Twitter’s operations chief told more than 2,000 marketers Thursday (Sept. 16) that the new enhancements to Twitter will make the social media channel more effective and more engaging for consumers and marketers around the world, according to a news release.
Twitter Chief Operations Officer Dick Costolo told attendees at Connections ‘10, ExactTarget’s annual user conference today in Indianapolis the new Twitter makes it easier for users to see information about the authors of Twitter posts, engage in conversations and more easily link to photos and videos.
“The new Twitter provides a richer, more compelling environment for businesses and customers to engage in conversation,” said Costolo.
Costolo’s comments follow the Tuesday launch of the ExactTarget Interactive Marketing HubTM and CoTweet 3.0 Enterprise Edition.
The ExactTarget Interactive Marketing Hub provides marketers the first solution to power all forms of interactive marketing in real time across email, mobile, social and sites. The Interactive Marketing HubTM enables marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard by aggregating all customer interaction data as it happens, allowing marketers to instantly take action on the data across all online channels.
CoTweet’s 3.0 Enterprise Edition enables marketers on Twitter and Facebook to link Facebook Fan pages to existing CoTweet workgroups, export tweets and Facebook posts to Salesforce and manage social media interactions alongside other interactive marketing channels through the ExactTarget Interactive Marketing HubTM.
“Consumers are talking about and engaging with brands on e-mail, Twitter and Facebook, but marketers have struggled to connect the channels and engage in the real-time conversation,” said Scott Dorsey, ExactTarget co-founder and CEO. “The innovations announced this week break down the silos between channels and allow marketers to drive deeper engagement and more effective interactive marketing.”
Connections ’10 concluded Thursday. Marketers from eight countries and 38 states attended the three-day event that included keynote addresses by Sir Richard Branson, Virgin America’s Porter Gale and Word of Mouth Marketing author Andy Sernovitz. The event also provided attendees hands-on product training, more than 35 focused breakout sessions and featured entertainment by Grammy-award winning band Train.