CrossRoads RV Adds Rain Booth to Ind. Facility

September 10, 2014 by · Comments Off on CrossRoads RV Adds Rain Booth to Ind. Facility 

Towable manufacturer CrossRoads RV announced the addition of a rain booth to the company’s production complex in Topeka, Ind.

The company reported in a press release that the 50-foot-long rain booth will become a part of CrossRoads’ PDI process. The booth consists of 67 rain heads and delivers 75 gallons of water per minute. The intent is to ensure that each brand the company produces will have a random and regular exposure to this new and exciting quality assurance tool, the company said.

While the rain test is in process, inspectors will be inside the unit for observation to identify any potential leaks in the coach. This test is conducted with the slideouts in the fully extended and retracted positions.  Once testing is complete feedback is given to each plant to provide timely findings and opportunities for product improvement.  

“We are excited about the addition of the rain booth to our PDI process,” said Andy Cripe, president of CrossRoads, a Thor Industries Inc. subsidiary. “This new facility allows us to deliver on our mission to provide products of a quality that our dealers and retail customers expect and deserve.”

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CrossRoads Owners Rally Sees 100 Attendees

July 22, 2014 by · 1 Comment 

CrossRoads owners rally was well attended

CrossRoads owners rally was well attended

Towable builder CrossRoads RV hosted its owners rally this past weekend in Shipshewana, Ind., drawing around 100 attendees.

“It was nice to see a whole campground full of CrossRoads products,” stated CrossRoads President Andy Cripe in a press release. “It was great getting to spend the day with our customers. These events give us an opportunity to learn more about our products by hearing directly from the people that use them.”

To usher in the event, CrossRoads employees grilled lunch for the attendees. Cripe and several sales, service, production and quality control team members led an open forum answering questions. Also present were vendors from Lions Head, Lippert Components Inc. and RV Products. 

Activities included factory tours, product displays and several seminars hosted by Terry Cooper, the “Texas RV Professor,” and “My RV Kitchen” with Lady E. Cooper.  

Topeka, Ind.-based CrossRoads manufactures a wide variety of travel trailers and fifth-wheels. More information is available online at

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CrossRoads Intros Cost-Conscious Toy Hauler

June 12, 2014 by · Comments Off on CrossRoads Intros Cost-Conscious Toy Hauler 

278RR toy hauler from CrossRoads

278RR toy hauler from CrossRoads

Towable manufacturer CrossRoads RV announced the introduction of the 278RR toy hauler trailer to its Z-1 floorplan lineup.

The Topeka, Ind.-based builder reported in a press release that the new 278RR offers the flexibility of a traditional toy hauler at an aggressive price point. With a 4,985-pound unloaded vehicle weight, it can be towed by a host of mid-sized tow vehicles. CrossRoads said the 278RR is slated to begin production in late June.

“We had many requests from dealers and retail customers alike during the early show season wanting an economically priced, fully-enclosed toy hauler,” said Crossroads General Manager Darin Elswick. “Our operations team did a fantastic job of making those requests a reality.”

The two sofas in the rear can be rolled over in order to make extra sleeping arrangements. When they are not in use they can be folded flat against the wall in order to maximize storage space. The wide-open floorplan ensures that customers will have plenty of room for all their toys, which can be secured by six D-ring tie-downs.

Other highlights of the new 278RR include:

• A walk-around queen bed that provides the customer with access to each side of the bed for ease of getting in and out and making the bed.

• A full floor-to-ceiling pantry provides an abundance of storage. Also included are two shirt closets and a large amount of overhead cabinet space.

• A large 69-inch-by-74-inch ramp door allows for easy loading of quads, motorbikes and a variety of popular toys.

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CrossRoads Names 3 New General Managers

May 20, 2014 by · 1 Comment 

      Topeka, Ind.-based towable builder CrossRoads RV announced the appointment of three new general managers to oversee the company’s product lines.

CrossRoads reported in a news release that Jeff Cripe will serve as general manager over the Cruiser, Sunset, Elevation and Altitude product lines while Darin Elswick will lead the Zinger, Z-1, Hampton and Rezerve brands. Jim Lazzarino will manage the Redwood and Rushmore product lines.

General manager responsibilities include the expansion and development of each of the sales teams, planning for and executing initiatives to create greater market penetration of the CrossRoads brands.

“It’s a very exciting time at our company and we see great opportunities ahead,” said Andy Cripe, president of CrossRoads RV. “The entire CrossRoads team is expecting great things from these three industry veterans. Additionally, we want to offer them a well-deserved congratulations.”

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CrossRoads RV Rolling Out Altitude Toy Hauler

November 18, 2013 by · Comments Off on CrossRoads RV Rolling Out Altitude Toy Hauler 

Topeka, Ind.-based towable builder CrossRoads RV will be introducing its line of lightweight, sharply priced Altitude toy haulers at the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual RV Trade Show at the Kentucky Exposition Center in Louisville.

Available in both travel trailer and midprofile fifth-wheel floorplans, CrossRoads said Altitude will give dealers “an all-new option in the very fast growing toy hauler segment.”

Initially, Altitude will be offered in eight to 10 travel trailer and fifth-wheel floorplans ranging in a variety of lengths and sizes with several open concept floorplans.  The new Altitude will be exhibited at CrossRoads’ display in Booth No. 1400 in the South Wing of the Kentucky International Convention Center.

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Izbicki to Manage CrossRoads Customer Service

November 12, 2013 by · Comments Off on Izbicki to Manage CrossRoads Customer Service 

Topeka, Ind.-based towable builder CrossRoads RV announced today (Nov. 12) that Jim Izbicki has joined the company as the new customer service manager.

According to a press release, Izbicki will be responsible for helping maintain CrossRoads commitment to “creating solid partnerships with dealers and customers throughout the United States and Canada by promoting exceptional customer service for the company.”

Izbicki brings over 26 years of customer service experience, most recently serving as director of service operations for Dutchmen Manufacturing Inc. Prior to that, he worked as a parts advisor, tech writer, parts and service manager and director of parts and service at several RV manufacturers.

“We are very pleased to welcome Jim to the CrossRoads family,” stated Kim Price, executive consultant. “He is joining a very dedicated team that is committed to helping our dealers and customers. He understands our dedication and will help us improve it as our company grows.”

CrossRoads RV is a division of Thor Industries Inc. For more information click here.


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CrossRoads Names Lazzarino Product Manager

November 8, 2013 by · Comments Off on CrossRoads Names Lazzarino Product Manager 

Topeka, Ind.-based towable manufacturer CrossRoads RV, a subsidiary of Thor Industries Inc., announced the hiring of Jim Lazzarino as product manager over the Redwood and Rushmore line of luxury fifth-wheels.

According to a press release, Lazzarino will drive business strategy, positioning, new product development and dealer relationships throughout the U.S. and Canada.

Lazzarino brings over 13 years of RV sales experience to the company. Prior to joining Crossroads he held the position of inventory manager, sales training manager, motorhomes sales manager and general manager of the towable division at Lazydays RV in Seffner, Fla.

“We are very pleased that Jim has chosen to join our team of top industry professionals,” said Matt Thompson, vice president of sales. “We expect to benefit greatly from Jim’s vast experience in product management, customer service and leadership skills. His customer-focused approach to product management will guide our product development to fit the needs of our customers and will deliver an even richer set of products to the market place.”


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CrossRoads RV Hires Cripe as Product Manager

September 26, 2013 by · Comments Off on CrossRoads RV Hires Cripe as Product Manager 

Topeka, Ind.-based CrossRoads RV announced today (Sept. 26) the hiring of Jeff Cripe as product manager over the Cruiser and Cruiser Aire line of fifth-wheels and travel trailers.

In his new position, Cripe will be responsible for product development, sales, expanding market penetration and dealer relationships through the U.S. and Canada.

According to a press release, Cripe previously served as brand manager at Jayco Inc. and was responsible for product and dealer development.  As an industry veteran with over 20 years experience Cripe has an extensive towable background and has held leadership positions at several levels.

“Jeff Cripe is a key hire for CrossRoads RV,” said Matt Thompson, vice president of sales. “He brings instant credibility to what we believe is the best mid-profile in the industry.  I love his excitement, experience, and product and market knowledge-not to mention his outstanding dealer relationships. This is exactly what we need to propel the Cruiser brand to the hottest mid-pro in the RV industry.”

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Thor Announces Cripe as Crossroads President

August 29, 2013 by · Comments Off on Thor Announces Cripe as Crossroads President 

Thor Industries Inc. today (Aug. 28) announced that Crossroads RV, a wholly-owned subsidiary, has named Andy Cripe as president, effective Aug. 26.

“We are pleased to have Andy take a strong leadership role at Crossroads RV,” said Bob Martin, Thor president and CEO, in a press release. “Andy has a strong track record of performance at Keystone RV that should enable him to make an immediate impact on the operations of Crossroads. The ability to fill such an important position internally illustrates the strength and depth of Thor’s management bench.”

Cripe has been with Keystone RV for 10 years in a variety of roles including district manager and product manager of the Raptor brand as well as being the general manager responsible for brands including Hideout/Retreat, Passport and Cougar. Prior to his experience in the RV industry, Cripe spent time in the financial management program at General Electric, followed by a position with the accounting and consulting firm Ernst & Young. Cripe is a graduate of Indiana University with a bachelor’s in accounting, finance and marketing.

In addition to the appointment of Cripe as president, Crossroads RV named Matt Thompson to the newly created position of vice president of sales for Crossroads. The entire sales function at the subsidiary will report to Thompson in his new role.

Thompson is a 20-year veteran of the RV industry and has been with the Thor family of companies for more than a decade. He was previously a general manager at Crossroads RV, following several vice president positions at Thor Motor Coach, including two years as vice president of sales for the diesel business at Thor Motor Coach.

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Don Emahiser Resigns as CrossRoads President

August 10, 2013 by · 1 Comment 

Don Emahiser

Thor Industries Inc. announced that Don Emahiser has resigned as president of CrossRoads RV to pursue other interests, effective Aug. 9. CrossRoads RV is a Thor subsidiary that produces travel trailers and fifth-wheel RVs in Topeka, Ind.

“We appreciate Don’s service to our company and wish him well on his future endeavors. Fortunately, we have a strong bench of management talent at Thor and CrossRoads that should help ensure this management transition is smooth,” said Bob Martin, Thor president and CEO, in a press release. “We will begin the process of hiring a new president for CrossRoads immediately and we hope to have the search completed within our fiscal first quarter.

“In the interim, I will be working closely with the management team at CrossRoads to ensure that our operations continue running effectively and we continue to provide our dealers with the service and products they expect.”

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CrossRoads Employs New Business Structure

June 25, 2013 by · Comments Off on CrossRoads Employs New Business Structure 

CrossRoads RV today (June 25) released a new structure which “underscores the critical role product managers, sales managers, and sales teams play in shaping the future of a brand in today’s marketplace,” according to a press release.

“We’ve listened to our dealers,” said Tom Montague, general manager of the Topeka, Ind.-based Thor Industries Inc. subsidiary. “They’ve highlighted the need for manufacturers to find new ways to communicate, foster relationships, promote and train on the brands we offer.”

The company said that with CrossRoads’ sales on pace for record highs and the rapid growth of several brands, the demand for product development, innovation, product training, sales training, show support and marketing materials continue to grow at an even faster pace.

“Our goal is simple,” said General Manager Matt Thompson. “We want to exceed our dealer’s expectations in every way. The new structure will allow CrossRoads and Redwood to do that with greater efficiency, and that’s exciting.”

Changes include:

• Entry-level division will be headed by Darin Elswick and Troy Nusbaum with five sales representatives.

• Lightweight and mid-profile division to be headed by John Fisher and Tom Wylie with six sales representatives.

• Toy hauler division, headed by Rob Groover with one sales representative, will be based at sister company Redwood RV’s campus in Syracuse, Ind.

• High-end, residential division to be headed by Dan Tauer and Brad Whitehead with five sales representatives, also located at Redwood RV campus.


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Redwood Will Produce Elevation Toy Haulers

April 23, 2013 by · Comments Off on Redwood Will Produce Elevation Toy Haulers 

Syracuse, Ind.-based Redwood RV, a division of CrossRoads RV, will now be manufacturing the Elevation toy hauler brand previously built and marketed by CrossRoads. According to a press release, the move is designed to “reposition Elevation as one of the highest quality toy hauler brands on the market.”

“Redwood has a high-end reputation. Our state-of-the-art production facility, lamination plant and Redwood’s workf orce will help elevate these popular toy haulers to an even higher level of quality and value,” said Tom Montague, Redwood GM.

Redwood RV said it also plans to introduce a line of Carriage badged fifth-wheels later this year. The company purchased the brand names, trademarks and intellectual property on Feb. 21, 2012, during a court-ordered liquidation of Carriage Inc. assets.

Elevation, introduced by Topeka, Ind.-based CrossRoads a few years ago, features lightweight design and is towable with most 3/4-ton pickup trucks. Other amenities include modern electronics, luxurious fabrics and interior design, hardwood cabinetry and plenty of usable storage space. Elevations are sold in the United States and Canada.

Elevation will be manufactured and marketed under the Redwood RV family of products. Information can be found at

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CrossRoads Holds 3rd Operation Appreciation

April 8, 2013 by · Comments Off on CrossRoads Holds 3rd Operation Appreciation 

The Ross family was the first family to participate in our Operation Appreciation.

For a third year, Topeka, Ind.-based CrossRoads RV will be partnering with Yogi Bear’s Jellystone Park Camp Resort at Barton Lake in Fremont, Ind., to provide free lodging for any active-duty military personnel and their families.

According to a press release, this was a program introduced by CrossRoads President Don Emahiser in 2010 as a way to “give a little back for the sacrifice our local military families have gone through and provide some well-deserved rest and relaxation.”

Jellystone donates a seasonal lot while CrossRoads RV supplies a luxurious Hampton destination trailer.  The program begins April 14 and runs through the camping season.  Located in Northeast Indiana 50 miles north of Fort Wayne, Yogi Bear’s Jellystone Park Camp Resort in Fremont offers fun for the whole family including indoor and outdoor swimming pools, water zone, boat rentals, miniature golf, a playground facility and horseshoe pits.

“At Crossroads, we see the Operation Appreciation program as a small way we can give back to the military community,” said Emahiser. “Last year we were able to give more than 25 military families time together in a recreational setting.  We are extremely proud of that and are looking forward to hosting more of our local service families this year,” he added.

For more information on the Operation Appreciation program or to make reservations, contact Kathy Fuller at (888) 226-7496 or at

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CrossRoads, Open Range Receive Recognition

March 11, 2013 by · Comments Off on CrossRoads, Open Range Receive Recognition 

Two Indiana RV manufacturers and an industry supplier were honored by the LaGrange County Economic Development Corp. (LCEDC)  with “Business Excellence” awards at the organization’s annual Investor’s Meeting on March 8. According to a press release, the meeting was held at the Michiana Event Center in Howe, Ind.

CrossRoads RV and supplier S&H Metals, both based in Topeka, along with Open Range RV Co., Shipshewana, were among the companies presented with the LCEDC recognition. Other firms included Mudd-Ox Inc., Nishikawa Standard/NISCO, Spectrum Finishing. The companies were chosen for their contributions to LaGrange County’s economic growth in 2012 as well as for partnering with the LCDEC to assist them in their business development projects.

“We are honored to be able to work with the companies that were recognized today,” said Keith Gillenwater, president and CEO of the LCDEC. “All of the companies honored today are industries in our core areas of focus for LaGrange County’s current and future economic development, and exemplify the quality of companies that we have in LaGrange County.”

“These six companies have a tremendous economic impact on LaGrange County and are very valued employers,” said Mark Leu, LCDEC chairman. “We developed this award as a way to acknowledge companies who have contributed to our communities continued growth and I cannot think of a more deserving group to recognize.”

In addition to honoring the local companies, the LCEDC also recognized outgoing board members Joe Pierce, Jerry Ankney, and Fred Brown. Special Guest John Stafford of the Community Research Institute at Indiana-Purdue Fort Wayne presented a talk on how LaGrange County is faring versus other rural Indiana counties. Gillenwater and Leu also gave reports on the state of the local economy, a recap of the organizations 2012 activities and successes and a preview of projects and priorities for 2013.

“We are off and running with our strategic plan in place that gives us to a call to action, and we believe that 2013 promises to be a great year for our economic development efforts in LaGrange County,” Gillenwater said.

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CrossRoads Appoints Rheinheimer VP of Mfg.

February 22, 2013 by · Comments Off on CrossRoads Appoints Rheinheimer VP of Mfg. 

Topeka, Ind.–based CrossRoads RV announced today (Feb. 22) that Doug Rheinheimer will join the management team as vice president of manufacturing.

According to a press release, Rheinheimer will plan, direct and set strategic direction for engineering, production and manufacturing for CrossRoads and sister company Redwood RV, both subsidiaries of Thor Industries Inc.

Previously, he served as vice president of manufacturing for Keystone RV Co., also a Thor company, helping build the firm from a small start-up to one of the largest RV manufacturer in the industry. Rheinheimer also served as a consultant for CrossRoads when they launched Redwood RV and its product lines in 2010.

“Doug’s leadership experience will be beneficial for CrossRoads employees, products, dealers and ultimately our performance,” said Don Emahiser, president. “He has been a strong contributor, backed by a proven track record of success in managing production operations.”



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