CURT Manufacturing, a leading industry supplier of towing products, continues to grow its YouTube page, featuring over 100 videos organized into convenient playlists.
According to a press release, the page started in 2009 with “Inside CURT” virtual tours of the manufacturing facility and then continued growing with how-to videos and product specific feature and benefit videos. CURT said its goal is to educate consumers about their products, walk them through installations, and be the “trusted source for any towing related questions they may have.”
Click here for full access to CURT’s YouTube page.
The Eau Claire, Wis.-based company said the videos have already proven to be a great asset for CURT dealers. Videos are being played in store for customers to see, creating “a great virtual salesperson” for the dealer during busy periods. Installers watch installation videos for additional guidance on how to install a particular hitch.
CURT YouTube videos also help drive consumer traffic to stores through CURT’s “Where to Buy” page, where the majority of consumers opt to buy from a local brick-and-mortar location. The videos also improve search engine results, driving even more traffic to CURT dealers.
“We encourage dealers to embed CURT product and installation videos on their own websites,” said Martin Cuccia-Nilsen, director and videographer of all CURT videos. “Although we are creating many types of videos, a common facet of all productions is information. We want to educate and engage our audience. New content is continuously being created.”
CURT now has around 75 installation and product videos and will continue to release new videos each week. The company has had nearly 150,000 YouTube video views.
CURT Manufacturing, a leading manufacturer and marketer of towing products, recently began operations in Edmonton, Alberta. According to a press release, this is the first and only factory-operated, full-line trailer hitch and towing accessories distribution center in Alberta. For CURT, the facility represents the second distribution center serving Canada.
CURT said the new facility encompasses 25,000 square feet with about 1,500 square feet in office space along with four bay doors and a customer pickup ramp. The facility utilizes a state-of-the-art RF (radio frequency) tracking system, which ensures fast and accurate order selection. It also utilizes Nordson hot melt adhesive and instapak foam packaging which ensures that boxed CURT hitches are tightly packed and will arrive to the customer undamaged. Click here to view a video on CURT’s Distribution process: http://curtmfg.com/lp/8
“CURT is excited to have a company-operated warehouse to service our distributors and dealers in western Canada,” says Shane McNallie, national accounts manager at CURT. “This facility will greatly increase the service levels we offer our customers in Alberta, Saskatchewan, and Manitoba.”
An open house was held in early March at the new facility in Edmonton.
Towing product supplier CURT Manufacturing has improved its trailer hitch by becoming the first company to employ Aquence (A-coat) technology. According to a press release, A-coat is a revolutionary finish and an award-winning green technology.
CURT said it has always used a high-quality powder coat finish that is applied after sending welded hitches through multiple stages, including a shot blast, wash and preparation system. This process results in a clean surface allowing CURT to apply an attractive, high-gloss black powder coat.
With the new technology, each hitch is also dipped in a liquid A-coat before it receives CURT’s powder coat finish. The two coatings then co-cure together in the finishing oven, providing the most rust and chip resistant hitch available, the company said. CURT hitches now contain an opening in the frame allowing the A-coat to cover the hitch from the inside out, further protecting the product from rust and corrosion.
A-coat won the 2010 Automotive News Pace Award for its environmental benefits as the technology reduces a company’s production footprint by up to 40% versus the more common E-coat process that many manufacturers use. This substantially reduces energy usage. Additionally, independent salt spray tests show that A-coat is more rust and chip resistant than E-coat, according to Eau Claire, Wis.-based CURT.
To view the CURT finishing process click here.
Eau Claire, Wis.-based CURT Manufacturing has hired industry veteran Mike McKay in the newly created role of vice president, RV and trailer division.
According to a press release, McKay’s main responsibility will be to “expand CURT’s footprint” to the RV aftermarket. Previously he served with Atlanta-based Stag-Parkway Inc. as vice president of sales and marketing
“Mike’s experience, having worked at the highest levels of the RV aftermarket, makes him a tremendous asset to CURT, and we are very excited to have him on our team as we significantly increase our offering and incomparable service capabilities in this very important channel of the recreational towing Industry,” said CURT CEO Greg Hooks.
CURT’s portfolio of towing products includes fifth-wheel hitches, WD and sway controls, brake controls, custom wiring harnesses, gooseneck hitches and a broad offering of custom-made trailer hitches. For more information visit http://www.curtmfg.com/.
Eau Claire, Wisc.-based CURT Manufacturing, a leading manufacturer and marketer of top quality towing products, reported strong sales for the first half of 2011.
According to a press release, sales volume increased more than 25% versus the prior year, with receiver hitch volume at record levels for each of the first six months of the year. CURT has hired an additional 37 full-time associates, which equates to a 10% expansion in the company’s associate base from the start of the year.
Greg Hooks, CEO of CURT, noted, “We’re extremely pleased with the growth we continue to experience. The support of our customers is appreciated and never taken for granted. Thanks to the diligent efforts of all of our associates, CURT continues to deliver industry-leading order-fill rates and customer service”.
CURT is nearing completion on construction of a new 150,000 square-foot warehouse and distribution center adjacent to their existing headquarters/manufacturing facility in Eau Claire.
“This new facility will expand our inventory space and provide efficiencies which will allow CURT to continue to provide the order turn-around and accuracy we’ve become known for,” Hooks said. “We’ll start moving into this facility in early August.”
CURT Manufacturing, a leading manufacturer and marketer of top quality towing products, was honored to receive the Eau Claire (Wis.) Area Chamber of Commerce Small Business of the Year Award.
The award was presented to company founders Curt and Tammy Tambornino by Bob McCoy, chamber president and CEO, at the ECACC’s 97th Annual Meeting held on April 19, according to a news release.
“They reached record growth in 2010 and are committed to adding more jobs through 2014,” McCoy continued. “CURT is known for quality and innovation. They are a very worthy recipient of this honor and we’re fortunate to have this business headquartered in the Eau Claire area.”
“This is a great honor for CURT Manufacturing and our 350 valued associates,” stated Curt Tambornino, company president. “The Eau Claire community and Chamber of Commerce have been key components of our growth and success. We wouldn’t be here today without the support of this community and the hard work of our dedicated associates. It’s rewarding to be able to bring new jobs to the Eau Claire area.”
CURT also received the Paragon Economic Impact Award presented by the Eau Claire Area Economic Development Corporation in February 2010.
About CURT Manufacturing
CURT is a leading manufacturer and marketer of top quality towing products. The company markets a broad range of trailer hitches, towing systems and related accessories. Products are marketed through retailers, distributors, installers and e-tailers across the U.S. and Canada. CURT employs almost 350 associates, primarily at its manufacturing and headquarters in Eau Claire. CURT operates 10 regional warehouses, each carries over 2,500 items and has been twice named a Wisconsin ‘Manufacturer of the Year’.
For additional information on CURT products, or to view the Inside CURT plant tour, visit http://www.curtmfg.com. Or 877-CURTMFG (287-8634), or contact CURT at 6208 Industrial Drive, Eau Claire, WI 54701.
CURT Manufacturing, a leading manufacturer and marketer of towing products, hosted Wisconsin Gov. Scott Walker for a press conference and plant tour on Tuesday (April 19) at its facility in Eau Claire, Wis.
The visit included the announcement of a $625,000 Transportation Economic Assistance Grant for road and traffic improvements to the U.S. 12 and County Highway A intersection in Altoona.
Click here to watch a video at the news conference.
CURT has committed to adding 125 jobs by 2014 in conjunction with this grant and previously awarded Economic Recovery Zone bonding.
Company President Curt Tambornino added, “The road improvements and the addition of a traffic light will improve safety for CURT associates and everyone that uses this part of U.S. Highway 12. It will also allow us to operate our plant and distribution center more efficiently to support the continued growth of our business. We are very appreciative of the efforts of Governor Walker, the Wisconsin Department of Transportation, the Eau Claire Area Development Corp., Mayor Spangler and the city of Altoona for making this investment in our community and continued job growth.”
Building construction will be completed in August. Work on road and intersection improvements will commence in 12 – 24 months.
The city of Altoona and the Wisconsin Department of Transportation are contributing the other funds needed to complete the road project. The improvements are made necessary because of CURT’s continued expansion. CURT is constructing a 150,000-square-foot warehouse/distribution center adjacent to their Altoona manufacturing facility.
Walker held a brief press conference inside CURT’s plant and commented, “Along with creating an overall business climate, we’re working now …to make sure we give our job creators and the communities they’re partnering with the tools they need to bring economic opportunity and most importantly more jobs.”
About CURT Manufacturing:
CURT is a leading manufacturer and marketer of top quality towing products. The company markets a broad range of trailer hitches, towing systems and related accessories. Products are marketed through retailers, distributors, installers, and e-tailers across the U.S. and Canada. CURT employs almost 350 associates, primarily at its manufacturing and headquarters in Eau Claire. CURT operates 10 regional warehouses, each carrying over 2,500 items.