California State Parks announced Wednesday (June 1) a new partnership with national firelog company CleanFlame, in order to support and promote the state’s 278 parks and campgrounds.
CleanFlame joins the parks’ “Proud Partner” program with a commitment to donate $300,000 of the proceeds from sales of its new Campfire Log during the next three years to help keep California’s state parks open and accessible to the public, according to a news release.
The company’s “S’more Fun in the Forest” campaign launched in May to call attention to this opportunity for consumers to help support critical infrastructure and maintenance projects needed throughout the State Park system.
“We are pleased to partner with CleanFlame to generate revenue for our parks through the sale of their new campfire log. They are a California-based company whose environmentally friendly products will add to the outdoor recreation experience and enjoyment at our 15,000 campsites,” said Brent Reed, deputy director of partnerships and consumer strategies.
“CleanFlame is proud to support California’s majestic state parks and campgrounds during these budget-challenged times,” said Kory Hamman, CEO of CleanFlame. “The new Campfire Log by CleanFlame represents a new era in responsible camping safety and convenience. Unlike other artificial firelog brands, our Campfire Logs are clean enough to cook over, toxin free, safer for our families and better for our environment. And with a portion of proceeds from the sale of each log going to support our state campgrounds, we hope to keep the adventure of camping alive for generations to come.”
Campfire Log by CleanFlame and Rapid Fire Firestarters are available at California state parks, Safeway stores, Vons, Dominick’s, Randall’s Food Marts, Tom Thumbs, Pavillions, Raleys, Savemart and many other retail locations nationwide. Visit http://www.cleanflame.com for a store locator.
About the Proud Partnership Program: California State Parks instituted the Proud Partnership Program, with assistance from the California State Parks Foundation, to help enhance and promote the state parks to the public. Financial support and resources from “Proud Partners,” such as CleanFlame, help fund visitor enhancement projects and promote California state parks programs. For more information about the Proud Partner Program, visit http://www.parks.ca.gov.