Mt. Pleasant, Pa.-based Columbia Northwest Inc./Aliner recently acquired the rights to important intellectual property for their new line of Somerset camping trailers formerly produced by FTCA Inc. as the Coleman line.
According to a press release, the acquisition ensures that Somerset trailers will boast the same features, sizes and names as familiar Coleman models. Columbia Northwest said it “remains dedicated to offering its customers the same trusted service and high-quality products they have continually provided for over 30 years.”
Negotiations for intellectual property have been nearly a year in the making. The acquisition pertains to trademarks, copyrighted material, patents and product documentation as well as historic and current engineering documentation. These new materials will allow Columbia Northwest to grow the Somerset product line and expand on its role as an innovative leader within the industry.
“Having the historical data and current documents allows us to replicate past models and develop future models in a way that builds on the familiar heritage of a trusted product,” says Ned Collins, CEO, Columbia Northwest. “This significant acquisition will help to ensure that we are moving in the right direction towards innovation and customer satisfaction.”
The names of the product series and models will reflect that of the historically similar models. For former Coleman enthusiasts, this means that the Utah trailer of 15 years ago is still the same trusted product. In keeping their brand integrity top-of-mind, Columbia Northwest believes that this acquisition will assist them in developing their product lines and series even further.
“We are excited to create the next chapter at Columbia Northwest,” says Allan Reeping, former Coleman sales manager and current Aliner/Somerset director of sales and marketing. “Our loyal customers can be assured that while the brand is evolving, we will never stray from our commitment to providing them with only the highest-quality products and service.”