fiberglass roof, the MPG is available with an optional high-gloss, platinum fiberglass package that creates a distinctive, contemporary look enhanced by a choice of four colorful exterior graphics. Floorplans are designed to be versatile and maximize interior space with a spacious kitchen pantry and two models featuring fold-up bunk beds and a larger baggage door.
The MPG is also packaged with a host of standard amenities normally representative of higher-priced trailers such as A/C, microwave, two-burner cooktop and an AM/FM CD/DVD player equipped with an iPod connection and compatible with discs from digital cameras. Other key set-apart features include retro-style aluminum wheels, optional TV, 15-inch tires and rear bumper with a hitch receiver and built-in sewer hose storage.
“In just one year, the MPG has proven to be one of the hottest sellers in one of the hottest segments of the travel trailer market,” said Brian Linn, brand manager. “I think it was MPG’s striking design – a unique blend of contemporary and retro – that attracted HGTV for its upcoming special. But ultimately it’s Heartland’s ability to offer affordability without sacrificing structural integrity or those sought-after features that has made the MPG a big hit with consumers, and a tremendous value for our dealer body.”
HGTV’s RV 2011 – a one-hour TV special – will air Jan. 1 at 4 p.m. EST, examiner.com reported.
Host Chi-Lan Lieu will be on the hunt for the most luxurious, over-the-top coaches, trailers and toy haulers in the United States. On location at America’s largest RV show in Hershey, Pa, Chi-Lan will also tour the coolest new high-tech and eco-friendly recreational vehicles and take three families on the shopping trip of a lifetime, searching America’s largest RV show for the recreational vehicle of their dreams.
According to her bio Chi-Lan Lieu is a self-proclaimed karaoke addict and gadget geek. She began her career as a TV writer and producer for several cable networks prior to being named host and expert on HGTV’s I Want That! Tech Toys. Chi-Lan revels in giving people gadget-buying advice and will be taking an inside look at all the hottest trends, styles, and RV accessories for 2011.
The Pennsylvania RV and Camping Show – held annually in September at the Hershey Entertainment and Resorts Co. Giant CenterSM in Hershey, Pa. – is sponsored by the Pennsylvania Recreation Vehicle & Camping Association (PRVCA). The show ranks No. 11 out of the 200 largest tradeshows in the U.S. and Canada with 59 leading manufacturers and over 100 supplier vendors represented. The 2010 show reported record attendance with a turnout of 35,020 people for the Retail Days alone.
Over 970 units were on display, a 43% increase over the previous year. “We had dealers from South Korea, Jamaica, Slovenia and Canada.” said Rebecca Lenington, executive vice president of the PRVCA.
HGTV – America’s leader in home and lifestyle programming – is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination, which attracts an average of 4 million unique visitors per month.