CrossRoads Adding Fivers to Cruiser Aire Line

July 9, 2012 by · Leave a Comment 

CrossRoads RV's Cruiser Aire fifth-wheel

CrossRoads RV has added fifth-wheel models to its popular Cruiser Aire line, marking the first time the Topeka, Ind.-based company has offered an ultra-lightweight fifth-wheel. The Cruiser Aire fifth-wheel currently features three floorplans with two additional configurations planned. The Cruiser Aire line is designed for use with 1/2-ton trucks and weighs in at less than 7,000 pounds. Amenities include dual sliderooms to expand the interior space, while kitchens feature an island and 8-cubic-foot refrigerator. “The Cruiser line has been popular for over 10 years. With the Cruiser Aire, we’ve taken the Cruiser history of creating family-friendly floorplans and produced the ultimate, take-anywhere, lightweight RV,” said Rudy Boals, product manager for the Thor Industries Inc. subsidiary. “Our new fifth-wheel floorplans offer the improved towability that fifth-wheels are famous for, but with more livable space than other lightweights. ”



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CrossRoads Adds Dietzen to Rushmore Sales

June 7, 2012 by · 1 Comment 

CrossRoads Rushmore fiver

Topeka, Ind.-based CrossRoads RV announced that Kyle Dietzen has been added to the sales team for its Rushmore fifth-wheel line.

According to a press release Dietzen is an 11-year industry veteran, most recently selling the Coleman brand for Dutchmen Manufacturing Inc. He will be responsible for developing all states east of the Mississippi river in the U.S., as well as the provinces of Ontario, Quebec and all of Canada’s Atlantic provinces.

“Our dealers expect amazing product and excellent service,” said Brad Whitehead, Rushmore product manager. “CrossRoads’ renewed commitment to the Rushmore line includes many product upgrades that we are excited to debut very soon. Having the right team in place is vital to our continued growth.”

Dietzen can be contacted at 260-593-3850, ext. 311; 574-361-3880 (cell); or





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CrossRoads Ups Production on Sunset Series

June 6, 2012 by · Leave a Comment 

In response to growing market demand, Topeka, Ind.-based CrossRoads RV is ramping up production of its Sunset Trail and Sunset Reserve travel trailer lines, adding workers at both the manufacturing and sales levels.

“Customers drive demand and we have created market demand by creating products that exceed customers’ expectations,” said General Manager Tom Montague in a press release, noting Sunset is part of the company’s lightweight division. “Customers want what Sunset Trail delivers – innovation, performance and utility. We see the recent surge in demand as a good indicator that we are on the right track.”

Montague reported that effective June 4, the lightweight division added Darren Williams as Midwest regional sales manager. Other regional sales managers include: Dan Seits covers the East Coast; Trent Bontrager is West Coast regional sales manager with new territory in Alberta and British Columbia; Micah Hicks is responsible for most of Canada; while Will Gonyon will have Western Canada, Texas and most of the Great Plains states.

“Our dealers expect excellent service. This personnel addition and responsibilities shift combined with our increase in production means we are poised to meet our dealers’ needs both now and in the future,” states John Fisher, lightweight division product manager.

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CrossRoads Grows Sales Team to Aid Dealers

June 5, 2012 by · Leave a Comment 

Topeka, Ind.-based towable builder CrossRoads RV has increased its sales team by 25% across all divisions, representing an “ongoing commitment to dealer relations,” according to a press release.

Matt Thompson, general manager, noted that Crossroads has increased its business by nearly 50% in the past year. “As we continue to grow we can’t lose sight of the great dealer relationships we have strived so hard to achieve,” he said. “By adding additional regional sales managers, we create smaller territories which allow our sales teams to deliver the best possible service while developing the most fundamental part of dealer support relationships.”

General Manager Tom Montague stated, “We are developing our sales teams to be the best in the industry. Dealer sales Training, show promotions and providing helpful information to retail customers are just a few of the things we’ve tasked our sales teams with and want them to be the best at. As Crossroads RV grows, our dealers’ expectations also grow and it’s important to us that we exceed those expectations

“We believe in hiring the best and brightest. Our people are out to provide ‘rock star’ service to CrossRoads dealers,” said President Don Emahiser. “We looked for individuals who believe in the value of relationships and creating partnerships with our dealers, and we’re excited about the people we hired.”

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CrossRoads Reups for Operation Appreciation

May 2, 2012 by · Leave a Comment 

For the second year, CrossRoads RV will be hosting an open house in honor of all active-duty and retired military personnel. The Operation Appreciation Open House will be held on Armed Forces Day, May 19, at Yogi Bear’s Jellystone Park Camp-Resort at Barton Lake in Fremont, Ind.

According to a press release, the event is in celebration of the continuing partnership between CrossRoads RV and Yogi Bear’s Jellystone Park Camp-Resort at Barton Lake in the Operation Appreciation Program. The program was designed to benefit active-duty military personnel with some “rest and relaxation.” For Operation Appreciation, Jellystone donates a seasonal lot while CrossRoads RV supplies a luxurious Hampton destination trailer for military personnel and their families to use, free of charge.

During the open house, which runs from 11 a.m. to 3 p.m., all of Jellystone’s amenities will be available, including minigolf, a waterslide and basketball. Additionally, special children’s activities are planned a lunch will be served from 11:30 a.m.–1:30 p.m. CrossRoads RV will also offer tours of the Operation Appreciation Hampton unit.

“At CrossRoads, we see both the Operation Appreciation program and our annual Operation Appreciation Open House as a way of giving back to the military community,” states Don Emahiser, president of Topeka, Ind.-based Thor Industries Inc. subsidiary. “Last year we were able to give more than 25 military families time together as a family. Our goal is to increase that number this year by getting the word out about the program. ”

The Operation Appreciation Open House is free and open to all active-duty and retired military personnel. To attend, please RSVP to More information on the Operation Appreciation program and its sponsors may be found at the CrossRoads RV website.


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CrossRoads RV Breaks Ground on New Facility

April 20, 2012 by · Leave a Comment 

CrossRoads RV broke ground on its new facility this morning. Company and government officials were on hand, including; (L-R) Keith Gillenwater LaGrange County EDC; Garry Heller LaGrange County Commissioner; Fred Ramser Nuway Construction; Mike Sutter LaGrange County EDC; Ron Troyer Topeka Town Council; Larry Miller LaGrange County Commissioner; Yvonne Eash Topeka Town Council President; Dan Kreider CrossRoads RV; Don Emahiser President CrossRoads RV; Mike Kloska CrossRoads RV; and Randy Huffman Nuway Construction.

CrossRoads RV broke ground this morning on a new 93,000 square-foot manufacturing facility with 5,000 square feet of office space adjacent to the company’s existing 45-acre campus in Topeka, Ind.

According to a press release, the new production facility will house the company’s line of Cruiser towables. Construction is slated for completion in August.

The Indiana Economic Development Corporation (IEDC) offered CrossRoads RV tax credits and training grants based on the company’s job creation plans while the town of Topeka granted a tax phase-in for the project. An additional 250 jobs will be created by this expansion.

“Indiana entered the recession making about half of all RVs. Now, we’re making more than four out of five,” noted Indiana Governor Mitch Daniels said in a statement. “That’s what happens when businesses in a tough economy look hard to see which state has the best economic climate.”

CrossRoads RV, a division of Thor Industries Inc., is one of the nation’s fastest growing recreational vehicle manufacturers. CrossRoads builds a variety of fifth-wheels and travel trailers, including the Cruiser, which has been one of the company’s most popular products since its debut 10 years ago.

According to Don Emahiser, president of CrossRoads RV, “We’re pleased to be able to expand our facilities in Topeka. The new Cruiser facility’s design adds flexibility to how we manufacture and keep up with demand.”

Nuway Construction, a design/build general contractor located in Goshen, Ind., was chosen for the project. “This facility has been specifically designed to meet CrossRoads RV’s lean manufacturing needs,” said Randy Huffman, president of Nuway Construction.


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CrossRoads Hires Bontrager as Rushmore RSM

April 13, 2012 by · Leave a Comment 

Vern Bontrager

Topeka, Ind.-based towable builder CrossRoads RV has named industry veteran Vern Bontrager as the Western regional sales manager for the company’s Rushmore fifth-wheel line.

According to a press release, Bontrager’s territory will encompass dealers west of the Mississippi River and the Canadian provinces of British Columbia and Alberta.

Bontrager started his career at Jayco Inc. where he was a regional sales manager for the West Coast for 15 years. Most recently, Vern was the western regional sales manager at Newmar Corp. for 10 years.

“Vern’s 25-year Midwest, Southwest, and Pacific Coast focus means that he has a deep understanding of the specific challenges and needs in the western marketplace,” said Brad Whitehead, product manager of the Rushmore line for CrossRoads RV. “Vern brings a wide range of industry achievements and fifth-wheel knowledge that will help grow the Rushmore brand for Crossroads RV. We are very pleased to welcome him to the Rushmore team.”

Bontrager will be located at the CrossRoad’s Topeka corporate offices and traveling as needed for dealer support. CrossRoads RV is a subsidiary of Thor Industries Inc.


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Trusov Named CrossRoads’ Marketing Director

March 19, 2012 by · Leave a Comment 

Topeka, Ind.-based CrossRoads RV has named Alexandria Trusov as director of marketing, filling a position vacated when Dave Boggs left the company.

According to a press release, Trusov brings over 15 years of management experience. Most recently she worked for at Elkhart Brass Mfg. Co. Inc., managing marketing projects which ranged from interactive online initiatives to communications strategies to new product launches. Additionally, for nearly 10 years Trusov worked for Market Strategies International, a top 20 global market research firm.

Trusov earned a bachelor’s degree from Indiana University and completed all course work for a masters  in liberal studies with a concentration in sociology. She has also held leadership positions within the local chapter of the American Marketing Association for the last four years.

“Alexandria brings a different level of experience to the CrossRoads team,” stated Don Emahiser, president of CrossRoads RV. “As our company grows, we are actively seeking ways to make our customer outreach more engaging and increasing our communications. Alexandria’s background of both business to business experience in the manufacturing sector and direct consumer market research offers us that opportunity.”

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Whitehead to Lead CrossRoads Rushmore Line

March 19, 2012 by · Leave a Comment 

CrossRoads RV, Topeka, Ind., announced that industry veteran Brad Whitehead has been named as product manager for the towable builder’s Rushmore fifth-wheel line.

According to a press release, his responsibilities will include all aspects of market growth and dealer outreach for the Rushmore line.

Most recently, Whitehead was the president/general manager for Shasta RV, a division of Forest River Inc. He has also held leadership positions with several other RV manufacturers during his 20-year career in the RV industry.

“Rushmore is a relatively young product line and Brad’s depth of industry knowledge and leadership skills will provide a great foundation to build Rushmore,” said Matt Thompson, general manager of CrossRoads RV. “We have confidence that Brad will help our dealers grow the Rushmore line.”

Whitehead will be working out of CrossRoad’s Topeka corporate offices. His contact information is or 574-584-4954 (mobile).

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Three Indiana Builders Receive Business Awards

March 12, 2012 by · Leave a Comment 

Three Indiana RV builders were honored by the LaGrange County Economic Development Corp. (LCED) with Business Excellence awards at the organization’s annual investor’s meeting on March 9. According to a press release, the meeting was held at the Michiana Event Center in Howe.

RV companies recognized included Crossroads RV, Topeka; Cruiser RV LLC, Howe; and Open Range RV Co., Middlebury. Also receiving awards were Trinity Pallet & Logistics and Tri-State Hardwood Company Inc.

The companies were chosen for their contributions to LaGrange County’s economic growth in 2011 as well as for partnering with the LCED to assist them in their business development projects. LaGrange is just east of RV manufacturing hub Elkhart County in Indiana.

“We are honored to be able to work with the companies that were recognized today,” said Keith Gillenwater, LCED president and CEO. “All of the companies honored today are industries in our core areas of focus for LaGrange County’s current and future economic development, and exemplify the quality of companies that we have in LaGrange County.”

“These five companies have a tremendous economic impact on LaGrange County and are very valued employers,” said Mark Leu, LCED chairman. “We developed this award as a way to acknowledge companies who have contributed to our communities continued growth and I cannot think of a more deserving group to recognize.”



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