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CrossRoads Planning to Expand Ind. Operations

December 28, 2011 by · Leave a Comment 

CrossRoads RV, a manufacturer of towable recreational vehicles, said it plans to expand its operations in the northern Indiana town of Topeka, creating up to 250 jobs by 2014.

The Indianapolis Business Journal reported that the company plans to invest $3.9 million to buy land and construct a 93,000-square-foot facility adjacent to its existing 45-acre campus in Topeka, which is between Elkhart and Fort Wayne. The new facility will house the company’s Cruiser product line and is expected to begin operations in June.

“The new plant will give us the needed flexibility to expand our Cruiser line of RVs,” said Don Emahiser, president of CrossRoads RV. “The work force in Topeka is top-notch in our industry, and we are glad that we are able to expand at our home in this area.”

The Indiana Economic Development Corp. offered CrossRoads RV up to $2.25 million in tax credits and up to $200,000 in training grants based on the company’s job-creation plans. The town of Topeka will consider additional tax abatement.

CrossRoads RV, a division of Thor Industries Inc., already employs more than 600 at its six plants in Topeka and Syracuse. The company plans to begin hiring additional administrative, manufacturing and maintenance employees early next year.

“Indiana entered the recession making about half of all RVs. Now, we’re making more than four out of five,” Gov. Mitch Daniels said in a statement. “That’s what happens when businesses in a tough economy look hard to see which state has the best economic climate.”

Several RV makers have announced Indiana expansions this year. Lippert Components Inc. and Kinro announced plans to expand production in Goshen and Middlebury, creating up to 330 jobs by 2012. In addition, Cruiser RV announced it would add up to 200 jobs in LaGrange by 2014.

 

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CrossRoads Says Toy Hauler Will ‘Elevate’ Sales

November 23, 2011 by · Leave a Comment 

CrossRoad RV's Elevation toy hauler

CrossRoads RV is targeting the growing 1/2-ton and 3/4-ton tow vehicle market with the introduction of its Elevation toy hauler, according to a press release.

Initially available in two travel trailer and three fifth-wheel floor plans with more planned, the full-featured Elevation features lightweight engineering and a sleek design that “sets it apart from every other same old toy hauler in the market today.”

“The elevation has been a project driven by passion,” said Matt Thompson, general manager for the Topeka, Ind.-based company’s toy hauler division. “Nearly everyone involved are riders of some sort.”

The 35-foot full-profile Elevation weighs just over 9,500 pounds and is equipped with triple slides, a bath-and-a-half and 10-foot garage. The unit will be displayed at the Nov. 29-Dec. 1 National RV Trade Show in Louisville, Ky., at CrossRoad’s Booth No. 1001 in the South Wing of the Kentucky Exposition Center (KEC).

Headquartered in Topeka, Ind., CrossRoads RV is a division of Thor Industries Inc. For further information visit www.crossroadsrv.com.

 

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CrossRoads RV Appoints Kurtz as Associate VP

November 22, 2011 by · Leave a Comment 

Janae Kurtz

Topeka, Ind.-based CrossRoads RV announces the appointment of Janae Kurtz as an associate vice president reporting directly to COO Dan Kreider.

According to a press release, Kurtz will be responsible for continuous improvement initiatives involving customer service, parts, warranty, operations and purchasing. Her first assignment is working with Alicia Dunafin, director of customer care. “Improving the service levels to our dealers and retail customers is a top priority,” said Dunafin.

Kurtz comes to CrossRoads RV with 18 years experience in customer service, parts, warranty and lean manufacturing, most recently as vice president of customer service, parts, and warranty for Thor Motor Coach. Prior to that, she was vice president of customer service at Damon Motor Coach before assuming the role of vice president of customer service for Four Winds International.

In addition, Kurtz has served on the Recreation Vehicle Industry Association (RVIA) Tech Certification Board, attended RVIA Lawyer Committee meetings, conducted training seminars and has an established relationship with dealers throughout the industry.

“We are very pleased to welcome Janae to the CrossRoads family,” stated Dan Kreider, Chief Operating Officer of CrossRoads RV. “The depth of her experience and knowledge in the RV industry, as well as her vision for the future, will be a great asset to our company as we continue to grow and gain market share.”

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CrossRoads Rolls Out Cruiser Aire in Louisville

November 22, 2011 by · Leave a Comment 

CrossRoads RV's Cruiser Aire

Topeka, Ind.-based CrossRoads RV has introduced the Cruiser Aire towable line, available in five travel trailer and four fifth-wheel double-slide floorplans, all designed for towing by half-ton trucks or SUV’s.

The latest series in the company’s popular Cruiser brand ranges in length from 24 to 32 feet, offering full-depth slideouts and weighing from 4,500 pounds to 7,000 pounds. MSRP’s start at around $23,900 nicely appointed.

The aluminum-framed units are equipped with many standard features that other RV manufacturers offer only as options, including:

• 60-inch by 80-inch deluxe memory foam mattress.

• LED Lights throughout the interior.

• Oversized pass-through storage.

• Cathedral ceilings throughout the unit.

• All double-slide floorplans.

Rudy Boals, national sales manager, noted, “We are excited to offer a product families are able to afford and tow with the half-ton truck or SUV they drive on a daily basis. The Cruiser product is a brand customers have come to know and trust we are entering into the lightweight market with a new spin by introducing double-slide floorplans focused on the lightweight buyer. Our ongoing collaboration with dealers and retail customers has brought a whole new sense of style in the Cruiser Aire.”

The new line also carries CrossRoads RV’s 2 + 5 warranty that protects against defects in materials and workmanship for two years from date of delivery and a five-year structural guarantee against floor, walls, and roof defects.

The all-new Cruiser Aire will be displayed at the Nov. 29-Dec. 1 49th Annual National RV Trade Show Louisville, Ky., at Booth No. 100 in the South Wing of the Kentucky Exposition Center (KEC).

 

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CrossRoads’ Sunset Trail to Debut in Louisville

November 18, 2011 by · 1 Comment 

Sunset Trail fifth-wheel by CrossRoads

Topeka, Ind.-based CrossRoads RV Inc. has “redefined the lightweight fifth-wheel market” with its Sunset Trail line featuring an innovative front cap slide-out system, according to a press release.

The new Sunset Trail offers floorplans starting at 25 feet in length and around 7,500 pounds “true weight” with full-depth slideouts. Other standard features include:

• Front cap slideout with patent pending Bi-lateral Operating Slideout System (B.O.S.S.).

• Barreled ceilings in a fifth-wheel with 8 feet 3 inches of interior height.

• Aerodynamic front cap with LED strip lighting.

• 90-degree turning radius.

• 33% larger windows with automotive trim seal.

• Residential interiors with solid-surface countertops.

Product Manager John Fisher noted, “We have made large strides in the lightweight towable market and will keep this momentum going in 2012. As we introduce our new Sunset Trail fifth-wheel line, we are excited to see the dealer response to the B.O.S.S. front cap slide system technology which provides more livable space and a roomier interior without the ‘feel’ of towing a larger, heavy unit.”

The Sunset Trail fifth-wheel will make its debut at the Nov. 29-Dec. 1 49th Annual National RV Trade Show in Louisville, Ky. CrossRoads will display product in Booth No. 1001 in the South Wing of the Kentucky Exposition Center (KEC).

 

 

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CrossRoads RV Gaining Towable Market Share

October 28, 2011 by · Leave a Comment 

Towable builder CrossRoads RV Inc. has outpaced the U.S. and Canadian markets in retail towable sales, according to a press release.

Citing the latest report from Statistical Surveys Inc., for the first eight months of 2011 CrossRoads RV said the company recorded 20% market share growth in the U.S. while the overall market is up 5%. In the Canadian market, the Topeka, Ind.-based manufacturer posted a 27% market share growth in a flat market.

“Our team has improved every product line and we will continue to improve each product going forward,” said Dave Boggs, director of marketing for the Thor Industries Inc. subsidiary. “Obviously all of the hard work is paying off as shown in our considerable market share gains in both the U.S. and Canada.”

CrossRoads RV manufactures a wide variety of travel trailers and fifth-wheels at five plant locations. Its products are distributed through dealers throughout the United States, Canada, France, Japan and Australia.

 

 

 

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CrossRoads Hits High for Open House Orders

September 30, 2011 by · Leave a Comment 

Topeka, Ind.-based CrossRoads RV reported that the towable builder closed out a record number of orders during last week’s Elkhart County 4th Annual RV Open House.

Playing off a rock ‘n roll theme, the CrossRoads’ exhibit featured its “New Generation Vehicles” with 69 products on display in one location.

Topping the chart, was the Cruiser Patriot with its industry-first angled slideout that provides more interior headroom and larger windows. The line also offers a rear fiberglass cap and washer/dryer prep in a mid-profile unit.

CrossRoads also introduced its new Z-1 travel trailers specifically designed for the entry-level “stick-and-tin” market. Available in 19- to 32-foot models, the Z-1 offers full depth slideouts and is nicely appointed with innovative features such as a safety step in bunkhouse models and aerodynamic design for better fuel efficiency.

The company said that the Sunset Trail product line got dealers’ attention with inventive new floorplans that include the Party Barge model highlighting a rear entertainment slide-out for outdoor entertaining. Also on display was the slide-in-a-slide exterior entertainment center offered on the company’s Rushmore fifth-wheels.

“We’re definitely not your father’s RV. Our New Generation Vehicles are specifically designed for the new generation of RVers with features that appeal to their lifestyle,” stated Director of Marketing Dave Boggs. “We had a great Fall Show. Having so many products on display made it easy for dealers to place their orders at the show, and many ordered products now for their early winter retail shows.”

CrossRoads RV is a division of Thor Industries Inc. and manufactures a wide variety of travel trailers, fifth-wheels, and destination trailers that are distributed through dealers throughout the United States, Canada, France, Japan, and Australia. More information on the company and its products is available online at www.crossroadsrv.com.

 

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CrossRoads to Debut Z-1 Trailer at Open House

September 16, 2011 by · Leave a Comment 

Interior of new Z-1 trailer by CrossRoads

Topeka, Ind.-based CrossRoads RV Inc. has launched its new entry-level Z-1 travel trailer that the company says “redefines the stick-and-tin” market. The line will be showcased Sept. 20-22 as part of the Thor Industries Inc. display at the RV/MH Hall of Fame during next week’s Elkhart County 4th Annual RV Open House.

Models for the Z-1 series range in length from 19 to 32 feet, offering full-depth slideouts while still weighing in at approximately 4,000 pounds. Starting MSRP is around $13,000, nicely appointed.

CrossRoads said the entry-level line is equipped with many standard features traditionally offered as options, including: Industry-first safety step in bunkhouse models; four stabilizer jacks; aerodynamic front end with diamond plate stone guard; tinted safety glass windows; tub surround; 13,500 BTU A/C; and an awning and kitchen microwave.

Darin Elswick, product manager, noted, “We are excited to offer a product most families are able to afford and tow with the half-ton truck or SUV they drive on a daily basis. CrossRoads has brought unmatched craftsmanship and functionality to our customers. Our ongoing collaboration with dealers and retail customers has brought a whole new sense of style to the entry level product segment.”

 

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CrossRoads Appoints Three General Managers

September 2, 2011 by · 1 Comment 

Topeka, Ind.-based towable builder CrossRoads RV Inc. announced the hiring of Matt Thompson as general manager of the company’s Cruiser Division.

According to a press release, CrossRoads also promoted Nate Nickell to general manager, overseeing the SlingShot, Sunset Trail and Zinger travel trailer lines and the Hampton destination trailer. In addition, Tom Montague has been promoted to general manager over both the Redwood fifth-wheels and Rushmore fifth-wheels divisions.

“Matt Thompson is a key hire for CrossRoads RV. He brings instant credibility to what we believe is the best mid-profile in the industry,” said Don Emahiser, president of CrossRoads RV, a Thor Industries Inc. subsidiary. “I love his excitement, experience, product and market knowledge, not to mention his outstanding dealer relationships.”

In his new position, Thompson will lead the Cruiser Division, including product planning, product development and sales, and will be introducing a new product line this fall at the Louisville Show. Previously he served as vice president of sales at Thor Motor Coach Diesel Division, responsible for product and dealer development. Thompson brings more than 14 years of RV experience to CrossRoads RV.

“I’m excited to be joining the Cruiser team. Their energy and enthusiasm is unbelievable,” Thompson said. “It’s an awesome opportunity to be a part of one of the fastest growing companies in the industry. We have an aggressive team and we will be making big waves across the industry.”

Nickell has over 12 years of experience in the RV industry, serving for seven years with CrossRoads RV. “Nate has been a leader at CrossRoads and his leadership skills will continue to be of enormous value,” said Emahiser.

Montague was most recently national sales manager for Redwood RV. “Tom has been crucial in the success of Redwood RV over the past year,” said Emahiser. “Tom’s energy, coupled with eight years of experience in RV sales and product development, has been a great asset to our company.”

 

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Dunafin to Oversee CrossRoads Customer Care

August 31, 2011 by · Leave a Comment 

Topeka, Ind.-based towabler manufacturer CrossRoads Recreational Vehicles Inc. has announced the promotion of Alicia Dunafin to director of customer care for CrossRoads and sister company Redwood Residential Vehicles.

In her new position, Dunafin will oversee the Customer Care Department for both of the Thor Industries Inc. subsidiaries. Her new responsibilities include managing the parts, service and warranty departments. Dunafin has been with CrossRoads RV for over 10 years and previously served as warranty manager. Her duties as warranty manager included managing daily operations within the parts and warranty department as well as responding to both retail customer and dealer warranty claims.

“My goal is to develop a responsive and nimble service department that can provide customer answers in a timely manner,” said Dunafin. “We have a great service department and I can’t wait to take it to a higher level. I’m extremely excited about my new role here at Redwood RV and CrossRoads RV.”

“I am confident that Alicia will provide our customers the type of service that they have come to expect. Company innovation shouldn’t just be limited to product and we want to lead our industry in after the sale customer care,” stated Don Emahiser, president at CrossRoads RV.

 

 

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CrossRoads RV, Redwood Promote Dan Kreider

August 24, 2011 by · 1 Comment 

Dan Kreider

Dan Kreider has been promoted to vice president of operations and COO for sister companies CrossRoads Recreational Vehicles Inc. and Redwood Residential Vehicles, according to a news release.

In his new position, Kreider will oversee all manufacturing, purchasing, engineering and customer care for the Thor Industries Inc. subsidiaries. He previously served as vice president of manufacturing at Syracuse, Ind.-based Redwood, responsible for manufacturing, quality control and process efficiencies.

“Dan has been instrumental in the success of Redwood RV over the past year,” said Don Emahiser, president of Topeka Ind.-based CrossRoads. “Dan’s enthusiasm, coupled with 16 years experience in RV management, has been a great asset to our company. He has earned this promotion through dedication and effectiveness.”

“I’m extremely excited about my new role at Redwood and CrossRoads RV,” stated Kreider. “We have made huge strides in the last year, and I expect both companies to make an even bigger splash this fall. The two companies have been streamlined to move more quickly in response to the RV market. We are geared to really rock the RV world this fall.”

CrossRoads RV manufactures a wide variety of travel trailers, fifth-wheels and park models at five plant locations. Its products are distributed through dealers throughout the United States, Canada, France, Japan and Australia. Redwood products are distributed through dealers in the United States and Canada. For more information on the companies visit www.crossroadsrv.com or www.redwood-rv.com.

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CrossRoads Adds McGarvey to Cruiser Team

July 22, 2011 by · Leave a Comment 

Steve McGarvey

CrossRoads RV, a Topeka, Ind.-based towable manufacturer, announced the appointment of Steve McGarvey as regional sales manager for the company’s Cruiser division. McGarvey joins the CrossRoads RV team as a 22-year veteran in the manufactured housing industry.

“Steve is a key hire for Cruiser,” said Rudy Boals, national sales manager. “He brings instant credibility to what we believe will be the best sales team in the industry. Steve’s comprehensive knowledge of the market in the Midwest and his energy, teamed with his enthusiasm for our Cruiser products, will greatly benefit CrossRoads RV and our dealer network.”

McGarvey noted, “I am extremely excited to be with CrossRoads RV. When I researched dealers that carry their product, they all said the same things – incredible product backed by great service/warranty.”

McGarvey, previously sales manager for a manufactured housing OEM, will be in charge of increasing the Cruiser, Cruiser Sahara and Cruiser Patriot/Provincial dealer base in the Midwest and Northwest. Responsibilities will include overseeing the sales volume of the Cruiser product line, dealer training, account development and servicing the dealer network.

CrossRoads RV, a division of Thor Industries Inc., manufactures a wide variety of travel trailers and fifth-wheels at five plant locations. Its products are distributed by dealers throughout the United States, Canada, France, Japan and Australia.

More information on the company can be obtained online at www.crossroadsrv.com or by calling 888-226-7496. McGarvey can be reached at 888-226-7496 ext 306 or by e-mail at smcgarvey@crossroadsrv.com

 

 

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CrossRoads Redesigns Cruiser Towable Line

July 14, 2011 by · Leave a Comment 

Topeka, Ind.-based CrossRoads RV has redefined its Cruiser product line by adding the Sahara fifth-wheel and redesigning its Cruiser fifth-wheels and travel trailers with many new innovative features.

Cruiser Sahara fifth-wheel

Cruiser Sahara fifth-wheel

According to a press release, the new Sahara fifth-wheel boasts new floorplans and a bold exterior that features infused champagne exterior sidewalls and cappuccino-colored aerodynamic front cap.

Nicely appointed with a MSRP around $34,879, these all-aluminum framed units are equipped with many standard features that other RV manufacturers offer only as options. Full exterior body color, flush-floor bedrooms, Intelli-Jacks auto leveling system, 16-inch aluminum wheels, solid-surface counter tops, and slam-latch luggage doors come standard in each model.

The company said that Cruiser fifth-wheels have been re-engineered to create a more “home-like appearance.” In addition, a tandem tow option includes a two-inch receiver built right into the frame, allowing for triple towing.

Travel trailer models range from 31- to 34-feet and weigh 6,000 to 7,500 pounds while fifth-wheel models range from 27- to 31-feet and weigh 6,800 to 7,800 pounds. Cruiser MSRP’s starts at $32,000.

The Cruiser Patriot and Provincial lines are also equipped with a many standard features that are normally offered only as options or not available at all on other brands. Cruiser Patriot and Provincial models include the following features: pillow-top mattress, solid-surface counter tops, high-gloss gel coat exterior, tinted safety glass windows, Equa-Flex suspension, Rota-Flex pin box and electric rear jacks. The Cruiser Patriot and Provincial come in seven floor plans, ranging from 30- to 34-feet and weighing 8,500 to 9,700 pounds. Starting MSRP for the Cruiser Patriot and Provincial is $37,500.

“As CrossRoads RV’s flagship product, Cruiser has always brought unmatched craftsmanship and functionality to their customers. Our ongoing collaboration with dealers and retail customers has brought a whole new sense of style to the entire Cruiser line,” explained National Sales Manager Rudy Boals.

All Cruiser products are covered by CrossRoads RV’s 2 + 5 year warranty that protects against defects in materials and workmanship for two years from delivery date and a five year structural guarantee against floor, walls, and roof defects. Also included is a one-year free membership in Coach-Net that provides 24 hours, seven day a week roadside assistance throughout the United States and Canada.

More information on the Cruiser product line can be obtained online at www.crossroadsrv.com or by calling 888-226-7496.

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CrossRoads Launches ‘Operation Appreciation’

May 31, 2011 by · Leave a Comment 

Roger Barry, founder and CEO of Yogi Bear's Camp Resort at Barton Lake (left) and Don Emahiser, president of CrossRoads RV, stand in front of the Hampton destination trailer being provided free of charge for active military members and their families.

Roger Barry, founder and CEO of Yogi Bear's Camp Resort at Barton Lake (left) and Don Emahiser, president of CrossRoads RV, stand in front of the Hampton destination trailer being provided free of charge for active military members and their families.

Executives of Topeka, Ind.-based CrossRoads RV, a division of Thor Industries Inc., officially launched the company’s “Operation Appreciation” program Thursday (May 26) at Yogi Bear’s Jellystone Park Camp-Resort at Barton Lake in Fremont, Ind.

The program provides active members of the U.S. military and their family with free use of a Hampton destination trailer, which the company manufactures, for up to a week. Roger Barry, founder and CEO of the resort, donated the use of a seasonal lot.

“We wanted to do something special for U.S. service men and women to show our appreciation for their sacrifice, bravery, and hard work that ensure our freedom and American way of life,” explained CrossRoads President Don Emahiser.  “While experiencing the great amenities of Yogi Bear’s Jellystone Park Camp Resort, they will enjoy luxury accommodations in our Hampton destination trailer that includes a spacious living area, fully equipped kitchen, master bedroom, kid’s bunk room, and full bath.”

Both Emaheiser and Barry were on-site at the park in northeastern Indiana Thursday to welcome the unit’s current vacationers, Robert and Kim Ross and their family. A staff sergeant in the Army Reserve, Robert looked forward to spending the week with his family before being deployed to the Middle East next month.

The Robert Ross family

The Robert Ross family

In addition to helping to set up the lot use at Barry’s bucolic resort, CrossRoads RV involved a number of its suppliers in the project, including Crane Composites, Dicor Corp., Dometic, Middlebury Hardwood Products, LaSalle Bristol, Lionshead Tire & Wheel, Lippert Components, Sharpline, Shaw Floors and Yellow Dog Extrusion. Several other companies, including Alpha Graphics, Martin Marketing and Lithotone assisted CrossRoads in promoting the program.

For Barry, providing the use of the lot was just one of several programs the park sponsors to recognize the nation’s military. The award-winning resort also holds a number of special celebrations for service men and women throughout the year, including “Yogi Bear Honors Our Heroes” and “Patriotic Week.” The 60-acre park, located 50 miles north of Fort Wayne, offers amenities and activities for all ages including indoor and outdoor swimming pools, water zone, boat rentals, a beach, miniature golf, playground facilities, basketball, volleyball, horseshoe pits and more.

According to CrossRoads Marketing Director Dave Boggs, reservations for the Hampton destination trailer are quickly filling up but a number of openings still exist. Any active member of the U.S. military wanting to make reservations should contact Boggs at oa@crossroadsrv.com or by calling (888) 226-7496. Reservations must be made in advance with availability on a first-come, first-serve basis.

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CrossRoads Promotion Supports Soldiers

May 25, 2011 by · Leave a Comment 

Topeka, Ind.-based CrossRoads RV announced today (May 25) the launch of Operation Appreciation, an initiative designed to show its support for the men and women serving in the U.S. Armed Forces.

According to a press release, CrossRoads RV and Yogi Bear’s Jellystone Park Camp Resort at Barton Lake in Fremont, Ind., are offering free lodging to any active member of the U.S. military. The park is donating a seasonal lot while CrossRoads RV is supplying a Hampton destination trailer, which the company manufactures, to be used exclusively by active members of the U.S. military and their families free of charge.

Reservations must be made in advance with availability on a first come, first serve basis. An open house marking the event is scheduled for Thursday from 11 a.m. to 1 p.m. at the Barton Lake park.

“We wanted to do something special for U.S. service men and women to show our appreciation for their sacrifice, bravery and hard work that ensure our freedom and American way of life,” explained CrossRoads President Don Emahiser. “While experiencing the great amenities of Yogi Bear’s Jellystone Park Camp Resort, they will enjoy luxury accommodations in our Hampton destination trailer that includes a spacious living area, fully equipped kitchen, master bedroom, kid’s bunk room, and full bath.”

Emahiser added that there had been tremendous response from local military families.

Yogi Bear’s Jellystone Park Camp Resort at Barton Lake is located in northeast Indiana 50 miles north of Fort Wayne. Any active member of the U.S. military wanting to make reservations should contact CrossRoads Marketing Director Dave Boggs at oa@crossroadsrv.com or by calling 888-226-7496.

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