RV rental firm Allstar Coaches has branched into a new marketplace, offering companies “custom wrapped motorhomes” to use as a high-profile marketing tool.
“There is nothing quite as eye catching or effective as a brightly wrapped bus cruising down Main Street America. It’s something you don’t miss,” said Rob Tischler, CEO of Fort Lauderdale, Fla.-based Allstar. “Heads turn wherever you go and everybody remembers seeing it.
He added, “Corporate RV rental is our fastest growing division,” noting that All-Star has seen a healthy 35% increase over the past year.
Tischler said that some of America’s largest and well-known corporations have embraced the use of branded RV rentals to promote their wares, citing the ability to connect with people on a personal level and in multiple locations.
Disney, through its DreamWorks division, rented and wrapped a luxury RV from Allstar Coaches for a promotional tour timed to coincide with the release of their sci-fi hit “I Am Number Four.” Over a two-week period, the campaign toured 10 major markets, hosting fan experiences and giveaways at NASCAR events, theme parks and various other high traffic locations.
Visa, MasterCard and Discover have also been bringing wrapped motorhomes to college campuses for years, signing up students and helping them to establish credit with great success.
“From concept to completion, Allstar’s professional, experienced staff will handle the logistics, planning and execution of your campaign to ensure that your brand gets its ‘rock star’ on,” says Tischler.
For more information visit http://www.allstarcoaches.com.