Country music artist Chuck Wicks will perform at “Outlook 2012: Up and Away,” The Recreation Vehicle Industry Association’s (RVIA) popular all-industry pep rally kicking off the 49th National RV Trade Show on Nov. 29, at 7:30 a.m. The show runs Nov.29-Dec.1 at the Kentucky Exposition Center in Louisville, Ky.
Wicks is a young singer/songwriter whose 2007 debut album “Starting Now” included the fastest climbing debut country single of the year, “Stealing Cinderella.” His other hits include “All I Ever Wanted,” “Hold That Thought,” and “Old School.” He logs hundreds of miles on the road touring in an RV each year.
Wicks is appearing to officially kick off the partnership between Go RVing and the Great American Country (GAC) television network in 2012. Beginning next spring, Go RVing ads will appear on GAC. In addition, there will be a co-sponsored sweepstakes to win an RV trip to the Country Music Association (CMA) Music Festival in Nashville June 7–10. Custom TV vignettes, and online concert and travel guides for country music fans will support the promotion.
“We are excited to have Chuck Wicks with us to entertain the crowd at Outlook 2012,” said James Ashurst, RVIA’s vice president of public relations and advertising. “He is an energetic, compelling artist who will help us celebrate the strong connection between country music and RVing.”
Hosted by RVIA Chairman Gregg Fore, “Outlook 2012: Up & Away” will also feature “What’s Up!” with RVIA President Richard Coon providing his thoughts on key RV industry issues and detailing how RVIA is working to help the industry soar.
In “Away We Go!,” Go RVing Co-chairs Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and Ashurst for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.
The program culminates with Stan Richards, founder and creative principal of the Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s respected leaders.
As always, surprises and special guests will be part of the show lineup, including Rutledge Wood, SPEED Network racing analyst and co-host of History’s Top Gear. As passionate fan of racing and RVing, he will share tales from the track and the road.
The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.