Cruiser RV LLC, Howe, Ind., has hired Brent Macias for the western regional sales manager position, according to a press release.
“We are excited to have Brent join the Cruiser RV team,” said Jay Mohamed, vice president of sales and marketing for the lightweight towable builder. “He brings with him a solid 13 years of wholesale and retail experience, which will allow him to build strong relationships with our dealer partners.”
“I’m extremely excited to join the team at Cruiser RV,” said Macias. “They’re a fast growing company and I look forward to expanding our footprint in the western region. I understand by stepping into this territory I have big shoes to fill and look forward to the challenge.”
Macias will be representing the Fun Finder X, Fun Finder XTRA and Shadow Cruiser in the following areas: Montana, Wyoming, Colorado, New Mexico, Arizona, Utah, Idaho, California, Nevada, Oregon, Washington, British Columbia, Alberta and Saskatchewan.
He will be based out of his home office in Moreno Valley, Calif., and can be contacted at 951-230-3897 or email at email@example.com.
Howe, Ind.-based Cruiser RV LLC announced the hiring of Lou Lawton as the northeast regional manager for Fun Finder X, Fun Finder XTRA and Shadow Cruiser.
“We are excited to have Lou on the Cruiser RV team. He brings an enthusiasm and drive that is needed to expand our footprint in the northeast territory,” said Jay Mohamed, vice president of sales and marketing, in a press release. “Our ongoing goal is to give our dealers quality product and service, and with the addition of Lou to the team our dealers will continue to get just that.”
Lawton noted, “I’m extremely excited to join the Cruiser RV team and to be part of such a fast-growing company. Each product line looks amazing and the new floorplans that we’ll be introducing at the upcoming Louisville show are sure to impress.”
Lawton will be based out of the Howe plant 1 facility. Lawton can be reached at 260-562-3500. For more information on each of the product lines please visit www.cruiserrv.com.
Howe, Ind-based Cruiser RV LLC will be introducing a new line of Enterra travel trailers at the Nov. 29-Dec. 1 49th Annual National RV Trade Show in Louisville, Ky.
According to a press release, the Enterra will give dealers another option in the luxury lightweight market. The new line will offer floorplans ranging from 28 feet to 35 feet 5 inches in length. Standard features include:
• Aerodynamic fiberglass front cap with two-tone paint.
• Barreled ceilings with 7 feet of interior height.
• Solid surface countertops with stainless under-mount sink.
• 32-inch LCD TV’s.
“With our recent expansion into a second production facility in LaGrange, Ind., it was a perfect time to introduce the Enterra,” noted Jay Mohamed, vice president of sales and marketing. “The new facility is exactly what Cruiser needed and will allow us to build both our ViewFinder and new Enterra lines there and open up roughly 35% production capacity at our plant 1 facility, where our Fun Finder X, Fun Finder XTRA and Shadow Cruiser lines are manufactured.”
Along with the expansion and new product line, Cruiser RV has added three new sales managers to represent the ViewFinder and Enterra lines – James Anderson, Tim Dunn and Zach Weaver.
“We are extremely excited to have James, Tim and Zach on the Cruiser RV team. They all bring a wealth of knowledge in the lightweight market and will be huge assets in the growth of both product lines,” states Mohamed.
Cruiser RV will display the Enterra along with Fun Finder X, Fun Finder XTRA, Shadow Cruiser and ViewFinder in Booth No. 3001 in the North Wing of the Kentucky Exposition Center (KEC).
Howe, Ind.-based Cruiser RV LLC today (Sept. 12) announced two key promotions within its organization. According to a press release, Jeff Fought has been promoted to president while Jon Stallman will move into the vice president of operations role. The promotions come on the heels of the company’s announcement last week to expand to a second 140,000-square-foot production facility in nearby LaGrange.
“I am extremely excited about the new position, and more importantly the building acquisition,” stated Stallman. “Over the last few years we have brought more fabrication in-house and increased other operational efficiencies with the end result being a better constructed and more affordable product for our consumer. This building expansion is a testament not only to the growth and success of our various product offerings, but also to our team of employees who construct them.”
Stallman has been with the company since 2005, most recently serving as general manager. He’ll be responsible for overseeing manufacturing, purchasing and overall daily operations at both the Howe and LaGrange plants.
“I can think of no better person for this position than Jon,” said Fought. “With his background in engineering, he possesses a unique skill set in that he understands everything about our product from the chassis up, along with the ability to manage people and see the big picture on the direction of our growing company.”
The company is making these promotions effective immediately and plans an aggressive strategy for the near future. “We’ve gained some strategic advantages over the past three years as we managed through a difficult economic climate, and now we plan to use what we’ve learned to take our company to the next level,” added Fought.
As part of the Elkhart County 4th Annual RV Open House, Howe, Ind.-based Cruiser RV LLC will be hosting its product display Sept. 19-23, running from 8 a.m. to 5 p.m. Monday through Thursday and 8 a.m. to 3 p.m. on Friday.
According to a press release, the display will be located at 1180 Fremont Court in Elkhart, just north of the US-20 bypass and CR17 intersection next to Signature Lanes.
“We are looking forward to spending time with the dealers,” said Jay Mohamed, vice president of sales and marketing. “This is set up for them to come and enjoy a relaxing week, spend time with other dealers and put their plan together for the upcoming year. Along with the display we will have a hospitality room which will include food and drinks.”
Cruiser RV will be displaying its Fun Finder X, Fun Finder XTRA, Shadow Cruiser and ViewFinder lines during the event. “With the success we’ve seen from our dealer partners with each of our lines over the past year, the new floorplans that we’ll be displaying will only help increase their overall sales as well as Cruiser RV’s market share,” said Chris Daniels, Central U.S. regional sales manager.
In operation since 1988, Cruiser RV is an industry leader in ultra-lightweight travel trailers and is a sister company to high-end luxury fifth-wheel manufacturer DRV Luxury Suites. For inquiries on the product or for more detailed directions to the Open House, call 260-562-3500.
Tacoma RV Center in Fife, Wash., has recently signed on as Cruiser RV’s newest dealer for the Fun Finder X product line.
Tacoma RV Center has been in business since 1987 and has established itself as a leading dealership on the West Coast, according to a news release.
“We are grateful to Tacoma RV and LaDonna Kummerfeld for this opportunity. We’re confident the Fun Finder X will be an excellent fit at their dealership,” stated Jeff Fought, executive vice president of Cruiser RV. ”The Tacoma and Seattle markets have proven to be great for our lightweight units and we know Tacoma RV will represent us well.”
A wide selection of Fun Finder X models will be landing at the dealership soon, just in time for the Tacoma RV Show, March 17-20, at the Tacoma Dome.
Find out more about the Fun Finder X by visiting www.cruiserrv.com or by contacting Tacoma RV Center at (866) 949-7725.
With the recent Edmonton RV Expo & Sale in the books and the final numbers tallied, both Cruiser RV LLC of Howe, Ind., and their representing dealer, Roadmaster RV of Leduc, Alberta, brought in record numbers, according to a news release.
“Roadmaster’s display was laid out perfectly and everyone who entered their display received a full explanation of the dealer’s offering. It seemed that after the customer had a chance to walk the show, they always made their way back to where they started in our display,” said Jay Mohamed, vice president of sales and marketing for Cruiser RV.
Roadmaster ended each day of the show with a new record number of sales, and when the final bell rang marking the end of the four-day show, they had almost doubled their best show ever. Their show success started with the competitive display of product, ranging from bunkhouse travel trailers to fifth-wheels, totaling some 50 units. Cruiser RV was well represented in the display, with Fun Finder X, Shadow Cruiser, ViewFinder and Fun Finder XTRA brands being shown.
“Cruiser RV’s success in the Edmonton show came from a number of things, and it started with the aggressive representation we had in the show with Roadmaster,” Mohamed continued. “Sales crossed all four of our product lines, but by far the most popular model was our new Shadow Cruiser S-280QBS quad bunkhouse. The sale was the strongest of the year so far for us and most likely the best in the history of our company.”
The Florida RV SuperShow set a new attendance mark with 53,117 people passing the gates of the Florida State Fairgrounds in Tampa when the show concluded Sunday (Jan. 16) — an increase of 4.7% over 2010.
”There was good attendance and good sales,” said Lance Wilson, executive director of the sponsoring Florida RV Trade Association (FRVTA). ”We’ve had good attendance all along (at other SuperShows) but sales at some of the others have lagged a little bit.
”Everybody that I talked to was well into double-digits on sales and some dealers were into triple digits as far as sales are concerned.”
The show missed by fewer than 18 hours severe weather that swept across the Sunshine State spawning rain, high winds and tornado warnings, which hampered workers Monday (Jan. 17) as they were disassembling show displays.
”Thank heavens, it didn’t happen yesterday,” said Andy Baer, general manager of KZRV LP, Shipshewana, Ind., who reported strong sales during the five-day show.
Billed as among the largest RV shows in the U.S. with more than 450 vendors and 1,065 display coaches registered this year, the Florida RV SuperShow often sets the stage for the late-winter retail season.
”I’ve been coming to the SuperShow since 1994, and I’d have to say this was one of the best I’ve been too,” Baer said. ”And I’m not talking just about sales. It’s so nice to talk to people who are so very positive. It’s like someone flipped a switch. Everybody was very upbeat.”
”There was a lot of buying going on,” said Andy Cripe, a division manager for Keystone RV Co., Elkhart, Ind. ”I’m not going to say it was record-breaking, but it was sustainable. We saw real prudent buyers and even with the more stringent financing terms, a lot of people put cash down and bought.”
”Hopefully, this is a sign of what is going to happen in 2011,” said Matt Thompson, Elkhart-based Thor Motor Coach diesel division vice president, who reported that the company’s new A.C.E Class A motorhome sold particularly well. ”If it is (a sign), it should be a very good year for the RV industry. Thor Motor Coach did very well at the show as a company.”
Ed Kinney, Carriage Inc., Millersburg, Ind., vice president of sales and marketing, termed attendance and sales ”incredible.”
”The high-line fifth-wheel market was really hot,” Kinney said. ”The SuperShow always sets the tone for the year. For Carriage, it’s going to be an unbelievably great year.”
Based on Tampa and initial returns from other early winter shows, meanwhile, 2011 is looking pretty good for Elkhart, Ind.-based Forest River Inc.
“Taking into account the first two weeks of shows, Pittsburg was a good show and the Cleveland Show was the best we’ve had in years,” National Sales Manager Jeff Babcock told RVBUSINESS.com. “And the Tampa Show, finishing up this past weekend, ended up better than years past. So, it’s a great start, and we’re looking for a good year.
“We think it’s going to break loose here this year.”
Roger Martin, Winnebago Industries Inc. vice president of sales and marketing, said the Forest City, Iowa-based motorized manufacturer, was ”thrilled with traffic and sales activity” at the show.
”Dealers representing us there reported sales activity nearly three times better than last year, Martin said.
Cruiser RV LLC has announced the debut of the new ViewFinder at next week’s National RV Trade Show in Louisville, Ky.
“Dealers have been asking for a conventional cap ViewFinder for some time and now they will have four floorplans, with more to come, heading into the show season,” said Jay Mohamed, vice president of sales and marketing. ”Not only will the ViewFinder have hardwood cherry cabinets, queen walk-around beds, super-slides and enclosed underbellies, our V27RBSS will offer the most usable countertop space a travel trailer has to offer in the industry.”
Cruiser RV will continue to offer its one-piece fiberglass V-nose trailers. “We have seen great results with our V-nose trailers and fully expect the conventional ViewFinders will see the same,” Mohamed said.
The ViewFinder products along with Fun Finder X, Fun Finder XTRA and Shadow Cruiser will be on display in booth 1401 in the south wing of the Kentucky Exposition Center .
Cruiser RV has announced the promotion of Jay Mohamed to vice president of sales and marketing.
Since joining the Howe, Ind.-based company in the spring of 2009, Mohamed has held the position of regional sales manager for the central U.S. territory, according to a news release.
“We are very confident in Jay’s ability and are pleased to promote him to this new position. We have an aggressive growth outlook for 2011 and this move fits into that strategy,” said Jeff Fought, Cruiser RV executive vice president.
With this change also comes realignment in company sales territories. Mohamed will now handle the Northeast territory along with his management position, while Chris Daniels, who joined the company in late 2009, will move into the Central U.S. territory.
Cruiser RV manufactures towable RVs. In operation since 1988, the company is an industry leader in ultra-lightweight travel trailers. Cruiser RV is a sister company to high-end luxury fifth-wheel manufacturer DRV Luxury Suites.