Following up on record sales during September’s Elkhart County RV Open House in northern Indiana, Howe, Ind.-based Cruiser RV LLC reported strong dealer response to product during last week’s Louisville Show.
“Traffic was a little lighter this year, but those in attendance seemed more serious about doing business,” said said Cruiser RV President Jeff Fought. “The RVIA Show is meaningful to us because it gives us another chance to be in front of our dealer partners and quality prospects.”
The company found that Canadian dealer influence was especially strong. “We already have a strong presence in Canada, but the show allowed us to close several remaining markets there,” said Jay Mohamed, vice president of sales.
Mohamed also reported better than normal attendance from Western U.S. dealers, noting, “That confirms for us that the West is finally back after the recession, and we’re very excited about that.”
Fought said that Cruiser RV’s ViewFinder Signature line was certainly the “hit” of the show for the company. “We’ve been nominated for several best-of-show and best new products of 2014 awards,” said Fought. “It’s a more upscale travel trailer we’ve added to our lineup, but we’ve kept the price-for-features at an almost unshoppable level — so there’s a lot of excitement among our dealer body.”
With a healthy backlog and post-show optimism, Cruiser RV is setting its sights on the upcoming retail shows and selling season.
“All of our products have been fine-tuned, much in part thanks to dealer and customer input, and we’re extremely happy with the response from the past two wholesale buying events,” said Fought. “Now it’s time to see the ultimate reward of retail customers shopping and buying of our product. For our family-owned business, that’s ultimately what it is all about—making happy campers, and happy dealers.”
Upcoming early 2014 retail shows in which Cruiser RV plans to have a major presence include:
• Cleveland RV Show, Jan. 8-12.
• Tarrant County RV Show (Fort Worth, Texas), Jan. 9-12.
• Pittsburgh RV Show, Jan. 11-19.
• Tampa RV SuperShow, Jan. 14-19.
Howe, Ind.-based Cruiser RV recently appointed Brad Cyman to regional sales manager for its Fun Finder, Fun Finder XTRA and Shadow Cruiser lines.
According to a press release, Cyman’s sales territory will include Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Newfoundland, Prince Edward Island and Nova Scotia in Canada, along with North Dakota, Maine, New Hampshire, Vermont, Connecticut, Rhode Island, New York and Massachusetts.
“Coming to Cruiser RV has been a tremendous opportunity for my family and me,” said Cyman. “The quality and value in the product lines along with a strong commitment to dealers have made my transition to Cruiser a good experience. I am looking forward to growing the product lines with current dealers and expanding into open markets with new dealerships,” he adds.
Cyman brings four years RV experience to Cruiser RV. He is based out of the Howe office and resides in Mishawaka, Indiana with his wife and two daughters.
Cruiser RV has also announced a regional sales manager territory change. Zach Weaver, who ran the Central U.S. and Canadian territories selling Viewfinder Signature, Radiance and Enterra lines, has been moved to Cruiser’s Plant 1 facility in Howe. He will manage the Fun Finder, Fun Finder XTRA and Shadow Cruiser lines for the following territories: South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Iowa, Missouri, Arkansas, Louisiana, Mississippi, Illinois, Wisconsin, Indiana and Michigan.
Howe, Ind.-based Cruiser RV has upgraded its lightweight ViewFinder Signature travel trailer lineup, creating value with standard features normally reserved for higher-end products.
According to a press release, the new ViewFinder Signature is equipped with a metallic painted front cap, high-gloss Sterling fiberglass sidewalls, slam-latch baggage doors, LED exterior lighting, solid-surface countertops with under-mount sink and hand-glazed raised panel cabinetry. Other features include 5/8-inch tongue and groove plywood floor, 6-foot, 11-inch barreled ceiling with dual AC ducting, electric tongue jack and stabilizer jacks, and an electric awning with LED awning light.
“Another key feature is our standard paint protection on our front caps, commonly found on higher-end motorized units,” said Jay Mohamed, vice president of sales, adding that with all the upgrades “Cruiser has held its market price-point to make the ViewFinder even more competitive.”
Mohammed reported that dealers have already responded to the 2014 product. “One of the top reasons Cruiser RV has maintained top position in our offerings is that they are innovators — always ahead of the curve. They bring out new features and lead the pack. Their recent upgrades to the ViewFinder Signature are amazing with more eye-catching curb appeal,” says Eddie Correa, general manager of RV World of Georgia.
Michael Duluc, managing partner at Kamper City RV in Peninsula, Ohio, noted, “Cruiser offers our customers the hard-to-find mix that offers both eye appeal and reputation that they are looking for without paying a ridiculous price. We feel their primary desire is to produce the best lightweight, laminated travel trailers by providing well-designed products, like the redesigned ViewFinder Signature, to enable them and us to be the most competitive in styling and cost. Our customers are showing their love for the Cruiser RV models through strong retail sales at our dealership.”
ViewFinder Signature floorplans and the rest of the Cruiser RV lineup will be on display at Booth No. 5000 in the West Wing of the Kentucky Exposition Center during the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show.
Howe, Ind.-based Cruiser RV LLC recently hired Kent Pletcher as regional sales manager for its Canadian and United States territories, representing the company’s Cruiser’s Viewfinder Signature, Radiance and Enterra product lines.
According to a press release, his territory will encompass Manitoba, Ontario, North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Louisiana, Mississippi, Arkansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Indiana and Michigan.
“I am very excited and honored to be part of this great team here at Cruiser RV, and I’m excited to be working with such knowledgeable team members,” said Pletcher. “The company has a great reputation that they have worked hard to achieve the sales numbers they enjoy. I look forward to growing with my team, bringing on new business and continuing the great relationships with the current dealer partners that Cruiser RV has.”
Pletcher brings three years of experience selling RVs to Cruiser RV. According to Jay Mohamad, vice president of sales, “Kent’s responsibilities will be to increase market share in the Central U.S. and Canadian territories while building strong, lasting relationships with dealers.
Pletcher will be working out of Cruiser’s LaGrange office and can be reached at firstname.lastname@example.org.
Howe, Ind.-based Cruiser RV LLC recently launched its new brand campaign emphasizing the company’s commitment to doing business “in a more personal way as opposed to the larger corporate OEMs.” According to a press release, dealers are responding to the initiative.
“Aaron Vogt, managing partner at Vogt RV in Fort Worth, Texas, likes our style and he’s not afraid to point out what he’s looking for when he chooses an OEM and its brands to bring on,” said Jeff Fought, president of Cruiser RV.
Vogt noted, “It’s just a perfect partnership for us. Cruiser RV product innovations have provided us with a better lightweight travel trailer to sell without the elevated price tag. They listen to our suggestions, and together we grow our partnership based on what is best for our customers. Cruiser RV has elevated the bang for buck on my lot.”
He also points out that he’s had the same contacts from Cruiser RV to his dealership since day one. “I truly feel that when the good folks at Cruiser RV and I speak, we are both trying to figure out how to sell more trailers to our customers in a win-win-win way,” Vogt said. “To me, Cruiser RV stands for honesty and integrity, and combined with affordable trailers and eye appeal, that’s an easy sell. I like everything about them, the people, the products, and the customer service. Each Cruiser RV model is unique and hard to shop.”
Cruiser RV, sister company to DRV Inc, manufactures trailers under the brand names Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature. For more information and dealer inquiries contact Jay Mohamed at (260) 562-3500 or e-mail email@example.com.
Howe, Ind.-based Cruiser RV LLC, a builder of lightweight travel trailers, will display new product offerings as part of the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual RV Trade Show at the Kentucky Exposition Center in Louisville.
“We have new floorplans, new features, hot programs and our all-new brand message to help separate us from the competition in 2014,” said Jay Mohamed, vice president of sales and marketing.
Mark Merkling, owner of New Generation RV in Burlington, Wis., added, “The product is well designed and sells, they have fair territories, and they actually pay warranties without a fight. I’m thrilled to be working with them. Their non-corporate style is such a relief.”
Cruiser RV kicked off the 2014 selling season at the Elkhart RV Open House Week in September with record setting sales. “We saw a 27% increase in orders over last year’s event and closed 18 new markets,” said Mohamed. “The company is positioned to grow 20% in 2014 and our new image and brand message of Genuine Trailers has been a hit with current and new dealers alike.”
Cruiser will display product at Booth No. 5000 in the West Wing of the Kentucky Exposition Center.
Cruiser RV is sister company to DRV Inc. Located in Howe, Ind., the company manufacturers these brand names: Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature. For more information and dealer inquiries contact Jay Mohamed at (260) 562-3500 or e-mail firstname.lastname@example.org.
Howe, Ind.-based Cruiser RV recently announced a new brand image promotional campaign designed to attract dealer and retail prospects along with “shoring up the company’s unique story in the marketplace.”
According to a press release, a newly-created, modernized website solidifies the company¹s commitment to expanding its position on the Internet.
“Where the Internet is heading is even bigger than the average RV OEM realizes,” said Jeff Fought, president of the Howe. Ind.-based builder. I have the advantage of working beside my father (Dave Fought), a veteran RV executive, yet I¹m young enough to embrace and understand how communication is rapidly changing.
“We are not only launching a new website built to modern standards, we’re focused well ahead, keeping up on patterns in search engine technology and where the market goes to glean information, and how they get there.”
New features on the site include an easy-to-navigate product offering and mobile-friendly apps, along with sections offering more social media ties.
Cruiser RV is sister company to DRV Inc. To view the new website click here.
Howe, Ind.-based Cruiser RV is rolling out its fresh new brand image at next week’s Elkhart County’s 6th Annual Open House Week. According to a press release, the repositioning stresses the builder’s family roots and personalized service.
“We’re smaller compared to compared to the large corporate mergers and mega-OEMs, but that’s OK,” said Jeff Fought, president. “My dad, Dave Fought, started DRV in 1999 from scratch and carved out a niche in the high-end fifth wheel market before it was even popular. Today we’re taking that grass-roots heritage and applying it to the Cruiser division.”
Fought reported that Cruiser RV has been soley focused on the lightweight travel trailer market since it was purchased by the Foughts almost 10 years ago. Their goal from the beginning with Cruiser was to make it a personal, friendlier company, not only to do business with but to become more intimate with the product in design and marketing to a niche. The lightweight to mid-profile market has seen tremendous growth in recent years and Cruiser RV products, like Fun Finder, Enterra, Radiance and Shadow Cruiser, meet the demands of dealers and consumers.
“Hard work and a passion for perfection have contributed to our success and rapid growth,” said Jay Mohamed, vice president of sales and marketing at Cruiser RV. “Jeff and his father are down-to-earth people and dealers respond to that. Dave Fought was an engineer and executive at Starcraft for over 20 years before co-founding SunnyBrook RV in 1992. This experience in the industry is evident in all aspects of Cruiser RV’s business style today. We treat everyone the way they’d like to be treated.”
Cruiser RV’s new Genuine Trailers brand is set to premier next week at the Open House, offering packaging and promotional tools that will help dealers more effectively point out the differences between Cruiser products and the industry. The new style reflects the company attitude.
“We’re not big corporate, and we’re proud of that,” Fought said. “And we think our dealers and prospects will understand. The new campaign and brand is scheduled to aggressively influence the retail market later this year.”
Cruiser RV will be set up under a large tent at the entrance to the RV/MH Hall of Fame with their event running Sept. 16-19.
Howe, Ind.-based Cruiser RV announced today (May 20) the promotion of Maynard Raber to the company’s new position of director of manufacturing.
With this new position, Raber will directly oversee the manufacturing of all products produced in the company’s manufacturing facilities, according to a press release.
“We’ve reached a point in our growth in which a position like this is vital for our future success,” stated company President Jeff Fought. “Maynard and his crew have done great things since starting at our LaGrange plant, and we plan to streamline processes at all plants that will lead to our ultimate goal; a higher quality, consistent product for our customer.”
Cruiser RV produces six brands of travel trailers in its plants, including Fun Finder, Fun Finder XTRA, Shadow Cruiser, Radiance, Enterra and ViewFinder.
Howe, Ind.-based Cruiser RV LLC’s newly acquired manufacturing plant in nearby LaGrange has been certified as a “Green Capable Manufacturer” has earned TRA Certification Inc.’s “Gold” Certified Green label for its newest travel trailer line, the Enterra.
According to a press release, the facility recycles aluminum, steel, cardboard, copper wire and styrofoam while much of the packaging from suppliers is reusable, versus typical cardboard boxes. LED exterior lighting is standard on these units along with an Energy Star rated television.
Enterra RVs also offer carbon monoxide detectors in addition to the traditional smoke alarm. This practice is mandatory in the residential home construction industry. Enterra travel trailers offer Nitrogen-filled tires, providing a longer life and provide better fuel economy, as they deflate at a much slower rate than the typical ‘air-filled’ tires.