Following two years of product development, Howe, Ind.-based Cruiser RV LLC has introduced its all-new 102-inch widebody constructed Stryker toy hauler travel trailer featuring what the company believes to be “the most user-inspired features in the lightweight market.”
According to a press release, the 102-inch construction can accommodate a variety of cargo including side-by-sides, ATV’s and motorcycles. Jeff Fought, president of Cruiser, noted that very careful consideration and research went into the engineering of Stryker. “Floorplans, for example, have been designed so that our 76 inches of under-bunk clearance allows for a Polaris RZR to fit, and the chairs have been designed to stow in the front hallway during transit allowing for more cargo room,” Fought said. “Tie-downs have been strategically located so a customer has maximum options in securing their load.”
He also gives credit to Cruiser RV’s sales and engineering teams for Stryker’s innovative design. “We set out to build a toy hauler for the true enthusiast, and the inspiration for that effort came from our West Coast Sales Manager Brent Macias,” Fought said. “Brent is a California native who lives and breathes this lifestyle. He’s been using toy haulers personally for over 20 years racing motocross and desert events. His input has allowed us to develop something that is extremely functional for all markets, especially the West Coast and desert markets.”
Cruiser RV focuses exclusively on the entry to midpriced travel trailer towable segments, and the new Stryker product is an extension of “that knowledge and understanding of features and specifications that this market buys.” Fit, finish and attention to detail separate Stryker from other value-priced toy haulers, the company said.
The first Stryker floorplan is a 28-foot model weighing in around 7,200 pounds, allowing for more cargo to be hauled. The company plans to offer six floorplans at introduction. From a price standpoint, Stryker is a value offering with many features and aesthetics that better resemble a higher end product. MSRP’s, including a generator and freight, will be competitive even to California.
Standard features include:
• 16-inch radial tires on aluminum wheels.
• Suspension system featuring 5,200 HD axles with 12-inch brakes, greasable wet bolts, Equa-Flex and gas piston shocks
• Massive holding tank capacity for dry camping, with 100-plus gallons of fresh water capacity and a 10-gallon water heater.
• 5,000-pound steel-mounted floor tie-downs.
• Fuel station with 30-gallon capacity and generator prep.
• Complete LED lighting package, interior and exterior, and red LED underbody ground effect lighting and cargo lights that double as reverse lights.
• Sofa slideout option that features a foldup floor to allow for more cargo clearance.
• Aluminum-framed, laminated construction with high-gloss fiberglass sidewalls and fiberglass front cap with three LED strip lights.
• Folding sidewall ladder, lighted awning with integrated speakers and a barreled interior ceiling.
• Larger 8-cubic-foot refrigerator,
• 4.0 or 5.5 Onan generator.
• Additional 18-gallon generator fuel tank.
• Kicker brand sound system.
• Sofa slideout with hinged floor system.
• Sit-N-Sleep sofa.
Macias is setting out on a thousand mile West Coast journey visiting dealers to show off the all-new Stryker product. Dealers can see Stryker and the entire lineup of Cruiser RV products at the Elkhart County Open House in September.
Howe, Ind.-based Cruiser RV recently promoted Zach Weaver to national sales manager for its Fun Finder, Shadow Cruiser and an all-new product line that’s soon to be released.
According to a press release, Weaver joined the company in 2011 and has since served as regional sales manager for all brands manufactured by Cruiser RV.
Weaver will fill a newly-created position for Cruiser RV. It represents the company’s “focus and commitment to dealers by producing strong-selling products,” the release stated. Weaver will manage the regional sales managers for the aforementioned brands and will report directly to Vice President of Sales Jay Mohamed, as well as company President Jeff Fought.
“I’m extremely excited about this new position for our company,” said Fought. “Zach has more than earned this position and title, and I see it as the next step in our growth plan.”
Cruiser RV has grown as a company to the point where it believes adding a national sales manager is a natural step in getting to the next level. “It’s about focus in today’s market, and although I’ve personally managed the floorplans and features for these brands since we purchased the company in 2003, I am happy and confident to have Zach take these responsibilities and run with them,” Fought said. “Our designer, Mylana Fought, will continue to manage the brand’s interior and exterior designs, and Zach will manage distribution, floorplans, features, options and other product-related improvements. I feel we’re putting a tremendous team around these brands.”
Cruiser RV’s Fun Finder and Shadow Cruiser will continue to be represented by the company’s regional sales managers, which include Brent Macias in the West, Nick Franger in the East and Brad Cyman in the Northeast. The company will be announcing a replacement for Weaver in his Central territory soon.
Weaver is a Middlebury, Ind., resident. He can be reached at his direct phone line at (260) 562-1110 or e-mail at firstname.lastname@example.org.
Howe, Ind.-based Cruiser RV recently appointed Pete Nottoli as regional sales manager for its Radiance, ViewFinder Signature and Enterra towable lines.
According to a press release, his sales territory will include Manitoba, Ontario, North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Louisiana, Mississippi, Arkansas, Missouri, Iowa, Minnesota, Wisconsin, Indiana and Michigan.
Nottoli brings over 12 years of sales experience to Cruiser RV. He was previously employed by Dutchmen Manufacturing Inc. where he sold the Kodiak line and also worked for over five years in medical device sales.
“I am looking forward to helping to strengthen the Cruiser RV brand by focusing on growth through new business. My territory has a lot of potential for growth,” says Nottoli. “I am also looking forward to continuing our great partnerships with current dealers by helping with training and support of their fantastic sales teams.”
Nottoli is a graduate of Central Michigan University with a bachelor’s in management information systems. He can be reached at email@example.com or (323) 810-3845.
Following up on record sales during September’s Elkhart County RV Open House in northern Indiana, Howe, Ind.-based Cruiser RV LLC reported strong dealer response to product during last week’s Louisville Show.
“Traffic was a little lighter this year, but those in attendance seemed more serious about doing business,” said said Cruiser RV President Jeff Fought. “The RVIA Show is meaningful to us because it gives us another chance to be in front of our dealer partners and quality prospects.”
The company found that Canadian dealer influence was especially strong. “We already have a strong presence in Canada, but the show allowed us to close several remaining markets there,” said Jay Mohamed, vice president of sales.
Mohamed also reported better than normal attendance from Western U.S. dealers, noting, “That confirms for us that the West is finally back after the recession, and we’re very excited about that.”
Fought said that Cruiser RV’s ViewFinder Signature line was certainly the “hit” of the show for the company. “We’ve been nominated for several best-of-show and best new products of 2014 awards,” said Fought. “It’s a more upscale travel trailer we’ve added to our lineup, but we’ve kept the price-for-features at an almost unshoppable level — so there’s a lot of excitement among our dealer body.”
With a healthy backlog and post-show optimism, Cruiser RV is setting its sights on the upcoming retail shows and selling season.
“All of our products have been fine-tuned, much in part thanks to dealer and customer input, and we’re extremely happy with the response from the past two wholesale buying events,” said Fought. “Now it’s time to see the ultimate reward of retail customers shopping and buying of our product. For our family-owned business, that’s ultimately what it is all about—making happy campers, and happy dealers.”
Upcoming early 2014 retail shows in which Cruiser RV plans to have a major presence include:
• Cleveland RV Show, Jan. 8-12.
• Tarrant County RV Show (Fort Worth, Texas), Jan. 9-12.
• Pittsburgh RV Show, Jan. 11-19.
• Tampa RV SuperShow, Jan. 14-19.
Howe, Ind.-based Cruiser RV recently appointed Brad Cyman to regional sales manager for its Fun Finder, Fun Finder XTRA and Shadow Cruiser lines.
According to a press release, Cyman’s sales territory will include Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Newfoundland, Prince Edward Island and Nova Scotia in Canada, along with North Dakota, Maine, New Hampshire, Vermont, Connecticut, Rhode Island, New York and Massachusetts.
“Coming to Cruiser RV has been a tremendous opportunity for my family and me,” said Cyman. “The quality and value in the product lines along with a strong commitment to dealers have made my transition to Cruiser a good experience. I am looking forward to growing the product lines with current dealers and expanding into open markets with new dealerships,” he adds.
Cyman brings four years RV experience to Cruiser RV. He is based out of the Howe office and resides in Mishawaka, Indiana with his wife and two daughters.
Cruiser RV has also announced a regional sales manager territory change. Zach Weaver, who ran the Central U.S. and Canadian territories selling Viewfinder Signature, Radiance and Enterra lines, has been moved to Cruiser’s Plant 1 facility in Howe. He will manage the Fun Finder, Fun Finder XTRA and Shadow Cruiser lines for the following territories: South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Iowa, Missouri, Arkansas, Louisiana, Mississippi, Illinois, Wisconsin, Indiana and Michigan.
Howe, Ind.-based Cruiser RV has upgraded its lightweight ViewFinder Signature travel trailer lineup, creating value with standard features normally reserved for higher-end products.
According to a press release, the new ViewFinder Signature is equipped with a metallic painted front cap, high-gloss Sterling fiberglass sidewalls, slam-latch baggage doors, LED exterior lighting, solid-surface countertops with under-mount sink and hand-glazed raised panel cabinetry. Other features include 5/8-inch tongue and groove plywood floor, 6-foot, 11-inch barreled ceiling with dual AC ducting, electric tongue jack and stabilizer jacks, and an electric awning with LED awning light.
“Another key feature is our standard paint protection on our front caps, commonly found on higher-end motorized units,” said Jay Mohamed, vice president of sales, adding that with all the upgrades “Cruiser has held its market price-point to make the ViewFinder even more competitive.”
Mohammed reported that dealers have already responded to the 2014 product. “One of the top reasons Cruiser RV has maintained top position in our offerings is that they are innovators — always ahead of the curve. They bring out new features and lead the pack. Their recent upgrades to the ViewFinder Signature are amazing with more eye-catching curb appeal,” says Eddie Correa, general manager of RV World of Georgia.
Michael Duluc, managing partner at Kamper City RV in Peninsula, Ohio, noted, “Cruiser offers our customers the hard-to-find mix that offers both eye appeal and reputation that they are looking for without paying a ridiculous price. We feel their primary desire is to produce the best lightweight, laminated travel trailers by providing well-designed products, like the redesigned ViewFinder Signature, to enable them and us to be the most competitive in styling and cost. Our customers are showing their love for the Cruiser RV models through strong retail sales at our dealership.”
ViewFinder Signature floorplans and the rest of the Cruiser RV lineup will be on display at Booth No. 5000 in the West Wing of the Kentucky Exposition Center during the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show.
Howe, Ind.-based Cruiser RV LLC recently hired Kent Pletcher as regional sales manager for its Canadian and United States territories, representing the company’s Cruiser’s Viewfinder Signature, Radiance and Enterra product lines.
According to a press release, his territory will encompass Manitoba, Ontario, North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Louisiana, Mississippi, Arkansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Indiana and Michigan.
“I am very excited and honored to be part of this great team here at Cruiser RV, and I’m excited to be working with such knowledgeable team members,” said Pletcher. “The company has a great reputation that they have worked hard to achieve the sales numbers they enjoy. I look forward to growing with my team, bringing on new business and continuing the great relationships with the current dealer partners that Cruiser RV has.”
Pletcher brings three years of experience selling RVs to Cruiser RV. According to Jay Mohamad, vice president of sales, “Kent’s responsibilities will be to increase market share in the Central U.S. and Canadian territories while building strong, lasting relationships with dealers.
Pletcher will be working out of Cruiser’s LaGrange office and can be reached at firstname.lastname@example.org.
Howe, Ind.-based Cruiser RV LLC recently launched its new brand campaign emphasizing the company’s commitment to doing business “in a more personal way as opposed to the larger corporate OEMs.” According to a press release, dealers are responding to the initiative.
“Aaron Vogt, managing partner at Vogt RV in Fort Worth, Texas, likes our style and he’s not afraid to point out what he’s looking for when he chooses an OEM and its brands to bring on,” said Jeff Fought, president of Cruiser RV.
Vogt noted, “It’s just a perfect partnership for us. Cruiser RV product innovations have provided us with a better lightweight travel trailer to sell without the elevated price tag. They listen to our suggestions, and together we grow our partnership based on what is best for our customers. Cruiser RV has elevated the bang for buck on my lot.”
He also points out that he’s had the same contacts from Cruiser RV to his dealership since day one. “I truly feel that when the good folks at Cruiser RV and I speak, we are both trying to figure out how to sell more trailers to our customers in a win-win-win way,” Vogt said. “To me, Cruiser RV stands for honesty and integrity, and combined with affordable trailers and eye appeal, that’s an easy sell. I like everything about them, the people, the products, and the customer service. Each Cruiser RV model is unique and hard to shop.”
Cruiser RV, sister company to DRV Inc, manufactures trailers under the brand names Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature. For more information and dealer inquiries contact Jay Mohamed at (260) 562-3500 or e-mail email@example.com.
Howe, Ind.-based Cruiser RV LLC, a builder of lightweight travel trailers, will display new product offerings as part of the Dec. 3-5 Recreational Vehicle Industry Association (RVIA) 51st Annual RV Trade Show at the Kentucky Exposition Center in Louisville.
“We have new floorplans, new features, hot programs and our all-new brand message to help separate us from the competition in 2014,” said Jay Mohamed, vice president of sales and marketing.
Mark Merkling, owner of New Generation RV in Burlington, Wis., added, “The product is well designed and sells, they have fair territories, and they actually pay warranties without a fight. I’m thrilled to be working with them. Their non-corporate style is such a relief.”
Cruiser RV kicked off the 2014 selling season at the Elkhart RV Open House Week in September with record setting sales. “We saw a 27% increase in orders over last year’s event and closed 18 new markets,” said Mohamed. “The company is positioned to grow 20% in 2014 and our new image and brand message of Genuine Trailers has been a hit with current and new dealers alike.”
Cruiser will display product at Booth No. 5000 in the West Wing of the Kentucky Exposition Center.
Cruiser RV is sister company to DRV Inc. Located in Howe, Ind., the company manufacturers these brand names: Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature. For more information and dealer inquiries contact Jay Mohamed at (260) 562-3500 or e-mail firstname.lastname@example.org.
Howe, Ind.-based Cruiser RV recently announced a new brand image promotional campaign designed to attract dealer and retail prospects along with “shoring up the company’s unique story in the marketplace.”
According to a press release, a newly-created, modernized website solidifies the company¹s commitment to expanding its position on the Internet.
“Where the Internet is heading is even bigger than the average RV OEM realizes,” said Jeff Fought, president of the Howe. Ind.-based builder. I have the advantage of working beside my father (Dave Fought), a veteran RV executive, yet I¹m young enough to embrace and understand how communication is rapidly changing.
“We are not only launching a new website built to modern standards, we’re focused well ahead, keeping up on patterns in search engine technology and where the market goes to glean information, and how they get there.”
New features on the site include an easy-to-navigate product offering and mobile-friendly apps, along with sections offering more social media ties.
Cruiser RV is sister company to DRV Inc. To view the new website click here.