CrossRoads Owners Rally Sees 100 Attendees

July 22, 2014 by · 1 Comment 

CrossRoads owners rally was well attended

CrossRoads owners rally was well attended

Towable builder CrossRoads RV hosted its owners rally this past weekend in Shipshewana, Ind., drawing around 100 attendees.

“It was nice to see a whole campground full of CrossRoads products,” stated CrossRoads President Andy Cripe in a press release. “It was great getting to spend the day with our customers. These events give us an opportunity to learn more about our products by hearing directly from the people that use them.”

To usher in the event, CrossRoads employees grilled lunch for the attendees. Cripe and several sales, service, production and quality control team members led an open forum answering questions. Also present were vendors from Lions Head, Lippert Components Inc. and RV Products. 

Activities included factory tours, product displays and several seminars hosted by Terry Cooper, the “Texas RV Professor,” and “My RV Kitchen” with Lady E. Cooper.  

Topeka, Ind.-based CrossRoads manufactures a wide variety of travel trailers and fifth-wheels. More information is available online at

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CrossRoads Intros Cost-Conscious Toy Hauler

June 12, 2014 by · Leave a Comment 

278RR toy hauler from CrossRoads

278RR toy hauler from CrossRoads

Towable manufacturer CrossRoads RV announced the introduction of the 278RR toy hauler trailer to its Z-1 floorplan lineup.

The Topeka, Ind.-based builder reported in a press release that the new 278RR offers the flexibility of a traditional toy hauler at an aggressive price point. With a 4,985-pound unloaded vehicle weight, it can be towed by a host of mid-sized tow vehicles. CrossRoads said the 278RR is slated to begin production in late June.

“We had many requests from dealers and retail customers alike during the early show season wanting an economically priced, fully-enclosed toy hauler,” said Crossroads General Manager Darin Elswick. “Our operations team did a fantastic job of making those requests a reality.”

The two sofas in the rear can be rolled over in order to make extra sleeping arrangements. When they are not in use they can be folded flat against the wall in order to maximize storage space. The wide-open floorplan ensures that customers will have plenty of room for all their toys, which can be secured by six D-ring tie-downs.

Other highlights of the new 278RR include:

• A walk-around queen bed that provides the customer with access to each side of the bed for ease of getting in and out and making the bed.

• A full floor-to-ceiling pantry provides an abundance of storage. Also included are two shirt closets and a large amount of overhead cabinet space.

• A large 69-inch-by-74-inch ramp door allows for easy loading of quads, motorbikes and a variety of popular toys.

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CrossRoads Names 3 New General Managers

May 20, 2014 by · 1 Comment 

      Topeka, Ind.-based towable builder CrossRoads RV announced the appointment of three new general managers to oversee the company’s product lines.

CrossRoads reported in a news release that Jeff Cripe will serve as general manager over the Cruiser, Sunset, Elevation and Altitude product lines while Darin Elswick will lead the Zinger, Z-1, Hampton and Rezerve brands. Jim Lazzarino will manage the Redwood and Rushmore product lines.

General manager responsibilities include the expansion and development of each of the sales teams, planning for and executing initiatives to create greater market penetration of the CrossRoads brands.

“It’s a very exciting time at our company and we see great opportunities ahead,” said Andy Cripe, president of CrossRoads RV. “The entire CrossRoads team is expecting great things from these three industry veterans. Additionally, we want to offer them a well-deserved congratulations.”

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CrossRoads RV Rolling Out Altitude Toy Hauler

November 18, 2013 by · Leave a Comment 

Topeka, Ind.-based towable builder CrossRoads RV will be introducing its line of lightweight, sharply priced Altitude toy haulers at the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual RV Trade Show at the Kentucky Exposition Center in Louisville.

Available in both travel trailer and midprofile fifth-wheel floorplans, CrossRoads said Altitude will give dealers “an all-new option in the very fast growing toy hauler segment.”

Initially, Altitude will be offered in eight to 10 travel trailer and fifth-wheel floorplans ranging in a variety of lengths and sizes with several open concept floorplans.  The new Altitude will be exhibited at CrossRoads’ display in Booth No. 1400 in the South Wing of the Kentucky International Convention Center.

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Izbicki to Manage CrossRoads Customer Service

November 12, 2013 by · Leave a Comment 

Topeka, Ind.-based towable builder CrossRoads RV announced today (Nov. 12) that Jim Izbicki has joined the company as the new customer service manager.

According to a press release, Izbicki will be responsible for helping maintain CrossRoads commitment to “creating solid partnerships with dealers and customers throughout the United States and Canada by promoting exceptional customer service for the company.”

Izbicki brings over 26 years of customer service experience, most recently serving as director of service operations for Dutchmen Manufacturing Inc. Prior to that, he worked as a parts advisor, tech writer, parts and service manager and director of parts and service at several RV manufacturers.

“We are very pleased to welcome Jim to the CrossRoads family,” stated Kim Price, executive consultant. “He is joining a very dedicated team that is committed to helping our dealers and customers. He understands our dedication and will help us improve it as our company grows.”

CrossRoads RV is a division of Thor Industries Inc. For more information click here.


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CrossRoads Names Lazzarino Product Manager

November 8, 2013 by · Leave a Comment 

Topeka, Ind.-based towable manufacturer CrossRoads RV, a subsidiary of Thor Industries Inc., announced the hiring of Jim Lazzarino as product manager over the Redwood and Rushmore line of luxury fifth-wheels.

According to a press release, Lazzarino will drive business strategy, positioning, new product development and dealer relationships throughout the U.S. and Canada.

Lazzarino brings over 13 years of RV sales experience to the company. Prior to joining Crossroads he held the position of inventory manager, sales training manager, motorhomes sales manager and general manager of the towable division at Lazydays RV in Seffner, Fla.

“We are very pleased that Jim has chosen to join our team of top industry professionals,” said Matt Thompson, vice president of sales. “We expect to benefit greatly from Jim’s vast experience in product management, customer service and leadership skills. His customer-focused approach to product management will guide our product development to fit the needs of our customers and will deliver an even richer set of products to the market place.”


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CrossRoads RV Hires Cripe as Product Manager

September 26, 2013 by · Leave a Comment 

Topeka, Ind.-based CrossRoads RV announced today (Sept. 26) the hiring of Jeff Cripe as product manager over the Cruiser and Cruiser Aire line of fifth-wheels and travel trailers.

In his new position, Cripe will be responsible for product development, sales, expanding market penetration and dealer relationships through the U.S. and Canada.

According to a press release, Cripe previously served as brand manager at Jayco Inc. and was responsible for product and dealer development.  As an industry veteran with over 20 years experience Cripe has an extensive towable background and has held leadership positions at several levels.

“Jeff Cripe is a key hire for CrossRoads RV,” said Matt Thompson, vice president of sales. “He brings instant credibility to what we believe is the best mid-profile in the industry.  I love his excitement, experience, and product and market knowledge-not to mention his outstanding dealer relationships. This is exactly what we need to propel the Cruiser brand to the hottest mid-pro in the RV industry.”

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Thor Announces Cripe as Crossroads President

August 29, 2013 by · Leave a Comment 

Thor Industries Inc. today (Aug. 28) announced that Crossroads RV, a wholly-owned subsidiary, has named Andy Cripe as president, effective Aug. 26.

“We are pleased to have Andy take a strong leadership role at Crossroads RV,” said Bob Martin, Thor president and CEO, in a press release. “Andy has a strong track record of performance at Keystone RV that should enable him to make an immediate impact on the operations of Crossroads. The ability to fill such an important position internally illustrates the strength and depth of Thor’s management bench.”

Cripe has been with Keystone RV for 10 years in a variety of roles including district manager and product manager of the Raptor brand as well as being the general manager responsible for brands including Hideout/Retreat, Passport and Cougar. Prior to his experience in the RV industry, Cripe spent time in the financial management program at General Electric, followed by a position with the accounting and consulting firm Ernst & Young. Cripe is a graduate of Indiana University with a bachelor’s in accounting, finance and marketing.

In addition to the appointment of Cripe as president, Crossroads RV named Matt Thompson to the newly created position of vice president of sales for Crossroads. The entire sales function at the subsidiary will report to Thompson in his new role.

Thompson is a 20-year veteran of the RV industry and has been with the Thor family of companies for more than a decade. He was previously a general manager at Crossroads RV, following several vice president positions at Thor Motor Coach, including two years as vice president of sales for the diesel business at Thor Motor Coach.

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Don Emahiser Resigns as CrossRoads President

August 10, 2013 by · 1 Comment 

Don Emahiser

Thor Industries Inc. announced that Don Emahiser has resigned as president of CrossRoads RV to pursue other interests, effective Aug. 9. CrossRoads RV is a Thor subsidiary that produces travel trailers and fifth-wheel RVs in Topeka, Ind.

“We appreciate Don’s service to our company and wish him well on his future endeavors. Fortunately, we have a strong bench of management talent at Thor and CrossRoads that should help ensure this management transition is smooth,” said Bob Martin, Thor president and CEO, in a press release. “We will begin the process of hiring a new president for CrossRoads immediately and we hope to have the search completed within our fiscal first quarter.

“In the interim, I will be working closely with the management team at CrossRoads to ensure that our operations continue running effectively and we continue to provide our dealers with the service and products they expect.”

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CrossRoads Employs New Business Structure

June 25, 2013 by · Leave a Comment 

CrossRoads RV today (June 25) released a new structure which “underscores the critical role product managers, sales managers, and sales teams play in shaping the future of a brand in today’s marketplace,” according to a press release.

“We’ve listened to our dealers,” said Tom Montague, general manager of the Topeka, Ind.-based Thor Industries Inc. subsidiary. “They’ve highlighted the need for manufacturers to find new ways to communicate, foster relationships, promote and train on the brands we offer.”

The company said that with CrossRoads’ sales on pace for record highs and the rapid growth of several brands, the demand for product development, innovation, product training, sales training, show support and marketing materials continue to grow at an even faster pace.

“Our goal is simple,” said General Manager Matt Thompson. “We want to exceed our dealer’s expectations in every way. The new structure will allow CrossRoads and Redwood to do that with greater efficiency, and that’s exciting.”

Changes include:

• Entry-level division will be headed by Darin Elswick and Troy Nusbaum with five sales representatives.

• Lightweight and mid-profile division to be headed by John Fisher and Tom Wylie with six sales representatives.

• Toy hauler division, headed by Rob Groover with one sales representative, will be based at sister company Redwood RV’s campus in Syracuse, Ind.

• High-end, residential division to be headed by Dan Tauer and Brad Whitehead with five sales representatives, also located at Redwood RV campus.


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