Airstream, which bills itself as the most recognized RV manufacturer in North America, visited its No.1-ranked U.S. retailer – Colonial Airstream – last week to formally present the dealership with a special recognition award for its 1,500th trailer sold and delivered in April of this year. This milestone was met in just over 10 years since they took on the iconic Airstream product lines, Airstream announced Aug. 22..
“Like so many of our dedicated dealers, Colonial Airstream understands the importance of fostering a relationship with their customers so they’ll return again and again – for routine warranty service and for their next travel trailer or touring coach,” said President and CEO Bob Wheeler.
Overall, Colonial leads Airstream retail sales in both the touring coach and travel trailer segments due in part to the 27 employees that provide exceptional service during the sales process and beyond.
“A little more than a decade ago, my brother John and I took on Airstream and never could have predicted just how far a small dealership in New Jersey could come in selling the most iconic RV in the world,” said Jim Lenzo, co-owner of Colonial Airstream. “Our success wouldn’t be possible without the great partnership between the wonderful people at Airstream and our entire staff. It takes a team effort to ensure success and my brother John and I would like to thank our entire organization for this award as it truly belongs to each and every one of our employees.”
Airstream, based in Jackson Center, Ohio, is a subsidiary of Thor Industries Inc., based in Elkhart, Ind.
Colonial was first in travel trailer sales, first in motorhome sales and thus won the overall cumulative sales category as well, Jackson Center, Ohio-based Airstream announced.
“This is really an outstanding accomplishment,” said Larry Huttle, Airstream chairman. “But, what is really outstanding, is the fact that they accomplished this during these challenging times and against some very formidable competition.”
George M. Sutton RV of Eugene, Ore., and Bates RV of Dover, Fla., placed second and third respectively, in the travel trailer category.
“This year’s competition was pretty tight,” said Huttle. “We had 10 dealers that were producing some solid results. In these challenging conditions, I am very proud of these dealers.”
The rest of the top 10 travel trailer dealers in order were: Southwest Coaches, Irvine, Calif.; Toscano Recreation Center, Los Banos, Calif.; Airstream of Arkansas, Searcy, Ark.; Can-AM Trailers, London, Ontario; Camper Clinic, Buda, Texas; Bill Thomas Camper Sales, Wentzville, Mo.; Ardell Brown, Draper, Utah; and Windish RV Center, Lakewood, Colo.
The other top motorhome dealers following Colonial Airstream were: Bates RV, Dover, Fla.; Ballards Freedom RV, Selma, Texas; Toscano RV, Los Banos, Calif.; and Holland Motor Homes, Holland, Mich.