Dandy RV Supercenter Bucks Trend with Record Sales

July 27, 2009 by · Leave a Comment 

dandy-rv-logoThe recent “Make An Offer” sale at Dandy RV Superstore in Anniston, Ala., set a dealership record of 28 sales in four days.

“Our sales and service business had been steadily growing since January, but not nearly to our capacity, so we decided to get aggressive, spend some money and go after the business. And, I got to tell you, it’s working,” said Jim Dandy, president and CEO, in a news release.

General Manager Greg Justice and the dealership’s advertising agency, Force Marketing, created the special “Make An Offer Sale”, a four-day seasonal kick-off event, which resulted in an unbelievable amount of qualified floor traffic and serious buying or trading offers on RVs, the release stated.

“Our salespeople and managers were overjoyed and a little bit overwhelmed at the amount of traffic created. We had folks coming all the way from Atlanta to trade, it was fabulous,” said Justice.

“We targeted one segment of our customer base with a direct mail piece and ran television as backup support, so now we’re going to regroup, restock and target the rest of our market with a follow up campaign in the coming weeks,” Justice said.

Dandy started as a one-man operation in 1976 in Birmingham, Ala., selling RVs in his front yard. Today, Dandy RV Supercenter is the largest RV dealership in Alabama. It is located  on a new 28-acre site featuring an 82,000-square-foot store, which includes 40 service bays, a Camping World store and a collision center. The site also will be the future home of a 150-site KOA Kampground.
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