CrossRoads Appoints Rheinheimer VP of Mfg.

February 22, 2013 by · Leave a Comment 

Topeka, Ind.–based CrossRoads RV announced today (Feb. 22) that Doug Rheinheimer will join the management team as vice president of manufacturing.

According to a press release, Rheinheimer will plan, direct and set strategic direction for engineering, production and manufacturing for CrossRoads and sister company Redwood RV, both subsidiaries of Thor Industries Inc.

Previously, he served as vice president of manufacturing for Keystone RV Co., also a Thor company, helping build the firm from a small start-up to one of the largest RV manufacturer in the industry. Rheinheimer also served as a consultant for CrossRoads when they launched Redwood RV and its product lines in 2010.

“Doug’s leadership experience will be beneficial for CrossRoads employees, products, dealers and ultimately our performance,” said Don Emahiser, president. “He has been a strong contributor, backed by a proven track record of success in managing production operations.”



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CrossRoads RV Announces Internal Promotions

January 25, 2013 by · Leave a Comment 

Topeka, Ind.-based towable builder CrossRoads RV announced the internal promotions of Kurt Alleshouse, Ray Huff and Brian Miller, according to a press release.

In his new position, Huff will oversee manufacturing of the Cruiser, Zinger, Elevation and Sunset production lines as well as CrossRoads’ lamination and complex facilities. “In Ray’s 10 years at CrossRoads, he has proven to be a forward-thinking, dependable individual. His extensive experience will continue to be an asset and contribute to the success of the company,” said Joel Devries, who was recently promoted to COO for the Thor Industries Inc. subsidiary.

As manufacturing manager, Alleshouse will supervise manufacturing of the Rushmore product line at CrossRoads along with the production and lamination facilities for sister company Redwood RV in Syracuse. “Kurt has been instrumental in the success of Redwood RV over the past two and a half years,” said Devries. “Kurt’s enthusiasm, coupled with 12 years experience in RV management, has been a great asset to our company and will be instrumental in the ongoing developments of manufacturing at both locations.”

With the promotion of Alleshouse, Miller will take over the role of plant manager at Redwood RV. Miller has over 19 years of experience in the industry and has been with Redwood since its conception in 2010. “With Brian’s leadership and wealth of experience he was a great fit for the position,” stated Alleshouse.

CrossRoads’ President Don Emahiser noted, “All of our recently promoted employees are very impressive in their own right and a very positive statement to the hiring, and, the mentoring we have been doing at CrossRoads. Whenever we have a supervisor position opening, it brings the talented and the creative employees to the front. I can say all three are exactly that.”


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CrossRoads RV Launching Redesigned Website

January 23, 2013 by · Leave a Comment 

CrossRoads' new website

CrossRoads RV has launched its redesigned website that “embodies the company’s forward-thinking vision and commitment to the growing needs of its customers and dealers,” according to a press release.

The site’s home page offers a clean uncluttered design to enhance navigation, allowing users to quickly find the information they are seeking.

“We are very pleased with the look, feel and usability of our new website and think our customers will be pleased too,” said Kathy Fuller, marketing manager for the Topeka, Ind.-based Thor Industries Inc. subsidiary. “This launch lays the groundwork for ongoing evolution and expansion with new features and improvements being made continually. And it represents CrossRoads’ NGV brand theme of ‘doing things different.’”

In addition to full product descriptions, photo galleries and 360 degree interiors the site offers a media area that will provide dealers and industry professionals with the ability to get logos, product photography and floorplans instantly for print and other applications.

To access the new site visit


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Devries Named COO for CrossRoads, Redwood

January 18, 2013 by · Leave a Comment 

Joel Devries

Topeka, Ind.-based towable builder CrossRoads RV announced the promotion of Joel Devries to COO. According to a press release, he previously served as vice president of material management.

In his new position, Devries will be overseeing all manufacturing, purchasing and engineering processes for CrossRoads and sister company Redwood RV – both subsidiaries of Thor Industries Inc. His main focus will be to “obtain maximum efficiencies with a strong emphasis on quality,” the release stated.

“Joel has been instrumental in the success of several companies within the RV Industry, and with the knowledge that he can bring to the table I am confident that Joel will be an important asset to help our organization reach its goals,” said Don Emahiser, president of CrossRoads.

Devries noted, “The CrossRoads and Redwood teams use their innovative passion to deliver many industry firsts. This NGV (New Generation Vehicles) brand and way of thinking has provided our dealers with extreme momentum and opportunity. In this new role I will work with all our operations teams to use this same passion in solidifying momentum while producing the best ‘sales ready’ product available to our dealers. A greater focus on quality and value will only enhance our CrossRoads brand owners experience.”


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CrossRoads RV Party a Hit at Louisville Show

November 30, 2012 by · Leave a Comment 

The Guess Who entertained at the CrossRoads dealer party

An exclusive CrossRoads RV dealer appreciation party, featuring Canadian rock group The Guess Who, drew around 400 people to the Hard Rock Café in downtown Louisville, Ky., Tuesday evening (Nov. 27), according to a press release.

“It was a positive, high-energy event that we wanted to host, thanking our dealers for their support and effort in 2012,” said Don Emahiser, president of the Topeka, Ind.-based Thor Industries Inc. subsidiary.

Tom Montague, general manager for CrossRoads and sister company Redwood RV, said booking The Guess Who as the headliner for the VIP-only party was a highlight for the event. “Our NGV brand is a new way of doing business,” added Montague. “The VIP concert, booth design at both Louisville and Open House, and our DSC (Dealer Support Crew) are just a few examples of how CrossRoads and Redwood are changing the game. We’re listening and our dealers, and customers are excited. In fact, we’ve had dealers tell us they can’t wait for 2013 to see what we do next.”

Traffic at the 50th Annual National RV Trade Show held at the Kentucky Exposition Center wasn’t as heavy as in years past, Montague noted, but the interaction between CrossRoads and its dealer body was “the best in company history.”

“We signed new dealers, shored up many old relationships and presented our full line of 2013 products this week,” said Matt Thompson, CrossRoads RV general manager. “We’re at the right price points, with the right features, colors and floorplans to make 2013 an even better year than 2012. And we’re looking forward to helping our dealers have an even more successful 2013, and this event was a great kick-off.”



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CrossRoads RV Hosts Dealer Party in Louisville

November 20, 2012 by · Leave a Comment 

The Guess Who will perform at CrossRoads' dealer party in Louisville

Topeka, Ind.-based CrossRoads RV will be holding a dealer appreciation party as part of the National RV Trade Show, Nov. 27-29 in Louisville, Ky., that will include a performance by Canadian rock group The Guess Who. According to a press release, the party will be held Tuesday evening at the Hard Rock Café in downtown Louisville.

“Our dealers have worked their tails off this past year for CrossRoads,” said Don Emahiser, president of the Thor Industries Inc. subsidiary. “And we feel they deserve some recognition for their immense support and the growth we’ve all experienced.

“We’ve hired Canadian rockers The Guess Who to come and do an intimate mini-concert during our dealer party. The Guess Who had chart topping hits like American Woman, These Eyes, No Time and more.”

A special VIP pass and personal invitation will be required to gain entrance to the event. An open bar and entertainment will be provided.

According to CrossRoads, the company has seen strong sales growth for each of the past two years. Tom Montague, general manager, noted this is in part due to aggressive, popular product designs and a growing dealer body.

“We get great feedback from everyone, especially the sales guys in the trenches — they know what customer’s want and we listen,” said Montague. “Our dealers understand our NGV (New Generation Vehicles) brand philosophy and they want to be an integral part of it, and they are.”

CrossRoads dealers who want to attend the event should visit the CrossRoads display at Booth No. 1300 in the South Wing of the Kentucky Exposition Center.


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Buckmeier Will Head CrossRoads Engineering

September 26, 2012 by · 1 Comment 

Topeka, Ind.-based towable builder CrossRoads RV announced that Jamie Buckmeier has taken over as director of engineering, replacing long-time employee Lavern Bontrager. According to a press release, the change was affective Sept. 19.

“Lavern Bontrager was the fourth employee hired at CrossRoads,” said Joel DeVries, vice president of materials management for the Thor Industries Inc. subsdiary. “He has been an integral part of CrossRoads’ history. His energy, enthusiasm and can-do attitude will be sorely missed but we wish him every happiness and success in his future endeavors.”

Bontrager will be transitioning his role to Buckmeier over the next few weeks. Buckmeier’s background includes serving as director of product development and engineering for Jayco Inc. In prior roles, he focused on concept development, including spearheading the team which developed the first motorized Class A toy hauler. His formal education includes both a bachelor’s from Iowa State University in industrial technology and certification as a manufacturing technologist.

“As CrossRoads continues to grow, we need to focus on building departments, creating systems and processes that will give us a solid foundation to succeed,” says DeVries. “Jamie has a successful history of team building, product development and integrating technology into processes. These are exactly the skills we need at grow CrossRoads to the next NGV Rock Star level. Our entire staff is pleased that Jamie has joined us.”

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CrossRoads RV Grows Rushmore Sales Force

September 25, 2012 by · Leave a Comment 

Rudy Boals

CrossRoads RV announced the addition of Rudy Boals and Brian Linn as regional sales managers for the Topeka, Ind.-based company’s Rushmore luxury fifth-wheel line.

According to a press release, Boals will work with Rushmore’s Canadian dealers while Linn’s territory will be the Eastern U.S.

After 10 years building the Cruiser line for CrossRoads RV, Boals accepted the new challenge of creating a strong Canadian presence for Rushmore. According to CrossRoads, Boals excels in “creating exceptional dealer relationships.”

Linn joins the Rushmore team with a solid background in RV sales and management. In previous positions, Linn used a finance background to help dealers achieve sales goals and motivate his sales staff.

“Our mandate is to assemble ‘industry best’ sales teams,” said Product Manager Brad Whitehead. “Brian has been a sales leader in the RV industry for over 10 years, and he’s achieved exceptional results throughout his career. As for Rudy, he’s an extraordinary talent, and I couldn’t be more pleased that he’s joined the Rushmore team to develop and support our new and existing Canadian relationships.”

Boals can be contacted at (574) 536-5272 or while Linn can be reached at (574) 849-9765) or

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CrossRoads RV Rolls Out Dealer Support Crew

September 20, 2012 by · Leave a Comment 

During this week’s Elkhart County RV Open House, dealers were introduced to the new Dealer Support Crew (DSC) initiative by Topeka, Ind.-based CrossRoads RV.

According to a press release, the DSC team is focused on “creating the best dealer relationships in the industry by increasing the overall number of dealer visits by CrossRoads RV staff.”

The company reported that response was positive during the Open House as dealers “have expressed appreciation that CrossRoads is looking outside of sales, in a pro-active way to support the dealerships.”

Don Emahiser, CrossRoads RV president, has made it a mandate within CrossRoads to understand dealers by looking at things from the dealer perspective. “The DSC team is a way to close the information gap and find new ways to strengthen our dealer relationships,” says Emahiser. “Our dealers are embracing the idea whole-heartedly.”

Dealer are signing up now for immediate visits by the DSC team to assist with all aspects of business between dealers and CrossRoads. The goal is to strengthen the ownership experience through enhanced customer service, better parts support, more product training and great delivery involvement as a manufacturer.

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CrossRoads Names Wylie to Direct Cruiser Line

September 13, 2012 by · Leave a Comment 

Topeka, Ind.-based towable builder CrossRoads RV has named Tom Wylie to serve as product manager for the company’s Cruiser division. According to a news release, Wylie has extensive industry experience with a strong focus on residential manufactured housing.

“Getting Tom Wylie on board was crucial to the changes we envisioned for the Cruiser product line,” said Matt Thompson, general manager for the Thor Industries Inc. subsidiary. “Given Tom’s experience building brands and great eye for product design, in addition to his heart-felt desire to “be the best” in every area, Tom is exactly what CrossRoads RV and our Cruiser division needs.”

Previously, Wylie had been part of the sales management team at CrossRoads RV as the product manager for the Hampton destination trailer line. The Cruiser sales support staff and regional sales managers will remain unchanged.

“We are creating a whole new breed of Cruiser with an enhanced owner experience in mind,” noted Wylie. “The Cruiser brand is known throughout the RV industry for its strong construction and solid performance. We also have exceptional dealer relationships. That is a solid base for a great product to grow into extraordinary.”

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