Howe, Ind.-based Cruiser RV recently announced a new brand image promotional campaign designed to attract dealer and retail prospects along with “shoring up the company’s unique story in the marketplace.”
According to a press release, a newly-created, modernized website solidifies the company¹s commitment to expanding its position on the Internet.
“Where the Internet is heading is even bigger than the average RV OEM realizes,” said Jeff Fought, president of the Howe. Ind.-based builder. I have the advantage of working beside my father (Dave Fought), a veteran RV executive, yet I¹m young enough to embrace and understand how communication is rapidly changing.
“We are not only launching a new website built to modern standards, we’re focused well ahead, keeping up on patterns in search engine technology and where the market goes to glean information, and how they get there.”
New features on the site include an easy-to-navigate product offering and mobile-friendly apps, along with sections offering more social media ties.
Cruiser RV is sister company to DRV Inc. To view the new website click here.
Howe, Ind.-based Cruiser RV is rolling out its fresh new brand image at next week’s Elkhart County’s 6th Annual Open House Week. According to a press release, the repositioning stresses the builder’s family roots and personalized service.
“We’re smaller compared to compared to the large corporate mergers and mega-OEMs, but that’s OK,” said Jeff Fought, president. “My dad, Dave Fought, started DRV in 1999 from scratch and carved out a niche in the high-end fifth wheel market before it was even popular. Today we’re taking that grass-roots heritage and applying it to the Cruiser division.”
Fought reported that Cruiser RV has been soley focused on the lightweight travel trailer market since it was purchased by the Foughts almost 10 years ago. Their goal from the beginning with Cruiser was to make it a personal, friendlier company, not only to do business with but to become more intimate with the product in design and marketing to a niche. The lightweight to mid-profile market has seen tremendous growth in recent years and Cruiser RV products, like Fun Finder, Enterra, Radiance and Shadow Cruiser, meet the demands of dealers and consumers.
“Hard work and a passion for perfection have contributed to our success and rapid growth,” said Jay Mohamed, vice president of sales and marketing at Cruiser RV. “Jeff and his father are down-to-earth people and dealers respond to that. Dave Fought was an engineer and executive at Starcraft for over 20 years before co-founding SunnyBrook RV in 1992. This experience in the industry is evident in all aspects of Cruiser RV’s business style today. We treat everyone the way they’d like to be treated.”
Cruiser RV’s new Genuine Trailers brand is set to premier next week at the Open House, offering packaging and promotional tools that will help dealers more effectively point out the differences between Cruiser products and the industry. The new style reflects the company attitude.
“We’re not big corporate, and we’re proud of that,” Fought said. “And we think our dealers and prospects will understand. The new campaign and brand is scheduled to aggressively influence the retail market later this year.”
Cruiser RV will be set up under a large tent at the entrance to the RV/MH Hall of Fame with their event running Sept. 16-19.
Howe, Ind.-based Cruiser RV announced today (May 20) the promotion of Maynard Raber to the company’s new position of director of manufacturing.
With this new position, Raber will directly oversee the manufacturing of all products produced in the company’s manufacturing facilities, according to a press release.
“We’ve reached a point in our growth in which a position like this is vital for our future success,” stated company President Jeff Fought. “Maynard and his crew have done great things since starting at our LaGrange plant, and we plan to streamline processes at all plants that will lead to our ultimate goal; a higher quality, consistent product for our customer.”
Cruiser RV produces six brands of travel trailers in its plants, including Fun Finder, Fun Finder XTRA, Shadow Cruiser, Radiance, Enterra and ViewFinder.
Howe, Ind.-based Cruiser RV LLC’s newly acquired manufacturing plant in nearby LaGrange has been certified as a “Green Capable Manufacturer” has earned TRA Certification Inc.’s “Gold” Certified Green label for its newest travel trailer line, the Enterra.
According to a press release, the facility recycles aluminum, steel, cardboard, copper wire and styrofoam while much of the packaging from suppliers is reusable, versus typical cardboard boxes. LED exterior lighting is standard on these units along with an Energy Star rated television.
Enterra RVs also offer carbon monoxide detectors in addition to the traditional smoke alarm. This practice is mandatory in the residential home construction industry. Enterra travel trailers offer Nitrogen-filled tires, providing a longer life and provide better fuel economy, as they deflate at a much slower rate than the typical ‘air-filled’ tires.
Cruiser RV LLC, Howe, Ind., has hired Brent Macias for the western regional sales manager position, according to a press release.
“We are excited to have Brent join the Cruiser RV team,” said Jay Mohamed, vice president of sales and marketing for the lightweight towable builder. “He brings with him a solid 13 years of wholesale and retail experience, which will allow him to build strong relationships with our dealer partners.”
“I’m extremely excited to join the team at Cruiser RV,” said Macias. “They’re a fast growing company and I look forward to expanding our footprint in the western region. I understand by stepping into this territory I have big shoes to fill and look forward to the challenge.”
Macias will be representing the Fun Finder X, Fun Finder XTRA and Shadow Cruiser in the following areas: Montana, Wyoming, Colorado, New Mexico, Arizona, Utah, Idaho, California, Nevada, Oregon, Washington, British Columbia, Alberta and Saskatchewan.
He will be based out of his home office in Moreno Valley, Calif., and can be contacted at 951-230-3897 or email at firstname.lastname@example.org.
Howe, Ind.-based Cruiser RV LLC announced the hiring of Lou Lawton as the northeast regional manager for Fun Finder X, Fun Finder XTRA and Shadow Cruiser.
“We are excited to have Lou on the Cruiser RV team. He brings an enthusiasm and drive that is needed to expand our footprint in the northeast territory,” said Jay Mohamed, vice president of sales and marketing, in a press release. “Our ongoing goal is to give our dealers quality product and service, and with the addition of Lou to the team our dealers will continue to get just that.”
Lawton noted, “I’m extremely excited to join the Cruiser RV team and to be part of such a fast-growing company. Each product line looks amazing and the new floorplans that we’ll be introducing at the upcoming Louisville show are sure to impress.”
Lawton will be based out of the Howe plant 1 facility. Lawton can be reached at 260-562-3500. For more information on each of the product lines please visit www.cruiserrv.com.
Howe, Ind-based Cruiser RV LLC will be introducing a new line of Enterra travel trailers at the Nov. 29-Dec. 1 49th Annual National RV Trade Show in Louisville, Ky.
According to a press release, the Enterra will give dealers another option in the luxury lightweight market. The new line will offer floorplans ranging from 28 feet to 35 feet 5 inches in length. Standard features include:
• Aerodynamic fiberglass front cap with two-tone paint.
• Barreled ceilings with 7 feet of interior height.
• Solid surface countertops with stainless under-mount sink.
• 32-inch LCD TV’s.
“With our recent expansion into a second production facility in LaGrange, Ind., it was a perfect time to introduce the Enterra,” noted Jay Mohamed, vice president of sales and marketing. “The new facility is exactly what Cruiser needed and will allow us to build both our ViewFinder and new Enterra lines there and open up roughly 35% production capacity at our plant 1 facility, where our Fun Finder X, Fun Finder XTRA and Shadow Cruiser lines are manufactured.”
Along with the expansion and new product line, Cruiser RV has added three new sales managers to represent the ViewFinder and Enterra lines – James Anderson, Tim Dunn and Zach Weaver.
“We are extremely excited to have James, Tim and Zach on the Cruiser RV team. They all bring a wealth of knowledge in the lightweight market and will be huge assets in the growth of both product lines,” states Mohamed.
Cruiser RV will display the Enterra along with Fun Finder X, Fun Finder XTRA, Shadow Cruiser and ViewFinder in Booth No. 3001 in the North Wing of the Kentucky Exposition Center (KEC).
Howe, Ind.-based Cruiser RV LLC today (Sept. 12) announced two key promotions within its organization. According to a press release, Jeff Fought has been promoted to president while Jon Stallman will move into the vice president of operations role. The promotions come on the heels of the company’s announcement last week to expand to a second 140,000-square-foot production facility in nearby LaGrange.
“I am extremely excited about the new position, and more importantly the building acquisition,” stated Stallman. “Over the last few years we have brought more fabrication in-house and increased other operational efficiencies with the end result being a better constructed and more affordable product for our consumer. This building expansion is a testament not only to the growth and success of our various product offerings, but also to our team of employees who construct them.”
Stallman has been with the company since 2005, most recently serving as general manager. He’ll be responsible for overseeing manufacturing, purchasing and overall daily operations at both the Howe and LaGrange plants.
“I can think of no better person for this position than Jon,” said Fought. “With his background in engineering, he possesses a unique skill set in that he understands everything about our product from the chassis up, along with the ability to manage people and see the big picture on the direction of our growing company.”
The company is making these promotions effective immediately and plans an aggressive strategy for the near future. “We’ve gained some strategic advantages over the past three years as we managed through a difficult economic climate, and now we plan to use what we’ve learned to take our company to the next level,” added Fought.
As part of the Elkhart County 4th Annual RV Open House, Howe, Ind.-based Cruiser RV LLC will be hosting its product display Sept. 19-23, running from 8 a.m. to 5 p.m. Monday through Thursday and 8 a.m. to 3 p.m. on Friday.
According to a press release, the display will be located at 1180 Fremont Court in Elkhart, just north of the US-20 bypass and CR17 intersection next to Signature Lanes.
“We are looking forward to spending time with the dealers,” said Jay Mohamed, vice president of sales and marketing. “This is set up for them to come and enjoy a relaxing week, spend time with other dealers and put their plan together for the upcoming year. Along with the display we will have a hospitality room which will include food and drinks.”
Cruiser RV will be displaying its Fun Finder X, Fun Finder XTRA, Shadow Cruiser and ViewFinder lines during the event. “With the success we’ve seen from our dealer partners with each of our lines over the past year, the new floorplans that we’ll be displaying will only help increase their overall sales as well as Cruiser RV’s market share,” said Chris Daniels, Central U.S. regional sales manager.
In operation since 1988, Cruiser RV is an industry leader in ultra-lightweight travel trailers and is a sister company to high-end luxury fifth-wheel manufacturer DRV Luxury Suites. For inquiries on the product or for more detailed directions to the Open House, call 260-562-3500.
Tacoma RV Center in Fife, Wash., has recently signed on as Cruiser RV’s newest dealer for the Fun Finder X product line.
Tacoma RV Center has been in business since 1987 and has established itself as a leading dealership on the West Coast, according to a news release.
“We are grateful to Tacoma RV and LaDonna Kummerfeld for this opportunity. We’re confident the Fun Finder X will be an excellent fit at their dealership,” stated Jeff Fought, executive vice president of Cruiser RV. “The Tacoma and Seattle markets have proven to be great for our lightweight units and we know Tacoma RV will represent us well.”
A wide selection of Fun Finder X models will be landing at the dealership soon, just in time for the Tacoma RV Show, March 17-20, at the Tacoma Dome.
Find out more about the Fun Finder X by visiting www.cruiserrv.com or by contacting Tacoma RV Center at (866) 949-7725.