CrossRoads Employs New Business Structure

June 25, 2013 by · Leave a Comment 

CrossRoads RV today (June 25) released a new structure which “underscores the critical role product managers, sales managers, and sales teams play in shaping the future of a brand in today’s marketplace,” according to a press release.

“We’ve listened to our dealers,” said Tom Montague, general manager of the Topeka, Ind.-based Thor Industries Inc. subsidiary. “They’ve highlighted the need for manufacturers to find new ways to communicate, foster relationships, promote and train on the brands we offer.”

The company said that with CrossRoads’ sales on pace for record highs and the rapid growth of several brands, the demand for product development, innovation, product training, sales training, show support and marketing materials continue to grow at an even faster pace.

“Our goal is simple,” said General Manager Matt Thompson. “We want to exceed our dealer’s expectations in every way. The new structure will allow CrossRoads and Redwood to do that with greater efficiency, and that’s exciting.”

Changes include:

• Entry-level division will be headed by Darin Elswick and Troy Nusbaum with five sales representatives.

• Lightweight and mid-profile division to be headed by John Fisher and Tom Wylie with six sales representatives.

• Toy hauler division, headed by Rob Groover with one sales representative, will be based at sister company Redwood RV’s campus in Syracuse, Ind.

• High-end, residential division to be headed by Dan Tauer and Brad Whitehead with five sales representatives, also located at Redwood RV campus.


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Redwood Will Produce Elevation Toy Haulers

April 23, 2013 by · Leave a Comment 

Syracuse, Ind.-based Redwood RV, a division of CrossRoads RV, will now be manufacturing the Elevation toy hauler brand previously built and marketed by CrossRoads. According to a press release, the move is designed to “reposition Elevation as one of the highest quality toy hauler brands on the market.”

“Redwood has a high-end reputation. Our state-of-the-art production facility, lamination plant and Redwood’s workf orce will help elevate these popular toy haulers to an even higher level of quality and value,” said Tom Montague, Redwood GM.

Redwood RV said it also plans to introduce a line of Carriage badged fifth-wheels later this year. The company purchased the brand names, trademarks and intellectual property on Feb. 21, 2012, during a court-ordered liquidation of Carriage Inc. assets.

Elevation, introduced by Topeka, Ind.-based CrossRoads a few years ago, features lightweight design and is towable with most 3/4-ton pickup trucks. Other amenities include modern electronics, luxurious fabrics and interior design, hardwood cabinetry and plenty of usable storage space. Elevations are sold in the United States and Canada.

Elevation will be manufactured and marketed under the Redwood RV family of products. Information can be found at

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CrossRoads Holds 3rd Operation Appreciation

April 8, 2013 by · Leave a Comment 

The Ross family was the first family to participate in our Operation Appreciation.

For a third year, Topeka, Ind.-based CrossRoads RV will be partnering with Yogi Bear’s Jellystone Park Camp Resort at Barton Lake in Fremont, Ind., to provide free lodging for any active-duty military personnel and their families.

According to a press release, this was a program introduced by CrossRoads President Don Emahiser in 2010 as a way to “give a little back for the sacrifice our local military families have gone through and provide some well-deserved rest and relaxation.”

Jellystone donates a seasonal lot while CrossRoads RV supplies a luxurious Hampton destination trailer.  The program begins April 14 and runs through the camping season.  Located in Northeast Indiana 50 miles north of Fort Wayne, Yogi Bear’s Jellystone Park Camp Resort in Fremont offers fun for the whole family including indoor and outdoor swimming pools, water zone, boat rentals, miniature golf, a playground facility and horseshoe pits.

“At Crossroads, we see the Operation Appreciation program as a small way we can give back to the military community,” said Emahiser. “Last year we were able to give more than 25 military families time together in a recreational setting.  We are extremely proud of that and are looking forward to hosting more of our local service families this year,” he added.

For more information on the Operation Appreciation program or to make reservations, contact Kathy Fuller at (888) 226-7496 or at

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CrossRoads, Open Range Receive Recognition

March 11, 2013 by · Leave a Comment 

Two Indiana RV manufacturers and an industry supplier were honored by the LaGrange County Economic Development Corp. (LCEDC)  with “Business Excellence” awards at the organization’s annual Investor’s Meeting on March 8. According to a press release, the meeting was held at the Michiana Event Center in Howe, Ind.

CrossRoads RV and supplier S&H Metals, both based in Topeka, along with Open Range RV Co., Shipshewana, were among the companies presented with the LCEDC recognition. Other firms included Mudd-Ox Inc., Nishikawa Standard/NISCO, Spectrum Finishing. The companies were chosen for their contributions to LaGrange County’s economic growth in 2012 as well as for partnering with the LCDEC to assist them in their business development projects.

“We are honored to be able to work with the companies that were recognized today,” said Keith Gillenwater, president and CEO of the LCDEC. “All of the companies honored today are industries in our core areas of focus for LaGrange County’s current and future economic development, and exemplify the quality of companies that we have in LaGrange County.”

“These six companies have a tremendous economic impact on LaGrange County and are very valued employers,” said Mark Leu, LCDEC chairman. “We developed this award as a way to acknowledge companies who have contributed to our communities continued growth and I cannot think of a more deserving group to recognize.”

In addition to honoring the local companies, the LCEDC also recognized outgoing board members Joe Pierce, Jerry Ankney, and Fred Brown. Special Guest John Stafford of the Community Research Institute at Indiana-Purdue Fort Wayne presented a talk on how LaGrange County is faring versus other rural Indiana counties. Gillenwater and Leu also gave reports on the state of the local economy, a recap of the organizations 2012 activities and successes and a preview of projects and priorities for 2013.

“We are off and running with our strategic plan in place that gives us to a call to action, and we believe that 2013 promises to be a great year for our economic development efforts in LaGrange County,” Gillenwater said.

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CrossRoads Appoints Rheinheimer VP of Mfg.

February 22, 2013 by · Leave a Comment 

Topeka, Ind.–based CrossRoads RV announced today (Feb. 22) that Doug Rheinheimer will join the management team as vice president of manufacturing.

According to a press release, Rheinheimer will plan, direct and set strategic direction for engineering, production and manufacturing for CrossRoads and sister company Redwood RV, both subsidiaries of Thor Industries Inc.

Previously, he served as vice president of manufacturing for Keystone RV Co., also a Thor company, helping build the firm from a small start-up to one of the largest RV manufacturer in the industry. Rheinheimer also served as a consultant for CrossRoads when they launched Redwood RV and its product lines in 2010.

“Doug’s leadership experience will be beneficial for CrossRoads employees, products, dealers and ultimately our performance,” said Don Emahiser, president. “He has been a strong contributor, backed by a proven track record of success in managing production operations.”



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CrossRoads RV Announces Internal Promotions

January 25, 2013 by · Leave a Comment 

Topeka, Ind.-based towable builder CrossRoads RV announced the internal promotions of Kurt Alleshouse, Ray Huff and Brian Miller, according to a press release.

In his new position, Huff will oversee manufacturing of the Cruiser, Zinger, Elevation and Sunset production lines as well as CrossRoads’ lamination and complex facilities. “In Ray’s 10 years at CrossRoads, he has proven to be a forward-thinking, dependable individual. His extensive experience will continue to be an asset and contribute to the success of the company,” said Joel Devries, who was recently promoted to COO for the Thor Industries Inc. subsidiary.

As manufacturing manager, Alleshouse will supervise manufacturing of the Rushmore product line at CrossRoads along with the production and lamination facilities for sister company Redwood RV in Syracuse. “Kurt has been instrumental in the success of Redwood RV over the past two and a half years,” said Devries. “Kurt’s enthusiasm, coupled with 12 years experience in RV management, has been a great asset to our company and will be instrumental in the ongoing developments of manufacturing at both locations.”

With the promotion of Alleshouse, Miller will take over the role of plant manager at Redwood RV. Miller has over 19 years of experience in the industry and has been with Redwood since its conception in 2010. “With Brian’s leadership and wealth of experience he was a great fit for the position,” stated Alleshouse.

CrossRoads’ President Don Emahiser noted, “All of our recently promoted employees are very impressive in their own right and a very positive statement to the hiring, and, the mentoring we have been doing at CrossRoads. Whenever we have a supervisor position opening, it brings the talented and the creative employees to the front. I can say all three are exactly that.”


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CrossRoads RV Launching Redesigned Website

January 23, 2013 by · Leave a Comment 

CrossRoads' new website

CrossRoads RV has launched its redesigned website that “embodies the company’s forward-thinking vision and commitment to the growing needs of its customers and dealers,” according to a press release.

The site’s home page offers a clean uncluttered design to enhance navigation, allowing users to quickly find the information they are seeking.

“We are very pleased with the look, feel and usability of our new website and think our customers will be pleased too,” said Kathy Fuller, marketing manager for the Topeka, Ind.-based Thor Industries Inc. subsidiary. “This launch lays the groundwork for ongoing evolution and expansion with new features and improvements being made continually. And it represents CrossRoads’ NGV brand theme of ‘doing things different.’”

In addition to full product descriptions, photo galleries and 360 degree interiors the site offers a media area that will provide dealers and industry professionals with the ability to get logos, product photography and floorplans instantly for print and other applications.

To access the new site visit


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Devries Named COO for CrossRoads, Redwood

January 18, 2013 by · Leave a Comment 

Joel Devries

Topeka, Ind.-based towable builder CrossRoads RV announced the promotion of Joel Devries to COO. According to a press release, he previously served as vice president of material management.

In his new position, Devries will be overseeing all manufacturing, purchasing and engineering processes for CrossRoads and sister company Redwood RV – both subsidiaries of Thor Industries Inc. His main focus will be to “obtain maximum efficiencies with a strong emphasis on quality,” the release stated.

“Joel has been instrumental in the success of several companies within the RV Industry, and with the knowledge that he can bring to the table I am confident that Joel will be an important asset to help our organization reach its goals,” said Don Emahiser, president of CrossRoads.

Devries noted, “The CrossRoads and Redwood teams use their innovative passion to deliver many industry firsts. This NGV (New Generation Vehicles) brand and way of thinking has provided our dealers with extreme momentum and opportunity. In this new role I will work with all our operations teams to use this same passion in solidifying momentum while producing the best ‘sales ready’ product available to our dealers. A greater focus on quality and value will only enhance our CrossRoads brand owners experience.”


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CrossRoads RV Party a Hit at Louisville Show

November 30, 2012 by · Leave a Comment 

The Guess Who entertained at the CrossRoads dealer party

An exclusive CrossRoads RV dealer appreciation party, featuring Canadian rock group The Guess Who, drew around 400 people to the Hard Rock Café in downtown Louisville, Ky., Tuesday evening (Nov. 27), according to a press release.

“It was a positive, high-energy event that we wanted to host, thanking our dealers for their support and effort in 2012,” said Don Emahiser, president of the Topeka, Ind.-based Thor Industries Inc. subsidiary.

Tom Montague, general manager for CrossRoads and sister company Redwood RV, said booking The Guess Who as the headliner for the VIP-only party was a highlight for the event. “Our NGV brand is a new way of doing business,” added Montague. “The VIP concert, booth design at both Louisville and Open House, and our DSC (Dealer Support Crew) are just a few examples of how CrossRoads and Redwood are changing the game. We’re listening and our dealers, and customers are excited. In fact, we’ve had dealers tell us they can’t wait for 2013 to see what we do next.”

Traffic at the 50th Annual National RV Trade Show held at the Kentucky Exposition Center wasn’t as heavy as in years past, Montague noted, but the interaction between CrossRoads and its dealer body was “the best in company history.”

“We signed new dealers, shored up many old relationships and presented our full line of 2013 products this week,” said Matt Thompson, CrossRoads RV general manager. “We’re at the right price points, with the right features, colors and floorplans to make 2013 an even better year than 2012. And we’re looking forward to helping our dealers have an even more successful 2013, and this event was a great kick-off.”



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CrossRoads RV Hosts Dealer Party in Louisville

November 20, 2012 by · Leave a Comment 

The Guess Who will perform at CrossRoads' dealer party in Louisville

Topeka, Ind.-based CrossRoads RV will be holding a dealer appreciation party as part of the National RV Trade Show, Nov. 27-29 in Louisville, Ky., that will include a performance by Canadian rock group The Guess Who. According to a press release, the party will be held Tuesday evening at the Hard Rock Café in downtown Louisville.

“Our dealers have worked their tails off this past year for CrossRoads,” said Don Emahiser, president of the Thor Industries Inc. subsidiary. “And we feel they deserve some recognition for their immense support and the growth we’ve all experienced.

“We’ve hired Canadian rockers The Guess Who to come and do an intimate mini-concert during our dealer party. The Guess Who had chart topping hits like American Woman, These Eyes, No Time and more.”

A special VIP pass and personal invitation will be required to gain entrance to the event. An open bar and entertainment will be provided.

According to CrossRoads, the company has seen strong sales growth for each of the past two years. Tom Montague, general manager, noted this is in part due to aggressive, popular product designs and a growing dealer body.

“We get great feedback from everyone, especially the sales guys in the trenches — they know what customer’s want and we listen,” said Montague. “Our dealers understand our NGV (New Generation Vehicles) brand philosophy and they want to be an integral part of it, and they are.”

CrossRoads dealers who want to attend the event should visit the CrossRoads display at Booth No. 1300 in the South Wing of the Kentucky Exposition Center.


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