Airstream Inc. announced the introduction of the stylish Airstream International Sterling Edition travel trailer during the Jackson Center, Ohio, company’s annual meeting attended by 34 dealers May 20-21 at the Gaylord Opryland Hotel and Convention Center in Nashville, Tenn.
The 2013 Sterling, designed by noted architect Christopher C. Deam, was first shown as a prototype at last year’s Louisville Show and is set to go into production in late June. It will be available in 25- and 27-foot lengths with striking “fabric-look” yellow and violet vinyl floors.
The modernistic Sterling has anodized-aluminum interior sidewalls accented by aluminum cabinets, LED lighting and white ultraleather furniture. It’s the third Deam interior commissioned by Airstream in the past decade.
In addition, Airstream for 2013 ”tweaked” its travel trailer and Class B motorhome lineups, Airstream President Bob Wheeler told RVBUSINESS.com. The builder also outlined a variety of matters addressed by the 12-member Airstream Dealer Council during a May 21 awards dinner.
”We talked about our focusing on increasing our support of the dealer and dealer operations,” Wheeler said. ”We are going to increase lead generation and provide point-of-purchase display options to allow the dealer to create an Airstream boutique in their dealerships.”
To that end, Wheeler reported that Airstream is in the midst of establishing a Customer Relations Management (CRM) system to provide and track higher quality leads for Airstream dealers.
”We generate a tremendous number of leads through airstream.com,” Wheeler said. ”We are trying to make those leads the highest quality possible.”
Check out the next issue of RVBusiness magazine for expanded coverage.
Airstream Inc. unveiled the Sterling Concept trailer, designed by architect Christopher Deam, during this week’s 49th Annual National RV Trade Show in Louisville, Ky.
According to a press release, the collaboration between Airstream and Deam continues a partnership that started more than a decade ago with the 2001 Airstream International CCD.
The most striking design feature of the Sterling Concept trailer is the use of anodized aluminum surfaces for the interior. Deam said he wanted to bring the “unmistakable appearance of the Airstream’s exterior to the interior of the unit and use a premium, lustrous material that provided plenty of light and reflectivity.”
He added, “The aircraft-like aesthetic and modern monocoque design required high precision, resulting in a product that is both aggressively modern and timeless.”
The Sterling Concept trailer features bright yellow woven vinyl flooring that has a soft, luxurious feel and is complemented by the white ultra-leather upholstery and classic mid-century Merimekko fabric used throughout the unit. All countertops and roof-lockers are edged with pure aluminum extrusions which harmonize with the aluminum interior skin and premium fixtures in the galley and lavatory.
“Airstream is the ultimate object of design,” said Deam. “The Sterling concept trailer project was a true collaboration with Airstream and forced us both to push the limits of what is possible. For a designer it is always great to work with a brand where you can exercise furniture and product design together with manufacturing – it is the ultimate.”
Deam said the Sterling Concept captures what is essential about Airstream travel trailers and imparts to it a modern flair, demonstrating Airstream’s continuing commitment to be a thought leader for the RV industry.
“This concept trailer represents a fresh take on Airstream, and we think it will appeal to people who are design-savvy and appreciate quality construction and unique, modern design,” added Airstream President and CEO Bob Wheeler.