With the recent Edmonton RV Expo & Sale in the books and the final numbers tallied, both Cruiser RV LLC of Howe, Ind., and their representing dealer, Roadmaster RV of Leduc, Alberta, brought in record numbers, according to a news release.
“Roadmaster’s display was laid out perfectly and everyone who entered their display received a full explanation of the dealer’s offering. It seemed that after the customer had a chance to walk the show, they always made their way back to where they started in our display,” said Jay Mohamed, vice president of sales and marketing for Cruiser RV.
Roadmaster ended each day of the show with a new record number of sales, and when the final bell rang marking the end of the four-day show, they had almost doubled their best show ever. Their show success started with the competitive display of product, ranging from bunkhouse travel trailers to fifth-wheels, totaling some 50 units. Cruiser RV was well represented in the display, with Fun Finder X, Shadow Cruiser, ViewFinder and Fun Finder XTRA brands being shown.
“Cruiser RV’s success in the Edmonton show came from a number of things, and it started with the aggressive representation we had in the show with Roadmaster,” Mohamed continued. “Sales crossed all four of our product lines, but by far the most popular model was our new Shadow Cruiser S-280QBS quad bunkhouse. The sale was the strongest of the year so far for us and most likely the best in the history of our company.”
The Florida RV SuperShow set a new attendance mark with 53,117 people passing the gates of the Florida State Fairgrounds in Tampa when the show concluded Sunday (Jan. 16) — an increase of 4.7% over 2010.
”There was good attendance and good sales,” said Lance Wilson, executive director of the sponsoring Florida RV Trade Association (FRVTA). ”We’ve had good attendance all along (at other SuperShows) but sales at some of the others have lagged a little bit.
”Everybody that I talked to was well into double-digits on sales and some dealers were into triple digits as far as sales are concerned.”
The show missed by fewer than 18 hours severe weather that swept across the Sunshine State spawning rain, high winds and tornado warnings, which hampered workers Monday (Jan. 17) as they were disassembling show displays.
”Thank heavens, it didn’t happen yesterday,” said Andy Baer, general manager of KZRV LP, Shipshewana, Ind., who reported strong sales during the five-day show.
Billed as among the largest RV shows in the U.S. with more than 450 vendors and 1,065 display coaches registered this year, the Florida RV SuperShow often sets the stage for the late-winter retail season.
”I’ve been coming to the SuperShow since 1994, and I’d have to say this was one of the best I’ve been too,” Baer said. ”And I’m not talking just about sales. It’s so nice to talk to people who are so very positive. It’s like someone flipped a switch. Everybody was very upbeat.”
”There was a lot of buying going on,” said Andy Cripe, a division manager for Keystone RV Co., Elkhart, Ind. ”I’m not going to say it was record-breaking, but it was sustainable. We saw real prudent buyers and even with the more stringent financing terms, a lot of people put cash down and bought.”
”Hopefully, this is a sign of what is going to happen in 2011,” said Matt Thompson, Elkhart-based Thor Motor Coach diesel division vice president, who reported that the company’s new A.C.E Class A motorhome sold particularly well. ”If it is (a sign), it should be a very good year for the RV industry. Thor Motor Coach did very well at the show as a company.”
Ed Kinney, Carriage Inc., Millersburg, Ind., vice president of sales and marketing, termed attendance and sales ”incredible.”
”The high-line fifth-wheel market was really hot,” Kinney said. ”The SuperShow always sets the tone for the year. For Carriage, it’s going to be an unbelievably great year.”
Based on Tampa and initial returns from other early winter shows, meanwhile, 2011 is looking pretty good for Elkhart, Ind.-based Forest River Inc.
“Taking into account the first two weeks of shows, Pittsburg was a good show and the Cleveland Show was the best we’ve had in years,” National Sales Manager Jeff Babcock told RVBUSINESS.com. “And the Tampa Show, finishing up this past weekend, ended up better than years past. So, it’s a great start, and we’re looking for a good year.
“We think it’s going to break loose here this year.”
Roger Martin, Winnebago Industries Inc. vice president of sales and marketing, said the Forest City, Iowa-based motorized manufacturer, was ”thrilled with traffic and sales activity” at the show.
”Dealers representing us there reported sales activity nearly three times better than last year, Martin said.
Cruiser RV LLC has announced the debut of the new ViewFinder at next week’s National RV Trade Show in Louisville, Ky.
“Dealers have been asking for a conventional cap ViewFinder for some time and now they will have four floorplans, with more to come, heading into the show season,” said Jay Mohamed, vice president of sales and marketing. “Not only will the ViewFinder have hardwood cherry cabinets, queen walk-around beds, super-slides and enclosed underbellies, our V27RBSS will offer the most usable countertop space a travel trailer has to offer in the industry.”
Cruiser RV will continue to offer its one-piece fiberglass V-nose trailers. “We have seen great results with our V-nose trailers and fully expect the conventional ViewFinders will see the same,” Mohamed said.
The ViewFinder products along with Fun Finder X, Fun Finder XTRA and Shadow Cruiser will be on display in booth 1401 in the south wing of the Kentucky Exposition Center .
Cruiser RV has announced the promotion of Jay Mohamed to vice president of sales and marketing.
Since joining the Howe, Ind.-based company in the spring of 2009, Mohamed has held the position of regional sales manager for the central U.S. territory, according to a news release.
“We are very confident in Jay’s ability and are pleased to promote him to this new position. We have an aggressive growth outlook for 2011 and this move fits into that strategy,” said Jeff Fought, Cruiser RV executive vice president.
With this change also comes realignment in company sales territories. Mohamed will now handle the Northeast territory along with his management position, while Chris Daniels, who joined the company in late 2009, will move into the Central U.S. territory.
Cruiser RV manufactures towable RVs. In operation since 1988, the company is an industry leader in ultra-lightweight travel trailers. Cruiser RV is a sister company to high-end luxury fifth-wheel manufacturer DRV Luxury Suites.
Cruiser RV’s plant in Howe, Ind., has been certified as a “Green Capable” Manufacturer and will soon display the TRA Certified Green label on its travel trailers.
The facility incorporates low volatile organic compounds interior adhesives and sealants and uses lithium ion battery operated power tools, according to a news release. The units are engineered to be lighter weight and more aerodynamic than traditional travel trailers, reducing wind resistance and increasing miles per gallon. These are just a few examples of how Cruiser RV has earned its new green certification.
For more information on Cruiser RV’s lightweight travel trailers, visit www.cruiserrv.com. For more information on green certification, visit www.tragreen.com or contact Mandy Leazenby at (80) 398-9282.